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Noom vs Weight Watchers Review

Noom vs Weight Watchers

So much of “diet culture” focuses on appearances and numbers within inspecting the underlying behaviors and thought processes that inform our desires to look and feel better. 

Weight loss programs can be beneficial in getting long term results, if an individual is dedicated to seeing and implementing interventions that will last. This study suggests that the degree of weight loss and its maintenance should not be the only factors when looking at the success of obesity treatment.

Patients should be supported and encouraged to make sustainable improvements in their diet quality and physical activities. Even in the absence of major weight loss, lifestyle changes over the long-term will likely improve the health of patients.

Thankfully, nowadays there are so many brands that look beyond to a goal of better health. Coming up, I’ll highlight two of the best and see how they compare to one another.

About Noom

Noom vs Weight Watchers Review

Since 2008, Noom has solidified itself as an alternative to that old-school mindset. Instead of focusing on how much weight they can help their customers lose, they brand themselves as a company that can inspire behavioral change.

While smart eating and exercise compose much of Noom’s recommended lifestyle changes, they also inspect the psychological aspect of weight loss and share that information with their users.

About Weight Watchers 

Noom vs Weight Watchers Review

Weight Watchers has been around since 1963. Their name is synonymous with weight loss plans, to the point that they changed their brand name to WW to show that they’ve expanded their focus from strictly weight loss to improving their customers’ overall health.

They’ve also updated their business model to encourage customers to build healthy eating and fitness habits through positive reinforcement. They don’t ship you premade microwave dinners. Nowadays, they give you the power of information so that you can keep the weight off without relying on their meals.

This Noom vs Weight Watchers review will compare each company’s approach and implementations so that you can decide whether either of them is right for you.

What to Consider

Noom vs Weight Watchers Review

Here’s quick glance at how the two companies compare without getting mired in the details. Don’t worry, I’ll mire you up to your neck in the nitty-gritty soon enough.

Since Noom and Weight Watchers suggest healthy food choices rather than prescribing set meal plans, both of their services are built to adapt to anyone’s lifestyle or dietary adherences. 

Noom’s goal is more holistic. While it brands itself as a means to lose weight, our research found that the company is more interested in being an educational fitness service.

Weight Watchers employs a similar education-first, numbers-second philosophy, but still pushes customers to achieve their goals through the Weight Watchers’ app’s social features.

You’ll be paying for either service on a monthly basis and can select how long you want to enroll. Both companies feature plans that range from a single month all the way to half a year, though Weight Watchers are more transparent with their pricing than Noom.

Speaking of transparency, Weight Watchers makes it clear that their weight loss app is generous as it allows you to do plenty more than just track your calories. 

Noom’s app is similarly multi-functional but it favors sending you daily lessons and connecting you with coaches to broaden your horizons.

Weight Watchers’ sign-up process is as easy as pie and can be completed in under a minute. Conversely, Noom’s sign-up and prices are harder to access and require more effort to understand.

Noom vs Weight Watchers: How Do They Work? 

Noom vs Weight Watchers Review

This section of our Noom vs Weight Watchers review will get into the finer details of each service to see how they inspire their users to lose weight.

Weight Watchers want to make your weight loss plan easy and sustainable. Their ultimate goal is to help you build healthy habits so that weight loss isn’t just a goal, it leads you to engage in a more fulfilling life.

They do this by educating you about everything that contributes to weight loss instead of telling you which foods to eat and which to avoid. Weight Watchers acknowledges that weight loss ultimately comes down to calories in versus calories out, but their service works to inform you on everything else that you can do to take more control of your fitness. 

Studies using the calories in versus calories out method as a focal point suggest that there is strong data that energy balance is not materially changed during substitution or replacement of dietary fats. However, there is a large correlation between the risk for obesity and total calorie intake, so this method is widely used.

Their plan is based on Weight Watchers PersonalPoints. These are plans designed around your lifestyle. You’ll begin your Weight Watchers experience by submitting answers on their quiz so that the company can learn your goals, your current weight, your expectations, your activity levels, your dietary preferences, and anything else that can impact your weight loss.

From there, our Noom vs Weight Watchers review writers found that the brand will provide you with a personally-tailored list of ZeroPoint foods. These are foods that emphasize protein, fiber, and healthy fats that conform to your specific diet or health concerns. 

So diabetics, vegans, picky eaters, or devout Italians can all see results without ignoring the healthy foods they love.

The foods lining Weight Watchers’ ZeroPoints foods lists are included based on their caloric and nutritional profile. You should expect to see plenty of fruits, vegetables, whole grains, lean proteins, legumes, healthy fats, oats, and other meat alternatives in your food list.

With all of that in mind, Weight Watchers isn’t about forcing you to follow a restrictive diet; it’s about teaching you how to make healthier food choices. The company actually rewards you for eating healthier by allocating you WW Points, which you can then “spend” on less nutritionally-dense foods like pizzas, donuts, and ice cream. 

