JuJuBe Diaper Bags Review

About JuJuBe

JuJuBe Diaper Bags Review

JuJuBe is a brand of diaper bags and accessories. The bags range from totes to backpacks, duffels, and crossbodies, all for your on-the-go baby needs.

The company is an international success: featured in publications like The New York Times, E!, Us Weekly, Parenting, Healthline, Fatherly, POPSUGAR, and more, parents have fallen in love with these stylish yet spacious diaper bags. JuJuBe has even collaborated with huge franchises like Hello Kitty, Harry Potter, Disney, and DC.

On social media, JuJuBe has amassed an impressive following of 335k on Facebook and 203k on Instagram. The brand even has a private Facebook community of 14k parents who bond over their shared love of JuJuBe diaper goods.

Thinking of upgrading your generic duffel to something a little more practical? Stay tuned as this JuJuBe diaper bags review analyzes the brand’s best-selling products, customer reviews, shipping and return policies, and other FAQs, to help you make an informed purchasing decision.

Overview of JuJuBe

JuJuBe Diaper Bags Review

In 2005, Joe Croft and Kristin Hunziker founded JuJuBe. The brand site describes the founders as “industry veterans from the apparel, outdoor and action sports industries” who took their expertise and birthed a baby brand out of it.

JuJuBe exists to give parents a durable, versatile, eco-conscious, and stylish option for diaper bags. Yes, imagine that—stylish diaper bags!

Based in Irvine, California, JuJuBe has raised the bar in terms of what parents can get out of a baby bag. The brand manufactures its products with anti-stain and antimicrobial materials and includes memory foam changing pads—all of which are machine-washable for maximum convenience.

On its mission to support parents, the brand collaborates with media franchises to make the bags come alive. For example, the JuJuBe Unikiki 2.0 collection is perfect for fans of the Japanese apparel brand tokidoki.

And, the company’s line goes beyond diaper bags to also include accessories like the JuJuBe Be Charged Slotted Card Case. It’s no wonder that the brand has sold more than 1 million products.

Now that you know more about the brand and its practices, this JuJuBe diaper bags review will provide a birds-eye look at the pros and cons of the brand:


  • Wide variety of diaper bags, in different colors, prints, and types (backpack, tote, etc.)
  • Lifetime warranty on bags
  • Free shipping over $75
  • Positive customer reviews about the quality, style, and function of bags, as well as on customer service
  • Rewards program
  • International shipping
  • Cool collections from different media collabs


  • Pricey compared to other diaper bags
  • Return shipping costs
JuJuBe Diaper Bags Review

This JuJuBe diaper bags review would be doo-doo if it didn’t review the products themselves. In the next section, we’ll go over bestseller diaper bags and changing pads.

JuJuBe Diaper Bags Review

From the JuJuBe diaper backpack to the tote, duffel, and even hybrids, which allow you to wear the bag in multiple ways, this brand’s baby necessities are fit for a variety of lifestyles. The bags covered below are the best-selling options that parents are loving the most.

JuJuBe B.F.F. Diaper Bag – The Monarch Review

The JuJuBe B.F.F. Diaper Bag – The Monarch is a versatile bag with a sleek black print. This bag is a bestseller for good reason: with 12 pockets in total, memory foam changing pads included, and detachable and adjustable straps, the bag is spacious and full of possibilities.

You can wear this sleek carryall as a messenger bag, a tote bag, or a backpack—it’s an all-in-one style that lets you choose how you carry or wear your baby’s diapers, bottles, and other items for on-the-go access.

The 12 pockets in the B.F.F. Diaper Bag – The Monarch are:

  • 4 gusseted pockets (interior)
  • 3 zippered pockets (exterior)
  • 2 bottle pockets on the sides (exterior)
  • 1 zippered phone pocket (exterior)
  • 2 photo/ID pockets (interior)

We’d say don’t judge a book by its cover, but we’re judging this bag by its cover: firstly, the outside is a black print with gold zippers (oh-so luxurious). Then, inside the bag is a lighter beige color, cappuccino. Looks-wise, this is the bag for you if you don’t want to worry about your bag clashing with your outfit—black goes with everything.

