10 Best Toothpaste Brands

Looking For The Best Toothpaste Brands

Best Toothpaste Brands

Toothpaste is considered essential in modern-day hygiene. But actually, it turns out that the product has been used since Ancient Egyptian times—though, I’ll admit their formulas were a little different than the ones we use today.

Today, toothpaste companies are a dime a dozen, but here, I’ll tell you all about the best toothpaste brands.

The names on this list are split between two categories: traditional and natural. Some are recommended by the American Dental Association, some are free from fluoride, SLS, and artificial ingredients. The one you pick depends on your unique preferences, and thankfully, modern-day companies cater to many. 

Back in the day, and I’m talking 3000 BC, toothpaste was made from a mixture of ground-up oxen hooves, eggshells, pumice, myrrh, and water. Sounds like a real treat.

Over time, formulas varied, including things like ground fish bones, fine sand, and even oyster shells. 

It wasn’t until 1824 that Dr. Peabody added soap to dental paste. Then around the 1890s, Colgate sold its first-ever toothpaste in a jar. A few short years later, the first-ever tube of toothpaste was created by Dr. Washington Sheffield. 

The 10 Best Toothpaste Brands

In the last century, changes to toothpaste formulas have changed drastically. Whitening agents were added to most, striped paste became a thing, and we’ve seen a rise in natural options made without the very thing dentists fought so hard to include: fluoride. 

Whatever your preferences, there’s something for you on this list of the best toothpaste brands. We’ve got a lot of ground to cover, so let’s just get to it.

#1: Colgate

Best Toothpaste Brands

Colgate is pretty synonymous with toothpaste. It has roots back to 1806, though back then, its focus was household cleaning products. It wasn’t until the 1890s that the brand began making toothpaste. 

As a super approachable and accessible brand, Colgate is a top choice. Users like that their toothpaste is approved by the ADA and has all the right ingredients (like stannous fluoride and SLS) to protect and clean their teeth and create a nice foam.

Colgate is one of the most affordable options on this list of the best toothpaste brands too. You can get a 6 oz tube for under $2.


  • ADA-approved
  • Contains stannous fluoride
  • Promotes gum health
  • Mint flavor
  • Trusted brand

#2: Sensodyne

Best Toothpaste Brands

If you’ve ever had tooth sensitivity, then you’ve probably been recommended Sensodyne. It really makes a difference for those with sensitive teeth, helping to close off the layer of exposed dentin so you don’t experience as much pain.

Owned by Haleon, Sensodyne was founded in 1961 and was the first brand to use strontium chloride to help desensitize teeth.

Folks love this toothpaste because it really works and though its traditional formula contains SLS, they also make one without it. A single 4 oz tube goes for about $7.


  • For sensitive teeth
  • ADA-approved
  • Makes SLS-free version
  • Contains strontium chloride

#3: Crest

Best Toothpaste Brands

If you’re looking for a name you can trust, try Crest. One of the creators of toothpaste as we know it today, it’s owned by P&G and was founded after 10 years of research in 1950.

The folks behind the brand created it as a solution to the 700 million cavities that were emerging each year. 

After pairing up with Dr. Joseph Muhler, a dentist from Indiana University, P&G released their signature toothpaste with Stannous Fluoride, their own invention.

This type of fluoride helps to fight bacteria and strengthen enamel while keeping plaque in check. You can pick up a 5.2 oz tube of Crest at pretty much any store in the US for just over $3


  • Contains fluoride
  • ADA-approved
  • Great for gum health
  • Many options

#4: Hello

Best Toothpaste Brands

Founded by Craig Dubutisky in 2009, Hello was created to make personal care products as natural as they should be.

Made without SLS, the brand uses fresh ingredients like farm-grown mint and its toothpaste is naturally whitening. I’m a huge fan of this pick on our list of the best toothpaste brands for all of the above. 

With both fluoride and fluoride-free options, as well as a few formulas for kids, Hello is an impressive brand with clean ingredients, yet doesn’t charge crazy prices. You can get a 4.7 oz tube for just $5.


  • SLS-free
  • Naturally whitening
  • Uses farm grown mint
  • ADA-approved
  • Contains fluoride

#5: Tom’s

Best Toothpaste Brands

While Tom’s isn’t approved by the ADA (because the majority of dentists won’t approve toothpaste without fluoride), their ingredients are still protective, clean, and fresh.

Some of them include SLS that helps get rid of debris, but they also have a type that doesn’t for those who are sensitive to the ingredient. 

Founded by Tom and Kate Chappel in 1970, Tom’s was launched after the couple moved to Maine in search of a healthier life.