According to this study, making healthier food choices is a decision made across age groups, but those with dietary modification goals made relatively more comparisons between the nutrition fact panels that contain nutritional information with increasing knowledge and motivation about healthier food choices.

The effectiveness of that strategy, however, depended on age and motivation. Results also showed that across age and dietary modification status, knowledge mediates the relationship between motivation and decision accuracy.

That means you don’t have to abandon these foods to lose weight. Instead, you’ll learn how to fit them into your diet. 

And remember, each Weight Watchers diet is completely personalized to your preferences! 

Right away, as soon as you enter their website, Noom confronts you with an ultimatum like a pushy high school crush trying to woo their way into being your prom date. However, their options aren’t particularly striking. They ask you whether you’d rather lose weight for good or get fit for good (though in our opinion those aren’t mutually exclusive).

From there, you answer a variety of questions regarding your current weight, height, fitness level, fitness goals, and diet. Noom uses this information to craft a personalized diet plan based on your life to develop healthy lifestyle changes rather than restricting what you can and can’t eat.

Noom vs Weight Watchers Review

After signing up for Noom, the brand will outfit you with a personally tailored plan that includes diet and exercise recommendations. These recommendations come in the form of daily lessons that illustrate how Noom’s approach is based on educating you rather than driving you through a virtual boot camp.

What our Noom vs Weight Watchers review writers really enjoyed about Noom’s philosophy is how much control it puts into users’ hands. The customer decides how much time they want – or can – dedicate to their health and fitness goals, what types of exercise they enjoy, and which foods they enjoy.

From there, Noom sends customers lessons that seek to broaden buyers’ understanding so that they can try new weight-loss strategies and understand how they affect their bodies.

As such, Noom doesn’t prevent users from eating any particular foods. Rather, the brand ranks foods in three different categories based on their nutritional profiles

Fruits and vegetables comprise the “green food” category, while protein-rich foods like lean meats, legumes, and tofu fill up the “yellow food” category, and healthy fat food products fill the “red food” category alongside junk food products.

All that Noom suggests based on those foods is that you should try to achieve a diet that promotes balance over everything.

You can input your food into Noom’s food log so that you can see whether your diet is balanced or whether it has too much of one food category and not enough or another. You can then adjust your diet to better balance it.

I was relieved that both companies took more holistic approaches to weight loss. Both brands seek to educate users instead of dictating their intake, thus promoting long-term weight loss.

Noom vs Weight Watchers: App 

Noom vs Weight Watchers Review

Now that I’ve covered what both brands offer on the dietary side of the equation, it’s important that our Noom vs Weight Watchers review writers follow in their footsteps and look at everything else that can influence weight loss.

Let’s begin with Weight Watchers and what their app holds in store for customers. In short, it offers quite a lot.

The app provides you with over 10,000 recipes that I can practically smell through our computer screens. Among these healthy meals are gluten-free recipes like flourless banana pancakes, healthy takes on classic dishes like juicy hamburgers, vegan-friendly meals like grilled corn and avocado salsa, and even a few dessert options like banana pudding cups. 

You’ll also be able to connect with any of the Weight Watchers certified coaches anytime you want so you can pick their brains for weight loss and fitness advice

Speaking of fitness, the Weight Watchers app is loaded with video workouts for yoga, pilates, core crushers, cardio, and full-body stretching courses. The app actually rewards you for moving your body more by saving your daily and weekly activity levels.

The more you exercise, the more trophies you’ll earn through the app. Weight Watchers is then encouraging you to be more active by letting you share your progress with other app users. 

And what would a good weight loss app be without a food tracker? Not only can you log your daily food intake but you can scan barcodes on grocery store items so that you don’t have to fiddle around with manually adding the nutrition of a box of Cheerios. 

The more days you exercise and eat according to your healthy fitness plans the more points you’ll earn which you can then put towards discounts on Weight Watchers-affiliates like Rent the Runway and Kenneth Jay Lane

There’s also a social media aspect to the app as you can like and share photos, become friends with other Weight Watchers members, and browse community-generated posts.

Finally, if you feel like treating yourself to a restaurant meal but are fearful that you won’t be able to accommodate it into your meal plan, then fret not. The Weight Watchers app hosts a massive restaurant database so that you can know the exact macro and micronutrient breakdown of your favorite restaurant dishes, ensuring that you’re not going into a restaurant blind.

Writing this Noom vs Weight Watchers review I found that Noom’s app was slightly different. It connects with your phone’s Health app to track your exercise levels but it’s up to you to manually add all the food you consume.

