Lovevery Review

About Lovevery

Lovevery Review

Seeing the world through the eyes of a child is magical. Join me here as I rediscover what that’s like with Lovevery’s developmental play kits.

With a range of sustainable, natural, and organic toys and stage-based play sets for ages 0-36 months, Lovevery is devoted to helping your child learn[1].

While getting a feel for the brand, I read all about Lovevery in Mother, HouseBeautiful, PureWow, and other prominent publications, and saw their 1M+ social community. There’s definitely something magical going on here. But is it the right fit for your child?

In this Lovevery review, I’ll help you find that out. I’ll tell you all about the brand and its products, along with customer ratings, promotions, and more to help you decide if they’re really worth it.  

Why You Should Trust Us

Our mission is to help you make better, more informed purchase decisions. Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

Overview of Lovevery

Lovevery Review

Founders Jessica Rolph and Rod Morris sought to create simple toys to satisfy your child’s developmental needs at every important milestone

Together they visited different households, queried parents, and studied babies, to figure out what was needed for the “perfect” play gym that grows with your baby. Their Play Gym provides a year of fun and learning, and (my favorite part) it changes with your baby. 

On top of talking to parents and observing babies at play, they incorporated academics, researchers, and practitioners from a wide range of disciplines for a holistic approach. The goal: simple, accessible, and relevant toys to enrich your child’s progress.

Lovevery also sells STEM toys for different stages, classic toys like a baby stroller, block sets, sensory toys, and a play tunnel to crawl through. 

The Lovevery company was founded in 2015. They are headquartered in Boise, Idaho, but products are manufactured in Ningbo, China.

Lovevery Review

There’s a ton to unpack in this Lovevery review, so before I get into all of the different kits and products that Lovevery sells, here are the highlights I came across in the process:


  • Products are designed by academics, researchers, and practitioners
  • Early introduction to STEM, shapes, words, sign language, and fun to boot
  • The Play Kits are designed for each stage of your child’s early brain development from ages 0 to 36 months
  • The Play Gym grows with your baby for the first year
  • Products are manufactured in an ecologically-sustainable and ethical environment
  • All products are thoroughly tested and made safe for your baby
  • Many positive customer reviews and happy babies and toddlers

How Does Lovevery Work?

Lovevery Review

Lovevery is a monthly subscription that grows with your child. Lovevery subscriptions start at the exact right stage, according to your child’s age, and the kit is periodically upgraded to keep up with their learning, curiosities, and desires. 

Ready to explore? I’ll give you all of the sweet details on its popular kits below.

Lovevery Baby Play Kits

It’s never too early to focus on your baby’s brain development[2]. The Baby Play Kits help with tummy time, focus, sight, discovery, motor skills, senses, communication, and more. 

I love that every Play Kit comes with a Play Guide for that period of your child’s development. For the first year, Lovevery subscription cost starts at $36 and comes to $80 for 2-months of play. Let’s check them out.

The Looker Play Kit 

From 0 to 12 weeks, your baby is taking in a strange new world. We all go through it, but I think it’s pretty incredible to witness.

I learned that black and white bold patterns are easier for them to see by stimulating their cerebral development in an otherwise blurry existence, so that’s what included among this set’s toys.

The Looker Play Kit includes nine toys:

  • Two-sided mobile for visual exploration and focus
  • Standing card holder for tummy time. Look up up up, little one
  • Simple black and white card set to capture their attention
  • Travel card holder for on-the-go playtime
  • Complex black and white card set for developing vision
  • Black and white mitten. Such a fascinating thing, figuring out these hands
  • Wooden book with black and white images
  • Silicone rattle with a removable ball

The Charmer Play Kit

Take it all in as your baby starts to identify their most prominent senses: sound and touch. I think it’s so sweet to listen as they make new noises and watch as they grasp and test out new movements. 

