Memorial Day weekend is one of the best times of year to shop jewelry — major brands are running some of their deepest discounts of the season, and whether you’re treating yourself or gifting someone special, the timing couldn’t be better. From bold gold chains and diamond tennis necklaces to delicate everyday pieces from fine jewelry powerhouses, this guide rounds up the best deals and brands worth your attention right now.
10 Best Jewelry Gifts & Deals for Memorial Day Weekend
Below you’ll find our top picks along with their current Memorial Day offerings, saving you both time and money.
01. — Best Overall Deal
GLD
Premium Gold Chains, Pendants & Jewelry — with a Lifetime Guarantee
GLD has built a loyal following for a reason: premium-quality gold chains, Cuban links, tennis chains, diamond pendants, and more, all backed by a lifetime guarantee. Their pieces run the gamut from accessible everyday wear to investment-grade statement jewelry, and this Memorial Day, the brand is making it very easy to stock up.
If you’ve never shopped GLD before, the quality-to-price ratio is what gets most people. Real gold, solid construction, without the markup you’d pay at a traditional jeweler.
Up to 50% off best sellers — markdowns applied automatically, no promo code needed. Running Thursday through Monday.
Rest of site (non-marked-down items): 25% off with code COOKOUT
BOGO is available on site — note it cannot be combined with other offers.
📅After Memorial Day:
25% off sitewide with BOGO + ongoing BOGO promotion
Highlights
- Accessible price points with investment-grade options
- Strong selection across gold and white gold
- Lifetime guarantee on all pieces
- Shop Cuban chains, rope chains, diamond tennis chains, pendants, and more
02. — Best Unisex Big-Brand Jeweler
Kay Jewelers
America’s Most Recognized Jewelry Retailer — Rings, Necklaces, Bracelets & More
Kay Jewelers is one of the most recognized jewelry brands in America, with thousands of locations nationwide and a massive online catalog covering everything from diamond engagement rings and tennis bracelets to men’s chains, bands, and fashion jewelry. If you’re shopping for someone and want a name they’ll immediately recognize and trust, Kay is hard to beat.
What makes Kay a reliable stop is the range — they cover pretty much every category and price point under one roof, which makes it easy to find something whether you’re shopping for yourself, a partner, or someone you’re not entirely sure about yet.
🏷️Up to 50% OFF Memorial Day Specials
Highlights
- One of the largest jewelry retailers in the US with thousands of locations
- Wide catalog: rings, necklaces, bracelets, earrings, and men’s jewelry
- Broad price range from everyday pieces to fine diamond jewelry
- Kay Vault rewards program for additional savings and perks
03. — Best Women’s Everyday Fine Jewelry
Mejuri
Everyday Fine Jewelry Designed for Women
Mejuri has redefined what everyday fine jewelry looks like — minimalist, well-made, and priced in a way that doesn’t require a special occasion to justify. Their pieces in solid gold, gold vermeil, and sterling silver are designed to stack, layer, and wear daily without losing their luster.
Whether it’s a delicate diamond band, a sapphire orbit bracelet, or a pair of solid gold hoops, Mejuri’s clean aesthetic and accessible price points make it one of the most giftable women’s brands on this list.
Highlights
- Solid gold, gold vermeil, and sterling silver at accessible price points
- Designed for everyday wear — built to layer and stack
- Lab-grown and ethically sourced gemstones across collections
- Fine Crew membership for early access to deals and new drops
04. — Best Unisex Luxury Brand
David Yurman
Iconic Cable Jewelry & Luxury Pieces for Men and Women
David Yurman is one of America’s most iconic fine jewelry brands, known for the signature cable motif that appears across both men’s and women’s collections. From chunky cable bracelets and signet rings for men to diamond-set earrings and station necklaces for women, the brand covers the full spectrum with a distinctive design DNA.
It’s a splurge, but one that holds its value — both aesthetically and literally. Memorial Day weekend occasionally brings select promotions, and it’s a strong time to invest in a signature piece that will last decades.
Highlights
- Iconic cable design recognized across men’s and women’s collections
- Full range: bracelets, rings, necklaces, and earrings for all genders
- Sterling silver, gold, and diamond options across price points
- Investment-grade fine jewelry that holds its value
05. — Best Men’s & Unisex Diamond Jewelry
Zales
Fine Diamond Jewelry for Men & Women — One of America’s Largest Jewelers
Zales is one of the most recognizable jewelry retailers in America, with hundreds of locations nationwide and a deep online catalog spanning diamond rings, necklaces, bracelets, earrings, and men’s chains. They carry a wide range of price points and styles — from classic diamond solitaires and tennis bracelets to men’s gold chains and fashion jewelry — making them one of the most versatile stops on this list.
Zales tends to skew slightly more accessible than Kay in terms of price point, which makes it a good option if you’re shopping for diamond jewelry without a huge budget. Their men’s section has grown a lot in recent years too — chains, bands, and fashion pieces that hold up well.
