Firstleaf Wine Club Review

About Firstleaf

FirstLeaf Wine Club Review

Firstleaf is an algorithm-based wine club that operates on a subscription service and ships within the US.

As you try different wines over time, the system learns more about your tastes and preferences to create a personalized experience for you.

Firstleaf has been featured in various media, including BuzzFeed, Medium and Business Insider.

The Firstleaf website features over 1,400 award-winning wines, including 229 90+ point and 68 double gold & platinum wines.

If you’re unfamiliar, wines are assigned a subjective rating or score by wine critics as an evaluation of that wine. For example, Parker’s system is a 50–100 point scale, where 90 points would be “outstanding”.

This Firstleaf Wine Club review will take an in-depth look at the brand and its product and service offerings, pricing, customer reviews, and more, to help you decide if their subscription is worth signing up for.

Overview of Firstleaf

FirstLeaf Wine Club Review

The brand was started in 2016 when the founder, Philip James, sought out winemakers and wineries to procure fine wines for customers while keeping costs low.

By partnering with those in the wine industry directly, Firstleaf cut out the middleman and was able to offer its Wine Club members products at a reduced cost. 

Firstleaf uses a unique algorithm to gather information on subscribers’ taste in wine, using these insights to deliver subscribers wine directly to their door.

That certainly beats a run to the liquor store and having to browse the aisles themselves, but are the wines any good? 

Firstleaf travels the world in search of exceptional wines. They collaborate with other winemakers and growers, both locally in American wine country and internationally, sampling over 10,000 wines a year in order to bring their customers the best.

Less than 2% of the wines they taste make the cut, so clearly, their standards are quite high. 

FirstLeaf Wine Club Review

Our Firstleaf Wine Club review continues below with some pros and cons of Firstleaf wines and the subscription service:


  • Wine ships at your convenience, customized to your preferences
  • System gets to know your preferences, improves personalization to your tastes
  • Bottles of wine are only $15, lower than retail prices
  • Easy to navigate Wine Store with a range of sorting categories, makes selecting not overwhelming
  • Wine Concierge team discusses selection process, like pairings and your taste profile
  • Firstleaf Wine School provides extensive information on all aspects of wine, giving subscribers opportunity for learning


  • Ships within 44/50 US states unfortunately due to state regulation

How Does Firstleaf Work?

We’ll continue this Firstleaf Wine Club review by explaining how the subscription works.

Firstleaf acquires wine of excellent quality from wineries around the world and uses an industry-leading, patent-pending technology to pair their customers with wines perfect for their tastes.

FirstLeaf Wine Club Review
  1. Take the quiz: To create your custom tasting profile, you sign up and create a Firstleaf login, take their quiz, and answer a few short questions about your wine preferences. Each shipment is a unique combination of wines selected specifically for you.
  2. Order the intro offer: A few days after you’ve completed the quiz, your custom intro order will be delivered. Enjoy!
  3. Rate your wines: Every rating is used to further refine your tasting profile and improve your Firstleaf experience. Each thumbs up or thumbs down is passed through analysis of hundreds of wines and billions of data points for each individual profile to give the most refined picture of your taste.
  4. Enjoy your curated club orders: The system accurately predicts the wines you will love, based on over 1,000,000 customer ratings to guide its learning. Then, the team utilizes their inventory and matches you to wines that resonate with your unique tasting profile, which updates each time you provide a rating.

In the process of signing up for Firstleaf, you can preview the shipment, set your delivery date, and make changes to your shipment date later on (more on this in the FAQ section).

You can set your frequency for the boxes to come every 1, 2, or 3 months, or any date in the future.

Firstleaf guarantees every selection they make by standing behind their product and offering you a credit for any wine you don’t like.

Bonus points goes to Firstleaf for this element of accountability—which mitigates the fact that customers cannot leave detailed reviews on the wines (only thumbs up or thumbs down).

Next in this Firstleaf Wine Club review, we’ll go into details about Firstleaf’s wine store and wine school.

Firstleaf Wine Quiz Review

We went through the quiz to get an idea of how it works for this Firstleaf Wine Club Review.

The quiz consist of 9 questions, once complete Firstleaf analyzes over 100 different wines and 1 billion data points in order to select the perfect wine profile for you.

FirstLeaf Wine Club Review

The first question is rather easy, and simply asks what type of wine you like to consume. Once you move on to the next question you will be confronted with how sweet you enjoy your wine.

FirstLeaf Wine Club Review

The following questions in the Firstleaf Wine quiz will ask you about your regional preferences, expertise, likes & dislikes, along with how many bottles you consume on a monthly basis.

