10 Best Beauty Brands

Looking For The Best Beauty Brands

Best Beauty Brands

To me, a beauty product is anything that makes me feel beautiful. That could be a simple moisturizing balm or a brow gel, but it could also be volumizing mascara or long-wear lipstick.

With that kind of scope, I’m sure you can imagine how many companies there are to talk about. But here, I’ll introduce you to the best beauty brands. 

Ever since humans discovered their reflections in pools of water, we’ve been obsessed with beauty.

The concept of enhancing it, or at least the evidence that we tried to, has been around since Ancient Egypt—but I don’t need to tell you that since Cleopatra’s precise liner pretty much speaks for itself.

For a long time, beauty rituals involved skin lightening, and it’s crazy to think that women would go to any length to achieve it, including taking arsenic.

Queen Elizabeth I even used lead and vinegar for an even complexion, hoping to scour her face of freckles. Today, beauty brands are all about embracing your look and celebrating yourself.

The 10 Best Beauty Brands

The best beauty brands are a mix of names that focus on cosmetics, skincare, or sometimes both.

Addressing the needs of today like 2-in-1 products and clean, nourishing ingredients, our top 10 picks are forward-thinking, award-winning, and sure do stand out from the crowd. 

#1: Jones Road

Best Beauty Brands

I’m pretty much obsessed with everything about Jones Road Beauty. Founded by Bobbi Brown (yes, the renowned makeup artist) in 2020, the artist launched her fresh beauty brand after leaving her namesake company. 

Jones Road focuses on the no-makeup makeup look and makes its products as clean as possible. That means cruelty-free as well, so if you have high standards and like a minimal look, I think you’ll love this brand. 

With inclusive models of all ages, Jones Road shows off its functional products that serve double duty.

The collection is slim, but that’s the point. You know what’s not slim? The 2,700 banned ingredients. Their blush balm is $38 and the foundation is $44.

Related: For more information view our full Jones Road Beauty Review


  • Clean ingredients
  • Great for all skin types
  • No makeup look
  • Functional products & tools
  • Cruelty-free

#2: Freck Beauty

Best Beauty Brands

So remember when people hated their freckles? Now, they’re something that everyone wants. Freck Beauty was founded in 2017 after a (not-so-successful) launch on Kickstarter. 

Nevertheless, founder Remi Britton kept her head up and pressed on. The world is glad she did. Using clean ingredients and ethical manufacturing, Freck Beauty is also a queer-owned business and supports LGBTTQQIAAP rights.

Freck’s signature product is the Freck Faux Freckles but you’ll find a ton of other clean beauty products in the line as well. You can get the OG freckle pen for $28 or the Lashrocket Mascara for $24.

Related: For more information view our full Freck Beauty Makeup Review


  • Faux freckles
  • A small range of clean beauty products
  • Ethical manufacturing
  • Supports LGBTTQQIAAP rights
  • Queer-owned

#3: Kosas

Best Beauty Brands

From the minute I stumbled onto Kosas’ page, I immediately fell in love. Their product line is fresh, fusing clinically-proven skincare into daily essentials like nourishing gloss and brow gels. 

Founded by Sheena Yaitanes in 2015, there’s definitely something youthful about the brand though its products are super approachable for anyone searching for clean makeup. In fact, Kosas is so clean it’s banned over 2,700 potentially harmful ingredients. 

Enjoy smart products like the AHA Serum Deodorant for super soft skin and concealer that works as an eye cream. The GrowPotion for lashes and brows is $48, while the Tinted Face Oil is $42.

Related: For more information view our full Kosas Cosmetics Review


  • Clinically-proven
  • Skincare-powered cosmetics
  • 2,700 banned ingredients
  • Cruelty-free formulas

#4: Josie Maran

Best Beauty Brands

When it comes to truly beautiful skin, Josie Maran has you covered. Founded by the model who pretty much vetoed makeup in her personal life, the brand is best known for its nourishing argan oil-rich products that bring tired, dull skin back to life. 

If you’re a fan of the no-makeup look or believe that true beauty starts with healthy skin, check out this brand’s stellar lineup of face and body care products.

From whipped butters to totally pure oils, Josie Maran knows a thing or two about how to make skin glow. She offers makeup alongside her line of supercharged skincare.

Whipped Argan Oil is $56, and serums are usually over $60.

Related: For more information view our full Josie Maran Review


  • Uses UNESCO-protected argan oil
  • Cruelty-free & natural
  • Focused on skin health & hydration
  • Wide selection of skincare and makeup

#5: Youth to the People

Best Beauty Brands

For me, feel-good beauty is equally as much about how the products make me feel as they are about giving back to those in need. Youth to the People was founded in 2015 as a way to work social justice into a beauty-based business model

The brainchild of Joe Cloyes and Greg Gonzalez, this new-age brand didn’t stop at philanthropy, its products are vegan, cruelty-free, and gentle too. 

