Moon Oral Care Toothpaste Review

About MOON Oral Care

Moon Oral Care Toothpaste Review

MOON is a trendy oral care company that offers slickly-designed toothpaste, whitening pens, and other hygiene products. The brand’s collection is focused on natural ingredients that give big results.

If you’ve heard of MOON, it’s likely because its whitening pen was created in collaboration with Kendall Jenner, and her face and name is plastered all over the brand’s marketing. As a result, the company has generated quite the buzz in media outlets like Harper’s Bazaar, New York Magazine, POPSUGAR, Allure, and Forbes.

People seem to eat up anything related to the Kardashian-Jenner sisters, so it’s no surprise that this brand already has 225k followers on Instagram.

Are you ready to see what this brand’s natural products can do to your oral hygiene regimen? This MOON Oral Care toothpaste review will take an in-depth look at this company beyond Kendall’s snow-white teeth. We’ll cover its mission, products, customer testimonials, and more, so you can decide if it’s worth the buy.

Overview of MOON Oral Care

Moon Oral Care Toothpaste Review

Sometimes, good things happen when entrepreneurs pair up with celebrities. Branding expert Shaun Neff wanted to find a way to make taking care of your teeth exciting and enjoyable, rather than mundane.

With the very-Kardashian belief that traditional toothbrushes and pastes were too ugly to be seen by friends and family, Shaun founded MOON in 2019:

When a friend is coming over you hide your toothpaste, so the idea was let’s make something that looks beautiful on your shelf, that elevates your bathroom and really stands out.”

Indeed, the brand’s sleek black design is cohesive among its collection. Featuring clean white fonts and minimalistic lunar prints, its products are definitely Instagram feed-worthy.

Moon Oral Care Toothpaste Review

The MOON oral care owner also wanted to make the company stand out from other brands by using natural and recognizable ingredients.

With these goals in mind, Shaun had the bright idea (pun intended) to bring in mega-famous influencer/model/socialite/social media superstar/teenage-girl-fashion-and-beauty role model Kendall Jenner to help make MOON a shining star in the world of oral care consumerism.

The brand’s headquarters are in El Segundo, CA, a city in LA County, because where else would this brand be drumming up its freshest Influencer-approved products?

Moon Oral Care Toothpaste Review

Now that you know a bit more about the company and where it came from, this MOON Oral Care toothpaste review will kick things off with some highlights about the brand: 


  • Wide range of beauty-focused oral care products, including toothpaste, powders, whitening powders and strips, and more
  • Natural and vegan ingredients
  • Sleek and modern packaging
  • Ships internationally
  • MOON Oral Care discounts available through the rewards program
  • Afterpay available for orders over $35
  • Trendy product endorsed by influencers (if you’re into that sorta thing)
Moon Oral Care Toothpaste Review

Popping mints, black toothpaste, and teeth wipes… it’s safe to say that the brand’s products are unique and innovative. Offering pastes, whiteners, brushes, and more, this collection is different from what you’d see in a typical drugstore. Up next, this MOON Oral Care toothpaste review will introduce you to its bestsellers.

Moon Oral Care Whitening Review

You’ll notice once you approach the brand’s website or social media pages that it’s most known for its eye-catching whitening products. The collection’s minimalistic packaging steals the show in its ads, but what does each treatment offer?

Teeth discoloration is associated with negative social judgment and may have a dramatic impact on quality of life. In a study[1] recently published in the Journal of Dentistry, 50 participants were asked to rate several characteristics (happiness, attractiveness, social life, graduation, intelligence, age, self-confidence, etc.) on images of subjects with different teeth colors.

Regardless of age, darkened teeth were associated with poorer ratings in all aspects, while whitened teeth received the highest ratings, even higher than natural teeth. Subjects with whitened teeth were perceived to be younger. On the other hand, a review[2] found that teeth whitening treatments are associated with an improvement in quality of life.

Up next, this MOON Oral Care toothpaste review will focus on bestsellers in the whitening category.

MOON Oral Care Charcoal Whitening Toothpaste Review

Toothpaste… the crux of all oral care regimens. MOON’s take on the essential step infuses trendy charcoal to clean your pearly whites. But, that’s not all—it sparkles. Yes, like Edward Cullen.

The MOON Oral Care Charcoal Whitening Toothpaste also features antioxidants, silica, and a classic peppermint flavor. The natural ingredients work together to help lift stains and clean your teeth. But, due to the lack of fluoride, it’s a more gentle clean than what you’d get from your typical drugstore tube.