The Charmer Kit is for months 3 to 4 and comes with 10 awesome toys. I’ll run you through its contents below as well as what your baby will learn with them:

  • Wooden rattle to track the source of sound. Wait, where’d that come from?
  • Rolling bell to coordinate senses: feel, see and hear all at the same time. 
  • Soft book is a tactile book that builds connections between seeing and feeling. 
  • Mirror card. Is that me?
  • Black and white card set. More riveting high-contrast images to take in.
  • Crinkle bag to learn about cause and effect. 
  • Silicone beaded teether. Grasp and learn how to open and close hands.
  • Rubber triangle teether. Get ready for speech and encountering new food texture.
  • Hand to hand disks. Build motor skills. Promote cross-body coordination.
  • Framed mirror to gaze in.

The Senser Play Kit

Reach, pull, push, taste, grasp, crawl and walk. Don’t forget head and shoulders, knees and toes! The Senser Play Kit is for children between 5 and 6 months and is all about building coordination and motor skills and learning about the different parts of the body.

The Senser Play Kit comes with:

  • Spinning rainbow to entice your baby to reach with both hands.
  • Magic tissue box. Learn how to pull out and push in.
  • Magic tissues for the tissue box. 
  • Montessori ball. Build dexterity and coordination.
  • ‘Parts of Me’ book to learn the different parts of the body.
  • Play socks. Find your feet and build leg strength and body control.
  • Tummy time wobbler for building core muscle strength. Build those abs baby.

The Inspector Play Kit

Time to start figuring out communication. Some adults haven’t quite grasped this one, so I think it’s incredibly important to start early.

It will be a tricky, new process for them—I relate it to adults learning a different language or sign language.

Learn new words and simple signs between the 7 and 8 month range, and perfect your underway motor control skills. The Inspector Play Kit toys:

  • Ball Drop Box to build motor skills.
  • Wood Ball Set for the box.
  • ‘My First Signs’ Board Book. An intro to basic signs. 
  • ‘Things I See’ Texture Cards to associate everyday objects with words.
  • Nesting Stacking Dripdrop Cups. Tower-building, nesting, pouring and containment.
  • First Puzzle to develop fine motor skills and problem-solving skills.
  • Felt Ball Set. Because all babies love to play with balls. Let’s watch roll, mmk.
  • Treasure Box. Fill me up and watch your baby go exploring.
  • Drinking Cup. Build mouth muscles that will be used for forming sounds.

The Explorer Play Kit

Analyze shapes, fill containers with water, pile rings over a tube, learn about feelings and figure out concepts. I think months 9 to 10 sounds like the building blocks to some important ideas.

The Explorer Kit includes:

  • First Blocks. It’s a classic. 
  • Clear Tube with Stacking Rings and Ball. Contain the ball and stack the rings. 
  • Montessori Egg Cup. Concentration and coordination. How many tries will it take?
  • Shapes Bean Bags to build motor skills and learn about cause and effect.
  • Zipper Pouch to carry the bean bags, of course.
  • Little Grip Canister Set. Learning about volume at 9 months old. Baby genius.
  • ‘How I Feel’ Board Book to build emotional intelligence. 
  • ‘Opposites’ Board Book. Concepts explained simply.
  • Peek-a-Boo Blanket. Nana, where did you go?

The Thinker Play Kit

The Thinker Play Kit helps to provoke new thoughts and problem-solving skills. It also promotes creativity and develops big boy/big girl feelings. Expressing feelings is critical in children through to adulthood, and honestly, I’m really beginning to see the value Lovevery’s programs.

The Thinker Play Kit comes with:

  • Baby Avery promotes creativity and imagination.
  • Sliding Top Box to build strength, hand-eye coordination, and problem-solving skills. 
  • ‘Animals I See’ Mini Book is small enough for your baby to hold. 
  • Wooden Stacking Stones. Baby Hulk, bang. And stack.
  • Pincer Puzzle. Work on gross and fine motor skills with the pincer grasp.
  • First Wallet
  • Big Spender Cards. Fake credit cards for babies. 
  • Wood Coins. Practice grasping.
  • Opposite Balls. One is heavy and one is light. One sinks. One floats. 

Lovevery Toddler Play Kits

Continue to build on everything you introduced them to during the first year. Who knows? Your toddler might be the next Van Gogh, Albert Einstein, or Kamala Harris. Get them started with more STEM learning, counting, colors, shapes, puzzles, problem-solving, coordination, focus, and fun. 

