Primally Pure Review

About Primally Pure

Primally Pure Review

When you look at those long lists of ingredients on skincare products, how can you know for certain that some of the things they contain won’t do more harm than good? If you’re looking for natural skincare products that are sourced in an ethically and environmentally sound manner, keep reading this Primally Pure review.

Primally Pure is a skincare and beauty brand that makes everything from deodorant to lip balm to body butter. Everything is made with all-natural and non-toxic ingredients, so that you can enjoy a personal spa treatment at home without risking any damage to their skin.

Though it is still a young and small brand, Primally Pure has already gained a lot of attention. It has just over 23K followers on Facebook and a whopping 161K on Instagram, and has been featured in major media outlets such as Forbes, Elle, Refinery29, Vogue, PopSugar, and The Huffington Post.

Ready to learn more? This Primally Pure review will give you a close-up view of the brand, its top-selling products, promotions, customer feedback, and more to help you decide if this is the stuff you want to be slathering on your skin.

Overview of Primally Pure

Primally Pure Review

Sometimes the most powerful inspirations come to you when you get back to basics and reconnect with nature. That is what happened to Primally Pure founder Bethany McDaniel.

She started out like any other Southern California mom: eating processed food and using skincare products that were likely doing her just as much bad as they were good. It wasn’t until her family got into the organic livestock business that she discovered the incredible benefits of an all-natural diet.

Having seen the light, Bethany got rid of her over-the-counter, chemical-packed beauty products and began developing skincare solutions made from the healthiest and most natural ingredients available. Since launching in 2013, Primally Pure has grown into a thriving small business with around 40 employees. 

All the ingredients for the brand’s more than 50 products are sourced from local family-owned farms when possible. The formulas are created with input from wellness and beauty experts, and are handmade in the team’s workshop in Murrieta, California.

Primally Pure has also developed an ever-growing community of skincare and wellness enthusiasts through its blog and Holistic Skincare Guide, along with a program for influencers to help spread the word and refer PP products to even more people.

If you’re just looking for a quick coating of facts from this Primally Pure review instead of the full treatment, you can check out the highlights list below to see what makes this brand so awesome.


  • Wide line of skincare products all made from organic and non-toxic ingredients
  • 100% satisfaction money-back guaranteed
  • Ships internationally
  • Get $10 off your next purchase with refer-a-friend program
  • Free shipping on subscriptions within the US
Primally Pure Review

This brand offers more items than this Primally Pure review has space to investigate, so today we’ll limit ourselves to in-depth looks at a selection of the brand’s bestsellers.

Primally Pure Deodorant Review

You’ll find that the many varieties of Primally Pure deodorant don’t just keep you smelling fresh, but also aid in reducing irritation and killing off all those bacteria that feed on your sweat and cause the smell in the first place. And, of course, you won’t have to worry about trace amounts of aluminum getting under your skin, as happens with other deodorant brands.

Primally Pure Charcoal Deodorant Review

It’s incredible to discover what strange things can end up being beneficial to your health, and right at the top of that list is charcoal—you know, that stuff that’s left over when you burn wood with minimal oxygen. But believe us, it’s true! So it should be no surprise that the Primally Pure Charcoal Deodorant is one of the brand’s top sellers.

The charcoal in this deodorant launches a three-pronged attack on all the stuff that gets stuck in your pits. It disinfects the bacteria that actually produce the smell, detoxes your skin of any intrusive non-bacterial substances, and tamps down any remnants of your natural musk.

In addition to charcoal, this deodorant is packed with odor-fighting and skin-calming natural ingredients like finely ground baking soda, peppermint and eucalyptus essential oils, coconut oil, and beeswax. And as an added bonus, you won’t find those unattractive stains that other deodorants leave on your shirts.

You can get a 1.7 oz stick of the Charcoal Deodorant for $16, or a 2.5 oz stick for $22. The price doesn’t go down if you subscribe for regular deliveries every 1-6 months, but you do get free shipping.

Primally Pure Blue Tansy Deodorant Review

Conventional deodorants can cause a lot of irritation to sensitive skin, but that won’t be the case with the Primally Pure Blue Tansy Deodorant. Formulated from the essential oil from the Moroccan plant that is famed for its anti-inflammatory properties, this deodorant goes on smooth and will soothe your senses with its signature sweet smell.

In addition to its star ingredient, this deodorant also has all the other healthy elements that go into the Charcoal Deodorant, including natural baking soda, tallow (rendered animal fat—it’s good for you, seriously!), and moisture-fighting arrowroot powder. The prices are also the same: $16 for a 1.7 oz, or $22 for a 2.5 oz. 

Primally Pure Lavender Deodorant Review

If you’re an essential oils enthusiast, then you should be more than familiar with lavender. We all know it as that beautiful purple flower with the scent that just knocks you right out, but it’s so much more than just a relaxing sleep-inducer: it can also battle bacteria and soothe irritation and inflammation. 