You’ve probably seen the charcoal trend on Instagram, where people post videos of themselves brushing their teeth with black paste or powder. It’s definitely eye-catching, but it’s also supposed to be great for whitening. Likewise, this charcoal toothpaste is black, but when it foams, it becomes a light grey color. But what does science say?

A review[3] conducted at the University of Maryland concluded that there is limited evidence regarding the safety and efficiency of charcoal-based dentifrices. The whitening effect[4] of charcoal-toothpastes occurs through dental abrasion. A preclinical study[5] published in the Journey of Conservative Dentistry evaluated the efficacy and safety of charcoal-toothpastes and charcoal-mouthwash solutions.

Researchers found that charcoal-toothpastes produced a significant whitening effect when compared with regular toothpaste. Adding charcoal mouthwash to the treatment did not enhance that effect. They also warned that charcoal-toothpastes should be used following professional advice since they produced morphological changes in the dentin.

For an Instagram-worthy teeth-brushing routine, grab a tube of this MOON Oral Care charcoal toothpaste for $9 (4.2 oz). Pro tip: if oral health is a priority, we recommend incorporating a fluoride option into your routine, too.

MOON Oral Care Moon Dust Whitening Paste Booster Review

Don’t worry, this powder didn’t actually come from the moon. The Moon Dust Whitening Paste Booster is white dust that you dip your already-pasted toothbrush into to enhance its whitening power.

This flavorless powder is infused with white turmeric, kaolin, and bentonite clay. These natural ingredients work together to lift stains and enhance a pearly hue. A review[6] published in the Journal of Clinical Dentistry found that whitening products containing sodium bicarbonate, calcium bicarbonate, and kaolin clay have moderate whitening efficacy with low dentin abrasivity.

MOON recommends you dust up your brushing routine only once or twice a week for best results. It costs $15 (0.5 oz).

MOON Oral Care Teeth Whitening Pen Review 

The iconic Kendall Jenner Teeth Whitening Pen is the brand’s best-known product. Coming in a slick black tube, this product can be taken on the go and applied pretty much anywhere, leaving a minty vanilla taste in its wake.

Featuring urea peroxide, titanium dioxide, tris aminomethane, carbomer, EDTA,  lavender oil, strawberry extract, and honeysuckle flower extract, this formulation is brushed directly on your teeth to remove stains and enhance brightness. The peroxide whitening effect is produced by chemical bleaching. In one review, it’s shown that peroxides are effective but should be used following professional advice. Side effects include sensitivity, as well as dentin and enamel harm. The gel itself is infused with tiny pink sparkles, but don’t worry, you won’t see those on your teeth.

With continued use, the whitening effects will take place. You can apply it twice a day for up to two weeks. But, when you use it, you can’t eat or drink for 30 minutes after. And, you should take a break from red wine, coffee, tea, cigarettes, and other anti-whitening pleasures.

This MOON Teeth Whitening Pen is available for $20 (0.09 fl oz). Plus, you’ll receive the added bonus of bragging that you tried out Kendall Jenner’s whitening pen thingy that she always posts on Insta.

MOON Oral Care Dissolving Whitening Strips Review

Whitening strips are the classic teeth-brightening tool. MOON’s versions actually dissolve in your mouth, leaving nothing but whiter teeth and a peppermint-flavored freshness behind.

The MOON Oral Care Dissolving Whitening Strips stay put for about 15 minutes before disappearing. The top ingredients are PVP, pectin, and hydrogen peroxide, which work to enhance your pearly whites in two weeks if used twice a day. Even though there’s no waste, the brand recommends that you don’t eat or drink for 30 minutes for better results. Hydrogen peroxide[7] produces chemical bleaching that results in teeth whitening. Sensitivity and harm to the dentin or enamel are possible side effects.

This on-the-go solution to white strips means that you can quickly apply them on the way to a date, work, or an Instagram-worthy photo shoot. You won’t have to worry about setting a timer to remove them or finding a trashcan to dispose of your used, drool-filled strips. One order gets you 56 peppermint-flavored strips for $28.

MOON Oral Care Freshening Review

Now that your teeth are white, bright, and looking right, it’s time to take care of that breath situation. The company offers a range of out-there products that’ll help you freshen up in no time. This MOON Oral Care toothpaste review will take you through some of its best-selling options.

MOON Oral Care Soft Bristle Toothbrush 2 Pack Review

This Soft Bristle Toothbrush 2 Pack is cute for you and a bestie to share—or just for you to have an extra on hand. The toothbrushes are, unsurprisingly, sleek and stylish in black, because looking cool while brushing your teeth is what MOON is all about.

Each pack includes one white-bristled and one black-bristled brush so that there’s no chance of getting yours mixed up with your partner’s or roommate’s (ew).