I love that Lovevery bridges play, learning, and critical thinking but makes it fun and approachable for kids. If only high school was like that, I think kids would be more interested in going.

After month 12, the Lovevery subscription cost starts at $36 a month and comes to $120 for 3-months of play.

The Babbler Play Kit

I think watching a toddler concentrate over a puzzle, or try and fit an object in a slot, is adorable. That’s what The Babbler Play Kit provides. Hours of focus and a little bit of frustration—which isn’t there to annoy your kid, but teach persistence. This kit is intended for months 13, 14, and 15.

Inside The Babbler Play Kit you’ll find:

  • Slide and Seek Ball Run. The ball rolls down the slide and disappears. 
  • Bunnies in a Felt Burrow to practice bilateral coordination and containment.
  • Flexible Wooden Stacker to learn how things fit together. 
  • Circles of Friends Puzzle. Fit the right circle in the right hole. 
  • Wooden Coin Bank and Coins to build fine motor skills. Fit the coin in the slot.
  • Carrot Lid with Carrots for Coin Bank for spatial practice and pretend play.
  • Posting Lid for Coin Bank to challenge fine motor precision and persistence. ‘Bedtime for Zoe’ Board Book. An intro to routine, sequence, and time.

The Pioneer Play Kit

A toddler’s very first race track. I remember mine. Plus, new puzzle shapes, threading and beading, and more stacking. 

The Pioneer Play Kit for months 16, 17, and 18 comes includes the following toys: 

  • Race and Chase Ramp to explore motion and direction.
  • Community Garden Puzzle. New shapes and with pincer grasps to boot. 
  • ‘Max and Nana Go to The Park’ Board Book. Learn how to process and manage emotions when getting hurt.
  • Threadable Bead Kit to practice using both hands.
  • Drawstring Bag to hold the bead kit.
  • Wooden Stacking Peg Board. Build colorful towers in small spaces.
  • Fuzzy Bug Shrub. Coordinate both hands. Pull, stick, and hide Velcro critters. 

The Realist Play Kit

New things can be scary—even for grown-ups. I believe that introducing your child early to big concepts like doctor’s check-ups and mechanisms means they’re prepared for them in the real world.

With this kit, they’ll start counting, matching, and pouring. The Realist Play Kit is designed for months 19, 20, and 21.

The Realist Play Kit comes with:

  • The Lockbox. An intro to mechanical tinkering. Good for problem solving skills.
  • Count and Slide Ring Chute. Count the number of rings that go in before one slides down.
  • Geo Shapes Puzzle is a 3-D puzzle to practice cradling and nesting complex shapes.
  • ‘Bea Gets a Checkup’ Board Book. Prepare your toddler for their next checkup.
  • Quilted Critter Pockets. Their first matching game. And they can practice focus, dexterity, and tenacity when they tuck the animals in the right pockets.
  • Really Real Flashlight. A big girl and big boy flashlight. “Let’s read a book under the blankets”.
  • Grooved Pitcher and Glass for pouring practice and developing hand-eye control.

The Companion Play Kit

More problem solving, 3-D art, matching, learning about feelings, building muscle strength, getting coordinated, and fine-tuning motor skills. The Companion Play Kit has a variety of activities for months 22, 23, and 24.

This kit seems to draw and build on concepts taught throughout the others. I like that it helps fine-tune and strengthen important functions and critical thinking.

Activities include:

  • Wooden Posting Stand. Hand eye coordination and problem solving.
  • Mosaic Button Board for fine motor strength and creativity.
  • ‘Graham Turns Two’ Board Book to help with big feelings.
  • Transfer Tweezers and Felt Stars for working on fine motor skills. 
  • Montessori Animal Match. Sort and match animals. Learn about similarities and differences.
  • Drawstring Bag to hold your Lovevery Montessori animals.
  • The Buckle Barrel. Buckles that won’t pinch. Practice bilateral coordination on an organic pillow.
  • Chunky Wooden Jigsaw Puzzle. Fit the pieces together with an easy to hold puzzle.

The Helper Play Kit

Kids love to help out (when they’re young). I say take advantage of it while you can! The Helper Play Kit is for months 25, 26, and 27, and has some great toys for encouraging a helpers attitude and forming routines.

