MOO vs Vistaprint: Choose the Brand That Works Harder for You

About MOO

MOO is an online print company that launched in 2006 to help people and businesses create standout printed materials. Based in London and serving customers worldwide, MOO specializes in business cards, postcards, stickers, notebooks, and branded accessories that feel professional and thoughtfully made. Everything from their paper stock to their user interface is designed to keep the process simple without sacrificing quality.

MOO draws attention for how it blends modern design with premium materials. They offer options like extra-thick Luxe paper, soft-touch finishes, and a feature called Printfinity that allows a different design on every card in a single pack. Their focus is on helping people leave a strong impression with products that look and feel elevated. It’s the go-to for anyone who values presentation and wants their printed materials to stand out.

About Vistaprint

Vistaprint began in 1995 and is now part of the global Cimpress group. It has become one of the most widely used platforms for affordable print services, especially for small businesses. Their catalog covers everything from business cards and flyers to banners, clothing, packaging, and promotional items. Vistaprint aims to make marketing materials accessible for everyone, with fast turnaround and budget-friendly pricing.

They offer thousands of design templates and services like VistaCreate, where customers can work with a designer to bring their ideas to life. Vistaprint also keeps past projects on file for quick reordering. While they focus on scale, convenience, and cost savings, their products are more about getting the job done than delivering a high-end finish. Their strength lies in volume, variety, and speed.

What to Consider?

When comparing two print companies, it helps to look at more than just price or product lists. How a brand handles materials, design tools, service, and long-term use can make a big difference, especially when your reputation is attached to what you hand someone. Below are the most important areas to consider when deciding between MOO and Vistaprint. Each plays a role in shaping your experience, from the moment you place an order to the moment someone holds your card. 

1. Print Quality

Print quality plays a central role in how a brand is perceived. When someone receives a business card or marketing material, the texture, weight, and finish can shape their first impression long before they read a word. Here’s how they compare in this aspect.

MOO

MOO puts a lot of thought into the materials they use. They offer thick paper stocks, including their signature Luxe cards made from Mohawk Superfine paper. Their finishes include matte, soft-touch, and even cotton, which adds texture and weight. Every product is made to feel premium right out of the box, whether you’re holding a simple business card or a fully custom notebook. 

And, every product is printed in full color and hand-checked before it ships, with options in a variety of sizes and paper stocks that suit different needs without compromising on quality.

Vistaprint

Vistaprint offers a wide selection of paper options, including standard, premium, and ultra-thick. They also have specialty stocks like linen, kraft, and pearl finishes. The variety is appealing, especially for customers looking to explore different textures or budget ranges. Their most affordable options tend to be thinner and more basic, while premium upgrades bring the quality closer to higher-end standards.

Verdict

MOO takes the win for print quality. The feel, weight, and look of their products are consistent across the board, even at lower quantities. What really sets them apart is how cohesive and refined their prints feel. Meaning, nothing looks or sounds like it came off a budget line. While Vistaprint offers plenty of options, the gap in material richness and finish precision is clear. MOO doesn’t just print cards, they craft them.

2. Design Flexibility

Design flexibility affects how well a brand can express its identity through print. Whether a customer needs something bold, understated, playful, or minimalist, the design tools and available formats shape what’s possible. A platform that supports variety and experimentation can help users create more personal, memorable materials, especially for businesses that evolve quickly or need to show multiple services, styles, or messages.

MOO

MOO offers a clean, intuitive design interface that’s tailored to users who want control without complexity. Customers can upload fully custom designs or use one of MOO’s carefully designed templates. A key feature is Printfinity, which allows users to print a different image or design on each item in the same order. This opens up more creative options for people who want to show multiple sides of their work or brand within a single pack. 

Vistaprint

Vistaprint emphasizes volume and ease by offering thousands of templates sorted by theme and industry. Customers can personalize these templates with logos, images, and text, or start from scratch by uploading a design. Their editor allows for basic customization across a wide range of products. Each order is tied to a single design per product, which suits simple needs but can limit expression when variety is important.

3. Product Feel and Presentation

How a product looks is important, but how it feels can leave an even stronger impression. The texture, thickness, and finish of print materials influence how professional and polished they appear in real life. When someone holds a business card or flyer, that tactile experience communicates just as much as the design itself. A well-produced item can reinforce trust and credibility, while a flimsy or basic one might feel forgettable.

MOO

MOO places a strong emphasis on presentation. Their products are designed to feel substantial and smooth, with finishes like soft-touch matte, textured uncoated, and deep color printing that holds up to close inspection. Their Luxe cards include color seams and arrive in well-designed packaging that reinforces the premium feel. 

Unlike disposable giveaways, MOO’s branded merchandise is made to be used and kept. These are company gifts and custom accessories people actually want.

