goPure Review

About goPure

goPure Review

With hundreds of skincare products on the market, it is often difficult to distinguish one from another and find the ones that actually work. 

goPure stands out by having all three things that women want most in their skincare brand: effectiveness, natural ingredients, and an affordable price point.

goPure has an Instagram following of about 47K and more than 156K on Facebook. Lots of mainstream and beauty industry media have positive things to say about the brand. They are featured in Us Weekly, Prevention, Good Housekeeping, People, and InStyle, to name a few well-known outlets. 

Our goPure review will take an in-depth look at this skincare brand so that you can make an informed decision before you buy. We’ll do this by checking out their customer reviews, products, promotions, and more.

Overview of goPure

goPure Review

The year was 2017 and the husband and wife team of Alex Keyan and Erin Driess decided to take the plunge to fill a gap in the beauty industry. 

Both had experience as execs in the industry and Keyan had lots of experience with e-commerce. This knowledge allowed them to understand what women wanted and to see what was lacking when it came to skincare.

Up until then, you had two choices for skincare. All-natural ingredients that weren’t awfully effective or expensive chemicals that worked but included toxic ingredients. 

Keyan and Driess set out to make formulations that were effective and used all-natural and non-toxic ingredients, since all-natural can also be toxic, for example, poison ivy.  

Using only plant-based ingredients, the formulations were proven effective in clinical studies but there was still one change to make. The cost. 

They were effective, so the pair could ask a lot, but they decided that they wanted every woman to enjoy the benefits and love the skin they’re in. They kept the cost down by not using retailers or paying celebrities for endorsements. 

By cutting out the middlemen and the high marketing costs, goPure offers effective, safe, non-irritating, affordable skincare products for just about every woman.   

Before this goPure review looks at the brand’s innovative beauty line, let’s get a bird’s eye view at what makes them so special.


  • Offers a line of effective and affordable skincare
  • Hypoallergenic, non-irritating ingredients
  • American-made, plant-based products
  • Cruelty-free, clinically-tested
  • Financing options available with Afterpay

goPure Beauty Review

goPure Beauty products include moisturizers, serums, and facial oils as well as cleaning and toning formulations in the form of masks, exfoliants, and cleansers. 

All their products are cruelty-free, clinically tested, plant-based, hypoallergenic, proven effective, and unlikely to cause irritation. 

Going forward, our goPure review will take a look at some of their best-selling products. If you find anything you like, check out their subscription feature to get these products delivered to your door on a recurring schedule and for a lower cost.

goPure Vitamin C Serum Review

Take the complexity out of your complexion with the goPure Vitamin C Serum

Combining ferulic acid, known as a great anti-oxidant made from fennel, and Vitamin C, this serum helps to make spots and uneven skin tone less noticeable while giving a radiant glow to your skin. Good for all skin types, it comes in a 1 fl. oz. eye-dropper bottle for $17

goPure Youth Glow Eye Gel Review

Puffy eyes when you were young tended to happen after a fun night out but not so much as you get older. For many, they are an everyday fact of life. 

goPure Youth Glow Eye Gel uses Vitamin E, plant stem cells, and the aptly named eyebright extract from the plant of the same name. These ingredients hydrate the skin and get rid of inflammation around your eyes.

Good for any skin type, this clear gel comes in a 1 fl. oz. pump-action bottle and absorbs  quickly so it can be worn under makeup as well as by itself. 

Be bright-eyed, if not bushy-tailed, with this goPure Eye Gel for what was originally $19 and is now on sale for $15.

goPure Actives Glyco-Peptide Anti Wrinkle Moisturizer Review

Fine lines and wrinkles are a fact of life but that doesn’t mean that we should “go gentle into that good night.” 

With the goPure Actives Glyco-Peptide Anti Wrinkle Moisturizer you can fight back against the signs of aging to look more youthful for longer. With an assortment of peptides that help your skin produce collagen and superior hydrating, all of this goodness comes in a 1.7 oz. jar.