Creating a line that was free of preservatives, fluoride, and artificial ingredients, this brand is super popular among the natural crowd even though it’s now owned by Colgate-Palmolive. A 4 oz tube rings up to under $6.


  • Fluoride-free
  • Not ADA-approved
  • Natural ingredients
  • SLS-free option

#6: Oral-B

Best Toothpaste Brands

Oral-B is known for their toothpaste that provides professional protection.

Highly recommended by dentists, their formulas include stannous fluoride, soluble fluoride, and polyphosphate which work together to protect teeth and gums and prevent enamel erosion.

If you’re a fan of the just-left-the-dentist feeling, I think you’ll really like this brand, though its toothpaste is a little more expensive than others on this list of the best toothpaste brands.

It’s apparently great at dealing with stains too. Founded in 1950 by a periodontist, Oral-B is now owned by P&G. You can get a 100ml tube for about $10.


  • Contains fluoride
  • Uniquely formulated
  • Great for stain removal
  • Helps prevent enamel erosion

#7: Bite

Best Toothpaste Brands

Looking for something a little less conventional? Bite is the toothpaste of the future developed by Lindsay McCormick in her search for waste-free personal care.

Launching her brand in 2018, Bite packages together single-use tablets into a recyclable tub, helping to eliminate the need for plastic tubes. 

With both fluoride and fluoride-free versions, you can pick from mint or berry flavors, both of which are sweetened with xylitol. A pack of 62 tablets is $12, but you can subscribe to save a few extra bucks. 


  • Mint or berry flavor
  • Tablets
  • Fluoride-free options
  • Not approved by the ADA
  • Zero-waste concept

#8: David’s

Best Toothpaste Brands

David’s sets itself apart from the crowd by way of its unique metal tube.

Completely recyclable, the tube contains toothpaste with all of the “must-haves” for natural folk, including vegan, cruelty-free, EWG-verified, and fluoride free. Its toothpaste is also free from SLS and artificial ingredients, and to top it off, it’s effective. 

So who’s behind such a model brand? Eric David Buss took 4 years to develop his signature formula. Launched in 2011, this pick on our list of the best toothpaste brands has become a wildly popular natural toothpaste brand.

Pick up a 5.25 oz metal tube for $10.


  • No animal testing
  • Recyclable metal packaging
  • EWG verified
  • Natural, organic ingredients

#9: Arm & Hammer

Best Toothpaste Brands

Long associated with baking soda, Arm & Hammer takes a traditional approach to toothpaste using simple ingredients.

America’s #1 brand of baking soda (who doesn’t have an open box sitting in their refrigerator these days?), their toothpaste is a hit with those who prefer a name they can count on. 

Arm & Hammer has been around for over 170 years, back when Dr. Austin Church and Josh Dwight (who were brothers-in-law) started making baking soda for commercial use.

What sounded like something too simple to be a massive success took off running. Today, their toothpaste goes for $5 per 6 oz tube. 


  • Gives back to charitable organizations
  • Trustworthy brand
  • America’s #1 brand of baking soda
  • Simple ingredients
  • Contains fluoride

#10: Schmidt’s

Best Toothpaste Brands

Schmidt’s is another name on this list of the best toothpaste brands with a natural background. But here’s where they set themselves apart: the addition of minerals.

A mineral-based personal care brand, Schmidt’s was founded by Jaime Schmidt in 2010 after she started whipping up her own natural personal care products at home.

Their toothpaste contains coQ10, aloe leaf juice, magnolia bark, and vitamin E, not to mention antioxidants from the inclusion of goji and pomegranate extract.

Helping your mouth stay healthy through natural vitamins and minerals, this pleasant toothpaste is also SLS, SCS, and PEG-free. Pick up a 4.7 oz tube for $8.


  • Mineral-based
  • One type of toothpaste
  • Free from SLS, SCS & PEG
  • Nothing artificial

What Is Toothpaste? 

Best Toothpaste Brands

Toothpaste is a paste or gel dentifrice used with a toothbrush as an instrument for cleaning teeth.

Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease (gingivitis).

Brands of toothpaste vary widely in their ingredients, efficacy, taste, and price. Major differences exist between “regular”, “whitening”, toothpaste and those advertised as “sensitive” brands. 

Over-the-counter whitening treatments have become increasingly popular since the 1990s. These products use peroxide-based bleaches to increase the brightness of teeth beyond their natural coloration. 

Due to their popularity, there are now many different brands available on store shelves all claiming varying degrees of success.

Dental experts agree that home bleaching kits are safe when used correctly but caution that consumers should only use whiteners supervised by a dentist because whiteners can adversely affect existing dental work such as crowns, veneers, bonding, and fillings if used excessively or incorrectly. 