These toothbrushes feature incredibly soft and fine bristles that make for a gentler brushing experience. They won’t be abrasive on your teeth and gums, but will still give you a good cleaning. Get the 2-pack for $7.

MOON Oral Care Clean Slide Flossers Review 

The Clean Slide Floss comes in a  “graphite grey” color, which gives it a modern look that we: a) wouldn’t expect from floss and b) strangely admire because grey floss somehow makes us feel luxurious. (Similar to how we expect Kris Kardashian feels with her all-black toilet paper.)

As highlighted in this article[8] published in the Dentistry Journal, interdental cleaning using different devices is highly recommended to prevent oral disease.

It’s a simple mint flavor, and the floss itself is free of PFA (a questionable ingredient that some scientists warn against) and made with vegan wax. Also, just ‘cause it’s all grey and modern-looking doesn’t mean it’s not sturdy—the design is supposed to be extra flexible without tearing.

Treat your teeth to some fancier floss for $4.

MOON Oral Care Clean Slide Flossers Review

If you prefer a bit of a grip when you floss, MOON Oral Care’s take on the classic disposable flosser might serve as your solution. The Clean Slide Flossers are composed of a durable vegan wax that allows you to floss without worrying about it tearing. Plus, it’ll leave behind a subtle minty freshness.

Of course, these flossers don’t look like something you’d see in your typical drugstore aisle. Instead, they look like something we imagine people from the future using—it’s got a pointy-looking edge to it, ridges, and is all black. They aren’t high-tech or anything, but they do give off a certain ‘I care about looking cool while I floss my teeth’ vibe.

Get yourself 90 MOON Oral Care slide clean flosser for $5 and feel high-class even while you’re picking food out of your teeth.

MOON Oral Care Poppin Breath Mints Review 

What happens when you mix popping candy with breath mints? The MOON Oral Care Poppin’ Breath Mints, of course. Simply pop a pack in your mouth for an instant minty coolness with a bonus *snap crackle pop* sensation.

But, don’t worry, these aren’t bad for your teeth like their candy alternative. These mints are free of artificial color, artificial flavor, and sugar. Instead, each packet features coconut oil and peppermint oil for those who value natural ingredients but want a bit of fun in their routine.

They come individually portioned, so you can toss one in your purse, glove box, work desk, or anywhere else you might need a midday refresher. One packet costs $2, or, you can grab five for $8.

MOON Oral Care Travel Kit Review

Calling all you commitment-phobes. The MOON Oral Care Travel Kit is the perfect choice if you’re looking to try out the brand before committing to full-sized products. And, if you are planning to travel with this kit, you can rest easy knowing that it’s TSA-approved. You’ll receive:

  • Mini charcoal toothpaste (0.85 oz)
  • Floss
  • Teeth wipes
  • Two toothbrushes

Though we’ve covered some of these products already, let’s take a look at the wipes. The MOON Stain Prevention Teeth Wipes should be your go-to solution when you indulge in a glass of red wine or black coffee but aren’t able to brush your teeth. They’ll remove any stains and provide a minty refresher.

Add this MOON Oral Care bundle to your cart for $20.

Is MOON Oral Care Owned By Kendall Jenner?

Moon Oral Care Toothpaste Review

MOON’s marketing makes it seem like Kendall Jenner actually owns the company. But no, she does not. Its founder, Shaun Neff, still owns the brand today.

Shaun brought Kendall on to help create the MOON Oral Care Kendall Jenner Teeth Whitening Pen. It seems like she is a co-creator mostly to advertise the brand and make it appeal to a younger demographic.

And in case you’re wondering, no, there isn’t a MOON Oral Care Kylie Jenner teeth whitening kit. But come to think of it, that would be a good idea to boost the brand into Sugar Bear Hair status of trendy Instagram brands.

Is MOON Oral Care Safe?

Moon Oral Care Toothpaste Review

Good question! The founder isn’t even a dentist, and the marketing is all about stylish products sitting pretty on your bathroom counter, so it’s smart to be skeptical about the safety of the company’s brushes, pastes, and whiteners.

Yes, MOON Oral Care’s collection is safe. But, it’s important to note that most products are not accepted by the American Dental Association due to the lack of fluoride. Only one product is accepted by ADA: the Fluoride Toothpaste.

In one study[9] conducted at the University of North Carolina, researchers compared the effect of peroxide-based whitening gels with and without fluoride on demineralized teeth. Results showed that the addition of fluoride to the whitening treatment did not affect the whitening effect. Fluoride even seems to remineralize the damaged surface of the teeth.