If you’re a germaphobe or just the normal amount of hygiene-conscious, you’ll be pleased to know that this bag’s interior is treated with silver ions to resist bacteria, while the exterior is made from a stain-resistant material that spills don’t stand a chance against.

Other features include the top handle, metal luggage feet, crumb drains, and machine washable. The dimensions are 14” W x 12” H x 6.5” D and the bag weighs 2.8 lbs.

The bag comes in multiple other styles, two of which we will review below (spoiler alert), and it also comes in cool prints, like the irresistibly adorable JuJuBe Hello Kitty BFF bags.

How much does the B.F.F. Diaper Bag – The Monarch cost? That’ll be $195, please.

JuJuBe B.F.F. Diaper Bag – The First Lady Review

The JuJuBe B.F.F. Diaper Bag – The First Lady is the same style of bag as The Monarch reviewed above, just a different print—see above for an extra detailed description of the bag in full!

The First Lady print is a classic: black and white stripes. With gold zippers, it gives off a classy Kate Spade vibe.

The JuJuBe The First Lady B.F.F. bag can be a tote, messenger, or backpack, whichever suits the day! Equipped with 12 pockets, memory foam changing pads, bacteria-resistant interior, and spill-resistant exterior, this diaper bag is nothing short of magical.

JuJuBe bags are machine-washable and fall-in-lovable. This B.F.F. Diaper Bag – The First Lady is $195.

JuJuBe B.F.F. Diaper Bag – Queen of the Nile Review

The B.F.F. Diaper Bag – Queen of the Nile is another bestselling B.F.F. bag that can be turned into a tote, messenger, or backpack.

The Queen of the Nile print is a black and white chevron with matte gold zippers. The material is resistant to spills—which, as parents, we know are inevitable. Inside is a soft silver lining, as pockets-full and bacteria-resistant as ever.

The bag contains memory foam changing pads, crumb drains, and an abundance of pockets that make staying organized as easy as ABC.

The lifetime-warranty JuJuBe B.F.F. Queen of the Nile bag can be yours and your baby’s for $195.

JuJuBe Be Right Back Legacy – The Dutchess Review

The JuJuBe Be Right Back Legacy – The Dutchess is a backpack. The print is black with white spots, the exterior zippers are gold, and the interior lining is beige. It’s a simple, classic style you can’t go wrong with.

This JuJuBe Legacy diaper bag comes equipped with:

  • 3 zippered pockets (exterior)
  • 1 mesh pocket (interior)
  • 1 zippered pocket (interior)
  • 2 side bottle pockets (exterior)
  • 1 zippered phone pocket (exterior)

Essentially, it’s got lots of pockets and nooks and crannies to keep your diapers, bottles, snacks, and other on-the-go shtuff. With memory foam changing pads, a bacteria-resistant interior, and a stain-resistant exterior, the Be Right Back backpack is ready for whatever life throws at you.

The backpack has padded shoulder straps designed for ergonomic comfort and a top handle. It’s machine-washable, weighs 2 pounds, and is 12” W x 16” H x 5” D in dimensions.

The Be Right Back Legacy – The Dutchess is $175.

JuJuBe Be Right Back – Geo Review

The JuJuBe Be Right Back – Geo backpack is the same style as The Dutchess, above. It includes the same memory foam changing pads, ergonomic shoulder straps, bacteria-resistant interior, stain-resistant exterior, and plenty o’ pockets.

The Geo print is a black and white pattern with shapes, almost like a chevron, but with square, rectangle, diamond, and circles. On sale now for only $105, but it usually costs $175.

PS: if the Be Right Back is sorta what you’re looking for but not quite, try the JuJuBe Be Prepared diaper bag collection.