The toys included are:

  • Super Sustainable Sink with Bio-Based Cups and Plates. Learn to wash the dishes. 
  • Drop and Match Dot Catcher. Line up colors every which way.
  • Felt Flowers in a Row. Plant them, pick them, and make a bouquet. 
  • Double Sided Sunny Day Puzzle. Solve two creative problems through mental and physical rotation.
  • Anywhere Art Kit with Washable Tempera Paintsticks. No-mess, non-toxic painting.
  • Let’s Map It out Routine Cards. Plan daily routines.
  • ‘Making Muffins’ Board Book. Yummy!

The Enthusiast Play Kit

Create the next Einstein with early STEM lessons. Learn shapes and have imaginary play. The Enthusiast Play Kit is designed for months 28, 29, and 30.

The Enthusiast Play Kit comes with:

  • Every Which Weigh Scale and Pales. STEM lessons in balance and measurement.
  • Sort and Stack Peg Puzzle. Flip and fit different shapes on the pegs.
  • Pinkies Up Picnic Set. Tea time. 
  • Squeaky Clean Squeegee Set. Cleaning time.
  • Sticky Shapes Glue Station. Crafts and glue.
  • ‘My Favorite Nature Buddy’ Board Book for exploring the great outdoors.

The Investigator Play Kit

Figure out difficult peg puzzles, more STEM lessons, motor development, and figuring out the concept of sharing. I enjoy the fact that these kits make learning what it should be: fun.

Months 31, 32, and 33 discover much in The Investigator Play Kit. The kit includes:

  • Twist and Pivot Pattern Puzzle. “Ummm, do the pieces come off dad?”
  • Match and Tap Hammer Box. Whack. Bang. Bash. Wallop. Plus, match colors.
  • Liquid Lab. Mad science skills. See how water changes shape.
  • Countdown Color Timer. Watch the colors disappear. Take away some of the frustration of waiting.
  • Things That Move Memory Game. A memory card game with trucks, buses, bikes, and more.
  • Jump-In Eco Hoops and Organic Cotton Bean Bags. Hop. Toss. Jump.
  • ‘The Play Date’ Board Book for learning how to play with a friend.

The Free Spirit Play Kit

The Free Spirit Play Kit comes with a few counting adventures. This is a kit after my own heart. Made for months 34, 35, and 36, it’s all about exploring nature and fun outdoor activities.

The Free Spirit Play Kit comes with:

  • Wooden Camper with Locking Doors. Learn how to unlock your first door.
  • Van Go Outdoor Adventure. Wooden friends camping under starry skies.
  • Wooden Counting Box. Count the pegs as you place them. 
  • Land and Sky Two-Part Puzzle Board. Naturescapes made out of shapes and contrasting colors.
  • Solid Wood Stacking Stones with 18 sides, for endless stacking combinations.
  • Reach for the Stars Matching Cards. 3-in-1. Sort. Match. Count. 
  • ‘Now That I’m Three’ Board Book. Rhymes.

Lovevery Play Gym

A play gym that grows with your baby. From 0 to 12 months, the Lovevery Play Gym, winner of the Parent’s Choice award, has everything your baby needs. And honestly, I think it looks beautiful and just plain fun.

The Play Gym focuses on all aspects of development. It was designed by experts and crafted with safe, healthy, and durable materials.

The Lovevery Play Gym comes with:

  • Organic Cotton High Contrast Ball. Grasp. Pass. Roll.
  • Batting Ring to bat and grasp. 
  • Organic Cotton Teether for mouthing.
  • Teething Ring made of BPA-free silicone. 
  • Black and White Card Set for the first 12 weeks. 
  • Mirror Card Set. “Look dad, I see…me”.
  • Common Objects Card Set to reinforce your baby’s first words.
  • Faces Card Set to help build vocabulary.
  • Play Guide

The Play Gym teaches focus, colors, sounds, texture, hiding and finding, and fort building, and sells for $140

Lovevery The Block Set

I never thought blocks could be so entertaining. Get ready for years of play, building, and problem solving. The Block Set includes 70 legacy pieces that work together for more than 20 stage-based activities. I think this one is an essential for every play box.

