About Dear, Klairs
Dear, Klairs (more commonly referred to as Klairs) is a globally recognized Korean skincare brand, known for its simple and vegan product line. Klairs sells cleansing, moisturizing, and soothing skincare products using only the most essential ingredients. Klairs has three values when it comes to their products: “Simple but enough, basic but ultimate, and mild but powerful.”
The Klairs company does not invest in expensive advertising; rather, it aims to reach the cosmetic community via word of mouth and customer reviews. Their products have been featured in Allure, Cosmopolitan, Women’s Health, and The New York Times.
This Klairs cosmetics review will tell you everything that you need to know about the company, including product info and customer insight, to help you decide if Klairs is right for you.
Overview of Klairs
Klairs was established in Seoul, South Korea in 2009 as a small cosmetics company with one overarching goal: to develop products that cater to sensitive skin. The company was acquired by a South Korean cosmetics distribution and marketing company, Wishcompany, in 2012; since then it has gone on to reach about 30,000 international fans.
Wishcompany itself is a South Korean start-up founded in 2010 by CEO Ryan Soungho Park, who, at the time, had noticed an increasing global demand for Korean cosmetics. He was impressed by Klairs not only because of the simple attractiveness of their products, but also because they were effective on his own sensitive skin.
Despite the acquisition of Klairs by Wishcompany, Park chose to maintain the brand’s core, ensuring that their products continued to be gentle, natural, and targeted towards sensitive skin.
The only major change made was the company’s name: Klairs became Dear, Klairs. This shifted their image to something more personal, symbolizing the intimacy of a handwritten letter — in this case, one written to a fictional girl, Klair, who has sensitive skin.
Since its foundation, Klairs has continued to develop products using the most effective ingredients and raw materials to best treat sensitive skin, improving elasticity and soothing irritation. All Klairs products are cruelty-free, and the majority of them are now vegan.
This Klairs skincare review will now look at some pros and cons of the brand:
- Wide selection of tailored skincare lines and products
- Natural, environmentally friendly ingredients
- Gentle on sensitive skin
- Products registered with the Korea Agency of Vegan Certification and Services
- Korea Animal Rights Advocates’ stamp of approval as a cruelty-free brand
- Affordable compared to other skincare brands
- International shipping
- Sold by a variety of stockists
Dear, Klairs Review
Klairs claims to use only the most essential ingredients, but each product has an extensive ingredient list. This could still be a positive thing — lots of beauty connoisseurs rave about Korean products because they follow different ingredient guidelines than those made in North America.
Klairs sells simple skincare without the addition of any chemicals, alcohols, parabens, and artificial colors or perfumes that may irritate skin — products like serums, cleansers, creams, and moisturizers.
This Klairs skincare review will specifically focus on bestsellers, which means we’ll be skipping over a few novelty products. We’ll come back to touch on these products in the customer reviews section.
Klairs Toner Review
This Klairs toner balances the skin’s pH levels and helps enhance all steps of your skincare routine, including the application of serums and creams. The Supple Preparation Toner is your first step after cleansing, creating the perfect canvas for subsequent skincare products.
This bottle contains 180ml of product and is effective for all skin types. Apply Klairs toner to freshly cleansed skin and pat with palms for complete absorption. It can be applied multiple times to particularly dry areas.
You can buy Supple Preparation Facial Toner from Wishtrend for $22.
Klairs Freshly Juiced Vitamin C Drop Review
This potent Klairs serum is a multi-solution oil with 5% pure Vitamin C. The Klairs vitamin drop aims to enhance skin tone and texture while minimizing acne scars, dark spots, and hyperpigmentation.
The serum is made for all skin types, but recommended for people with sensitive skin who want to brighten skin tone and who are concerned about dull, uneven texture. Klairs Freshly Juiced Vitamin Drop sells as a 35ml bottle for $23 on Wishtrend.
Klairs Midnight Blue Calming Cream Review
Klairs Midnight Blue Calming Cream is a spot treatment meant to soothe sensitive and irritated skin. This cream is made with Guaiazulene, a natural skin-calming ingredient extracted from chamomile oil, and Centella Asiatica, which helps to hydrate and reduce redness.
