Our Editorial Review Process

We spend hours researching products and customer experiences to give you a deeper insight into brands.

Our editorial team researches, writes, and publishes reviews independently of our marketing team. All recommendations are organic and represent the opinions of our team.

We promise to do our best to provide you with useful, accurate, and helpful reviews for your online shopping. Our goal is to save you time by providing you with the best information.

For example, if you’re looking to purchase Brooklinen Sheets we’ll have all the shipping & return information, product features, customer reviews and everything else you’ll need to know before making a decision.

Our Writers

The writing team consists of independent contractors (freelancers) who’ve been carefully recruited based on their work experience and area of expertise. The writers are chosen after undergoing a series of tests to ensure the quality of their work and compliance to our editorial standards. 

All contributors are required to maintain high ethical standards that are in line with our editorial practices. They are also responsible for their submission to these rules.

We ensure contributors and other freelance writers provide advice and information that they intend to be not only practical but accurate and trustworthy. 

Fact Checking and Sourcing

Throughout all stages of the editorial process, our writers and editors focus on creating accurate, high quality content.

Each review published on our site is evaluated for accuracy and has at least 3 pairs of eyes checking its quality before being published.

When sourcing information to include in articles, our editorial team refers to publicly available information ranging from press releases, news stories, and third party review sources.

If needed, our team may request clarifications from brands or additional insight into their products and processes.


We do our best to stay up to date but in a rapidly evolving world information changes quickly. In the event that an article contains factually inaccurate information, please reach out to us and our team will review it accordingly. We reserve the right to make changes on the basis of our editorial guidelines.