Natori Bras Review

About Natori

Natori Bras Review

Natori is a clothing and accessories company that prides itself on artful approaches, fresh style designs, and high-quality garments and jewelry. The brand sells everything from lingerie to home décor, maintaining sustainable and ethical clothing production with environmentally friendly natural materials.

While the company is an all-around clothing company, their beginnings were in lingerie, rather than formal wear. That’s why this Natori Bras review will investigate both their top-featured lingerie products, and study the company as a whole.

It’s pretty important to speak to the brand’s impressive pop-culture presence. Lady Gaga has been seen repping Natori bras, and even their lingerie has been spotted on a few popular TV shows, including Girls and Riverdale. Plus, Natori retails countless products, has nearly 60k followers on Instagram, and is women-founded.

This Natori Bras review will explore the colorful and chic company, what it sells, who’s behind the scenes, what kind of designs they create, and whether or not their bras are a great fit for you.

Overview of Natori

Natori Bras Review

Founded by Josie Cruz Natori in 1977, its NYC headquarters may have remained there, but its production has grown exponentially, going from lingerie and sleepwear to a retailer of countless other goods, including home textiles and footwear.

As a woman-founded company, Josie still maintains a heavy hand in the general Natori presence, not only as a designer, but in modelling the brand’s clothing, and being an active brand ambassador. She is also a firm believer in quality products, high fashion, and ethical practices.

Being eco-friendly is a key word for Natori, especially when it comes to the ethics of their clothing. They are doing their part to make sure the environment—and people—are not harmed when manufacturing their goods. Some of their quality fabrics include supima cotton, tencel lyocell and modal, and Italian sensitive plus.

While there are plenty Natori Bras reviews to brag about, here’s a list of highlights to help you narrow it down:


  • Free shipping (US only)
  • Ethical practices and environmentally friendly 
  • Female-led
  • High quality and affordable
  • Great customer reviews
  • Wide variety of products 
  • International shipping
  • Student discount — 15% off 
  • Free returns (only over $300)  
  • Sold in multiple locations
  • Been in business for 45 years
  • Exclusive member rewards
Natori Bras Review

With all that said, this Natori Bras review will be going into detail about the above perks of this brand, starting with an overview of their collection of top-selling bras to give you a great idea of what they specialize in. 

Natori Bras Review

Although Natori has a wide variety of products to choose from, and does it all really well, we’ll only be focusing on this brand’s bras. There’s so many women out there who love Natori for its comfortable and stylish underwear, which is probably why their bras are their best sellers. If you’re curious what else Natori does, go on over to their website and check it out!

Natori Cherry Blossom Convertible Bra Review

The Natori Cherry Blossom Convertible Bra is a feminine, lace-adorned piece with underwire and foam cups. Half the bra provides full coverage, while the other half is a sheer, peek-a-boo see-through fabric, and is a combination of nylon, polyester, and spandex.

With sizes ranging from 32B to 34G, you can choose from eight colors: 

  • Rosebloom, aquamarine, electric purple, and feather gray: $50 (regularly $72)
  • Stormy teal, cameo rose, pearl blue, and black: $72

Natori Conform Full Fit Bra Review

The Natori Conform Full Fit Bra is a more practical, everyday style bra. With a basic cup and a cute, gentle fabric overlay for a patterned effect, the jersey material and memory foam cups are made to be comfortable, with adjustable straps that can be worn criss-crossed or not.

This bra doesn’t come in such a wide variety of colors, but it does come in a mass range of sizes, from 32B to 42H. Coming in modest and classic colors, coal and light mocha, the bra is made from a combination of spandex, nylon, and polyester, retailing for $70.

Natori Revelation Contour Underwire Bra Review

Decorative bras are nice and all but when you come across one that supports you and is comfortable like the Natori Revelation Contour Underwire Bra, you’ll always want to wear it. 

As an everyday bra, the Revelation Contour bra comes in plenty of different sizes, for those with smaller busts or for ladies who need extra support. No digging in at all. You can find one that fits you best in their size range, which goes from 32B to 34G. 

Available in café or black, this bra retails for $68.

Natori Pure Luxe Full Fit Bra Review

The Natori Pure Luxe Full Fit Bra is an in-between of sexy and practical. With a T-shirt style cup and detailed lace strap details, the bra can be worn every day yet still maintains that feminine edge. It’s a combination of rayon, nylon, spandex, and polyester, and can be found in 32B to 36G.

