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10 Best Lingerie Brands

Finding The Best Lingerie Brands

You should never underestimate the power of lingerie. Somehow, the mish-mash of lace, trim, and lack of material is synonymous with sex appeal, and you can thank pop culture for its popularity. 

From Moulin Rouge to Fifty Shades of Grey, Hollywood has taught us that foreplay relies on lingerie. It’s the marker of confidence, femininity, and empowerment. And yes, you can feel all three even if Victoria’s Secret is concealed under a pair of sweats. 

There’s a good chance that you’re well familiar with VS, considering that they’re found in every shopping mall. Naturally, it begs the question—what are some other boutiques to support? We’re so glad you asked. 

From Skims to Natori, we’re counting down the 10 best lingerie brands currently on the market. We’ll also let you in on some shopping intel in case your coveted fav didn’t make it on our list. 

10 Best Lingerie Brands

1. Skims

Best Lingerie Brands

Attaining that perfect Kim K bod is near impossible—right? Thankfully, there’s a better way to achieve those voluptuous curves and that tiny waist without the need for intense exercise, Facetune, and cosmetic surgery. 

Skims, a lingerie brand founded by yours truly, looks to empower women by offering its vast selection of shapewear and intimates. Established by Kim Kardashian and Emma Grede, Skims debuted in 2018 with a massive following of over 3.7 million on Instagram. It also doesn’t hurt to mention that they’re headlined by Hypebae, Vogue, and Allure magazine. 

So, what does Skims offer? Customers can shop for panties, bras, loungewear, waist trainers, bodysuits, and more. It’s worth noting that the brand offers limited edition collections depending on the season. 

For instance, they’re currently promoting their Valentine’s Shop collection for the month of February. Price-wise, you’re looking at a ballpark of around $14 to $98—which is considerably cheap given the number of expensive lingerie stores out there. 

Considering that Skims is voted a contender within our best lingerie brands lineup, it would make sense for us to feature some initial highlights worth considering:

Highlights

  • Offers a vast selection of intimates to choose from 
  • Provides sizes from XXS to 4XL
  • Reasonable prices 
  • Has Afterpay as an alternative payment option 
  • Issues limited edition collections depending on the season 
  • Positive customer reviews
  • Free shipping on orders $75 or more 

2. Savage x Fenty

Best Lingerie Brands

What do you get when you take the bad gal out of Riri? Savage x Fenty, of course! Founded by Rihanna, this super-inclusive lingerie brand is home to hundreds of femme fatale fits to help you feel your ultimate best. 

It’s an excellent place to support if you’re all about diversity and body positivity, as each collection features a stunning selection of models in various shapes and sizes. Since 2017, this Californian-based company has basically broken the internet due to its sultry collection of ‘bedroom classics.’ And yes, they do provide options for men. 

In terms of aesthetics, Savage X Fenty appears to cater to maximalism. They aren’t shy when it comes to bold colors, prints, and silhouettes. Customers can shop for bras, undies, lingerie, loungewear, and pajamas. 

If you’re a hardcore RiRi fan, buyers can also peruse through Rihanna’s edit, where she shares all her Savage X Fenty favs. Oh, and the price? There’s no need to worry about shelling your pockets. Most pieces retail for as low as $6 to as much as $50

Need to know why Savage X Fenty is included in our top 10 best lingerie brands list? We’ll share some more highlights down below. 

Highlights

  • A broad assortment of lingerie, underwear, and loungewear to choose from 
  • Has a men’s section 
  • Widely affordable 
  • Offers sizes from XS to 3XL 
  • Has an Xtra VIP Membership to help customers save money 
  • Provides Afterpay as an alternative payment option 
  • Involved in several philanthropic organizations

3. Fleur du Mal

Best Lingerie Brands

Receiving a flower bouquet for Valentine’s Day is so overrated. If you really want to treat yourself, how about a selection of floral lingerie with some truffles on the side? Elegant, simplistic, and sultry in silhouette, Fleur de Mal is a luxury boutique founded by Jennifer Zuccarini. 