This product is vegan, made for all skin types, and recommended for people with oily, acne-prone skin and those who need soothing spot treatment for irritation. On Wishtrend, you can buy a 30ml container of this Klairs blue cream for $25 or a 60ml container for $31.
Klairs Rich Moist Soothing Cream Review
Klairs Rich Moist Soothing Serum is an everyday Klairs moisturizer for the year-long, all-seasons battle against dry, sensitive skin. The concentrated formula aims to restore the hydration balance in your skin, while simultaneously reducing redness and minimizing the appearance of pores.
You can use it all over — ideally after applying toner and serums to lock in moisture. This product uses yeast-derived beta-glucan to treat the skin from the inside out and promote skin cell repairing ability. The Rich Moist Soothing Cream sells in a 60ml squeeze bottle on Wishtrend for $25.
Klairs Illuminating Supple Blemish Cream Review
Klairs Illuminating Supple BB Cream is essentially a tinted blemish cream — a Klairs BB cream — which covers both pores and redness for a glowy, translucent finish. Klairs says that this product uses “smart color” technology to adapt to every skin type and tone.
Keep in mind: Klairs is a Korean company, so the tones they refer to are inherently fair (the shade as depicted below appears nude). The Illuminating Supple Blemish Cream utilizes a mild hypoallergenic formula so that it’s safe for sensitive skin. It sells on Wishtrend in a 40ml tube for $25.
Klairs Freshly Juiced Vitamin E Mask Review
This Klairs Vitamin E mask is a multi-purpose cream that can be used as a daily moisturizer, a sleeping pack, or a face mask. Vitamin E brightens skin, reduces the appearance of wrinkles, and protects against sun damage.
The Freshly Juiced Vitamin E Mask also utilizes Niacinamide, which is great for those with oily, acne-prone skin because it works to suppress sebum secretion for a more balanced complexion, and Adenosine, which strengthens skin by promoting collagen synthesis.
Klairs recommends mixing a small amount of this Vitamin E cream into a daily moisturizer, or using it as a leave-on mask or sleeping pack when your skin feels extra dry. It sells as a 90ml jar on Wishtrend for $27.
Klairs Supple Preparation Unscented Toner Review
Klairs Supple Preparation Unscented Toner is an alternative to the original supple preparation toner. This product leaves out all the original essential oils to ensure zero fragrance irritants for sensitive skin types.
This Klairs unscented toner sells on Wishtrend in a 180ml bottle for $22.
Klairs Gentle Black Deep Cleansing Oil Review
The Gentle Black Deep Cleansing Oil is a tough-on-dirt, gentle-on-skin daily cleanser. This product utilizes black sesame oil and black currant seed oil to trap moisture while the cleansing properties help remove dirt, makeup, and impurities.
Klairs recommends dispensing 2-3 pumps of the Gentle Black Deep Cleansing Oil into dry hands and gently massaging over a dry face in circular motions for two minutes before rinsing. You can buy your own 150ml bottle on Wishtrend for $23.
Klairs Mochi BB Cushion Review
The Mochi BB Cushion is a finishing product that comes packaged in this cute little compact with its own application tool: a Klairs cotton pad. The texture is described as a balm, which you press into the sponge and lightly tap all over the face.
According to Klairs, this product fills in pores better than a liquid finish while fighting sweat and oil for long-lasting makeup looks. This product also comes in the signature apricot-beige tone of the Mochi BB which “complements both warm and cool undertones in a natural way by neutralizing redness of the skin.”
You can buy the Klairs Mochi BB Cushion on Wishtrend for $25, marked down from $27.
Klairs Skincare Reviews: What Do Customers Think?
So now you’ve seen all the goods, and you’re wondering how they square up in real life. I mean, is Klairs a good brand?
The Supple Preparation Facial Toner is rated 4.9/5 stars based on 814 reviews on Wishtrend. Out of the 54 Klairs products listed on the site, this one is the most raved about. Many customers write that it’s the best toner product they’ve used — noting that it’s not too watery but is still moisturizing and seems to help treat acne.
Following closely behind is the Midnight Blue Calming Cream, awarded 4.9/5 stars based on 697 ratings. Klairs’ Soft Airy UV Essence SPF performs similarly well, with an average of 4.9/5 stars based on 414 customer evaluations.