So is it any wonder that Primally Pure Lavender Deodorant is one of the brand’s bestsellers? Packed with all the same beneficial ingredients as its fellow Primally Pure deodorants, it also immerses you in that heavenly scent that we all know and love. You can get a 1.7 oz stick for $14, or a 2.5 oz for $20

Primally Pure Skincare Review

There are plenty of skincare products out there that will make your skin look clean, and some that will actually clean your skin but use harmful chemicals to do it. Then there are the few, the happy few, that will leave you looking, feeling, and actually being healthy thanks to their carefully formulated blend of organic ingredients.

Put Primally Pure skincare products squarely in that latter category. Our Primally Pure review spotlights some of the brand’s most popular items below.

Primally Pure Clarifying Serum Review

Some people are just born lucky. We’ve all known at least that one person in our circle who has baby-smooth skin pure from any impurities. It’s just not fair that they can look like a supermodel without even trying! Well, at least with the Primally Pure Clarifying Serum, you can get that same flawless sheen with minimal effort.

It might seem counterintuitive to combat oily, acne-ridden skin with more oil, but there’s science behind the madness. The green tea and manuka oil mixed into this serum naturally reverses and prevents damage to the skin from acne, balances your skin barrier, and also helps protect against UV damage. 

In addition, the prickly pear and turmeric oils will take care of any inflammation and discoloration your skin is suffering and keep it free of bacteria while it heals. Here’s how to use it:

  1. Clean your skin beforehand, but keep it lightly damp
  2. Put 4 to 8 drops of the serum on your hands and rub into the skin
  3. Apply serum in the morning to keep skin hydrated throughout the day, and again at night to keep up the healing process even when you’re asleep

You can order a 0.5 oz bottle of the Clarifying Serum for $52, or a 1 oz bottle for $98. Granted, that’s a lot to pay for such a small amount, but if it keeps your skin clean, clear, and healthy, then it’s a good investment.

Primally Pure Soothing Spirulina Face Mask Review

Your face is many things. It’s how people recognize you. A first impression. A way to express yourself when words simply won’t do. So it’s important to take care of it, wouldn’t you say? The Primally Pure Soothing Spirulina Face Mask can give your pan the pampering it deserves.

This DIY spa treatment includes raw honey, spirulina and chlorella algae, and sandalwood to help repair all sorts of skin afflictions, from acne and sunburn to eczema and psoriasis. It also works to rehydrate your skin and strengthen cells against future damage.

This mask can be used one to three times a week. How do you use it, you ask? Let us count the ways for you:

  1. Clean your skin, but keep it damp
  2. Apply Soothing Spirulina Face Mask to either specific areas or your whole face 
  3. Let the mask do its job for at least 15 minutes (30 minutes is the maximum recommended time)
  4. Rinse it off, and be careful your shiny new skin doesn’t blind anyone!

You can order a 1.75 oz bottle for $48, or a 3.5 oz bottle for $90.

Primally Pure The Starter Kit Review

With so many Primally Pure products to choose from, it can be hard to figure out which are the essentials for your own unique skincare needs. For those looking for some guidance, Primally Pure The Starter Kit is the way to go.

This sampler pack includes a 1.7 oz stick of the Deodorant in your choice of lemongrass, lavender, tea tree, geranium, charcoal, blue tansy, or unscented. Then there’s a 2 oz tub of skin-nourishing Body Butter, available in scent combos of citrus/mint, eucalyptus/lavender, or almond/vanilla. 

Next up, you have the Everything Spray. Loaded with lavender, witch hazel, apple cider vinegar, and tea tree oil, this spray can be used as a deodorant, a toner, or as a way to prevent ingrown hairs after shaving. Finally, there are three Lip Balms with scents like peppermint, grapefruit, lavender, creamsicle and cocoa.

Everything is wrapped up in an organic cotton bag, and the whole kit and kaboodle will cost you $52

Who Is Primally Pure For? 

Primally Pure Review

Based on what this Primally Pure review could suss out based on the brand’s website, Facebook page, and marketing angle, it’s safe to say that these products are made primarily for women. But in theory, anyone looking for all-natural skincare could benefit from these products.

Primally Pure Reviews: What Do Customers Think?

Primally Pure Review

From what this Primally Pure review could find online, a vast majority of buyers are pleased as punch with these natural skincare products. Here’s how the featured products above fared with customer ratings on the brand website:

  • Charcoal Deodorant4.7/5 stars based on 3,223 reviews
  • Blue Tansy Deodorant4.7/5 stars based on 1,534 reviews
  • Lavender Deodorant4.7/5 stars based on 999 reviews
  • Clarifying Serum4.5/5 stars based on 274 reviews
  • Soothing Spirulina Face Mask4.8/5 stars based on 49 reviews
  • The Starter Kit4.8/5 stars based on 261 reviews

The soft touch of these products was a major selling point for many customers. A reviewer of the Clarifying Serum remarked, “I love this serum! Feels amazing on my skin and doesn’t lead to breakouts. I love to use it after using one of the PP masks.” 