The bounty of colors for this Pure Luxe style bra are great — 12 to be exact, including frosé/red clay, mink/mineral, and mulberry/cinnabar — all priced at $72. That being said, there are two colors currently on sale (berry/blush pink and ocean breeze/chaise mauve) for $50.

Natori Feathers Bra Basics Review

If you’ve always wanted a really pretty bra you can wear at any time of the day, the Natori Feathers Bra Basics is one that will most likely be your go-to. It’s a top favorite and we’re not surprised. Its gorgeous design features Italian lace accents and straps with a cup that offers full coverage. 

For such a fancy looking bra, it comes in an impressive number of sizes, ranging from 32A to 36G, and is a combination of lycra, nylon, and spandex. Coming in 8 colors, including midnight, cinnamon, and cameo rose, this fan fav retails for $68.

Natori Bliss Perfection Contour Underwire Bra Review

Continuing with the best bra to wear under your clothes, the Natori Bliss Perfection Contour Underwire Bra is one that features a stretch lace band to hug the body comfortably. The combination of support and comfort with a cheeky hint of lace to complement the simplicity is the perfect match. 

Coming in a wide range, from 32B to 36G, this stylish bra is another Natori best seller that comes in an impressive selection of 14 colors, including glow, rose beige, and black luxe leopard print, retailing for $68, with the sage camo print priced at $34. There are limited sizes by color as well so make sure you can find your size and color! 

Who Is Natori Bras For?

Natori Bras Review

Natori bras are designed for comfort and style to suit women who are looking for high quality and fashionable lingerie. Using a range of natural, synthetic, and recycled fabrics, Natori gears their lingerie marketing towards a vast range of women. And, the company cares about inclusivity, manufacturing bras for large or small busts, as well as plus-sized options.

In addition to their vast size and style range, this Natori Bras review found the brand doesn’t discriminate with age either. They’ve made their product selection pretty flexible—if you want a bra with comfort, style, or sports in mind, they have one for you.

Natori Bras Reviews: What Do Customers Think?

Natori Bras Review

When checking out Natori Bras reviews, it might get overwhelming pretty quick, since there are so many to read! However, that’s what this particular review is for: to help sum up some key points, so that you don’t have to. For example, here’s a consolidated look at some feedback from some of their top third-party platforms: 

  • Feathers Bra: 4.5/5 stars, from 481 reviews
  • Bliss Perfection Contour Underwire Bra: 4.7/5 stars, from 658 reviews
  • Conform Full Fit Bra: 4.4/5 stars, from 111 reviews
  • Pure Luxe Full Fit Bra: 4.7/5 stars, from 426 reviews 

Most feedback regarding the style, fit, and comfort level of their bras are positive. An example can be seen on Amazon, where the Feathers bra with a 4.4/5 star rating out of 1483 reviews. 

The happy customer said, “I love these bras! I’m constantly struggling to find bras that fit well, since I’m a small A cup and generally a standard A cup will gap on me.”

She goes on to speak on the variety of colors as well: “They’re also really pretty, which anyone who wears a truly tiny size knows can be hard to find – why don’t more manufacturers make pretty bras in bright colors? Anyway, I love Natori bras in general, and the feathers bra in particular. Worth the price.”

Bare Necessities, a platform that collected 144 reviews, gave them 4.4/5 stars and showcases a Natori review about the fluctuation in size women can experience, and how the brand’s bras accommodate that: “I have loved this bra for years, even though various size changes from pregnancy etc. When I need a new size it still fits my body the same.”

This Natori Bras reviewer went on to speak of how the bra fits: “I am small-busted and have wide-set breasts. I love how it doesn’t squish my breasts inward and I never fall out over the wires on the outsides. I hope Natori never discontinues it.”

That’s not the end of positive Natori Bras reviews online. Here’s one from Glamour that speaks to Natori’s easy-to-access inventory, and how widely available their products are: “One of the big things that Natori has going for it is accessibility – not only in terms of its price point and the variety of colors and sizes it comes in, but also in regard to where you can find it.”