FirstLeaf Wine Club Review

Once complete you will be asked for your email address so that the results can be sent your way. Your curated wines will appear on the website, along with a large discount for your first order.

You can rest assured that Firstleaf has crunched the numbers and scoured the data in order to provide you with a selection of wines that you are sure to enjoy.

Firstleaf Wine Store Review

FirstLeaf Wine Club Review

You can shop for wine in various ways at the Firstleaf wine store, including by type (red, white, rose), by featured wine (e.g. summer, gold medalists, founder or member favorites), by region (US, France, Italy, Spain, and many others), or by grape (Cabernet Sauvignon, Chardonnay, etc.). You can also browse all wines and sort in various ways: by customer ratings, price, or name.

Firstleaf Wine School Review

FirstLeaf Wine Club Review

Firstleaf even has a wine school. With nearly 30 topics, this online wine resource offers you a comprehensive guide to the world’s most popular grapes, breakdowns of famous wine regions, and the answers to some of your questions on wine. For instance, where and how large is the Bordeaux region? What are Muscat wines known for, and is Moscato the same? The Firstleaf Wine School tells you all of this and much more. So if you aspire to be a wine nerd, are naturally curious, or want to impress people with your wine knowledge, this is a resource to take advantage of.

Who Is Firstleaf For? 

Firstleaf is recommended for those that love bundles of wine for an affordable price or are looking to expand their knowledge of good Canadian wine.

Members of Wine Club can also rely on a 40% discount when they join, making the next book club or family event all the more enjoyable.  

Comparison: Firstleaf vs. Winc  

Now that you have some knowledge about Firstleaf, let’s see how it measures up to the competition. One example, Winc is a wine subscription that has gained some acclaim since it was founded in 2012.

Though both subscriptions offer great wines at amazing discounts, a few differences make one of the two the clear choice. First off, Winc offers various recipes, wine-making advice, and blogs on their website and offers organic, low-sugar, and biodynamic wines.

On the other hand, Firstleaf has their Wine School which teaches users about the different kinds of wine, how they pair with foods, and even wine recommendations. 

But what is the deal breaker between these two subscription services?

Winc has amazing sales including 4 bottles for $25. But regularly, the least expensive membership costs $39 for 3 bottles a month, and the most expensive membership comes to more than $96 monthly for 4+ bottles. 

Firstleaf offers their bottles on a basis of $80 and a $10 shipping tax for the Introductory Order of 6 bottles, and after you receive your first order you can sign up for a 12 bottle membership for $160 a month. 

Obviously, there is a price difference between the two memberships. But, the real difference is that the Firstleaf membership comes with 12 bottles per month for only $160, whereas Winc offers subscriptions for far fewer bottles but for more money per bottle.

So, if you wanted 12 bottles from Winc, it can cost you up to $200+. You are technically getting a better deal with Firstleaf.

How Much Does Firstleaf Wine Club Cost?

FirstLeaf Wine Club Review

A Firstleaf Wine Club review wouldn’t be complete without discussing subscription pricing. By placing your introductory order, you’re automatically enrolling in the club for future shipments.

However, if you’re unhappy with the wines or club, you can cancel anytime by going to

Firstleaf heavily marks down the introductory shipment (to $20-$40), so you can try their wines at a heavily discounted rate—about $5 a bottle—before fully committing to the club.

For the Introductory Shipment, you will receive 6 bottles for $80 + $10 shipping and tax, each bottle works out to about $15.

Then, you will be automatically signed up for the 12-bottle per month membership for $160, with free shipping!

Firstleaf Wine Club Reviews: What Do Customers Think?

FirstLeaf Wine Club Review

You’re probably wondering what other customers think of Firstleaf wines. Firstleaf is very positively reviewed from various sources, some of which are noted here in our Firstleaf Wine Club review.

First up, WineClubReviews gave this brand a 4.5/5 star rating with particular mention of “ease-of-use, presentation, and … reasonably-interesting wines.”

This review site also rated the brand on a few other criteria:

  • #2 Best Affordable Wine Subscription
  • #3 Best White Wine Club
  • #4 Best 12-Bottle Wine Club
  • #4 Best International Wine Club
  • #5 Best Wine Club

Next, this subscription’s Sparkling Wine Club was also featured on Best Wine Club with a 4/5 star rating overall. Plus, Firstleaf was rated this site’s top pick for wine subscriptions.

