Equip Foods Review: Is This the Healthier Protein Everyone’s Been Waiting For?

In partnership with Equip Foods

Protein fuels your body, keeps you full, and helps you recover. But anyone who’s walked down the supplement aisle knows that’s rarely the case. Most protein powders and bars promise purity, yet they often come packed with fillers, gums, or ingredients that you can’t pronounce. Some taste chalky. Others leave you bloated. After a few attempts, it begins to feel like every “clean” protein is just another marketing ploy.

That frustration is what Equip Foods is trying to change. The company was started by a doctor who’d had enough of the confusing labels and empty claims that define most supplements. Instead of chasing trends, Equip went back to basics. Real food. Short ingredient lists. Nutrition you can actually trust. No hidden chemicals or synthetic flavor tricks.

Equip’s two main products, Prime Protein and Prime Bar, are based on grass-fed beef. It’s an unexpected choice in a market dominated by whey and plant blends, but it’s also what gives their products a different kind of credibility. Grass-fed beef provides a complete amino acid profile, plus collagen and gelatin that most other proteins skip.

Still, the question remains. Can something made from beef powder and real-food ingredients actually work as cleanly as it sounds? Let’s take a closer look at what Equip has built and whether its promise of “real food nutrition” stands up once you look past the label.

Highlights

• Dr. Anthony Gustin founded Equip Foods to address what he perceived as a broken supplement industry, characterized by underdosed and overprocessed products.
• The brand centers on one clear idea: nutrition should come from real food, not lab formulas or synthetic blends.
• Every product is made from whole-food ingredients that are tested for contaminants like pesticides, heavy metals, and microplastics.
• Equip’s philosophy is centered on clean nutrition, honest sourcing, and labels that are easy to understand.
• They built their lineup around protein, focusing on how to make it digestible, nutrient-dense, and free from additives.
• Transparency drives everything they do, from sourcing ingredients to conducting third-party testing.
• Their products are designed for people who want food-based supplements that feel natural to the body.
• Equip stands out for combining practicality, clean sourcing, and doctor-led development without the usual supplement hype.

Why You Should Trust Us

Our mission is to help you make better, more informed, and better purchase decisions. 

Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

Equip Foods Review

Equip Foods has built a quiet following among people who care about clean nutrition but don’t buy into supplement hype. The brand’s entire pitch is centered on real food, rigorously tested for purity, and transformed into something you can use every day. No fancy claims, no endless ingredient lists, just straightforward nutrition made by people who got tired of guessing what’s really inside their protein powder.

Unique Features of Equip Foods

1. Built on Real Food
   Equip doesn’t hide behind chemical names or complicated formulas. Everything they make starts with actual food, mostly grass-fed beef. It’s protein in its simplest form, made to fuel the body without the junk that sneaks into most supplements.
   
2. Created by a Doctor Who Got Tired of the Lies
   The brand began with frustration. Dr. Anthony Gustin examined the manufacturing process of most supplements and decided to rebuild from scratch. The goal wasn’t to chase fitness fads but to make nutrition that people could actually trust.
   
3. Clean Ingredients, Every Time
   Equip keeps things consistent. No soy, no seed oils, no dairy, no gums. Just a short list of ingredients you can read without squinting. If it’s a powder or a bar, the rule stays the same.
   
4. Full Transparency
   Every batch is tested for pesticides, heavy metals, and microplastics. Equip discusses what other companies overlook. You don’t have to wonder what’s hiding behind the label because they already checked for you.
   
5. Protein that Does More
   Grass-fed beef protein naturally contains collagen and gelatin, which support recovery, digestion, and joint health. It’s a complete amino acid profile from food your body already knows how to use.
   
6. Real Flavor without the Fake Stuff
   The sweetness comes from honey, dates, cocoa, and vanilla, rather than syrups or sugar alcohols. The process they use preserves nutrients and maintains a taste closer to that of food than a shake mix.

Featured Equip Foods Products

Prime Protein takes the classic protein powder and rebuilds it from the ground up using grass-fed beef as the source. Prime Bar follows the same rule but turns it into something you can eat on the go. Together, they show what Equip means by real food nutrition. Let’s take a closer look at these products one by one.

Equip Foods Prime Protein

Prime Protein is made from grass-fed beef and skips the usual fillers found in many protein powders. It’s a complete protein source that mixes easily and tastes natural, whether you blend it into a smoothie or shake it with water. It also fits easily into paleo, keto, and carnivore diets, making it a flexible option for individuals who follow a more restrictive approach to nutrition.