This goPure skin care product is intended for dry, normal-dry, sensitive, and/or mature skin. You can look as young as you feel for what was previously $40 and now is on sale for $30.

goPure Facial Serum Trio Set Review

For even more anti-aging power, the goPure Facial Serum Trio Set includes:

  1. goPure Vitamin C Serum
  2. goPure Hyaluronic Acid Serum
  3. goPure Retinol Serum

This skincare trio hydrates, brightens, and tightens dry, damaged, and dull complexions. Separately, they cost $57 but this three-pack bundle is available for only $30. Those are some quality savings right there.

goPure 10% Niacinamide Booster Review

Although niacinamide is just a fancy name for vitamin B3, the results from it are clear-cut. It is known to aid in building keratin, reducing redness and uneven skin tone, keeping moisture in your skin, and minimizing pore appearance. 

The goPure 10% Niacinamide Booster does all this with added hydrating ingredients for an overall more youthful look.

Ideal for oily, combination, and sensitive skin, this serum comes in a 1 fl. oz. dropper bottle. You can give yourself a boost to healthy skin for the sale price of $27, previously $35.

goPure Vitamin C Day Moisturizer Review

For all-day hydrating power and glowing skin, the goPure Vitamin C Day Moisturizer works with all skin types. 

Full of buttery shea goodness, it absorbs into your skin quickly and keeps hydrating all day for superior protection from dryness. Intended primarily for maturing skin, this moisturizer is good for any dry skin and leaves no oily residue.

Put on your best face while protecting your skin every morning for $18.

Who Is goPure For? 

goPure Review

goPure products are for any woman with maturing skin, which pretty well means all of us at some point. At a truly affordable price, every woman can get healthy, great-looking skin.

Is goPure Organic? 

goPure Review

Yes, goPure is organic and has sustainably sourced ingredients. Every skincare product in their line is composed of plant-based and safe ingredients

As such, they are vegan. They are also cruelty-free.

goPure Reviews: What Do Customers Think?

goPure Review

Now it’s time to take a look at the goPure reviews from their customers. Let’s begin with their own website where they have nearly 40,000 reviews with an overall 5/5-star rating. 

Starting off strong, this customer underlines the need to use products that work with your aging skin: 

“I was for many years an avid Clinique and Avon consumer but with the onset of menopause they were not working anymore. I have been a dedicated user of Go Pure now for nearly 3 years and will not go branch out any longer. Thanks for a wonderful and pure product that meets all of my needs!

They found their ideal brand in goPure as did the following goPure reviewer on Influenster, where the skincare line has 19 reviews with a 4.7/5 stars rating. 

“Love love love GoPure products!!! I have the 10 piece kit. I’ve been using all products for about a year… All the ingredients are natural and my skin feels so great. I have extremely sensitive skin and this is the first brand I’ve been able to use the retinol products. I recently went to St. Lucia for vacation and no one their could believe that I am 41 years old.”

The all-natural ingredients work even for their sensitive skin, allowing that customer to use the very helpful and proven ingredient retinol. 

Another goPure reviewer with sensitive skin took a chance with the brand on Amazon where they bought the goPure Vitamin C Day Moisturizer (4.5/5 stars based on 722 reviews) Here’s what they had to say:

“I was having some crazy sensitive skin issues and had to overhaul my entire skin care regimen… Once I discovered I could use this without breaking out in hives, I was applying many times throughout the day.. Thank GOD I came across this product on Facebook. I use it every day and my face feels almost normal again!

The moisturizer not only felt good to use, but it appeared to heal their damaged skin. Clearly, these products are great for sensitive skin and are effective. 

Even dermatologists and cosmetologists, experts in their fields can see how well they work. This 5/5 star goPure review on Trustpilot has this to say on the subject:

“I had been on a regimen prescribed by my dermatologist that was very good but too expensive. However, when I brought the list of GoPure products and ingredients to my yearly visit, I was surprisingly happy when he gave me the go-ahead to start using the full line… Yesterday, my cosmetologist told me that my 67-year-old skin is glowing!

If it works that well on 67-year-old skin then imagine what it can do for less experienced and damaged skin. They also brought up the good point that these effective products are also affordable. 

