In partnership with MOO
Table of Contents
About MOO
Print farms churn out passable cards and stickers all day, every day. The output is fine. But if you’re handing someone a business card, sealing a customer order, or sticking a label on a product about to go out into the world, the difference between fine and actually considered shows up the second someone touches it. Paper weight. Edge crispness. Whether the color sings or sits flat.
MOO has been working that gap since 2006, when Richard Moross started the company in London because he saw room for premium small-run print at prices that didn’t require hiring an agency.
The premium has substance behind it. Six branded paper stocks run across the catalog (MOO Eco, Luxe, Super, Cotton, Original, and Letterpress). Six sticker materials are on the menu including the recently launched Clear Sticker, which holds up tearproof and waterproof for six years. Free Sample Packs let you feel the papers before you order. Printfinity, MOO’s signature feature, prints a different image on every Vinyl Sticker, Postcard or Business Card in a pack at no extra cost.
Business cards built MOO’s reputation, but the brand has spent the last several years pushing into stickers, marketing print, and promotional products where the same quality bar applies. Whether the rest of the catalog holds the same standard is what we’re going to dig into.
Highlights
- MOO has six sticker materials, including the recently launched Clear Stickers (tearproof and waterproof for six years)
- They also have six branded paper stocks across product lines: MOO Eco, MOO Luxe, MOO Super, MOO Cotton, MOO Original, and MOO Letterpress
- Printfinity feature lets you print a different image on every Vinyl Sticker, postcard or business card in a pack at no extra cost
- Free Sample Pack so you can feel papers and finishes before placing a real order
- Next-day delivery available on selected products if you order before 2 PM EST, Monday through Friday
- Plastic-free Matte Paper Stickers and 100% PVC-free Coated Paper Stickers as honest alternatives to vinyl
- Gold and silver Metallic Stickers with brushed aluminum finish and biobased adhesive
- Their Sticker order quantities run from single stickers to thousands of sheets per order
- MOO offers a variety of customizable Notebooks, Drinkware, Pens, and more
Why You Should Trust Us
Our mission is to help you make better, more informed purchase decisions.
Our team spends hours researching, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.
MOO Review
For most people, MOO is the Business Cards company. The premium ones with the heavy paper and the rounded corners that everyone in your last coworking space had. That’s still true, but it undersells what the catalog has become. The print and promotional product side has expanded substantially over the last few years, and the focus here is to spend time on the parts of MOO that don’t get talked about as much. So here’s how the rest of the catalog actually breaks down.
Brand Features
The expanded product line splits into four loose buckets (Stickers, Stationery, Marketing Materials, and Promotional Products). Here’s what’s actually on the menu.
1. Six sticker materials with a real planet-friendly story
MOO’s sticker line covers the full spectrum. Matte Paper is uncoated, plastic-free, 100% recyclable, and easy to write on with a pen. Coated Paper is semi-gloss, waterproof, and 100% PVC-free, sold explicitly as a planet-friendly alternative to vinyl. Metallic comes in gold or silver with a brushed aluminum finish and biobased adhesive, smooth matte with subtle shine, tearable for premium packaging seals. Clear is transparent with a smooth matte finish, tearproof and waterproof for up to six years. Die Cut takes any shape, sold as singles, available in any of the four premium materials. There’s also a standalone Vinyl line for traditional vinyl with Printfinity support. Order quantities run from a single sticker to thousands of sheets.
2. Sticker use cases organized by occasion
Event Season is the natural fit for writable Matte Paper, easy-to-hand-out giveaways, and real-life branding moments. For Packaging and Unboxing, tearable Metallic handles, premium seals, with durable Coated and Clear covering, waterproof labels, and a writable surface for personal notes. Outdoor durability calls for Clear and Coated. Plastic-free Matte Paper is the right call for short-term outdoor use where the planet-friendly story counts. Premium Focus for high-end branding goes to Metallic, Clear, and Die Cut, where visual impact on launch packaging or limited runs is the whole point. High-volume situations want sticker sheets for consistent branding at scale, quick to apply, with affordable per-unit costs.
