Butter London Review

About Butter London 

Butter London Review

Butter London is a beauty company most known for their clean cosmetics for their customer’s faces, lips, and eyes. Ladies can’t resist their cruelty-free nail lacquers and high-quality, toxin-free nail polish. 

The company’s formulas have drawn the attention of many, with 167k Instagram followers and mentions in media like PopSugar, Allure, Byrdie, and more. So, your next manicure or makeup look is probably safe in their hands.

But are their products worth all the hype? My Butter London review plans to find out. Join me as I take a look at the brand’s origin story, some of their best-sellers, customer ratings from around the internet, and more so you can decide if it’s time for some new cosmetics.

Overview of Butter London

Butter London Review

Butter London was founded in 2005 by Sasha Muir with premiere manicurist Nonie Creme by her side. After realizing the harmful chemicals and limited options of nail colors, they decided to create their own polish collection. 

They initially launched their 3-free nail lacquers, free of three common toxic ingredients. This started building their cult following, and in the following years, they released their 10-free collection to much fanfare.

Despite its name, Butter London is based in Atlanta, Georgia, and is inspired by the bold and rebellious spirit of London’s streets. They promise to “deliver fun, imaginative nail, and beauty products” made with quality, cruelty-free, skin-happy formulas.  

Now that you know about their history, let’s start this Butter London review with some of the brand’s highlights: 


Butter London Review
  • Clean, 100% cruelty-free nail and beauty products for all 
  • Generally well-received by customers and media 
  • Free US shipping with an order minimum 
  • 30-day return policy

A little extra self-care never hurt anyone, and Butter London offers nail and makeup products that’ll have you looking and feeling your best. So keep reading my Butter London review to learn about their most wanted beauty products, and see which ones might help boost your self-care routine.

Butter London Products Review

A girl’s night or sleepover isn’t the same without some TLC. The Butter London nail polish and other beauty products will be a hit with your friends, giving each other manicures and makeovers all night long. 

Butter London Melt Away Cuticle Exfoliator Review

Butter London Review
Butter London Melt Away Cuticle Exfoliator

Cutting your cuticles is a painful process. But, you can spare yourself from clipping with the Melt Away Cuticle Exfoliator. The product will melt away any dead or dry cuticle skin in a pain-free process. It’s a Butter London fave and could quickly become one of yours. 

The clean formula helps reveal softer and healthier cuticles as you use it. In addition, the exfoliation will help your manicure look clean and beautiful. As we mentioned, the product is also vegan and part of the brand’s 10-free collection. 

Shake the Butter London Cuticle Exfoliator well and apply it to your cuticles to get the best results. After two minutes, gently push them back and remove the extra product from your nails. Then, you can apply a treatment to keep your nail beds happy. The exfoliator retails for $18

Butter London Cotton Buds Patent Shine 10X Nail Lacquer Review

Butter London Review
Butter London Cotton Buds Patent Shine 10X Nail Lacquer

Next in this Butter London review is their Cotton Buds Patent Shine 10X Nail Lacquer. This polish offers a classic, shiny white finish. It’ll help you look put together, and it’ll also help promote stronger and healthier nails with its clean formula. 

The best place you could wear a white polish is probably a fancy brunch or wedding ceremony. It has bright, full-coverage, and is also chip and fade-resistant. So, if you’re planning on doing chores or working out before your next outing, you won’t have to worry about ruining your manicure. 

Get the picture-perfect nails with the Cotton Buds Patent Shine 10X Nail Lacquer for $18.  

Butter London Double Decker Lashes Mascara Review 

Butter London Review
Butter London Double Decker Lashes Mascara

Full lashes can complete any look. The Double Decker Lashes Mascara from Butter London will instantly lengthen your eyelashes using its creamy formula. The nylon fiber brush will grip onto each lash to curl them up to the gods. 

The company promises to give you 200% fuller lashes with only one coat. That’s holy grail status. Plus, the black color will look great with any everyday look, and you’ll be able to impress your girlfriends with your bold and thick lashes. 

This cruelty-free mascara will cost you $20

Butter London Lucky Plush Rush Lipstick Review 

Butter London Review
Butter London Lucky Plush Rush Lipstick

Last up in this Butter London review is the Lucky Plush Rush Lipstick. The beautiful mauve pink is luxurious and will help you get fuller-looking lips. It also has a creamier formula and satin finish to help moisturize your lips. Your pout will never look better. 

The high pigment lipstick is paraben, gluten, and cruelty-free. That also makes it guilt and irritation-free. You’re bound to love how your lips look with this cushiony product, and it even comes with a magnetic closure to keep it safe in your purse. 

You can look fabulous on the go with the Lucky Plush Rush Lipstick, which will cost you $22 to add to your cart.  

Who Is Butter London For? 

Butter London Review

Butter London is perfect for anyone looking for nail lacquer with vibrant colors and clean formulas. They also offer other clean beauty products. So, anyone living a vegan or cruelty-free lifestyle should take a look at their products.

Even better, their prices are pretty reasonable and accessible for anyone on a budget. So there’s no need to break the bank to buy their guilt-free products.