Now that we know that these skincare products work for every woman, this last Facebook review sums up the best reason for using them.

On Facebook, the brand is rated 4.7/5 stars out of 424 reviews. This reviewer keeps things to the point: “I just saw my friend for the first time I about 6 months, the first thing she said was ‘your skin looks amazing‘. I love go pure!!

Simply put, this brand’s products make you look great and feel great in the skin you’re in. 

Before we wrap up this section, let’s check out their product ratings on the official website:

  • goPure Vitamin C Serum – 981 reviews – 4.8/5 stars
  • goPure Youth Glow Eye Gel – 2,096 reviews – 4.8/5 stars
  • goPure Actives Glyco-Peptide Anti Wrinkle Moisturizer – 1905 reviews – 4.9/5 stars
  • goPure Facial Serum Trio Set – 3,559 reviews – 4.8/5 stars
  • goPure 10% Niacinamide Booster – 219 reviews – 4.9/5 stars 
  • goPure Vitamin C Day Moisturizer – 2,037 reviews – 4.9/5 stars

Our goPure review doesn’t think that it can get much better than that. This brand has an A+ rating with the Better Business Bureau. That, combined with the rave reviews, leaves little doubt that this brand delivers what they promise.

My goPure Review

Hi, I’m Paige and I’m a product tester at Honest Brand Reviews.

goPure Review 1
Paige, Product Tester

Skincare can get complicated and I’ve tried a lot of it. GoPure has a great range of clean beauty products and when I first applied them, I noticed they have little to no scent.

That’s something I really like about this line since fragrance can be irritating.

goPure Review

With brightening serums and non-greasy moisturizers, I think this line is a great addition to anyone’s summer beauty bag.

Is goPure Legit?

goPure Review

This goPure review team found no red flags. In fact, they are members of the Better Business Bureau with a rating of A+, which is no small feat.

Is goPure Worth It?

goPure Review

Okay, give us a moment to think about this…  As if we need it. This brand, without a doubt, is definitely worth it. They deliver on the three things that we look for in our skincare products: effectiveness, affordability, and natural, safe ingredients. 

There seems little doubt as to how well the products work and independent testing proves that the ingredients are safe and natural. 

So, let’s talk about affordability. When it comes to skincare, the cost needs to be sustainable as no skincare product heals aging forever. You need to continue using them. At goPure’s prices, you don’t need to break the bank to look your best.

goPure Promotions & Discounts 

goPure Review

We didn’t find any goPure discount codes but we did a few ways for you to save money on their website including their exclusive promo offers when you sign up for alerts (70% off sale right now) and $10 off when you refer a friend.

Where to Buy goPure

goPure Review

goPure mainly sells through their online store but you can find them in their own shop on  Amazon and some items at Walmart, which possibly sells off overstock. They limit their distribution by doing it all themselves to keep the prices low.


goPure Review

Who owns goPure?

Co-founders and husband and wife team Alex Keyan and Erin Driess still own and run the company to this day.

Does goPure ship internationally?

Yes, goPure ships internationally using USPS rates so customs and taxes may apply upon receipt of your order.

What is goPure’s Shipping Policy?

goPure offer free standard shipping in the US for orders over $59 and a set rate of $5 for orders under. Orders ship within 24 business hours and should arrive within 1-7 days

They ship from Indiana and offer other shipping options at a discounted rate if you want to speed up your order. 

What is goPure’s Return Policy?

goPure gives you 60 days to decide if you are satisfied with your order. To initiate a return, head over to their Contact Us page and send them an email to let them know what’s up. 

How to Contact goPure

If you have any questions that this goPure review didn’t answer, you can reach out the brand through the following methods of contact:

  • Toll-Free Phone: 1-800-925-4232
  • Text Message: 1-818-614-4565
  • Head to their website for the Online Contact Form and Live Chat

Live chat and texting are available 24/7 while their customer service business hours are 8:30 am-4 pm PST Monday through Friday.

Explore your skincare options with these popular beauty brands:

ZitSticka Skincare

Huron Skincare

Drunk Elephant Skincare

Youth to the People Skincare

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