Noom vs Weight Watchers Review

The Noom app shows you how many calories you should aim to eat each day, then adjusts that number to fit what you’ve eaten that day. So, if they recommend you consume 2,500 calories per day and you eat 1,000 grams of spinach – which is only 230 calories – then the app will tell you that you still have 2,270 left on that day.

You can also chart your weight loss progress on the Noom app by entering in your daily, weekly, or monthly weight. 

Noom’s app offers built-in support systems by connecting you with other Noom users, emergency plans, and coaches that you can chat with one-on-one.

These coaches can help you stick to your goals. But, like most aspects of the Noom app, you only need to use them as much as you please. If you find it’s too much pressure having to report to a weight loss coach then you can disable the coaching feature.

In summary, Noom’s app builds off of their education-based approach by supplying you with more personalized data and communication avenues with coaches so that you can broaden your understanding of weight loss.

Weight Watchers’ app, in our opinion, has more features that could either overwhelm or enchant users depending on how much they gain from all the options.

Noom vs Weight Watchers: Extras  

Noom vs Weight Watchers Review

Noom’s extras boil down to their app’s ability to connect with various health-tracking devices

Big-name fitness tracking brands like Garmin, FitBit, Withings, and Philips are all compatible with the Noom app, as are smaller companies like BodyTrace and Jawbone.

They’ve also earned the support of many recognized medical professionals. Many of these professionals regularly contribute to Noom’s daily lessons. Noom is always striving to improve the depth of their research so that they can teach their clients everything they need to know about fitness.

As great as research is, Weight Watchers’ extras are a bit more tangibly rewarding. The brand works alongside Blue Apron to send healthy meals straight to your door. 

You can track these Blue Apron meals to earn Wellness Points in the Weight Watchers app. Plus, you’ll save $110 on your first 4 Blue Apron boxes and free shipping on your first box.

That’s a great deal that eliminates the need for meal planning, grocery shopping, and exact tracking. All you need to do is scan the barcode on your Blue Apron box.

So, Noom’s extras are tailored towards expanding your understanding, whereas Weight Watchers’ are built to expand your Wellness Points.

Noom vs Weight Watchers: Price & Value

Noom vs Weight Watchers Review

Writing this Noom vs Weight Watchers review I found that the latter brand only offers three different plans. They feature a 1-month plan, a 3-month plan, and a 6-month plan.

The single-month plan costs $5/week and has a $20 start-up fee. The 3-month plan is slightly more affordable at $4/week but still requires the same $20 starter fee. It’s with the 6-month plan that you’ll save even more despite the fact that you have to pay a slightly more expensive $22 start-up fee. With this plan, you get the first three months free!

If you acted quickly enough to snatch up any of Weight Watchers’ Cyber Monday deals then you could’ve saved 50% on any of the aforementioned plans.

Of course, everything I mentioned in the previous sections is included in each plan. That means you’ll gain access to the Weight Watchers app, meal planners, water and activities trackers, more recipes than you could ever cook in your life, a huge data set of popular restaurant items, workouts, progress reports, direct connections with a weight loss coach, and a calorie counter. Whew, now that’s a list of goodies.

That’s plenty more value that you’d receive from similar tracking apps like MyFitnessPal or Cronometer.

Speaking of similar apps, our Noom vs Weight Watchers review will check in on what Noom offers in terms of pricing.

A monthly Noom plan can cost you as much as $59/month. However, you have to jump through a few hurdles to see that information. Whereas Weight Watchers openly displays their plans and the associated costs, you have to answer an entire Noom survey and enter your email before the company will tell you how much their plan costs.

That’s a slight on Noom. Their app includes fewer features and has less connectivity than Weight Watchers. So the fact that you have to do more work before you find out how steep of a price tag you may be looking at could be off-putting to some potential customers.

That’s all without mentioning that Noom is simply more expensive than Weight Watchers despite not offering much more than you could get through the latter brand.

Noom vs Weight Watchers: How To Sign Up 

Noom vs Weight Watchers Review

The Weight Watchers sign-up process is a simple 4-step procedure that makes hopscotch look like arithmetic. Seriously, the hardest component of registering with Weight Watchers is choosing how long you want your plan to last.

Here are the four steps and what’s included in each:

  1. Choose your membership length. You can choose between a 6-month, 3-month, and 1-month period, with each length costing a different amount. If you skipped the last section of this Noom vs Weight Watchers review – how dare you – look back there to see how much each plan costs.
  2. Enter your email address.
  3. Enter your payment information; credit card, debit card, and how you want to pay for the membership
  4. Review your details and check out.

As I said, it couldn’t be easier! It’s probably best that the sign-up process is so painless because it leaves you with more energy to devote towards achieving the body of your dreams.

I underwent a mock sign-up process for Noom and it was much less straightforward than Weight Watchers’.