Her designs aren’t intrinsic to the latest styles and fads. Instead, FDM takes inspiration from poems written by Charles Baudelaire. Sewn to signify the ‘unique duality of its spirit,’ Fleur de Mal utilizes several French techniques and fabrics throughout its collection, including lace and appliques. 

If we were to describe Fleur de Mal’s core aesthetic, we’d say it’s a combo of Valentine’s Day blush mixed with Fifty Shades of Grey. They’re definitely far from conservative, as their designs feature daring silhouettes and peek-a-boo cuts. 

Here, you can find a chocolate-box assortment of bras, garter belts, panties, bodysuits, and slip dresses. In terms of price, Fleur de Mal falls within the semi-expensive spectrum, as costs range from $22 to $695

Care to see what else makes Fleur de Mal so great? Below, we’ll list off a few reasons why this company is included in our best lingerie brands lineup. 

Highlights

  • Offers a vast selection of classic lingerie 
  • Also sells sex toys, adult novelties, and a men’s section
  • Issues virtual shopping appointments by request 
  • Provides sizes from XS to L 
  • Has Afterpay as an alternative payment option
  • Free shipping on all U.S orders 

4. Lively

Best Lingerie Brands

Whatever happened to lingerie that was relatable? Don’t get me wrong; I’m all for sexy seductress, but sometimes I can’t be bothered to channel my inner Marilyn Monroe. If you happen to feel the same way, I’m sure companies like Lively are a sigh of relief. 

Known for its contemporary selection of practical underwear, this New York City-based brand caters to simplistic silhouettes and colors. You won’t find any rhinestone push-ups or bedazzled panties here. 

Sustainable, comfortable, and highly inclusive. Lively works to celebrate women of all shapes and backgrounds. They’ve been doing the same schtick for over 60 years and are still headed by founder Michelle Cordeiro Grant. Aside from the brand’s inclusion of eco-friendly fabrics, they’re also involved in several charitable causes, including I Support the Girls. 

From bralettes to bodysuits, customers can find a wide selection of wardrobe basics. Prices range from $30 to $95, which is definitely affordable considering that most pieces come in a bundle. 

For those not convinced of Lively’s staying power, this best lingerie brands review will provide a few reasons why you should consider supporting them. 

Highlights

  • Offers practical and simplistic designs on its website 
  • Utilizes sustainable fabrics 
  • Involved in a few non-profit organizations 
  • Affordable 
  • Sizes range from small to large 
  • Provides Afterpay as an alternative payment option 
  • Free shipping on orders $50 or more 

5. Cosabella

Best Lingerie Brands

Cosabella: a lingerie brand favorited by flirtatious types and leading ladies. Romantic, charming, and elegant in design, this Italian-based boutique has been in business since 1883. While most companies cater to social media fads and bold silhouettes, Cosabella’s approach to bedroom classics is best described as dainty and demure. 

They utilize the best materials, including hand-crafted lace and silks. Founders Valeria and Ugo Campello do their best to ensure that Cosabella still leads with the same traditional aesthetic. 

Aside from the company’s 134k following on Instagram, Cosabella’s social media feeds don’t do justice in highlighting the beauty of its entire collection. Trendsetters can find dozens of classic designs, including bras, panties, pajamas, and loungewear. 

Unfortunately, you’ll have to pay a hefty sum to indulge in their fine collection. Prices can range from $20 to $200, with most pieces retailing for about $100

Despite the expense, is there anything noteworthy about Cosabella’s collection? You bet there is—as this best lingerie brands review will share some highlights down below. 

Highlights

  • Features a broad collection of classic Italian lingerie 
  • Made by expert artisans and local producers 
  • Sizes range from XS to XL
  • Provide fit consultations upon request 
  • Implements some sustainable fabrics within its collection 
  • Offers Shop Pay as an alternative payment option 

6. Knix

Best Lingerie Brands

Lace, appliques, underwire, and frills are intrinsic to lingerie, but what about comfort? Yes, sex appeal is all confidence, but nothing deflates the ego faster than an itchy set of undies. If you prefer practicality over prettiness, we suggest checking Knix out. 