Youth to the People was a must for this list of best beauty brands because if you’re looking for an empowering brand to truly nourish your skin (and heart), it totally fits the bill. Most products hover between the $30-$50 mark. 

Related: For more information view our full Youth to the People Skincare Review


  • Cruelty-free & vegan
  • Made with plant-based ingredients
  • Gives back
  • Sustainable production

#6: Fenty

Best Beauty Brands

The first thing Fenty is known for? Being created by Rhianna. The second? Their inclusive range of foundations. With super-pigmented lipsticks and long-wear foundation, if you want your makeup to last, I suggest hitting up this brand.

Launched in 2017 by the singer, Fenty offers a huge selection of cosmetics and tools, as well as a perfume.

Consider this your one-stop shop to feel like a star, you’ll find bronzer for about $35 and lipstick for $20.

Related: For more information view our full Fenty Beauty Cosmetics Review


  • Cruelty-free
  • 50 foundation shades
  • Infused with vitamins & minerals
  • Wide selection of makeup & tools
  • Refillable options

#7: Beauty Pie

Best Beauty Brands

Those who love beauty consider Beauty Pie one of the world’s best-kept secrets. If you don’t know about this brand yet, it offers high quality beauty products for less.

Using a membership platform, Beauty Pie gives crazy discounts on luxury skincare and cosmetics, so it was a must for this list of best beauty brands.

Founded by Marcia Kilgore (who’s also the name behind Bliss Spa and Soaper Duper) in 2016, this London-based brand has tons of variety to help you find the right products—whether you’re into Korean, French, or American beauty products.

My favorite part? All products that Beauty Pie stocks are clean-product certified, vegan, and cruelty-free

When you join, lip gloss that’s usually $30 becomes $11, and deluxe eyeshadow palettes that are $47 become $17.

Related: For more information view our full Beauty Pie Cosmetics Review


  • Membership platform
  • Wide range of cosmetics, skincare & haircare
  • Clean Product-certified
  • Vegan & cruelty-free
  • Luxury skincare for less

#8: RMS

Best Beauty Brands

Clean ingredients and natural color meet in RMS beauty. Founded by Rose-Marie Swift, a renowned maker artist, the line was launched in 2008 to bring users a natural glow.

Mixing hydration with illumination, the brand quickly made a name for itself, though given Swift’s rep, it was always bound to be a success. 

RMS is known as the clean alternative in the beauty world, and I like to think of its products as ones that blend skincare with makeup.

Using high-quality organic oils, products like the brand’s signature “Un” Cover Up nourish your skin with antioxidants and vitamins.

Pick up a pot for $36 or try the long-wear mascara for $28.

Related: For more information view our full RMS Beauty Review


  • Uses antioxidant-packed oils
  • Skincare-infused cosmetics
  • Cruelty-free
  • Clean, natural ingredients

#9: Farmacy Beauty

Best Beauty Brands

Farmacy is the maker of natural, clean skincare founded in 2014 by Mark Vedeer. With a passion for gardening and the miracle properties of plants, he teamed up with Robert Beyfuss (a farming buff) and launched this wildly popular brand.

Though Farmacy is based in the concrete jungle of NYC, it uses ingredients grown on organic farms just beyond the city limits.

Their entire MO is “farm-to-face” skincare, so you’ll find potent formulas enriched with honey, antioxidant-packed fruits, and nourishing plant oils in the collection—which is entirely cruelty-free by the way.

You can pick up a bottle of HoneyMoon Glow for $58 or get the Green Clean Cleansing Balm for $22.

Related: For more information view our full Farmacy Beauty Review


  • Award-winning brand
  • Natural ingredients
  • Cruelty-free
  • Non-toxic skincare for all skin types

#10: Pat McGrath Labs

Best Beauty Brands

You can’t have a list of the best beauty brands and not mention Pat McGrath. It just wouldn’t be right.

She’s one of my faves, but I’m not the only one bowing down to the celebrity artists. She’s actually a Dame, honored by the Queen herself

Called the world’s most influential makeup artists by Vogue Magazine, if it’s total glam, editorial looks you’re after, you’ve got to check out her collection at Pat McGrath Labs, which was founded in 2006.

When there, you’ll dig through a large selection of super-pigmented eyeshadows, foundations that promise filter-like results, and eyeliners that were made to be smudged. 

Grab a bottle of the Divine Skin Essence for $86 or a 10-shadow palette for $128.

Related: For more information view our full Pat McGrath Labs Review


  • Glam makeup
  • Editorial look
  • Pigmented formulas
  • Range of inclusive foundation
  • Cosmetics & skincare

What Is A Beauty Brand? 

Best Beauty Brands

A beauty brand is a company that specializes in the production and sale of beauty products.