On Influenster, the Freshly Juiced Vitamin C Klairs serum is rated 4.2/5 stars from 780 reviews. Some buyers feel that the product is too oily for their skin type, and that it’s likely best for someone with dry, sensitive skin.
Others think it’s a perfect Klairs hyperpigmentation solution. Take this testimonial: “It’s light and smooth and soaks into the skin well. In just a couple of days, I saw dark spots on my cheeks, leftover from acne, fade away.”
There are only 144 ratings for the Gentle Black Deep Cleansing Oil (4.3/5 stars), but this Klairs skincare review stood out to me: “My least favorite cleaning oil formula. Just too thick and takes too long to rinse off. May be good for dryer skin types still.” Perhaps more evidence that these products are best suited for dry or sensitive skin.
Youtuber Liah Yoo evaluated the Klairs skincare line after 3-4 months of use because her followers kept requesting it. She begins her Klairs skincare review by prefacing that she doesn’t actually think the products are suitable for sensitive skin because they use essential oils that may trigger allergic reactions.
Yoo personally experienced rashes and irritation when she used two of the products. She does particularly endorse the Klairs Midnight Blue Youth Activating Drop, though — one of the few Klairs products that doesn’t use essential oils.
Is Klairs Skincare Worth It?
Overall, customers are really excited about Klairs products, and Klairs acne creams in particular. This may be because the skincare line uses epidermal growth factors in some of their products, which enter the skin to signal cells to repair, renew, and even produce collagen. That’s a lot of work for any skincare treatment to perform, especially one sold for less than $30.
It should be noted that there are mixed sentiments amongst some Klairs users. While some buyers felt that products were too oily for their combination or oily skin and likely better suited for sensitive skin types, others concluded that the products weren’t sensitive enough, causing skin irritation.
It may be a fine line, so I recommend riding it cautiously. If you have particularly sensitive skin, take care to read the full list of ingredients on the Klairs website. But rest assured that the products are vegan and cruelty-free.
In the meantime, this Klairs skincare review has determined that the products are affordable and promising. Klairs skincare is worth a purchase for sure!
Klairs Skincare Promotions & Discounts
Klairs Cosmetics very rarely issues promotional discount codes, but Wishtrend offers occasional promotions and exclusive samples.
Where to Buy Klairs Skincare
Klairs skincare products can be purchased online through their parent company, Wishtrend — easily found through KlairsCosmetics.com.
Klairs can also be purchased from a number of stockists. In Canada: Mikaela Beauty, Amazon, Sukoshi Mart, propr Life + Style, and Pink n Blossom. In the United States: Cupidrop, ASOS, ULTA, Revolve, Amazon, and more. You can also purchase Klairs skincare in stockists across Europe, Asia, Oceania, South America, Middle East, Africa, and Korea.
Is Klairs cruelty-free?
An in-depth Klairs skincare review revealed that the company has been cruelty-free and Vegan since 2010. The company has the Korea Animal Rights Advocates’ (KARA) stamp of approval as a cruelty-free brand.
Is Klairs a Korean brand?
Klairs is a Korean-based and inspired brand. You’ll notice that some of the products adhere more specifically to Korean beauty standards, such as fair, translucent skin.
What is Klairs’ Shipping Policy?
You can’t purchase directly from the Klairs website, but Wishtrend ships domestically within Korea for $2, and $17 internationally to most countries (Canada and USA included); expedited shipping only (3-5 business days). Standard shipping options are presently limited due to COVID-19. You become eligible for free shipping when you make a purchase of $150+.
What is Klairs’ Return Policy?
Online sales aren’t actually conducted on the Klairs website, but at Wishtrend. You can start your refund process by submitting a return request query to [email protected] Products returned within 60 days of purchase are eligible for a full refund.
You’ll have to provide Wishtrend with a receipt from your carrier, as well as a tracking number, and your product must be unopened and undamaged. Once you have successfully submitted your receipt, a refund will be processed within 5 business days.
How to Contact Klairs
If you have more questions after this Klairs skincare review, reach out to the team using the contact form on their website. Alternatively, you can contact Wishtrend about Klairs skincare at [email protected]
We know how important the right skincare product is, which is why we’ve reviewed a handful of other brands you should check out: