Kaja Beauty Review

In partnership with Kaja Beauty

About Kaja Beauty

Kaja Beauty Review

K-Beauty is simple, fun, and fresh, and Kaja is certainly no exception. Designed for use on the go, this cruelty-free cosmetics line is designed for everyone. 

You’ll totally fall for their sweet and sassy packaging, but it’s the clinically-tested formulas that will keep you reaching for them daily. Just ask their TikTok community of over 1.7m or Allure’s beauty editors who frequently gush about the line. And speaking of the magazine, the Kaja Beauty Bento won the coveted Allure Best of Beauty award in 2019. 

Is this fun collection all it’s cracked up to be? In my Kaja Beauty review, I’ll help you find that out by checking out the brand, their best sellers, feedback, and more.

Overview of Kaja Beauty

Kaja Beauty Review

Kaja is one of a handful of K-Beauty brands owned by MBX (MemeBox), a Korean cosmetics startup. Translating to “let’s go” in Korean, Kaja was brought to life in 2018 in a partnership with Sephora. It was the beauty warehouse’s first K-Beauty line.  

Perhaps what this brand is best known for is its squeal-worthy packaging. An easy buy for those who like the cute and kind, the cruelty-free collection has become much talked about thanks to its lightweight, shimmery formulas.

Ready to see what they’re like? I’ll tell you all about them in a few scrolls. Up next in my Kaja Beauty review, I’ll run you through the brad’s highlights.


Kaja Beauty Review
  • Great range of lip gloss, eyeshadow, liner, and more beauty products
  • Adorable packaging
  • Affordable prices
  • Cruelty-free K-Beauty
  • Nourishing ingredients
  • Travel-friendly products
  • Free shipping over $35
  • Free gift with every purchase

Kaja Beauty Review

Kaja has a super cool line of products that cut down time in your beauty routine and amp up the fun. Despite having a youthful flair, they’re pretty functional, serving double duty or nourishing your skin.

You’ll discover a range of gloss sticks, makeup stamps, and shimmery shadows in the line, but up next, you’ll meet its best sellers.

Kaja Beauty Wink Stamp Review

You know when you go to draw that perfect cat-eye but it ends up looking more like a crooked whisker? The Wink Stamp prevents that from happening. In fact, it totally cuts down the entire process so it becomes just “stamp & go.”

This Kaja Beauty liner stamp is double-ended with a liquid liner, just in case you want to take control. Both waterproof and smudge-proof, this liner is clinically-tested to stay on for 8 hours. Transform your routine for $29.

Kaja Beauty Beauty Bento Review

A bento box gives you a bit of everything. The Kaja Beauty Bento does the same, just with three of your fave shades of eyeshadow. Swiping on creamy, these shadows finish like a powder, staying lightweight through your day. 

It won the Allure Best of Beauty award in 2019 for a reason since not only is the formula a dream, but it layers beautifully

Pick from 8 different shade ranges like toasted caramel or peach madeline. Depending on your preferred bento, you’ll get all shimmers, all mattes, or a mix of the two. Each shadow comes in a 0.9g pot. Get yours for $26.

Kaja Beauty Love Swipe Review 

First of all, how cute is this bottle? It turns out Love Swipe isn’t just looks though. Made with vitamin E, raspberry seed, and cottonseed oil, this mousse-like formula conditions and cares for your lips while leaving you with gorgeous color.

You can easily apply this vegan swipe with the included doe-foot applicator.

Pick up your 6.5g Kaja Beauty Love Swipe for $21 in any of 5 colors, ranging from a mix of deep reds to pinky nudes.

Kaja Beauty Mochi Minis Review 

Who doesn’t love a little mochi? Like the dessert, the Mochi Minis is adorably sweet. With a powder-gel consistency, these shimmers glide on smooth to your skin and blend like a dream. With a lightweight powdery feel, they won’t bog your skin down. 

This is a set, so you’ll get both the glimmering white gold Mochi Glow and the shimmery dusty rose Mochi Pop.

Application is easy, just use your finger and run color over your eyelids, cheekbones, or anywhere you want a little extra glitz. Grab the set on sale right now for $10 (marked down from $20).

Who Is Kaja Beauty For? 

Kaja Beauty Review

Kaja’s K-Beauty products are for the young at heart. Focusing on nourishing glosses and glittery stamps, the line is a fun addition to your beauty bag whether you’re 13 or 30. 

Kaja Beauty Reviews: What Do Customers Think?

Kaja Beauty Review

Talking about beauty products is one thing, but to find out what they’re actually like, we’re going to need to hear from those who use them. In this section of my Kaja Beauty review, that’s exactly what I’ll do. First up, let’s look at a few ratings from the brand’s website:

  • Wink Stamp: 4.23/5 stars, 1,271 reviews
  • Beauty Bento: 4.54/5 stars, 1,502 reviews
  • Love Swipe: 4.83/5 stars, 12 reviews

Looking into the comments section for the Wink Stamp, customers really love this liner. One Kaja Beauty review read: “Definitely makes putting on eyeliner less of a hassle and less of a mess.”