Highlights

• Made from grass-fed beef protein isolate
• 21g of complete protein per serving
• Contains natural collagen and gelatin for joint and gut health
• Free from soy, gluten, seed oils, and artificial ingredients
• Third-party tested for heavy metals, pesticides, and microplastics.
• Flavored with real ingredients like cocoa, vanilla, and coffee
• Smooth texture without chalkiness or grit

Benefits

• Builds and repairs muscle
• Supports healthy digestion
• Helps with joint and skin health
• Easy to digest for people sensitive to dairy or plant protein
• Works well for post-workout recovery or as a quick meal replacement

Price
Prime Protein costs $63.99 for a single container, which breaks down to about $2.13 per serving. 

It’s also available in discounted bundles: two packs save $24, and three packs save $37. 

Buyers can choose from flavors like chocolate, vanilla, peanut butter, cinnamon bun, and strawberry. 

There’s also a subscription option that lowers the price to $54.39 per container, giving steady 15% savings with flexible delivery and no fixed commitment.

You can get an extra 15% savings using the code “MMAI” at checkout.

Equip Foods Prime Bar

Prime Bar takes Equip’s real-food approach and makes it something you can take anywhere. It’s made from grass-fed beef protein and collagen, combined with simple ingredients like dates, honey, and cocoa butter. The texture is chewy, the flavor leans dessert-like, and it’s designed to satisfy without leaving that heavy, processed feeling most protein bars do. It’s made to deliver nutrient-dense fuel rather than just hit protein targets, so it keeps you satisfied longer than the usual high-protein snack.

Highlights

• 20g of protein from grass-fed beef and collagen
• Made with whole-food ingredients like colostrum, honey, and dates
• The use of colostrum, often called nature’s first food, adds immune and gut support that most protein bars skip.
• No seed oils, soy, gluten, or artificial sweeteners
• Third-party tested for toxins and contaminants
• Naturally sweetened and flavored without syrups or sugar alcohols
• Soft, fudgy texture that feels more like food than a bar

Benefits

• Supports muscle recovery and energy throughout the day
• Promotes gut health through colostrum and clean ingredients
• Easy to digest and bloat-free
• Works as a post-workout snack or on-the-go meal
• Keeps hunger in check without a sugar crash

Price
A box of Prime Bar sells for $49.99, which comes out to roughly $3.74 per bar. Each box contains twelve bars, and shoppers can order single or multi-pack bundles for better value.

Two boxes cost less per bar, and four boxes drop the price further to around $3.02 per bar. 

Subscriptions also apply here, cutting the cost to $42.49 per box with the same 15% savings and adjustable delivery options.

You can get an extra 15% savings using the code “MMAI” at checkout.

Equip Foods Review: What Do Customers Think?

People who’ve tried Equip’s products tend to talk about two things: the quality and how their bodies respond to it. Many say the protein feels lighter and easier to digest than other brands, especially those made with whey or heavy plant blends. There’s also a lot of appreciation for the short ingredient lists and natural flavors that don’t taste artificial or overly sweet.

A common theme in reviews is the versatility of Prime Protein. Some people use it in smoothies, while others mix it into yogurt, oats, or coffee. One reviewer wrote, “I was surprised by the great flavor and consistency of your protein powder. I have made everything from frozen yogurt protein pops to protein bowls and smoothies, and have never once been disappointed.”

Another mentioned how well it fits into specific diets: “I needed to find a protein powder that would work as a low histamine option… I am very pleased with the vanilla flavor option of Equip protein powder.” That kind of feedback shows the product’s flexibility and appeal across different needs.

People also appreciate that the protein doesn’t cause bloating or the “heavy” feeling that often accompanies some powders. One said, “We don’t feel that awful, weighted down, blah feeling after drinking this product. Highly recommend.”

The same goes for Prime Bar. Reviewers like that it feels like food, not candy. The texture is often mentioned; it’s chewy, rich, and satisfying. “The chocolate tastes like a fudge brownie,” one person said, while another noted, “They didn’t upset my stomach at all, they’re made with real ingredients, taste amazing, and great for on the road.”

Even the few mild comments, like someone saying it was “a little pricey,” were followed by praise for the flavor and clean ingredients.

Overall, the tone of most reviews sounds less like hype and more like relief, as people are finally finding a product that works as it’s supposed to.