JuJuBe Changing Pads Review

Included in this brand’s collection are accessories that make being a parent a little bit easier. In this section, we’ll take a look at the top-selling innovative JuJuBe changing pads.

JuJuBe Changing Pad – Navy Dutchess Review

The JuJuBe Changing Pad – Navy Dutchess is an essential product. But, this brand adds some pizazz in the form of a simple navy and white polka dot design.

Made from soft memory foam with a bacteria-resistant interior, this changing pad is an easily reusable, machine-washable tool that you need in your arsenal.

It’s only $15 on sale right now but usually retails for $20.

Who is JuJuBe for?

JuJuBe Diaper Bags Review

Our JuJuBe diaper bags review found that the brand is for… *drumroll* … parents! Duh. It’s for parents with babies, mostly. JuJuBe is for tote-bag moms and backpack dads alike, offering a range of styles with a range of prints, too.

If you’re a duffel person, try the JuJuBe Super Star. Or stick with a classic bestseller like the Be Right Back.

Comparison: JuJuBe vs. buybuy BABY

JuJuBe Diaper Bags Review

So how does JuJuBe stack up against a competitor? To show you the uniqueness of our featured brand over others, here is a quick comparison to buybuy BABY. We’ll keep it quick to save you time and energy, you busy bee parent.

So first: both brands sell diaper bags in a range of styles.

But here are 3 key differences that buybuy BABY has:

  1. Larger product offerings, including furniture, clothing, bedding, and toys
  2. Broader price range, from about $29$250
  3. No international shipping

The biggest difference between these two brands? buybuy BABY carries multiple brands in its collection—including JuJuBe! So, it seems like these two lines aren’t completely competitors.

In fact, buybuy BABY might be a good place to head to, to pick up your JuJuBe bag—and stalk up on other baby essentials while you’re at it.

JuJuBe Reviews: What Do Customers Think?

JuJuBe Diaper Bags Review

And now to get to the real good stuff: the JuJuBe diaper bags review, customers edition. We saw what parents had to say about the bags on the brand site, Trustpilot, and Amazon. You’re gonna wanna stick around for this!

Firstly, the brand site is overwhelmingly in favor of the brand. It’s yes, yes, and yes all around. Customers on the brand site called the bags stylish, “adorable,” “organized,” “lightweight,” “versatile,” and “durable.”

Here is how customers rated the bestsellers we covered in this JuJuBe diaper bags review:

  • B.F.F. Diaper Bag – The Monarch: an average of 4.7/5 stars from 877 ratings
  • B.F.F. Diaper Bag – The First Lady: an average of 4.7/5 stars from 877 ratings
  • B.F.F. Diaper Bag – Queen of the Nile: an average of 4.7/5 stars from 968 ratings
  • Be Right Back Legacy – The Dutchess: an average of 4.7/5 stars from 385 ratings
  • Be Right Back – Geo: an average of 4.7/5 stars from 379 ratings
  • Changing Pad – Navy Duchess: an average of 4.5/5 stars from 22 ratings

On the B.F.F. Diaper Bag – The First Lady, one customer wrote these positive words:

The fabric is strong and easy to clean. I think Jujube has improved their bag construction, because it’s not too heavy. This is the most versatile diaper bag I’ve ever found. it can be a messenger back or a backpack. So great. The straps are comfortable

Flying on over to Trustpilot, the brand has 3.5/5 stars from 1,626 reviews.

Parents who loved the brand said that not only are the bags awesome but also the customer service is awesome! The customer service helpers “always respondedin a timely manner” to these parents, making sure everything went smoothly with the order.

One customer even said that employees on the JuJuBe team “go out of their way to connect with their customers as family.” Just think of the bag and the brand as a part of the *insert your last name here* family, here to help make parenting your little one easier on you.

Another customer raved about pretty much all aspects of the brand:

The online ordering process is easy and it is shipped directly to me in no time at all! I highly recommend these bags to anyone who wants stylish, durable, comfortable, amazing bag, backpack, luggage, and of course- amazing diaper bags!!