Recognized for its uncomplicated approach to bras, panties, and shapewear, this online boutique is big on body positivity and diversity. Sizes range from XXS to 4XL, depending on the collection. Plus, they offer a neat measurements guide in case you need to double-check. 

Founded by Joanna Griffiths in 2012, Knix was established to address the lack of high-performance underwear on the market. Today, the company offers high-quality designs created with ample support and protection. 

Categories include bras, period panties, activewear, shapewear, maternity clothing, and more. We’d say that Knix is semi-affordable, given its price range of about $18 to $125

So, why does Knix deserve to be included in our best lingerie brands list? We’ll offer up some highlights worth considering. 

Highlights

  • Prioritizes comfort and practicality 
  • Offers a broad size range 
  • Provides virtual fittings 
  • Implements some sustainable initiatives 
  • Active in several charities and nonprofits, including the Black Women’s Health Imperative
  • Has Afterpay as an alternative payment option 

7. Dreamgirl

Best Lingerie Brands

Do you often muse about living your best life? The 2.0 version of you could be an independent boss babe with legs for days. Dreamgirl, a lingerie company run by Patricia Fischer, can’t promise that lifestyle—but they can at least provide the fantasy. 

Since 1978, customers have flocked to this Californian-based brand in hopes of finding their perfect fit. They offer a wide selection of intimates, including chemises, corsets, crotchless panties, and bedroom costumes. You can definitely describe Dreamgirl as naughty and seductive, as their aesthetic ranges from schoolgirl tease roleplay to faux-leather thongs. 

So, how much does it cost to become a ‘Dreamgirl?’ In regards to its lingerie collection, price ranges from $11 to $53. If you’re looking to spice things up in the bedroom, their roleplay costumes are within $12 to $38. They’re undoubtedly affordable—but for those in need of extra convincing, we’ll explain why this brand is included in our best lingerie brands guide. 

Highlights

  • A broad selection of lingerie to choose from 
  • Reasonably affordable 
  • Sizes range from XS to 3X 
  • Provides a plus-size category 
  • Offers Google Pay
  • Free shipping on orders $30 or more 

8. Love, Vera

Best Lingerie Brands

Love, Vera is a black-owned lingerie company that looks to empower women of all backgrounds. From bras to bustiers, they believe that anybody can look good in lace, mesh, and frills. 

Since 2018, this online brand has been hiring models of all shapes and ethnicities. Founders Vera Moore and Nate Johnson state that they “proudly hire black talent to increase representation in fashion.” You can definitely get a feel of their inclusive mindset, as their product photos feature a vast selection of curvy colored women. 

In terms of lingerie, Love, Vera likes to keep things fun and flirty by introducing sheer cuts, crisscrossing strings, and lots of lace appliques to its lingerie collection. Customers can find hosiery, bras, panties, garters, chemises, and bodysuits in several colors. 

You won’t find any subtle monochrome hues here, as the brand caters to bold hues such as bright pink and neon yellow. Their size range is impressive too, as options range from small to 4XL. 

Love, Vera is super affordable, as most pieces cost between $19 to $130. It’s worth noting that their most expensive products come as a set, since customers can buy a bra and panties combo for under $100

If you’ve set your sights on Love, Vera—we’ll let you in on some other customer perks to help streamline the shopping experience: 

Highlights

  • A lingerie brand that celebrates women of color 
  • Super-inclusive in terms of body positivity 
  • Sizes range from small to 4XL
  • Customers can customize their own lingerie set 
  • Offers Afterpay as an alternative payment option 
  • Free shipping on orders $75 or more 

9. Parade

Best Lingerie Brands

As its name suggests, Parade looks to celebrate diversity and body positivity through its underwear collection. It’s honestly a refreshing break from the one-size-only mannequins we’re used to viewing while shopping. 

Cami Tellez, the founder of the brand, was also tired of the exclusive nature of lingerie companies. Since 2019, Parade has been redefining sexiness by offering its inclusive selection of undies, bralettes, and loungewear. Plus, everything is super affordable—given its price range of $13 to $85

Aside from its wide size range, Parade is involved in several non-profit organizations. This includes donating 1% of their profits to Arbor Day Foundation and the Loveland Foundation. They’re also big on sustainability, as customers can donate their old underwear to the brand’s recycling program. By 2025, Parade states that they’ll be a fully carbon positive business. 