Their sign-up process looked something like this:

  1. Complete an incredibly in-depth survey with questions about your mental health, physical fitness levels, eating habits, health history, and more
  2. Enter your email
  3. After that, you’ll have to answer even more questions.
  4. I’m not joking here, you’re going to be answering questions for a while
  5. Only after answering Noom’s battery of questions do they show you their available plans.

While Noom’s in-depth questionnaire is great for helping the brand personalize your weight loss goals, the quiz is painfully long and front-loaded. Combine this with the fact that the company doesn’t show their plans and pricing elsewhere on their site, and it makes signing up a chore.

Weight Watchers’ process is a comparative breeze. They give you all the information you need to know before you sign up so that you can see how much any plan will cost and how long it’ll last.

Noom vs Weight Watchers: What Do Customers Think?  

Noom vs Weight Watchers Review

Anyone who has browsed cable television at 3 in the morning is used to seeing purportedly magic weight loss programs that are usually proven too good to be true by real-life customer testimonials.

Let’s see whether Noom and Weight Watchers truly helped their clients lose weight and keep it off, or whether they’re just smoke and mirrors.

Weight Watchers’ held a positive communal reception across the internet, judging by the scores I found on these websites:

  • 3.9/5 stars based on over 620 customer reviews on Consumer Affairs
  • 4/5 stars based on over 180 customer reviews on SiteJabber
  • 4.4/5 stars based on over 590 customer reviews on Influenster

It’s tough to argue with high numbers like those, but let’s see what arguments customers made for why they loved Weight Watchers:

  • Buyers loved the SmartPoints system that rewarded them for making healthy choices as it motivated them to stay dedicated.
  • They felt it was a great way to learn about healthy habits for those who weren’t knowledgeable on the topic.
  • Many customers reported losing weight and enjoying the process.
  • They loved the food freedom Weight Watchers offered them.

The few negative points customers touched upon were how they had to pay an early cancellation fee, though that’s not unheard of when it comes to subscription-based services.

Next, I’ll look at what customers said about Noom by polling aggregate customer scores from several websites:

  • 4.4/5 stars based on over 55,500 customer reviews on TrustPilot
  • 3.1/5 stars based on over 460 customer reviews on Consumer Affairs
  • 2.9/5 stars based on over 1,700 customer reviews on the Better Business Bureau

Here’s what Noom customers appreciated the most about the weight loss service:

  • How Noom’s approach takes mental health and psychology into account and showed users how that can affect weight loss.
  • The support Noom coaches offered clients.
  • How Noom repaired customers’ relationships with food.
  • Noom users learned how to build healthy habits.

The only real critique about Noom worth mentioning is the product’s high price. Many customers pointed out that after a certain point they felt the service’s offerings weren’t enough to justify the associated cost. 

With that being said, it seems these users learned quite a bit from Noom and were confident enough to make that assertion.

Based on what customers have written, both Noom and Weight Watchers can help people lose weight and improve their overall health. It looks like you can’t go wrong with either.

Noom vs Weight Watchers: Promotions & Discounts

Noom vs Weight Watchers Review

Seeing as how the year is coming to an end, you’d think that weight loss brands would hop on the timely opportunity to offer sales in tandem with people’s weight loss new year’s resolutions.

However, it seems that Noom has no interest in such advertising. The staff behind this Noom vs Weight Watchers review couldn’t find any information regarding potential sales or savings. 

This is slightly frustrating as it was already difficult enough to see how much a Noom membership would cost in the first place.

I found that Weight Watchers is currently offering a bountiful 5-day free meal plan if you sign up for their email newsletter. 

That’s alongside everything else that comes with their newsletter. I’m talking recipes, exercise insights, wellness tips, and other exciting insights to keep your weight loss journey running smoothly.

Besides that, it seems many that of Weight Watchers’ discounts are relegated to tight time windows. For example, they ran a promotion wherein members who joined between August 18, 2020, and August 25, 2020, could receive a refund on their first two months membership fees if they successfully lost 10 lbs.

Those rare offers appear to be the only promotions the company runs according to our Noom vs Weight Watchers review research. That’s a pity because often the only thing that motivates people to move more is if they know they can save money.

Therefore, neither Weight Watchers nor Noom regularly offer any worthwhile savings. However, Weight Watchers do gain a few (low-calorie and high-fiber) brownie points for at least offering their customers a newsletter.

Who Will You Shop With?

Noom vs Weight Watchers Review

Although both brands seek to instill their customers with the knowledge to forge habits to last a lifetime, their manners are distinct enough to distinguish them from one another.

Weight Watchers is more affordable and the app comes with more features. They motivate their users through rewards and positive encouragement.

Alternatively, Noom has more barriers to entry and builds itself as a house of knowledge. It works best when considered as an information library rather than a digital coach.

Ultimately, it’s up to you to decide which approach suits you best. I wish you the best of luck on your health journey. 


Check out related reviews you might like:

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