The Block Set was crafted by child development experts and is great for months 18 through 48. What’s inside:

  • Building Blocks
  • Solid Wood Cylinders
  • Solid Wood Building Planks
  • Assorted Solid Wood Shapes
  • Solid Wood People
  • Magnetic Wheels and Dowels with a Toggle String
  • Threading Blocks with a Toggle String
  • Wooden Storage Box, Lid, and Ramp
  • Cotton Drawstring Bag

The Lovevery Block Set sells for $90.

Lovevery Reviews: What Do Customers Think?

Lovevery Review

You can find customer reviews directly on the Lovevery website. From the home page, scroll to the bottom and click on Reviews. There are 2,711 site reviews and more than 25k individual product reviews.

Judging from what I can see for the site reviews, it looks like they are predominantly 5-star reviews. Customers are pleased with the quality of the products and how much their children enjoy them. Here’s a few ratings for some of the brand’s best-sellers:

  • The Play Gym: 4.9/5 stars, 2,151 reviews
  • The Block Set: 5/5 stars, 1,384 reviews
  • The Play Kits: 4.9/5 stars, 16,635 reviews

Of The Play Kits, one customer wrote in their Lovevery review: “I am so happy I started my son out with Lovevery’s mat and play kits. He turns 12m in a few days and I have no plan in sight to cancel my subscription. I’m planning on making purchases out side of the play kits as soon as some items are back in stock. The quality is great and well worth the price.”

What I saw there only strengthened by belief in these kits, but I still wanted to check up on ratings outside of the brand’s website so I turned to Amazon.

Once there, I took a look at The Play Gym. It received 4.9/5 stars out of 2,151 reviews. That’s with an impressive 90% 5-star rating. With a single 1-star rating.

One happy customer stated, “appears to be super high quality and follows the Montessori principles. Included toys and cards are of high quality, and fit and finish on the mat is very good.” 

Customers are amazed at how long the gym holds their baby’s attention. They’re also pleased with the quality, ease of setup, and longevity of the product. The 1-star reviews were disappointed with the size, stating it’s too big for small spaces.

Finally, to wrap up this section of my Lovevery review, I checked out the Better Business Bureau. The brand has an outstanding B rating and they’ve only received a handful of complaints in the last three years. One of the complaints on the BBB was about an automatic shipping renewal that the customer never agreed to

After everything I’ve learned in this Lovevery review, this sounds like an all-around incredibly brand. With beautiful, quality products, children seem to really benefit from them—as do adults.

Is Lovevery Worth It?

Lovevery Review

It’s weigh in time in this Lovevery review. Overall, Lovevery has some pretty fantastic feedback. Plus, the amount of research that Lovevery has invested into your child’s future is awe-inspiring. The products are a little on the costly side, and it’s likely true that not everyone will be able to afford them. But, if you are able to add a monthly payment for educational toys to your expenses, I believe they are definitely worth it. 

I acknowledge that there are some problems when it comes to customer service and shipping, at times. Though the majority of customers experience nothing but flawless service, if anything is ever not up to par, Lovevey offers a great 30 day return policy

Are Lovevery play kits worth it? I think so. Kits are designed to meet your child’s development needs for the first three years of life and then grow with your kids. Plus, it will keep them entertained and learning for hours.

Lovevery Promotions & Discounts 

Lovevery Review

While combing through the brand’s website for this Lovevery review, I found that the company offers a referral program after you make your first purchase. Simply go to My Account and click on the “Give $20, Earn $20” link.

Each time you refer a friend and they purchase a Play Kits Subscription, you’ll receive an email with a Lovevery discount code. You can only use one Lovevery coupon code at a time. The code cannot be applied to Play Kits, gift cards, or registry contributions.

Want to make it a long term thing for your child? Subscribe to the Play Kits and you’ll save 10%. US & Canada shipping is always free.

There is also Lovevery gifting, which allows a group of individuals the opportunity to contribute to a gift of the Play Kits. Since it’s a group purchase, it means less money out of your pocket

Where to Buy Lovevery

Lovevery Review

You can purchase Lovevery products on their website, While searching the web for this Lovevery review, I also found them on Amazon. 