The term can refer to both brick-and-mortar establishments and online retailers. While beauty brands vary in size and scope, they all share a commitment to providing customers with high-quality products and services. 

Many beauty brands also offer loyalty programs or rewards programs to encourage repeat business. The best beauty brands invest heavily in research and development in order to bring new and innovative products to market. They also partner with leading beauty bloggers and influencers to create buzz around their products. 

In recent years, beauty brands have been increasingly focused on creating an immersive customer experience, both online and offline.

From in-store makeovers to carefully curated social media content, beauty brands are working hard to create an emotional connection with their customers.

Who Are Beauty Brands For?

Best Beauty Brands

When it comes to beauty brands, there are seemingly endless options to choose from. So, who are they for? 

In short, the answer is anyone and everyone. Whether you’re looking for high-end makeup or drugstore skincare, there’s a beauty brand out there that’s perfect for you. 

Of course, with so many choices, it can be difficult to know where to start.

That’s why we’ve compiled a list of the best beauty brands for every budget and need. So whether you’re a beauty beginner or a seasoned pro, you’ll be able to find the perfect products for you. 

So go ahead and explore the world of beauty brands – there’s something for everyone!

Are Expensive Beauty Brands Worth It?

Best Beauty Brands

Ranging from drugstore staples to high-end luxury labels, it can be hard to decide where to spend your money. So, are expensive beauty brands really worth the splurge?

Luxury beauty products tend to be more effective and longer lasting than their drugstore counterparts. They may also be less likely to cause irritation or other side effects.

Of course, quality comes at a price, so luxury beauty products typically cost more than drugstore products. However, many people feel that the extra cost is worth it for the improved results. 

If you’re unsure about whether or not to splurge on a particular beauty product, it’s always a good idea to do your research before making a purchase. Read online reviews, watch YouTube tutorials, and talk to friends who might have tried the product in question. 

Of course, choosing any of the names on this list of the best beauty brands is a great place to start. Most of them are considered luxury brands, but thankfully, there are many that still have affordable prices.

Ultimately, the best beauty brand for you is the one that meets your needs and fits your budget. So, don’t be afraid to experiment until you find the perfect match.

How To Choose The Best Beauty Brands

Best Beauty Brands

When it comes to beauty brands, there are endless options to choose from.

With so many of them on the market, it can be hard to know where to start. However, there are a few things you can keep in mind to help you find the best beauty brands for your needs. 


Consider your budget and what you are willing to spend on beauty products. Think about how often you’ll use the products, and remember: Beauty Brands can be expensive, but there are also many affordable options available.

By taking these factors into account, you can decide how much to spend on beauty brands without breaking the bank.

Skin Type

When it comes to beauty, there is no one-size-fits-all solution. Just as different clothes styles flatter different body types, different beauty products work better for different skin types.

If you have dry skin, you might want to try a beauty brand that makes hydrating products. Or, if you have oily skin, you might want to look for a beauty brand that offers oil-control products. 

By taking the time to find the right beauty brand for your skin type, you’ll be one step closer to achieving your ideal beauty routine.

User Reviews

Lastly, do some research to find which ones use high-quality ingredients and have positive reviews from customers!

By reading reviews from other beauty enthusiasts, you can get a better idea of which brands are the best. Beauty Brands that have high user reviews are usually a good place to start. 

This is because they have already been vetted by other beauty lovers and have proven to be effective. When looking for new beauty brands to try, be sure to check out user reviews to get the best idea of which ones are worth your time and money.

By keeping these factors in mind, you can narrow down your options and choose the best beauty brand for your unique needs.


Which brands are considered high-end beauty brands?

In general, high-end beauty brands are those that use premium ingredients, craft their products with care, and offer superior results. Some of the best beauty brands in the world include La Mer, Sisley Paris, and Chantecaille. 

These brands are known for their luxury products, which often come with a steep price tag. But for many beauty enthusiasts, the quality of these products is worth the investment.

If you’re looking for the best of the best when it comes to beauty, consider seeking out one of these high-end brands.

What is the biggest beauty brand in the world?

According to research conducted by Kantar Worldpanel, L’Oréal is the largest beauty brand in the world.

The French company has a portfolio of over 30 beauty brands, including popular names like Maybelline, Garnier, and Lancôme. L’Oréal spends billions of dollars on advertising each year and operates in over 150 countries. 

The company has also been recognized for its sustainable business practices, winning multiple awards for its commitment to environmental protection. 

Final Thoughts

What does beauty mean to you? Do you prefer to focus on skin health or do you love rocking a totally glam look? Thankfully, with beauty, it doesn’t have to be one or the other, and the best beauty brands have definitely got you covered. 

Check out some of our other curated lists:

10 Best Travel Bag Brands

10 Best Shampoo Brands

15 Best Cream Blushes

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