FirstLeaf is an algorithm-based wine club that operates on a subscription service and ships within the US. As you try different wines over time, the system learns more about your tastes and preferences to create a personalized experience for you. FirstLeaf has been featured in various media, including BuzzFeed, Medium and Business Insider.
The FirstLeaf website features over 1,400 award-winning wines, including 229 90+ point and 68 double gold & platinum wines. If you’re unfamiliar, wines are assigned a subjective rating or score by wine critics as an evaluation of that wine. For example, Parker’s system is a 50–100 point scale, where 90 points would be “outstanding”.
This FirstLeaf Wine Club review will take an in-depth look at the brand and its product and service offerings, pricing, customer reviews, and more, to help you decide if their subscription is worth signing up for.
Overview of FirstLeaf
The brand was started in 2016 when the founder, Philip James, sought out winemakers and wineries to procure fine wines for customers while keeping costs low. By partnering with those in the wine industry directly, FirstLeaf cut out the middleman and was able to offer its Wine Club members products at a reduced cost.
FirstLeaf uses a unique algorithm to gather information on subscribers’ taste in wine, using these insights to deliver subscribers wine directly to their door. That certainly beats a run to the liquor store and having to browse the aisles themselves, but are the wines any good?
FirstLeaf travels the world in search of exceptional wines. They collaborate with other winemakers and growers, both locally in American wine country and internationally, sampling over 10,000 wines a year in order to bring their customers the best. Less than 2% of the wines they taste make the cut, so clearly, their standards are quite high.
Our FirstLeaf Wine Club review continues below with some pros and cons of FirstLeaf wines and the subscription service:
- Wine ships at your convenience, customized to your preferences
- System gets to know your preferences, improves personalization to your tastes
- Bottles of wine are only $15, lower than retail prices
- Easy to navigate Wine Store with a range of sorting categories, makes selecting not overwhelming
- Wine Concierge team discusses selection process, like pairings and your taste profile
- FirstLeaf Wine School provides extensive information on all aspects of wine, giving subscribers opportunity for learning
- Ships exclusively within 43/50 US states
- Can only leave thumbs up or thumbs down in reviews; for customers wanting more insight on the wine, comments feature would be more helpful
How FirstLeaf Works
We’ll continue this FirstLeaf Wine Club review by explaining how the subscription works. FirstLeaf acquires wine of excellent quality from wineries around the world and uses an industry-leading, patent-pending technology to pair their customers with wines perfect for their tastes.
- Take the quiz: To create your custom tasting profile, you sign up and create a FirstLeaf login, take their quiz, and answer a few short questions about your wine preferences. Each shipment is a unique combination of wines selected specifically for you.
- Order the intro offer: A few days after you’ve completed the quiz, your custom intro order will be delivered. Enjoy!
- Rate your wines: Every rating is used to further refine your tasting profile and improve your FirstLeaf experience. Each thumbs up or thumbs down is passed through analysis of hundreds of wines and billions of data points for each individual profile to give the most refined picture of your taste.
- Enjoy your curated club orders: The system accurately predicts the wines you will love, based on over 1,000,000 customer ratings to guide its learning. Then, the team utilizes their inventory and matches you to wines that resonate with your unique tasting profile, which updates each time you provide a rating.
In the process of signing up for FirstLeaf, you can preview the shipment, set your delivery date, and make changes to your shipment date later on (more on this in the FAQ section). You can set your frequency for the boxes to come every 1, 2, or 3 months, or any date in the future.
FirstLeaf guarantees every selection they make by standing behind their product and offering you a credit for any wine you don’t like. Bonus points goes to FirstLeaf for this element of accountability—which mitigates the fact that customers cannot leave detailed reviews on the wines (only thumbs up or thumbs down).
Next in this FirstLeaf Wine Club review, we’ll go into details about FirstLeaf’s wine store and wine school.
FirstLeaf Wine Store
You can shop for wine in various ways at the FirstLeaf wine store, including by type (red, white, rose), by featured wine (e.g. summer, gold medalists, founder or member favorites), by region (US, France, Italy, Spain, and many others), or by grape (Cabernet Sauvignon, Chardonnay, etc.). You can also browse all wines and sort in various ways: by customer ratings, price, or name.
FirstLeaf Wine School
FirstLeaf even has a wine school. With nearly 30 topics, this online wine resource offers you a comprehensive guide to the world’s most popular grapes, breakdowns of famous wine regions, and the answers to some of your questions on wine. For instance, where and how large is the Bordeaux region? What are Muscat wines known for, and is Moscato the same? The FirstLeaf Wine School tells you all of this and much more. So if you aspire to be a wine nerd, are naturally curious, or want to impress people with your wine knowledge, this is a resource to take advantage of.
How Much Does FirstLeaf Wine Club Cost?
A FirstLeaf Wine Club review wouldn’t be complete without discussing subscription pricing. By placing your introductory order, you’re automatically enrolling in the club for future shipments. However, if you’re unhappy with the wines or club, you can cancel anytime by going to firstleaf.club/unsubscribe.
FirstLeaf heavily marks down the introductory shipment (to $20-$40), so you can try their wines at a heavily discounted rate—about $5 a bottle—before fully committing to the club. Then, at the full club price of 6 bottles for $79.98 + $9.95 shipping and tax, each bottle works out to about $15.
FirstLeaf Wine Club Reviews: What Do Customers Think?