Benefits Of Toothpaste

Best Toothpaste Brands

Most people are familiar with the basic benefits of toothpaste: it helps to clean your teeth and prevent cavities. However, toothpaste can actually do much more than that.

Depending on the toothpaste you choose, it can also help to whiten your teeth, fight gum disease, or even freshen your breath. 

There are many different toothpaste brands on the market, so it can be tough to know which one is right for you. However, some of the best toothpaste for oral health include Colgate Total, Crest Pro-Health, and Tom’s of Maine Natural Fluoride Toothpaste. 

No matter which toothpaste you choose, though, you can be sure that it will help to keep your smile looking its best.

Are Expensive Toothpaste Brands Worth It?

Best Toothpaste Brands

People are always looking for ways to get the best possible products for the least amount of money. This is especially true when it comes to toothpaste. With so many brands on the market, it can be hard to know which one is really worth the extra money. 

When it comes to toothpaste, there are three main things to consider: whitening power, cavity protection, and freshness. Most expensive toothpaste brands excel in at least two of these categories.

For example, Crest 3D White toothpaste has a unique formula that not only helps to remove surface stains but also prevents new ones from forming. It also contains fluoride to help protect against cavities. 

Similarly, Colgate Optic White toothpaste uses a hydrogen peroxide formula that not only removes existing stains but also helps to prevent new ones from forming. 

And finally, Oral-B 3D White toothpaste contains sodium Fluoride to help protect against cavities and baking soda to help remove surface stains. 

While all three of these toothpastes are more expensive than generic brands, they offer a superior level of whitening power, cavity protection, and freshness. As a result, they are worth the extra cost.

How To Pick The Best Toothpaste Brands

Best Toothpaste Brands

There are a lot of toothpaste brands on the market, and it can be hard to know which one to choose. When looking for the best toothpaste brands, there are a few things to keep in mind. 

  1. Figure out if you want fluoride in your toothpaste or not. Dentists usually recommend brands that contain fluoride, but too much of the mineral has been shown to be harmful to health. Generally, when consumed in small doses, fluoride has been proven to remineralize teeth, but it’s up to you to decide whether or not you’d like to include it in your daily routines. 
  2. Check the labels of toothpaste to make sure they are vegan and cruelty-free. Many toothpastes contain animal products or testing, so this is an important factor to consider if you want to be ethical in your purchase. 
  3. Finally, choose a toothpaste that is free of artificial colors, flavors, and sweeteners. These ingredients can cause irritation and inflammation in the mouth, so it’s best to avoid them. 

With these factors in mind, you’re sure to find the best toothpaste brands for your needs.


Do different kinds of toothpaste make a difference?

Toothpaste is one of those products that we all use every day, but have you ever stopped to think about what toothpaste you are using and whether or not it actually makes a difference?

There are so many toothpaste brands on the market these days, and they all claim to be the best. But do different toothpaste really make a difference?

The answer is yes and no. While there are some subtle differences between toothpaste brands, most toothpastes contain similar active ingredients that are effective in removing plaque and promoting oral health.

So, if you are using toothpaste that contains fluoride and is approved by the American Dental Association, you can rest assured that you are using a toothpaste that will do the job.

That being said, there are some people who prefer certain toothpaste brands because of the taste, texture, or other factors. And while there may not be a huge difference between toothpaste, if you find a brand that you like and that works well for you, then stick with it!

At the end of the day, the most important thing is that you are brushing your teeth regularly and taking good care of your oral health.

What’s the safest toothpaste to use?

Toothpaste is an important part of oral hygiene. It helps to remove plaque and bacteria from the teeth, keeping the mouth healthy. However, not all toothpaste is created equal.

Some brands contain ingredients that can be harmful to the teeth and gums. Others are simply not as effective at removing plaque and bacteria. 

So, what’s the safest toothpaste to use? The answer may surprise you. The safest toothpaste is actually one made with natural ingredients that does not contain any fluoride or other harsh chemicals.

It’s gentle on the teeth and gums, but still effective at removing plaque and bacteria. If you’re looking for a safe and effective toothpaste, this is the one you should look for.

Final Thoughts

Today’s toothpaste is nothing like it was in the past, but we are seeing many more natural formulas emerge.

While dentists will rarely recommend any type that doesn’t contain fluoride, based on your preferences, you may prefer one of the brands that don’t include it.

No matter what kind of toothpaste you came looking for, we hope you found your new favorite from this list of the best toothpaste brands.

Check out some of our other curated lists:

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15 Best Drugstore Shampoos

10 Best Kids Toothpaste Brands

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