Of all the great things that this wine club offers, the top mentions from Best Wine Club were the brand’s:

  • Amazing discount
  • Insight into the wines’ taste and regions
  • Reliable and fair shipping and returns policies

Overall, Firstleaf tends to receive a favorable rating amongst many customers and reviewers.

Firstleaf Reviews

One customer on WineClubReviews felt that Firstleaf Wine Club was affordably-priced and learns what you like as you receive, drink, and rate different wines.

They appreciated Firstleaf’s ease-of-use, presentation, and reasonably-interesting wines, and that they identify the body, acidity, sweetness, fruitiness, and tannin level for each wine.

However, they also felt Firstleaf’s marketing materials oversell what they do, but that this is alright since they provide a 100% satisfaction guarantee and inexpensive introductory shipment.

These points verify the research we conducted for this Firstleaf Wine Club review, which is nice to hear!

A Business Insider review commented, “reasons to use Firstleaf include convenience, education, and personalization, but that it’s also a very affordable way to enjoy quality wines from top vineyards around the world.

FirstLeaf Wine Club Review

An article on Money Inc. indicated that Firstleaf is the most customer-centric of all of the wine subscription services.

It noted that multiple reviewing organizations give them high marks for their excellent service and the wide variety of wines that they offer, and the wines they procure are products that most customers would not otherwise have access to.

The article mentioned the wines are of quality and a good value for the cost, according to experts who provided honest opinions.

The article also notes that Firstleaf excels in customizing and personalizing their services to suit each subscribers preferences. They provide an extremely easy online system for customers to preview their orders before they ship and make changes to ensure that they are 100 percent satisfied.

However, some drawbacks included that their site reviews only offer a thumbs up or thumbs down system, which is too basic to be useful, and one reviewer suggested that they’re not unique.

It was helpful to see that the reviewers summarized in Money Inc.’s article confirmed the same pros and cons found in our Firstleaf Wine Club review. 

Is Firstleaf Wine Club Worth It?

FirstLeaf Wine Club Review

In this Firstleaf Wine Club review, we provide our impression on the Firstleaf Wine Club, and whether or not it’s worth the money.

By subscribing to Firstleaf, you get to try new wines you may have never had the chance to otherwise and, who knows, you may discover your new favorite wines.

Since you’re getting the wine directly from Firstleaf, they’re passing savings on to you. The convenience of previewing the shipment, setting your delivery date, and making desired changes online is helpful. Including shipping, the cost of $15 per bottle is very reasonable.

For these reasons along with various positive reviews and other information contained in this Firstleaf review, we feel the Firstleaf Wine Club is worth trying out.

Firstleaf Promotions & Discounts 

Firstleaf is currently giving our readers a starter promo to get 6 wines for just $39.95 and free shipping with a money back guarantee.

This is normally a $126 value so take advantage now and sign up to Firstleaf to get your first shipment at a huge discount.

Firstleaf Sign Up

FirstLeaf Wine Club Review

You can sign up for Firstleaf by creating a Firstleaf login and taking the quiz to create your wine preference profile.

You’ll follow the prompts to sign up for the introductory offer, and once that’s done, you’ll receive a confirmation email with details about your order and information about Firstleaf wines and the wine club.


Our Firstleaf Wine Club review comes with answers to some frequently asked questions:

How to Cancel Firstleaf

If you are a member and wish to cancel your subscription to Firstleaf, visit, sign in, and follow the prompts. You can also email [email protected] with any questions on the process.

Firstleaf Shipping Policy

Firstleaf currently ships throughout the US to 44 states. Unfortunately due to regulation they’re unable to serve to all 50 states.

Shipping costs $9.95 per order, and orders are usually shipped via UPS ground and Fedex ground within the first 24 hours after you place them.

Firstleaf orders take approximately 2-5 business days to arrive.

Firstleaf Wine Club Review 1

If you purchase the 3 bottle introductory order, your first 6 bottle club order is automatically set to arrive one month later. After that, all future orders will follow the frequency you set.

If you purchase the 6 bottle introductory order, your first 6 bottle club order will automatically ship out at the frequency you set. Subscribers can change the frequency of their order later on by following these steps:

  1. Log into your account here
  2. Scroll down to Your Next Club Order and click on the date under delivery date.
  3. A calendar will pop up, and you can select any delivery date

Firstleaf Return Policy

Firstleaf guarantees their customers’ satisfaction and promises to provide a credit, where legal, if you’re not satisfied with their wine. Send them an email at [email protected] within 30 days of delivery and they will issue a credit to your account.