If you’d like to take part in the ‘Parade,’ we’ll unveil some other company highlights worth considering. This is why they’re included in our top ten best lingerie brands list: 

Highlights

  • A broad assortment of wardrobe basics 
  • Offers sizes XS to 3XL 
  • All garments are made out of recycled yarns 
  • Involved in several philanthropic causes 
  • Implements numerous sustainable initiatives (such as its recycling program)
  • Provides Afterpay as an alternative payment option 

10. Natori

Best Lingerie Brands

Don’t get me wrong; lingerie will always be synonymous with sex appeal. But for online company Natori, it’s characterized as a symbol of rich cultural heritage. Founded by entrepreneur Josie Natori, this luxury boutique celebrates her Filipino roots and love for the arts. 

Ironically enough, she had no desire to enter the fashion industry at an early age. It wasn’t until a pivotal stop at Bloomingdale’s that she brought a traditional embroidered blouse to a potential buyer. Inspired to upcycle it into a sleeping shirt, Natori had a light-bulb idea to establish her own clothing line. 

Now known for its extensive selection of lingerie, Natori continues to uplift her heritage by sourcing labor and textiles exclusively from the Philippines. Aesthetics-wise, Josie’s collection caters to traditional designs. 

Conservative and simplistic in silhouette, the brand doesn’t seem to favor daring cuts and bold colors from the get-go. With that being said, their silk slips, bras, and panties are tasteful nonetheless. 

Compared to the best lingerie brands we’ve featured so far, Natori is certainly on the expensive side. Prices range from $17 to a hefty $395. Despite the expense, is there anything noteworthy about the company as a whole? We’re so glad you asked. 

Highlights

  • A lingerie company that celebrates Filipino heritage 
  • Offers a men’s section 
  • Also sells clothing, jewelry, footwear, and home goods 
  • Sizes range from XS to XL
  • Donates to several non-profit charities 
  • Free shipping on all orders 

How to Shop for the Best Lingerie 

Best Lingerie Brands

The best type of lingerie should be stylish, durable, comfortable, and affordable. It’s a cut-and-dry statement, but these four elements are definitely worth considering unless you’re okay with disposing of underwear. Given that most panties and bras retail for over $50, mindless purchases certainly don’t apply here. 

For those who need a head’s up, we’ll briefly discuss some pointers to look out for when supporting a brand. 

Brand  

A good lingerie company should be inclusive, transparent, and highly engaged with its audience. Basically, if you get good vibes off their website, it’s a tell-tale sign that they’re worth considering. 

Companies like Savage X Fenty and Parade are highly diverse in terms of sizing and model casting. Others are relatively active on social media, which usually indicates a high level of credibility and legitimacy.

Style 

Lingerie comes in a variety of colors, cuts, and silhouettes. In terms of aesthetics, options can range from femme fatale to fun and flirtatious. 

Obviously, you’ll need to consider what your tastes are before settling on a brand, as some companies only cater to one specific style. For instance, Parade banks on classic minimalism while Cosabella is recognized for its traditional yet romantic selection of lingerie. 

Construction 

No matter how ‘down and dirty’ you get during foreplay, a ruined set of expensive lingerie is enough to break the mood. Panties, bras, bodysuits, and other varieties of intimates should be durable and resilient. 

Materials such as elastane, spandex, nylon, and polyester, are considered the most sturdy of fabrics for underwear. You should also look out for other features, such as leakproof pads and detachable gussets if you’re looking for a well-made set of lingerie. 

Fabrics  

As we mentioned before, a good set of lingerie is usually composed of stretchy knits. This includes spandex, elastane, polyester, and cotton blends. Some brands will invent their own mix of fabrics to help differentiate themselves from the competition. At the end of the day, you should look for lingerie that offers a wide degree of flexibility and resilience. 

Comfort 

An uncomfortable set of lingerie can quickly kill the mood. Nothing’s more off-putting than a pokey underwire or an itchy thong. If your bra or bodysuit feels constrictive and stiff, chances are that it’s too small for you. 