3. Six branded paper stocks plus the Luxe Collection
Across the catalog, MOO features a wide range of paper stocks to choose from: MOO Eco, MOO Luxe, MOO Super, MOO Cotton, MOO Original, and MOO Letterpress. The standalone Luxe Collection sits on top of the standard range, with even thicker stocks for the highest-end orders.
4. Stationery that goes well past business cards
The print side covers Postcards (various sizes, paper stocks, and special finishes to choose from, plus the option to use Printfinity for a different design on every card), Luxe Notecards (extra thick, beautifully textured, eight color seams to choose from, free envelopes included), Letterhead (custom design on any paper stock, for letters, invoices, and proposals), Greeting Cards (personalized folded, free envelopes included, used for thank-yous, birthdays, and holidays), Flyers (multiple sizes and paper options for announcements, events, or promotions), and Envelopes (with color splash options and a choice of sizes for a bolder opening).
The merch side covers Notepads (small or medium with effortless tearing), Notebooks (eleven different formats with their own color and customization ranges), Softcover Journals (eight colors, five special finishes, two paper layouts), and undated Planners. The pen line rounds it out with three MOO-designed pens and four third-party options across a range of price points.
5. Premium print and Marketing Materials, organized by use case
Postcards run thick, double-sided, and full color, with use cases covering invitations, gift certificates, save-the-date cards, change-the-date cards, thank-you cards, menus, and change-of-address cards. Brochures handle event programs, folded menus, and pamphlets. Business Cards (still the brand anchor) work for loyalty cards and appointment cards. Flyers cover posters and event programs. Holiday cards live under the Greeting Cards line.
For event marketing and trade shows, MOO organizes the catalog into Marketing Essentials (invitations, stickers, brochures, postcards, business cards, flyers), Event Giveaways (notebooks, notepads, pens, drinkware, and more), and Packaging Inserts split between in-the-box (postcards, flyers, business cards, luxe notecards, brochures, greeting cards) and on-the-box (stickers and labels).
6. Drinkware designed and curated by MOO
MOO offers a broad selection of customizable drinkware, including both MOO-designed products and curated options from well-known third-party brands. The catalog includes nearly 40 drinkware styles with multiple colorways, finishes, and branding options available. Customers can personalize water bottles, tumblers, cups, and mugs for company merch, event giveaways, or client gifts, while still choosing from premium brands they already recognize and trust.
7. Printfinity, variable-data print at no extra cost
Printfinity is MOO’s signature feature. Print a different image on every Vinyl Sticker in a pack, or on every card in a Business Card or Postcard pack, at no additional cost.
8. Free Sample Packs
Order one from the website, and MOO ships physical samples of paper stocks and finishes. You feel what a Cotton card weighs versus a Super versus a Luxe before placing an order. Business Card and All Product Sample Packs available.
9. Sustainability built into the spec
MOO is dedicated to providing premium products while keeping the planet in mind. Their paper is sustainably sourced. They have both recycled and tree-free paper stock options. Matte Paper Stickers are uncoated, plastic-free, and 100% recyclable. Coated Paper Stickers are 100% PVC-free. Metallic Stickers use a biobased adhesive. The brand publishes its sustainability targets in the “Sustainable Impressions” manifesto and tracks against them publicly.
10. The MOO Promise and award-winning Customer Service
The MOO Promise is the satisfaction guarantee: if an order arrives wrong or doesn’t meet the spec, customer service handles a reprint or refund. Their award-winning customer service is available to help at every step of the order process.
11. Next Day Delivery available
Next-day delivery is available on selected Business Cards and Postcards if you place the order before 2PM EST, Monday through Friday.
Benefits
Features describe what’s on the menu. Here’s how each one plays out for the people actually placing orders.
1. They make your brand feel premium the moment customers touch it
Consider a small skincare brand sealing a launch box. A generic round sticker says “we ship things.” A brushed-aluminum gold Metallic sticker, tearable, with the brand mark sharp in the print, says “this product was thought about.” MOO’s premium materials show up in the moment a customer first touches the package, which is when brand perception sets.
2. They have the right sticker material for every job.
For a coffee shop printing labels for a cold-brew bottle that lives outside in the rain, Coated Paper or Clear is the right answer. For a startup founder making writable name tags for an offsite, Matte Paper is the right answer. Most sticker shops sell one material with three finishes. MOO sells six materials with guidance on when to pick each, so you don’t end up with vinyl gloss on a bottle that’s going in someone’s recycling bin two weeks later.