Vistaprint

Vistaprint offers a wide range of materials and finishes to match different budgets and needs. While they have premium upgrades like pearl, linen, and ultra-thick options, their standard products are geared toward practicality. Many orders arrive in simple bulk packaging, and the feel of the product varies depending on which upgrade was chosen. The user has to decide whether to pay more for something that feels higher-end.

4. Sustainability

Sustainability is becoming a bigger priority for customers who want to make environmentally responsible choices. In printing, this includes things like recycled paper, sustainable sourcing, low-waste production, and options that minimize the use of harmful materials. Brands that build sustainability into their product range help customers align their purchases with their values.

MOO

MOO focuses on helping brands grow with sustainability in mind, using recycled and responsibly sourced materials across their core products. MOO offers eco-friendly options like business cards made from 100% recycled cotton linters. For more variety, you can also choose Eco Paper — made from 100% recycled materials and available for postcards and flyers. Plus, their new Matte Paper Stickers are uncoated, plastic-free, and 100% recyclable — a great sustainable option to consider.

They are selective about materials and promote eco-conscious options across business cards, packaging, and notebooks. Sustainability is built into how they source and present their print line, with choices clearly marked during the customization process.

Vistaprint

Vistaprint includes a few recycled and kraft options in its product range. Some paper types use recycled content, and the company has made efforts to reduce production waste. However, sustainability is presented as one part of their offering rather than a leading focus. The eco options are available but can be harder to find or limited to specific products.

5. Brand Identity Support

Printed materials play a direct role in shaping how a brand is seen. The more control a business has over tone, color, finish, and personalization, the more clearly it can communicate what it stands for. 

MOO

MOO is designed for people who care about branding. Their templates are modern, their tools support subtle detail choices, and their paper stocks carry a professional look that feels intentional. Features like Printfinity allow different messages or styles to live within a single order, which supports layered branding across multiple audiences. For businesses that value consistency and design-first presentation, MOO’s environment supports that goal from start to finish — and with professional design services included in their business plans, it’s even easier to bring your brand vision to life.

Vistaprint

Vistaprint supports branding through quantity and product range. Customers can apply their brand visuals across many items—from cards and brochures to apparel and signage. Their platform stores past designs for easy reordering and offers access to design help through VistaCreate. The tools support broad customization, though the results depend heavily on which templates or materials are used.

6. Price

Price plays a major role when choosing between two printing services, especially for small businesses or individuals placing frequent orders. A lower price may seem appealing, but what you’re getting in return, such as material quality, design features, or customer service, can shift the value.

MOO

MOO positions itself as a premium brand, and its pricing reflects that. A pack of 50 Original business cards starts around $22, while Luxe and specialty finishes cost more. Custom features like Printfinity are included at no extra charge, and sustainable paper options are clearly labeled without requiring a complex upgrade path. The price covers the full experience, from paper quality to packaging, and is geared toward people who prioritize presentation.

Vistaprint

Vistaprint focuses on affordability and scalability. Their standard business cards often start under $20 for 100 cards, with regular discounts and bulk pricing available. The platform offers multiple upgrades for paper thickness, finishes, and corners, which can add to the total cost. Design services, shipping, and certain paper types are priced separately. The structure is meant to appeal to cost-conscious users who want options at various price points.

Verdict

MOO charges more, but the difference shows the moment the order arrives. The paper feels thicker. The finish looks sharper. The details stand out without needing upgrades or add-ons. Everything is included upfront, from quality stock to packaging that feels made with care. Vistaprint costs less at first, but the final product often depends on how many extras you select. MOO gives you the full experience from the start. If your goal is to hand someone something that looks and feels professional, MOO earns its price.

MOO vs Vistaprint: What Do Customers Think? 

Customer feedback offers a clear look at how each brand performs in real life. Beyond product specs and marketing promises, reviews tell us what it’s actually like to order, receive, and use these products. Both MOO and Vistaprint have earned praise from customers, but for different reasons. Here’s what people are saying about their experiences, with highlights from real reviews that show what stands out most.

​​MOO

Customers are consistently impressed with the overall polish, quality, and professionalism of MOO products. The business cards, postcards, and notebooks are often described as high-end in both look and feel. Many reviewers mention how reliable the service is and how smooth the process feels from start to finish. A big theme across the feedback is that MOO delivers more than expected—better print quality, faster shipping, and truly helpful customer support.

The customer service stands out as one of MOO’s strongest points. Even when something goes wrong, the team steps in quickly and generously, often resolving issues without hassle. Repeat customers mention consistent quality over the years, which builds long-term trust.

“Moo’s business cards are beautiful – the printing quality is exceptional, and the materials are lovely.”

“Very friendly and professional support. My request was handled quickly and generously – I’m very happy with the service and the quality of the postcards.”

“The customer service from Celine was excellent… they turned up in 3 days instead of 8.”

“Can’t fault Moo. These are the 2nd set of business cards I’ve had printed and the cards are excellent.”