If your shipment is returned to Firstleaf due to damages, let them know and they’ll either reship it or refund you for the order. If your shipment is returned due to refusal or there wasn’t someone available after three attempts, let them know and they’ll either reship them or refund you, though they charge a $20 restocking fee.

Keep in mind, once your order is delivered, Firstleaf can’t return it with UPS/FedEx. But if a shipment arrives too soon, you can always push back your next club order so you have more time to enjoy the wine!

Contact Firstleaf

If you need assistance, you can reach Firstleaf at 1-800-461-7203 or [email protected]. You can also click on the Help button at the bottom right-hand corner of Their Member Experience team is available Monday-Friday from 9am-8pm EST.

Before you commit, explore other vino options. Check out these wine subscriptions:

Bright Cellars


Naked Wines

Wine Insiders

Ask the community or leave a comment Ask a Question

Asked by Jeff (8 months ago) Reply


I sure wonder if these online reviews about FirstLeaf are created by the company itself or they’re getting some sort of kickback.

WORST WINE CLUB! Worst customer service. I ordered on 11/29 and told wine would be delivered on 12/1. It never came and tracking shows FedEx hasn’t received my box. On 12/3, I was actually told my wine would be delivered on 12/1! So, I guess they’ve developed a time machine. The rep couldn’t tell me where my order was or if/when I would receive it. His only solution was to cancel my order and membership. Fine with me. But, seriously, that’s not good or appropriate customer service and satisfaction at all. Good riddance.

Answered by Nancy Valentine (5 months ago) Reply

They can’t find my name or email but they managed to bill me.

Asked by John Dove (7 months ago) Reply

I also rate FirstLeaf as ZERO. Do not get involved with these scammers! I returned my box (by refusing delivery) and waited a month afterwards for them to initiate a refund. They never did, so I got my CC company involved. They LIED to my CC company saying they did not receive my return, even though I have evidence they did, including the tracking information! I will eventually get my money back and will make sure to tell everyone what a big fat SCAM this “company” is.

Asked by C krakow (7 months ago) Reply

After many emails pushing me to rejoin, I processed an ill advised order on 12/16. On 12/17 I requested cancellation of the order. I had not considered our medical circumstances and the inability to determine where to deliver the wines on their delivery date of April 30. Today, December 18, I received an email that the delivery was “in process” so it could not be cancelled, but they would give me a $30 credit (about 1/3 of the cost, but no help to me, given I could no take delivery). When
I responded back that I could not take delivery I was told there would be a $20 restocking fee for the order, even though it was cancelled due to unforeseen circumstances, the day after the order was made. Unacceptable. Inflexible. Insensitive. Will not deal with them again. .

Superb Customer Service
Asked by Greg Thrasher (6 months ago) Reply

I was reluctant to join a wine club for a variety of reasons

I decided to take a walk on the wild side

First Leaf has not disappointed

Firstleaf Wine Club Will Steal Your Money and Lie about it
Asked by Jennifer Bridges (5 months ago) Reply

BUYER BEWARE – FRAUDULENT COMPANY – they will ship you wines without your permission, send you broken bottles they wont replace and they will keep your money and not send your wines! I ordered for the first time from Firstleaf back in 2020 – they shipped the wines and 3 were broken, no replacements, no refund no credit. After that, I declined all future shipments as I could see they were disreputable. I never got a notice prior to Jan 13 (the day they planned to ship). I responded immediately only to get the run around from customer service who declined to cancel my order. Their so called proof that i received notice is actually the proof that I attempted to cancel the order as is evident from the email history I am including below. Once I told them I had disputed with my credit card company, they recalled the shipment and kept the wines, in addition they kept ALL OF my money. They lied to the credit card company who informed me Firstleaf said we received the wine and never returned it. I have lodged complaints with my credit card company, the Better Business Bureau and Facebook. I’m going to write reviews everywhere I can find so other buyers don’t get scammed like I did.

Get me off your list!
Asked by Louise (3 months ago) Reply

Get me out of this fiasco! I never signed up, don’t drink, am being charged every month the $29.99 for something I never signed up for!

Asked by Karyn W (2 weeks ago) Reply

I have ordered from numerous wine clubs over the years, with varied results of good wines and customer service. FIRST LEAF IS THE ABSOLUTE WORST I’ve ever dealt with!!! And they do NOT take no for an answer. I’ve refused shipments, emailed them, called them, worked with my bank….. everything I could think of to get rid of these people, and it’s the equivalent of getting arrested in N. Korea, you never get away!!

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