3. You can test the paper before you order.
Consider a founder spec’ing a new brand kit: business cards, notecards, sticker labels, all needing to feel coherent. Paper stock chosen from a screen alone is a guessing game. The free Sample Pack lets you order, hold, weigh, and compare paper stocks and special finishes before placing a real order. One avoided wrong-stock reprint pays for itself.
4. You can source an entire brand kit from one supplier.
For an agency or in-house marketer building out an event presence, the gap between “stickers from one shop, postcards from another, notebooks from a third” creates color and paper mismatches. MOO’s catalog covers Marketing Essentials, Event Giveaways, and Packaging Inserts under a single paper-stock vocabulary, so a brand red on a postcard reads the same as a brand red on a sticker.
5. You can print variable designs without paying additional fees
For a photographer whose portfolio is the actual product, having every business card show a different image (instead of one image repeated 100 times) is the difference between “here’s my card” and “here’s my work.” Printfinity makes that free. A multi-product candle brand can do the same thing with 50 different scent labels in one Vinyl Sticker pack.
6. Stay sustainable without sacrificing print quality
Plenty of “eco” sticker shops sell thin, peeling paper stickers that don’t last a week. MOO’s Matte Paper and Coated Paper lines deliver the print quality and durability of a premium sticker while staying plastic-free or PVC-free. For brands whose customers care about packaging sustainability, that’s a credible answer.
Price
MOO’s pricing scales with material, size, and order quantity. Stickers are the easiest line to compare because the catalog publishes a clear starting price for every material.
Live US sticker pricing at the time of writing:
- Matte Paper Stickers, from $9.60 for 24 stickers
- Coated Paper Stickers, from $20.40 for 24 stickers
- Metallic Stickers (gold or silver), from $20.40 for 24 stickers
- Clear Stickers, from $20.40 for 24 stickers
- Vinyl Stickers, from $16.00 for 52 stickers
- Die Cut Stickers, from $21.50 for 10 single stickers
- StickerBooks, from $14.00 for 90 stickers
Stationery, marketing print, and promotional products price separately by stock, format, and quantity. Notecards, Postcards, and Brochures all have entry pricing in the same general range as premium-tier stickers, with the Luxe Collection running higher. Sample Packs are free. The MOO Promise covers satisfaction on every order regardless of price tier.
For higher-volume buyers, MOO Business Plans bundle volume discounts with access to in-house designers and account support, available in four plan tiers depending on order volume. Up to 25% off MOO products on orders over $75 (excluding shipping, gift cards, third party products, and the offline catalog) is the standing entry-level discount.
MOO Review: What Do Customers Think?
MOO holds a 4.5/5 TrustScore on Trustpilot across 18,566 reviews at the time of writing. Of those, 88% are rated five stars and 5% are four stars. The brand also publicly tracks that it replies to 97% of negative reviews, typically within 24 hours, which is a stronger response rate than most brands of its size. Reviewers most often mention quality, customer service, and the order experience as the things they come back for.
The recurring theme in the five-star reviews is quality holding up across multiple orders. “I always use MOO as they produce excellent quality products that are very affordable and they deliver,” one long-time customer wrote in May 2026. Another short, telling line from a recent reviewer: “Absolutely the most human company.” That kind of phrasing reads as someone who’s been on the receiving end of the actual customer service team rather than a chatbot loop.
For the broader catalog past business cards, brochures and notebooks both get specific praise. “I love the quality of the brochures. Got a lot of good feedback from them,” a customer said in mid-May 2026. Another wrote about ordering custom notebooks and being talked through a personalization question by support before the print run went out, which is the kind of small detail that makes the difference between a thrown-together corporate gift and one that lands.
Where the criticism comes in, it tends to cluster on shipping delays and the occasional print error. MOO’s publicly visible reply rate (97% on negative reviews) means most of those complaints get addressed and a goodwill discount or reprint is offered. Worth knowing about going in: if you have a true hard deadline, build in a buffer or pay for the next-day option on eligible products.
Is MOO Legit?