Users also appreciate the ease of use and modern platform. The customization tools feel straightforward and the designs turn out as expected. There’s clear satisfaction in knowing the final product will match the preview.

“Really easy to use. Straight forward. Have recommended to friends already.”

Vistaprint

Vistaprint is recognized for being fast, efficient, and highly reliable for large or frequent orders. Many customers value how quickly orders arrive and how simple the ordering system is. The site is built for speed and convenience, and users often note how easy it is to upload designs or customize templates.

“Straight forward design upload process. The customer service is AMAZING and resolve problems very smoothly.”

“Cards are beautifully and clearly printed. Great professional job – thank you!”

“Always use Vistaprint when the price is right, which is most of the time. Great service and very fast delivery time.”

Reviewers highlight how well Vistaprint handles bulk orders, with many people placing repeat orders for events, memberships, or marketing campaigns. The pricing structure is often called out as a major benefit—especially for those looking to stay within budget.

“Arrived early, stamp print is very clear.”

“Quick and friendly live chat help. Real quality product arrived on time.”

“Quick and efficient from ordering to delivery – cards first class.”

The service is seen as practical, fast, and dependable. While customers appreciate the overall quality, most seem to value Vistaprint most for how it helps them get things done without spending too much time or money.

MOO vs Vistaprint: Discounts and Promotions

When choosing between MOO and Vistaprint, discounts and promotions can play a significant role. Both companies offer various deals to attract and retain customers. Here’s a comparison of their current promotions:

MOO

• New Customers Offer. All new customers receive 20% off orders of $40 or more with promo code MHZR92.
• Student Discount. Students are eligible for a 15% discount on their first paid order.
• Seasonal Sales. MOO hosts seasonal promotions, such as their Cyber Sale, offering significant discounts on various products.
• Last Chance Offers. Customers can find discounted items in the “Last Chance to Buy” section, featuring end-of-line products at reduced prices.
• Referral Discounts. MOO offers referral programs where customers can share discounts with friends.
• Bundle Discounts: Save up to 20% when purchasing multiple branded merchandise items using the code BUNDLE at checkout. 

Vistaprint

• Promo Codes. Regularly updated promo codes provide discounts, such as $20 off orders over $60 or $40 off orders over $120 during special events like Small Business Week.
• Free Shipping. Orders over $100 qualify for free economy shipping within the U.S.
• Military Discount: Active military members, veterans, and their families can receive a 20% discount after verification through ID.me.
• Product-Specific Deals. Vistaprint frequently offers discounts on specific products, such as 25% off vinyl banners or 50% off wedding invitations.
• Email Sign-Up. New subscribers can receive 15% off their order by signing up for Vistaprint’s emails.

Verdict

MOO stands out for its value-driven promotions that align with its premium branding. Offers like 20% off for new customers on orders of $40 or more and a 15% student discount provide meaningful savings without compromising on quality. Additionally, their “Last Chance to Buy” section offers exclusive deals on select products.

MOO vs Vistaprint: Shipping and Returns

When choosing between MOO and Vistaprint, understanding their shipping and return policies can help you make an informed decision. Here’s a comparison of their offerings:

MOO

Shipping Options

MOO provides worldwide shipping with various delivery options. Next-day delivery is available for certain products if ordered before 2 pm EST. Shipping costs and turnaround times can be calculated using their online cost calculator, considering product type, quantity, and destination.

Returns and Satisfaction Guarantee

MOO offers a 30-day return policy for products like water bottles, provided they are unused and in their original packaging. For other products, MOO’s satisfaction guarantee allows customers to contact their support team if they’re not completely satisfied, and they will work to resolve the issue promptly. 

Vistaprint

Shipping Options

Vistaprint offers multiple shipping speeds: Economy (delivery in as soon as 8 business days), Standard (6 business days), Express (3 business days), and Rush (2 business days). Shipping costs are based on order items and delivery location. Free economy shipping is available on orders over $100. 

Returns and Satisfaction Guarantee

Vistaprint stands behind a 100% satisfaction guarantee. If you’re not satisfied with your purchase, you can request a replacement or a full refund. Issues must be communicated to customer care within 15 days of receipt.

Who Will You Shop With?

MOO is the brand worth choosing.

Everything they make feels thoughtful. The paper is thick. The print is clear. The finish looks clean and feels smooth in your hand. The entire process feels well put together from the start. The website is easy to use. You don’t need design skills to create something that looks professional. The preview matches the final product, and the layout tools feel precise without being complicated.

The quality holds up across everything. Each card or printed item arrives sharp, consistent, and well packaged. It feels personal. It feels like someone cared about the outcome. Customer support is responsive and generous without making you jump through steps or explain things twice. They fix issues fast and leave a good impression.

For anyone who wants their prints to reflect their attention to detail, MOO delivers. It’s reliable, simple, and professional from top to bottom. You walk away with products you’re proud to use.

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