One last Natori Bras review from a customer who purchased their product through Nordstrom and wanted to give the Natori product more than the usual 5 stars (from 3.3k reviews):

“The Feathers is my absolute favorite bra Nordstrom will ever sell. I LOVE how deeply it plunges, it makes it very versatile to wear with any kind of tees and most camis. I also really love the “cream” color. It’s a great alternative to boring/unsexy nude. The black is also very sexy. I just love feeling sexy when I’m wearing either color.”

I think we can all agree that, considering the bra and lingerie market out there, it’s easy to come across a lot of junk. To be fair, you don’t know it’s just until you try it, but a lot of the time, these little delicate pieces of fabric fall apart after a few wears, or dig into places they shouldn’t. But it seems that customers are giving Natori bras the thumbs up.

With all the great feedback regarding Natori bras, it’s so tempting to rush out and grab one for yourself. If they’re as comfortable, sleek, and gorgeous as their customers are saying, then sign us up! You can’t go wrong with well-made lingerie.

Is Natori Bras Worth It?

Natori Bras Review

Honestly, it’s no surprise to us why Natori bras are so popular, especially since they prioritize comfort, support, and ethical practices. Marketing lingerie to a vast array of women while still getting great feedback is a pretty hard thing to do. And yet, Natori has done just that. Maybe it’s their 40+ years in the game, or because it’s lady-founded — whatever they’re doing, it works.

With affordable, well-made, stylish designs, Natori bras are a win. Knowing that their goods are created with natural or recycled fabric is a big plus, too, since so much of today’s lingerie can be cheap and overpriced. Buying a Natori bra would be a good investment and a guilt-free purchase, so give yourself the green light to buy a bra from this impressive brand.

Natori Bras Promotions & Discounts 

Natori Bras Review

While there are no Natori promo codes or coupons found directly on their website, a lot of their merchandise can be found at a discounted rate on third party platforms. However, there is a Sale section on the Natori site with a massive inventory of well-priced items. If you’re looking for a deal, discount, or bargain, you’ll be sure to find one there.

Where to Buy Natori Bras

Natori Bras Review

For the most selection of their bras, the company website would be the best place to find their goodies. But here’s a list of a few other online platforms that also carry their bras as well as their other products:

  1. Amazon
  2. Shopbop
  3. Grace the Boutique
  4. Freshpair
  5. Bare Necessities
  6. Macy’s
  7. Nordstrom


Natori Bras Review

Who owns Natori Bras?

Josie Cruz Natori owns the Natori enterprise. She is also the original founder of the company, and assists in clothing designs and product decisions.

Does Natori Bras ship internationally?

Yes! They’ve partnered with a third party to ensure their products can be purchased and enjoyed internationally. They even ship to places like Mexico, Saudi Arabia, and Singapore. For more locations that Natori ships, and the prices, visit their international shipping page on their website!

What is Natori Bras’ Shipping Policy?

No matter what you’re buying, you definitely want to make sure you’ll get your items as soon as possible. Natori has worked out a shipping policy that may be in your favor (after spending 1-3 business days processing it):

In the US:

  • Ground shipping: Free (about 3 to 10 business days to arrive)
  • 2-day shipping: $25
  • 1-day shipping: $35

They’ll also make a few exceptions for their shipping abilities, with rugs and fine jewelry taking a bit longer.

What is Natori Bras’ Return Policy?

When an item doesn’t live up to your expectations, it sucks that you have to return it, but if the company has a great policy in place, it really takes the sting out of sending it back. With Natori, you have a 30-day window (from the delivery date) to contact the company to start your return. However, please note that this only applies to items you’ve bought directly from the site.

Please note that if you’re within the US, to initiate the return you will use their domestic returns portal. They have a separate portal for international returns, so if you’re sending your goods back from anywhere outside of the US, use that portal instead.

It’s important to note that the company will cover the cost of your return if the value of the order is $300 or more. That being said, if the order was worth less than that, they deduct $5 from your return to cover the costs. 

How to Contact Natori Bras

If you still have questions that haven’t been answered by this Natori Bras review, you can reach out to them in the following ways:

  1. Contact form
  2. Email: [email protected]
  3. Phone: 424-475-6478

Their customer service team is available from Monday to Friday, between 8am and 11pm, Saturday, from 9am to 6pm, and Sunday, from 9am to 1pm EST.

Shopping for lingerie? Check out similar brands you might like:

La Perla

Savage x Fenty



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