On top of that, ill-fitting cups may de-accentuate your ‘girls’ instead of lifting them. With that in mind, it’s crucial to find lingerie that conforms and flatters your shape. Sex appeal isn’t all about confidence; it’s about comfort too. 

Price

Ladies, we all know that bras and panties aren’t cheap. Lingerie can cost as low as $20 to as much as $400. Price is dependent on the materials used and the intricacy of the design. 

Obviously, money isn’t the issue if you intend on wearing these pieces for an extended amount of time. But I think it’s safe to say to stay on the middle ground, as cheap/expensive lingerie isn’t always indicative of quality. 

Which Is The Most Seductive Bra?  

There’s no scientific way to measure the sexiness of a bra, but most agree that the push-up is the most attractive. It’s the only variety that lifts up your ‘girls’ while providing ample support.

The result? Cleavage city. Of course, the classic push-up depends on your bra size, as this may not apply to the itty bitty titty committee. 

Others point to sheer bras, those decorated with intricate lacing, or the ones dripping in rhinestones. Obviously, sex appeal depends on your personal tastes—or what your partner prefers. 

Which Bra Is Perfect For Heavy Breasts? 

Those with big boobs aren’t forced to wear only one bra. Bralettes, push-ups, and balconettes are available for those over C or D. In order to find the perfect fit, you’ll need to look out for certain features. 

For instance, customers with heavy breasts should search for wide-band bras. Slim shoulder straps or tiny underboob wires are a no-no, as they’ll typically dig into your skin due to the lack of support. 

Shape is another crucial factor to consider, given that some bras are designed for a certain ‘silhouette.’ According to an article published by Glamour, balconette bras are typically catered for tear-dropped boobs. Those with a full bust are often recommended an unlined bra for maximum comfort. 

How Do You Know Your Cup Size? 

There’s a good chance that you’re wearing the wrong bra size. If so, there’s no need to worry. We’ll show you how to take your own measurements at home without the assistance of a Victoria’s Secret employee. 

  1. Take a tape measure and wrap it around your underbust. It’s important that you don’t ‘suck in’ during this step in order to ensure a maximum fit. 
  2. Now, wrap the tape measure across the fullest point of your bust. This means that your nips should be covered by the ruler. 
  3. To get your cup size, you must take your bust measurement and subtract your underbust measurement. 
  4. The number you get will correspond to a number. For instance, 1 equates to A, 2 equates to B, and 3 equates to C. 

How Many Panties Does The Average Woman Have?

According to a 2012 study conducted by Dr. Beckmann, the average woman owns over 34 pairs of panties. Unfortunately, there are no recent polls posted online, but most agree that the number falls within 20 to 30

The reasons vary, but given the wide selection of underwear offered on the market, I think it’s fair to say that we want two or three pairs of each. At the end of the day, panties are organized into two categories: the comfortable, b.s-free type or the confidence-inducing set. 

Final Thoughts

Best Lingerie Brands

The ‘kid in a candy sort’ feeling isn’t exclusive to chocolate bars and sour gummies. Getting lost in a whimsical world of bright colors and patterns is also intrinsic to lingerie. Of course, it’s for adults only. 

From the top ten brands we’ve featured, here’s to hoping that you widened your shopping horizons. Opting for Victoria’s Secret is fine, but why limit yourself to only one option?


Savage X Fenty, Parade, and Cosabella are all commendable brands to support. You don’t have to be a lingerie expert to know the good from the bad—but just in case, we’ve provided some pointers to look out for. As a final send-off, we wish you well in your Bridgerton-inclined endeavors.

How We Chose The Best Lingerie Brands

Before choosing any brand, we scour the web and all the biggest e-tailers to ensure we know all the available options on the market. We look at customer reviews, star ratings, brand ethos, processes, materials, accessibility, and so much more. We weigh the pros and cons, so you don’t have to, helping you make informed shopping decisions.


For more options, check out our other curated lists of top brands:

10 Best Lingerie Subscription Box Brands

10 Best Sustainable Lingerie Brands

10 Best Womens Underwear Brands

10 Best Organic Underwear Brands

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