Those with sensitive skin are also amazed at how well these products perform. Reviewing the Charcoal Deodorant on Clean Beautique, one buyer had this to say: 

I’ve tried countless natural deodorants and didn’t really have high hopes for this one, but it’s perfect. I have very sensitive skin and it doesn’t irritate my skin at all and I live in a very hot climate, take gross, sweaty public transportation and it’s stood up to all of it and leaves me smelling fresh.” 

The brand’s customer service also gets major shout-outs on the Primally Pure Facebook page, where 106 reviews produce an overall rating of 4.9/5 stars. Here’s one such sparkling comment:

BEST customer service. I am a busy college student and I ordered just before spring break and put the wrong address in for how long it was going to take to ship. The woman who was assisting me helped me get an order sent to my home address so I didn’t have to risk running out.

While this Primally Pure review did find a few negative comments from buyers who said that the products didn’t work for them, it has to be kept in mind that body chemistry is a finicky thing, and not every product will work for every person. Given the abundance of positive comments, complaints such as these are pretty negligible. 

Is Primally Pure Worth It?

Primally Pure Review

Based on what this Primally Pure review has seen of the brand’s products, customer feedback, and the outrageously long list of promotions and discounts that we’ll get to in a bit, it’s clear that this brand is definitely worth the money

Beyond their proven effectiveness, these products are handmade with locally sourced, all-natural ingredients—so just all that good stuff you’re looking for in our new era of ethical and environmentally conscious consumerism.  

Primally Pure Promotions & Discounts 

Primally Pure Review

Whoo boy! Strap in readers, ’cause this Primally Pure review found a ton of promos and discounts on the brand website. Things start small with an offer of a free lip balm when you sign up for the Primally Pure e-newsletter. Then, there’s the refer-a-friend program, which gets you and your pal $10 off your next purchase of $50 or more.

But the real savings start when you join the Primally Pure rewards program. Every 10 points you earn equals $1 that you can put toward a future order. You can earn points in a multitude of ways: 

  • Joining the program—30 points
  • For every dollar spent—1 point
  • Take skin and deodorant quizzes—30 points each
  • Celebrate a birthday—100 points
  • Follow the brand on Instagram and Facebook—5 points each
  • Write a review—20 points
  • Leave a photo or video review—25 points

Finally, if you happen to be a social media influencer that wants to get exclusive deals by showing off and referring to Primally Pure products, the brand has a program for you guys, too.

You get 15% commissions on all sales referred, and 10% commissions on all deodorant subscriptions. Apart from that, you’ll also get access to exclusive deals and contests, as well as promotional material for you to use in your referrals, and a dedicated PP team member to help you with the business side of your referral platform.

Where to Buy Primally Pure 

Primally Pure Review

This brand is still pretty small. So far, this Primally Pure review has only found these products for sale on the brand website and Facebook store, and through Clean Beautique.


Primally Pure Review

Who owns Primally Pure?

Thankfully, no corporate empires have come to scoop this homemade brand up just yet. Founder Bethany McDaniel is still Primally Pure’s owner and CEO.

Does Primally Pure ship internationally?

It sure can! Please note though that due to the brand can’t ship CBD products outside the US.

Where is Primally Pure made?

Aside from the cotton bags for The Starter Kit, which are made in India, all the brand’s products are manufactured in Primally Pure’s home base of Murrieta, California. Ingredients are primarily sourced from local farms, which both helps out the regional economy and reduces emissions.

What is Primally Pure’s Shipping Policy?

All US orders of $75 and up or items purchased via the brand’s subscription program are eligible for free shipping. Delivery typically takes 1-3 business days.

As noted above, the brand does offer international shipping, but note that the customer is responsible for any local customs, duties, or taxes.

What is Primally Pure’s Return Policy?

Primally Pure will accept returns within 60 days of purchase. Just put in your request through the form on the brand website, and the customer service team will send you instructions on how to proceed.

Once your return has been processed, you can expect your refund to be issued to the original form of payment in 5-7 business days.

How to Contact Primally Pure

If you have any additional questions that were not answered in this Primally Pure review, you can give the brand a shout via: 

  • Phone: 1-951-296-7721
  • Live chat on brand website
  • Snail mail: 

Primally Pure

41120 Elm St, Suite A 

Murrieta, CA 


For more skincare brands, check these reviews:

Tata Harper Skincare Review

No BS Skincare Review

CLEARSTEM Skincare Review

Bubble Skincare Review

Tatcha Skincare Review

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