You’re probably wondering what other customers think of FirstLeaf wines. FirstLeaf is very positively reviewed from various sources, some of which are noted here in our FirstLeaf Wine Club review.
Notably, they were commended on their service and wine quality, selection and price. Of course, nothing is perfect, and a couple of negative points in the FirstLeaf reviews include:
- FirstLeaf may be overselling themselves in marketing materials
- There are other wine subscriptions available
- You can only leave a thumbs up or thumbs down as a review for the wine, which is too basic to be useful
One customer on WineClubReviews felt that FirstLeaf Wine Club was affordably-priced and learns what you like as you receive, drink, and rate different wines. They appreciated FirstLeaf’s ease-of-use, presentation, and reasonably-interesting wines, and that they identify the body, acidity, sweetness, fruitiness, and tannin level for each wine. However, they also felt FirstLeaf’s marketing materials oversell what they do, but that this is alright since they provide a 100% satisfaction guarantee and inexpensive introductory shipment.
These points verify the research we conducted for this FirstLeaf Wine Club review, which is nice to hear!
A Business Insider review commented, “reasons to use Firstleaf include convenience, education, and personalization, but that it’s also a very affordable way to enjoy quality wines from top vineyards around the world.“
An article on Money Inc. indicated that FirstLeaf is the most customer-centric of all of the wine subscription services. It noted that multiple reviewing organizations give them high marks for their excellent service and the wide variety of wines that they offer, and the wines they procure are products that most customers would not otherwise have access to. The article mentioned the wines are of quality and a good value for the cost, according to experts who provided honest opinions.
The article also notes that Firstleaf excels in customizing and personalizing their services to suit each subscribers preferences. They provide an extremely easy online system for customers to preview their orders before they ship and make changes to ensure that they are 100 percent satisfied. However, some drawbacks included that their site reviews only offer a thumbs up or thumbs down system, which is too basic to be useful, and one reviewer suggested that they’re not unique.
It was helpful to see that the reviewers summarized in Money Inc.’s article confirmed the same pros and cons found in our FirstLeaf Wine Club review.
Is FirstLeaf Wine Club Worth It?
In this FirstLeaf Wine Club review, we provide our impression on the FirstLeaf Wine Club, and whether or not it’s worth the money.
By subscribing to FirstLeaf, you get to try new wines you may have never had the chance to otherwise and, who knows, you may discover your new favorite wines. Since you’re getting the wine directly from FirstLeaf, they’re passing savings on to you. The convenience of previewing the shipment, setting your delivery date, and making desired changes online is helpful. Including shipping, the cost of $15 per bottle is very reasonable.
For these reasons along with various positive reviews and other information contained in this FirstLeaf review, we feel the FirstLeaf Wine Club is worth trying out.
FirstLeaf Promotions & Discounts
We were hoping this FirstLeaf wine review would include some deals but currently, there isn’t a FirstLeaf promo code or FirstLeaf discount code available. Not to worry though, as you can check out their site, firstleaf.club, regularly for deals.
FirstLeaf Sign Up
You can sign up for FirstLeaf by creating a FirstLeaf login and taking the quiz to create your wine preference profile. You’ll follow the prompts to sign up for the introductory offer, and once that’s done, you’ll receive a confirmation email with details about your order and information about FirstLeaf wines and the wine club.
Our FirstLeaf Wine Club review comes with answers to some frequently asked questions:
How to Cancel FirstLeaf
If you are a member and wish to cancel your subscription to FirstLeaf, visit firstleaf.club/unsubscribe, sign in, and follow the prompts. You can also email [email protected] with any questions on the process.
FirstLeaf Shipping Policy
Currently, FirstLeaf ships throughout the US only, with the exception of Alabama, Alaska, Hawaii, Iowa, Kentucky, Mississippi, Rhode Island, and Utah. Shipping costs $9.95 per order, and orders are usually shipped via UPS ground within the first 24 hours after you place them. FirstLeaf orders take approximately 2-5 business days to arrive.
If you purchase the 3 bottle introductory order, your first 6 bottle club order is automatically set to arrive one month later. After that, all future orders will follow the frequency you set. If you purchase the 6 bottle introductory order, your first 6 bottle club order will automatically ship out at the frequency you set. Subscribers can change the frequency of their order later on by following these steps:
- Log into your account here
- Scroll down to Your Next Club Order and click on the date under delivery date.
- A calendar will pop up, and you can select any delivery date
FirstLeaf Return Policy
FirstLeaf guarantees their customers’ satisfaction and promises to provide a credit, where legal, if you’re not satisfied with their wine. Send them an email at [email protected] within 30 days of delivery and they will issue a credit to your account.
If your shipment is returned to FirstLeaf due to damages, let them know and they’ll either reship it or refund you for the order. If your shipment is returned due to refusal or there wasn’t someone available after three attempts, let them know and they’ll either reship them or refund you, though they charge a $20 restocking fee.
Keep in mind, once your order is delivered, FirstLeaf can’t return it with UPS/FedEx. But if a shipment arrives too soon, you can always push back your next club order so you have more time to enjoy the wine!
If you need assistance, you can reach FirstLeaf at 1-800-461-7203 or [email protected]. You can also click on the Help button at the bottom right-hand corner of firstleaf.club. Their Member Experience team is available Monday-Friday from 9am-8pm EST.