Subscribe to Lovevery 

Lovevery Review

My aim in this Lovevery review is to be as thorough as possible, so I went through the subscription process for you to give you all of the details. Here’s a rundown of how it goes:

  1. Enter your baby’s name and birthdate. 
  2. Click FIND PLAY KITS.
  3. The website will tell which kit or kits to start with. 
  5. The site will provide a list of all the Kits you’ll receive and a shipping schedule.
  6. Click NEXT.
  7. This is where you choose how you want to pay. You have three options: 
  • 3-kit prepay: Pay $228 for three kits, up front, and save $12. Once the prepay is over, you pay a monthly subscription of $38 a month.
  • 5-kit prepay: Pay $360 for five kits, up front, and save $40. Once the prepay is over, you pay a monthly subscription of $36 a month.
  • Pay per kit: You pay for each kit that is shipped, when it is shipped. For the first year it is $80 per kit. 1+ year-old kits increase to $120. This amounts to $40 per month of play. You can cancel anytime using this pay method.
  1. You can add The Play Gym from here if you want. With no discounts, the cost is $140.
  3. Enter your information, create an account, and pay. 
  4. Shipping is free and no taxes are applied.


Where are Lovevery toys made? 

Lovevery products are manufactured in Ningbo, China at the Hape International Inc. facility. It is one of the largest producers of sustainably-harvested wood toys and organic cotton dolls in the world.

Who are the experts that design Lovevery products? 

Lovevery products are created by academics, researchers, and practitioners from a wide range of disciplines. Bringing them all together creates a holistic approach that is simple, accessible, and relevant to you and your baby.

Are Lovevery products safe for my baby and kids? 

Yes. All of the materials in Lovevery products are tested to, and comply with, global toy and safety standards. I was pleased to learn that they have a third-party lab that tests each coating and material in their products for dangerous chemicals, heavy metals, and phthalates. 

How do I store Lovevery products?

The Lovevery website doesn’t provide information on how to store Lovevery toys, though it does provide information for The Play Gym. 

To store The Play Gym, disconnect the legs, lay them inside the mat, and roll it up for storage. For long-term storage, Lovevery recommends saving the box.

How do I clean Lovevery products?

Machine wash fabric items using cold water on a gentle cycle. It’s recommended that all fabric items be air dried. 

Wipe down wood and plastic parts with a damp cloth and non-abrasive cleaner as needed. Lovevery does not recommend putting items in a dishwasher or sanitizing device. Refer to the Materials and Care Guides included with your products for more information.

How do I cancel my Lovevery subscription?

Customers who subscribed with the Lovevery pay-as-you-go option can log into their customer account and click on Manage Subscriptions. From here, you can cancel your subscriptions. You can stop shipment up to three days before the ship date.

Customers who have prepaid for subscriptions can also cancel their subscriptions through Manage Subscriptions. You will be refunded the purchase price for the Play Kits you haven’t yet received and you will forfeit any prepaid discount. For more on how to cancel Lovevery, visit their website.

How long does it take for Lovevery to ship?

All orders are shipped the next business day. Orders placed after 2 pm MST Friday will be shipped on Monday. US orders typically arrive within 5-7 business days. Canadian orders arrive within 7-14 business days. Once your order ships, you’ll receive an email with tracking information.

What is Lovevery’s Return Policy?

You have 30 days of purchase to return your products. They must be in their original packaging. You will have to fill out a request form on their website and provide your order number and reason for return. Lovevery will issue a prepaid return label for orders in the contiguous United States and Canada.

How to Contact Lovevery

In order to contact Lovevery, you’ll need to submit a request on their online Contact Form. You can also email the Lovevery customer service department at: [email protected].

Too busy to prepare nutritious meals for your kids? Check out Nurture Life meal plans.

Article Sources

  1. Muentener P, Herrig E, Schulz L. The Efficiency of Infants’ Exploratory Play Is Related to Longer-Term Cognitive Development PubMed Central Front Psychol. 2018 May 31;9:635
  2. Tierney AL, Nelson CA 3rd. Brain Development and the Role of Experience in the Early Years PubMed Central Zero Three. 2009 Nov 1;30(2):9-13

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