I’m known to struggle with drawing a straight line, so I can see how the Wink Stamp would be such a popular product. Another shopper wrote: “I loved it, it has become so essential in my super practical makeup, it is easier for me to make my eyeliner and that very thin tip allows me to make the perfect cat’s eye.” 

I know the brand gets rave reviews on its website, but how about elsewhere? Heading over to Sephora, I found the Beauty Bento Bouncy Trio was awarded a 4.5/5 star score by 1,697 shoppers. There were plenty of positive Kaja Beauty reviews here, but I thought this one was pretty helpful:

“I love that the shimmer is subtle and not a glitterfest. It looks very flattering on my aging eyelids. I have a deep tan complexion but was able to use the lightest color all over my lid and the darkest shade blown out in my crease…I also love the size – this will be perfect for tossing into my makeup travel bag!”

While Kaja is a more youthful brand, it’s used by people of all ages. We like how approachable their products are for everyone. Although they’re simple, they’re still made with nourishing ingredients and give you a pop of color in an easy way.

For good measure, I’ll include just one more Kaja Beauty review. It comes from Amazon and is for the Love Swipe. There, 45 shoppers gave the lip stain 4.4/5 stars.

Like all of the brand’s other cosmetics, customers swoon over Love Swipe’s packaging. Take a look at this Kaja Beauty review to see what the formula is like:

“Purchased the “Call Me” color, love how easy it is to apply with the doe-foot applicator to get even coverage. Swipes on as a liquid but quickly dries to a velvet/matte finish. Once it’s dry it is smudge and kiss resistant, feels moisturizing and lightweight even though the color is vivid.”

Sounds like the perfect lip color to us. Overall, the feedback for this brand has been solid. Let’s keep things going in this Kaja Beauty review. In the next section, we’ll suss out how legit it really is. 

Is Kaja Beauty Legit?

Kaja Beauty Review

In the feedback that I turned up in my Kaja Beauty review, I didn’t see many complaints. Some users said the makeup isn’t super long-lasting, but they still love it anyway. From what I can see, this brand is 100% legit.

Is Kaja Beauty Worth It?

Kaja Beauty Review

Kaja Beauty products are sort of like the ones you might find at Claire’s Accessories. They’re fun and definitely worth adding to your beauty bag if just to make your routine a little lighter and brighter.

Based on the feedback I found for my Kaja Beauty review, the majority of the brand’s products come highly rated and people enjoy them for their pretty packaging, lightweight creamy formulas, and affordable prices. 

Kaja Beauty Promotions & Discounts 

Kaja Beauty Review

My Kaja Beauty review wouldn’t be complete without the dish on deals, so I scoped out the brand’s website to give you the full scoop. Here’s what I found:

  • Free gift with every order
  • Sale section
  • 15% student discount
  • Free shipping over $35

Where to Buy Kaja Beauty 

Kaja Beauty Review

Kaja is the only K-Beauty brand at Sephora and you can shop a great selection of the brand’s products there, or on Amazon. To access exclusive deals and the full range of cosmetics, I recommend heading straight to


Kaja Beauty Review

Who owns Kaja Beauty?

A Korean beauty startup called MBX (MemeBox) owns Kaja Beauty. They’re also the company behind other K-Beauty brands like I Dew Care and Nooni.

Does Kaja Beauty ship internationally?

Yep! Kaja Beauty ships to most locations around the world. International orders are shipped out within 1-2 business days and should arrive on your doorstep in another 8-14. Costs are calculated at checkout.

What is Kaja Beauty’s Shipping Policy?

All domestic US orders will be processed within 1-2 business days. Here are the costs associated with shipping below:

  • Orders over $35 qualify for free shipping
  • Orders under that amount at $5
  • Expedited shipping is $25
  • Orders over $100 will be expedited for free

What is Kaja Beauty’s Return Policy?

If you need to return or exchange your Kaja Beauty order, you can, you’ll just need to stick to these guidelines:

  1. You have 90 days to start the process
  2. You must email [email protected] with your order number & reason for return
  3. If you purchased your products through a partner retailer, you will need to go through them to make a return

How to Contact Kaja Beauty

Kaja Beauty Review

You’ve reached the end of my Kaja Beauty review. So what’s next? If you still have questions, you can get in touch with the brand by emailing [email protected] or using the brand’s contact form online.

Check out similar brands you might like:

Florasis Makeup Review

Makeup Forever Review

Makeup by Mario Review

Chantecaille Makeup Review

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