Butter London Reviews: What Do Customers Think? 

Butter London Review

At this point in my Butter London review, you’re probably wondering what customers think of the brand. Don’t worry, we are too. So, we searched the internet for feedback and found some on the company’s website, Influenster, and Sitejabber.

The reception is mostly positive with just a few criticisms we’ll talk about later. Here are the average ratings for our featured products: 

  • Melt Away Cuticle Exfoliator: 4.6/5 stars from 111 ratings 
  • Cotton Buds Patent Shine 10X Nail Lacquer: 4.7/5 stars from 29 ratings 
  • Double Decker Lashes Mascara: 4.5/5 stars from 99 ratings 
  • Lucky Plush Rush Lipstick: 5/5 stars from 2 ratings  

As we said, the Melt Away Cuticle Exfoliator is a customer fave, and it shows. Reviewers can’t get enough of this “magical” product. 

One customer wrote: “I am trying not to cut my cuticles, and this is so easy to use. Works quick but be sure not to leave it on for too long. It keeps my nails looking tidy!

Another reviewer said: “I love having my nails done, but I’m the kind of person who is rough on my hands and gets defeated when doing a home manicure. This stuff is a game-changer and saves so much time and effort! I have now given myself a manicure for the last three weeks for the first time because this makes it so easy to keep my cuticles in check.”

There’s nothing better than a clean manicure. The Double Decker Lashes Mascara also received rave reviews, with one customer writing: “I just love this mascara! When other mascaras say they give volume, they lie. This one DELIVERS! Many times I have tried other brands and then put this one on top of it after because it’s the only one that works!”

The brand also received praise on other websites. For example, the Butter London Nail Lacquers was really well reviewed on Influenster, averaging 4.2/5 stars after 817 ratings. 

One beauty junkie said: “Pretty and shiny, long-lasting nail polish. I don’t normally wear a lot of nail polish, but when I do, this is my go-to brand because it’s a pretty strong formula with amazing color. It’s easy to use, and the results are very pretty. I would recommend it.”

Sitejabber also featured some great reviews, with the brand averaging 4.5/5 stars over 6 customer ratings. All reviewers didn’t hesitate to praise the brand for their stellar products. 

With that said, we did find a few criticisms on both sites about the nail polish’s quality. For example, some reviewers noted that the lacquer only lasts a day or two. Of course, this can depend on a person’s daily activities, but it can deter some customers from the brand. Plus, these criticisms are pretty rare.

Unfortunately, we couldn’t find any ratings about the company’s customer service, but it’s safe to assume that they’re doing well behind the scenes based on the other reviews we did read. 

Is Butter London Legit?

Butter London Review

Butter London is legit. Their collections are ethical and clean, and the rave reviews prove that the store stays true to their high-quality promise. I didn’t find any red flags about the brand’s shipping or customer service, and it seems like the brand’s team stays on top of everything.

Is Butter London Worth It?

Butter London Review

I think the company is worth checking out based on this Butter London review. They have an extensive collection of nail colors with clean formulas, and it seems like customers really enjoy all of their products.

There’s no doubt that anyone will be able to find something they love on the company’s website. Besides, who doesn’t love a good manicure?

Butter London Promotions & Discounts 

Butter London Review

Unfortunately, I couldn’t find any Butter London promotions offered by the company. But, they do offer free shipping in the US on orders over $50. We suggest staying tuned to their social media pages or signing up for their email newsletter to learn about exclusives or deals. 

Where to Buy Butter London

Butter London Review

Are you looking to buy a product from this Butter London review? You can score your next makeup upgrade at


Who owns Butter London?

Butter London Review

Butter London operates under their parent company Astral Brands. They were acquired in 2018.

Does Butter London ship internationally?

Butter London does not ship internationally from its US website. But, there are country-specific pages that’ll ship to other locations.

What is Butter London’s Shipping Policy?

Butter London offers free shipping for orders over $50. Processing typically takes 1-2 business days, depending on availability. If your order doesn’t meet the minimum, Ground Shipping will cost you about $7. 

In addition, they offer different shipping options with additional costs if you’re itching to receive your products faster than usual. Expedited shipping options are calculated during checkout

Here are the different options and estimated arrival dates: 

  • 2nd Day Shipping: 2-3 business days 
  • Overnight or Next Day: 1-2 business days 

These expedited options aren’t available for US territories, P.O Boxes, or Military addresses. Additionally, Butter London doesn’t accept responsibility for lost or stolen packages. 

What is Butter London’s Return Policy?

Butter London has a 30-day money-back guarantee. You can return any unused portions you’re unsatisfied with and the receipt within that time to receive a full refund from the beauty company. You can also exchange your product for other Butter London items. 

Your return will be processed as soon as it arrives at the company’s return address, and it’ll take about 2-3 weeks for your account to be credited. Here is the returns mailing address: 


ATTN: Online Returns

2700 Barrett Lakes Blvd

Suite 400 

Kennesaw, Georgia, 30144

How to Contact Butter London

Butter London Review

If you have any questions beyond this Butter London review that I didn’t answer, you can contact their customer service team using one of the following: 

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