Is Equip Foods Legit?

Yes, Equip Foods is absolutely legit. The brand is run by medical and nutrition professionals who focus on using real ingredients and conducting rigorous testing. Every product is made from grass-fed, pasture-raised sources and is tested for contaminants like heavy metals, pesticides, and microplastics. Their ingredient lists are concise, transparent, and publicly verified, which is a rarity in the supplement industry. That level of transparency, along with the quality of sourcing and third-party testing, makes Equip a trustworthy and credible company.

Are Equip Foods Products Worth It?

Yes. For shoppers who want real food in a scoop or a bar, Equip Foods looks worth it. The brand is built on a clear standard: using real ingredients, keeping processing gentle, and publishing exactly what goes into every product. A doctor started the company to challenge the conventional filler-heavy supplement playbook, and the products reflect that stance with grass-fed sourcing, concise labels, and testing that checks for the contaminants people worry about in powders and bars.

Prime Protein makes the case on its own. Each serving delivers 21 g of complete protein from beef isolate, plus natural collagen and gelatin that support joints, skin, and recovery. It is positioned as easier on the gut than many dairy-based proteins and comes in straight-ahead flavors, as well as an unflavored option for recipes. It also fits easily into paleo, keto, and carnivore styles, which is essential for readers who adhere to stricter rules regarding food choices.

Prime Bar carries the same philosophy into a packable snack. It delivers 20 g of protein from beef and collagen, adds colostrum for gut and immune support, uses tallow and cocoa butter for stable fats, and leans on a date and honey blend instead of syrups. The texture is meant to be soft and chewy, more like food than a candy bar, and the formula avoids whey, soy, and emulsifiers that many people try to skip.

Trust is the final box to check, and Equip treats that as a core practice. Batches are third-party tested for heavy metals, microplastics, pesticides, glyphosate, mycotoxins, and molds, with sourcing and formulation clearly specified so that the label accurately reflects the contents. For anyone tired of guessing, transparency and real food sourcing make the brand a strong pick in a crowded category. 

Equip Foods Discounts and Promotions

Equip Foods keeps its deals simple and easy to find. They don’t flood the site with pop-ups or hidden offers. Instead, they focus on clear savings and perks that reward both new and loyal customers.

1. First Order Discount
New customers can receive 10% off their first order by subscribing with their email address. It’s a straightforward welcome offer that helps people try the products at a lower cost.

2. Affiliate Program
Equip operates an affiliate program that enables members to share products and earn rewards for every sale generated through their personal link. Affiliates also receive 30% off products for personal use, and commissions are paid out monthly. It’s aimed at people who genuinely use the brand and want to share it within their communities.

3. Subscription Perks
For regular buyers, the brand offers a subscription system with 15% savings on every order, flexible delivery schedules, and the option to cancel at any time. This makes it easier for customers to maintain their supply of protein and supplements without hassle.

4. Extra Discount
You can get an extra 15% savings using the code “MMAI” at checkout.

Where Can I Buy Equip Foods Prime Protein and Prime Bar?

You can purchase directly on the brand’s own site equipfoods.com, where both Prime Protein and Prime Bar are listed among the best sellers. Equip Foods also has a storefront on Amazon where Prime Protein is sold and fulfilled.

FAQs

Are Equip products suitable for all diets?

Yes. Most of Equip’s products fit into paleo, keto, and carnivore diets. They’re also dairy-free, soy-free, and gluten-free, making them a good choice for people with food sensitivities.

Does Prime Protein taste like beef?

No. Despite being made from beef protein isolate, it doesn’t taste like meat. It has a mild, creamy flavor that blends well with smoothies, coffee, or baked recipes.

What makes Prime Bar different from other protein bars?

Prime Bar is made from grass-fed beef protein and collagen with colostrum added for gut and immune support. It’s sweetened with dates and honey instead of syrups or sugar alcohols, giving it a natural, fudgy taste.

How do I contact Equip Foods?

You can contact Equip Foods directly through their Contact Us page on their official website.

Here’s how:

1. Go to equipfoods.com.
2. Scroll down to the footer and click Contact Us.
3. Fill out the form with your full name, email, subject, and message. You can also attach files (up to 10 MB each).
4. Press Send once you’re done.

If you’re a customer needing help with an order, you can also reach them through the same page by selecting options like Order Support or Subscription Help.

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