Yes, MOO is a legitimate, established print company. The brand has been around since 2006 and is still founder-led under Richard Moross. The HQ at 25 Fairmount Ave in East Providence, Rhode Island, is a real production location, and the company runs five sites across the US and UK with over 450 employees. The customer roster (Uber, Calm, Glossier, Etsy, Airbnb, and TED) is publicly named on the homepage.
Is MOO Worth It?
For most buyers, yes, with a clear caveat. The MOO premium is real, and on a per-unit basis you’re paying more than a generic print farm would charge. What you’re paying for is paper weight, finish quality, color accuracy, and the operational stuff (free samples, Printfinity, customer service that actually answers, a satisfaction guarantee called the MOO Promise). If your job is the kind where someone is going to physically hold the thing (a sticker on a launch box, a notecard in a customer gift, a business card handed to a prospect), that premium pays back in perceived brand value.
The buyers who get the most out of MOO are small-to-mid brands that care about their packaging and print materials feeling cohesive, agencies and event planners who need to spec out marketing collateral fast and reliably, and creators or photographers who can get real use out of Printfinity. Founders setting up a new brand can use the free Sample Pack to lock in a paper stock, then use that same stock across business cards, notecards, and postcards for a consistent feel.
Where MOO is probably not the right call: pure high-volume promo runs where the unit economics matter more than the print quality, or one-off cheap stickers for a kid’s school project. A bulk-only printer makes more sense there. For everything else, the value math works because the print holds up to the brand it’s supposed to represent.
MOO Discounts and Promotions
MOO’s most consistent ongoing offer is 20% off a first order over $40 for new customers who sign up to the MOO newsletter at the bottom of the homepage. Sign-up takes a minute and the discount excludes shipping, gift cards, third-party products and offline catalog items.
Beyond that, the brand runs a Refer and Earn program that rewards both parties in a referral, an Affiliates program for content creators, and a Reseller program for design agencies and printers who want to white-label MOO’s production.
Business Plans bundle volume discounts with access to in-house designers and account support across four plan tiers based on order volume.
Promotional codes and seasonal sales rotate through the homepage and email list, so it’s worth checking before placing a larger order.
Where Can I Buy MOO Products?
The only place to buy direct from MOO is moo.com (the US storefront is at moo.com/us). The site is open to browse without an account, but ordering requires you to set one up, which takes about a minute. The site lets you upload artwork, customize templates, order a Sample Pack, and check shipping speed before you commit.
Next-day delivery is available on selected products if you place the order before 2 PM EST, Monday through Friday, with standard delivery on the rest of the catalog. The MOO Promise covers satisfaction on every order, so if something arrives wrong or doesn’t meet the spec, customer service handles a reprint or refund.
FAQs
What sticker materials does MOO offer?
MOO sells stickers in six materials: Matte Paper, Coated Paper, Metallic (gold or silver), Clear, Vinyl, and Die Cut, which is a finish available in the four premium materials rather than a standalone material. The Clear, Vinyl, and Coated Paper options are waterproof or water-resistant. Matte Paper is uncoated and easy to write on but not built for outdoor use.
How long do MOO Clear Stickers last outdoors?
Clear Stickers are tearproof and waterproof for up to six years, according to MOO’s own product spec. They’re built on a flexible vinyl substrate, which is what gives them the long outdoor lifespan compared to MOO’s paper-based sticker lines.
Does MOO offer free samples?
Yes, MOO ships a free Sample Pack so customers can feel paper stocks and finishes before placing an order. You can request one from the moo.com homepage. For sticker samples specifically, MOO directs customers to email [email protected].
What is Printfinity?
Printfinity is MOO’s variable-data print feature that lets a customer put a different image on every card in a Business Card or Postcard pack or every sticker in a Vinyl Sticker pack at no extra cost. It’s used most often by photographers, multi-product brands, and anyone who wants ranged designs out of a single order.
How do I contact MOO?
The fastest path is the live chat on moo.com, which the customer service team staffs in real time. There’s also a US phone line at 401-519-7216 and a UK line at 020 8629 1415. For sample requests or sticker-specific questions, the contact email is [email protected]. Press queries go to [email protected].
Looking for other gifting options? Check out these popular brands:
Ask the community or leave a comment
WRITE A REVIEWCustomer Reviews
Leave a review