Amazon sells some JuJuBe products, so we checked those out to get the scoop. Positive reviews were about kind, “fantastic” customer service—quite the opposite of what some Trustpilot reviewers said—and luxurious quality.

The JuJuBe B.F.F. Diaper Bag – The Monarch has 4.5/5 stars from 101 reviews. Most customers were happy with their purchase and loved toting around their baby bags. Although the price is more expensive than other brands, many customers find the price just right:

The bag can be washed in a washing machine which is a big plus if there are big messes, which is often the case with babies. The bag is pricey – but for the quality, organization, cute design, functionality, and life span of the bag – I think its worth the price.”

The Be Right Back Legacy – The Queen of the Nile dazzled customers, who gave it 4.9/5 stars from 12 reviews.

There were overwhelmingly positive reviews. Customers said they “get so many compliments on this bag,” and, to list a few reasons why it’s so great, it is: “very spacious,” “fits everything I need,” “durable,” “designed very well” and, all in all, the “perfect diaper bag.” Who can resist the promise of perfection?

To sum up our findings from customer reviews, most reviews were positive, praising the bag quality and amazing functionality and spaciousness.

Is JuJuBe Worth It?

JuJuBe Diaper Bags Review

Our JuJuBe diaper bags review says: yes, JuJuBe is worth it. The brand is pricier than what you’d find at Target or Walmart, no doubt about it. But, most customers say the price is justified because the quality is high-end.

The bags are uniquely spacious, multi-functional, stylish, and, don’t forget, versatile! We recommend trying to get one while it’s on sale. Luckily, the brand does seem to have promotions quite frequently, so watch out for that and snag a bag while it’s less bank-breakable.

We think JuJuBe could (and should) make your diaper bag style dreams come true!

JuJuBe Promotions & Discounts

JuJuBe Diaper Bags Review

Our JuJuBe diaper bags review found these ways you can save some cash:

  • 20% off discount for military, first responders, and healthcare workers
  • All Star Rewards Program: earn gift cards or use Stars to take advantage of exclusive deals and products
  • Sign up for the newsletter
  • Follow the brand on social media for updates about sales and promos

Where to Buy JuJuBe

JuJuBe Diaper Bags Review

Customers can buy from Or, a number of in-store and online retailers in the US and Canada, including Amazon, Bed, Bath & Beyond, Along Came Baby, buybuy BABY, Indigo, Macy’, and Walmart.

And more, more, more—plenty of baby stores sell JuJuBe! For a full list of locations, you can head to the Retail Locator on its website.


JuJuBe Diaper Bags Review

Where is JuJuBe from?

JuJuBe is based in Irvine, California, USA.

Where is JuJuBe made?

We’re not 100% sure, because the brand isn’t one to overshare about the manufacturing of the bags. JuJuBe headquarters are in Irvine, California, but some sources say the products are made in China.

What is JuJuBe’s Shipping Policy?

The shipping policy for the US site offers free shipping for orders over $75. Orders under $75 are charged $5 for shipping. Expedited shipping prices are not listed on the site, so they may vary by state.

Here are the shipping methods:

  • UPS Ground Standard Shipping – shipped after 24-48 hours
  • 2nd Day – delivered within 2 business days
  • Next Day – delivered next business day

Standard procedure with tracking: you get tracking info emailed once it ships.

What is JuJuBe’s Return Policy?

Our JuJuBe diaper bags review found that the return policy is within 30 days after receiving the item, you may return it if it is still new and unused. (Understandable, considering the unhygienic mess after use.)

Sadly, you do have to pay the shipping for returns, and orders over $250 will also be subject to a 15% restocking fee.

How to Contact JuJuBe

To get in touch with the brand, contact JuJuBe in these ways:

Customer service hours are your average Monday through Friday, 8 am to 5 pm (PST).

Fill up your new diaper bags with products from Dyper and Hello Bello, two brands focused on high quality diapers and accessories.

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