🏷️Up to 30% OFF + Take an Extra $20 OFF select Clearance
Highlights
- One of the most trusted names in men’s diamond and gold jewelry
- Huge selection of Cuban links, tennis chains, and custom pendants
- Custom design services for one-of-a-kind pieces
- Also carries luxury watches alongside jewelry
06. — Best Women’s Ethical Fine Jewelry
Brilliant Earth
Ethically Sourced Fine Jewelry & Lab-Grown Diamonds
Brilliant Earth is the go-to for shoppers who want fine jewelry they can feel good about. Known for its conflict-free diamonds, lab-grown gemstones, and responsibly sourced metals, the brand delivers true luxury with a conscience. Their Memorial Day sale typically features meaningful markdowns across earrings, necklaces, rings, and bracelets.
If you’re looking to give something that carries both beauty and ethical weight, Brilliant Earth delivers on both fronts. The combination of craftsmanship, transparency, and sustainability makes it one of the most trusted names in women’s fine jewelry today.
Highlights
- Lab-grown and natural diamonds with full sourcing transparency
- Wide selection: earrings, necklaces, rings, and bracelets
- Free shipping and free returns on most items
- Custom engraving available for a personal touch
07. — Best Unisex Accessible & Personalized Jewelry
Kendra Scott
Bold, Colorful Jewelry for Men and Women With a Personalized Edge
Kendra Scott occupies a sweet spot between fashion jewelry and fine jewelry — recognizable designs, vibrant gemstone colors, and a highly giftable feel that has made it a perennial favorite for all genders. Their Color Bar lets shoppers personalize pieces with different stone and metal combinations, making it easy to find something that feels truly personal.
Memorial Day tends to bring strong sitewide promotions, and their wide catalog — from men’s bracelets and signet rings to women’s statement earrings and necklaces — means there’s something for every style and budget.
🏷️Extra 30% OFF Markdowns
Highlights
- Color Bar customization — choose your stone and metal finish
- Carries both men’s and women’s collections
- Wide range of price points from fashion to fine jewelry
- Strong Memorial Day sitewide promotions annually
08. — Best Men’s Minimalist Designer Jewelry
Miansai
Modern Men’s Jewelry — Bracelets, Rings & Chains Crafted in New York
Miansai is the quiet heavy-hitter of men’s jewelry — a New York-based brand known for its clean, considered design and exceptional craftsmanship. Their hook bracelets, rope chains, and sterling silver rings have become modern classics in the men’s accessories space, worn by guys who want jewelry that doesn’t shout but always gets noticed.
Their pieces work across casual and dressed-up contexts, making them one of the most versatile men’s jewelry brands available. Memorial Day sales are worth checking for their best-selling bracelets and rings.
20% off sitewide with code SUMMER2026
Highlights
- New York-designed with a clean, minimal aesthetic
- Signature hook bracelets and rope chain pieces are modern classics
- Sterling silver, gold, and mixed-metal options
- Versatile enough to dress up or down
09. — Best Unisex Lab-Grown Diamond Jewelry
VRAI
Zero-Emission Lab-Grown Diamond Jewelry for All
VRAI creates their own lab-grown diamonds in a zero-emission foundry and crafts them into strikingly minimal, architectural pieces suited for any gender. Their solid gold pave hoops, solitaire pendants, stacking rings, and chain bracelets are designed to be worn daily without ever looking overdone.
As a sustainability-first brand with genuine manufacturing credentials, VRAI appeals to conscious shoppers who want fine jewelry that lasts — without the premium markup of mined diamonds or the gendered marketing that dominates the category.
Highlights
- Creates own lab-grown diamonds in a certified zero-emission foundry
- Minimal, architectural designs that work for any gender
- Solid gold construction — no plating
- Rings, earrings, necklaces, and bracelets all available
10. — Best Women’s Gifting & Charm Jewelry
Pandora
Iconic Charm Bracelets & Expanded Fine Jewelry for Women
Pandora remains one of the most recognized jewelry brands in the world, with their charm bracelet system and wide assortment of rings, necklaces, and earrings hitting a sweet spot of affordability, personalization, and broad appeal. The brand has expanded significantly into lab-grown diamond and sterling silver fine jewelry in recent years.
Memorial Day weekend often brings Pandora’s largest promotions of the season, making it an ideal time to add to an existing charm collection or explore their newer fine jewelry lines.
Highlights
- World-famous customizable charm bracelet system
- Expanded lab-grown diamond and sterling silver fine jewelry collections
- Wide price range — great for gifting at any budget
- Memorial Day tends to be one of their strongest sale periods
Buying Guide: How to Make the Most of Memorial Day Jewelry Deals
Shop early, not late: The best pieces at the best prices go fast over holiday weekends. If you have something specific in mind, don’t wait until Monday.
Read the fine print on promo codes: Many Memorial Day offers can’t be combined — BOGO deals and percentage-off codes typically don’t stack. Check the terms before you get to checkout.
Prioritize metal quality over price: The best jewelry is the kind that actually gets worn. Look for solid gold, gold vermeil, or sterling silver over gold-plated options, which wear down over time.
Understand lab-grown diamonds: Lab-grown diamonds are physically and chemically identical to mined diamonds and typically cost 50–80% less. If you’re in the market for diamond jewelry, they’re worth understanding before you buy.
Don’t overlook presentation when gifting: The right packaging and a handwritten note can elevate even a simple piece. If you’re giving this as a gift, it’s worth the extra two minutes.
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