Dentists want you to use fluoride to prevent cavities, but most of MOON’s products are, as it says on the brand site, “oral beauty products.” So, the company focuses on beauty and not health.

MOON Oral Care Reviews: What Do Customers Think?

Moon Oral Care Toothpaste Review

Now that we’ve taken a peek at the company’s bestsellers, it’s time to see what customers are saying. This MOON Oral Care toothpaste review sourced testimonials from the brand’s website, Amazon, and Boots.

On the company’s website, most of its top-selling products have garnered hundreds of reviews. Collectively, customers are happy with the whitening effects of the pastes, pens, and powders. Here’s a breakdown:

  • Clean Slide™ Flossers: an average of 4.9/5 stars from 54 ratings
  • Whitening Toothpaste Fluoride: an average of 4.9/5 stars from 83 ratings
  • Charcoal Whitening Toothpaste: an average of 4.9/5 stars from 192 ratings
  • Whitening Toothpaste: an average of 5/5 stars from 132 ratings
  • Kendall Jenner Teeth Whitening Pen: an average of 4.8/5 stars from 334 ratings
  • Advanced Whitening Paste Booster Moon Dust: an average of 4.8/5 stars from 108 ratings
  • Soft Bristle Toothbrush 2 Pack: an average of 4.9/5 stars from 176 ratings
  • Charcoal Mouth Rinse: an average of 4.8/5 stars from 120 ratings

We chose to take a closer look at the brand’s most unique product, the Advanced Whitening Paste Booster Moon Dust. Users report that it leaves their teeth looking whiter, their mouths feeling fresher, and provides quick results. Take this example:

In just one week I have seen improvement in the color of my teeth. Thanks Moon for making these AMAZING products!” Other commenters agree with these sentiments.

Moon Oral Care Toothpaste Review

Next, we turned to Amazon, where the whitening pen earns 3.5/5 stars from 44 customers. Here, the opinions are more split, as 44% of people gave it a perfect score, and 21% gave it just 1 star.

Multiple users note that they saw whiter teeth after using the product just a few times. One customer noticed results in two weeks:

I tried the whitening pen because I am afraid actually going to my dentist and my teeth being so sensitive after the whitening. This is my second week and yes I can actually see a difference in the color of my teeth. I apply the whitening pen twice per day.”

The brand’s products are also sold at Boots, where some items have been rated dozens of times. The Activated Charcoal Fluoride-Free Whitening Toothpaste was awarded 3.7/5 stars from 75 customers.

Moon Oral Care Toothpaste Review

Users who love this paste report that it tastes great and is fun to use, thanks to the sparkles. Take this MOON Oral Care toothpaste review:

After trying this product I’d never go back to any other toothpaste. After just a few uses my teeth were noticeably whiter and after a few weeks I can’t believe the results. This is the only toothpaste I’ve tried that clearly whitens my teeth. Also has a great taste.

All in all, some customers really like MOON’s whiteners, pastes, and powders. Users report effective products that are visually appealing and fun to use.

Is MOON Oral Care Worth It?

Moon Oral Care Toothpaste Review

With solid reviews, a shiny Jenner endorsement, and sparkly products that you put in your mouth, it’s easy to say the brand is totally worth it. In the company’s own words, its products are designed to be “oral beauty products.” So, depending on what you’re looking for, this MOON Oral Care toothpaste review thinks its products might fit your lifestyle.

If you are someone who loves staying on top of the latest influencer-approved trends, prioritizes white teeth, cares about stunning packaging, and wants to add some fun into your regimen, then MOON is worth checking out.

But, only one of the company’s products (the fluoride toothpaste) is accepted by the ADA. So, we recommend checking in with your dentist and possibly incorporating other more effective products into your routine, too.

In terms of customer comments, many users praise the quick whitening powers of its pastes, powders, and pens.

Again, this MOON Oral Care toothpaste review thinks that whether or not you choose this brand’s products depends on what you’re looking for. But, there’s no denying that its whitening products are effective and visually stunning. We think that incorporating a product or two into your teeth cleaning routine is the way to go, rather than replacing it entirely.

MOON Oral Care Promotions & Discounts

Moon Oral Care Toothpaste Review

This MOON Oral Care toothpaste review discovered a few ways for customers to save:

  • Free shipping for US orders over $40
  • MOON Oral Care rewards—customers will earn redeemable points as they shop

Occasionally, the brand will offer promotions via its newsletter and social media pages, so be sure to follow those if you’re interested.

Where to Buy MOON Oral Care

Moon Oral Care Toothpaste Review

You can buy the brand’s products directly from MOONOralCare.com. Or, in-store at Target in the US. Other options include Amazon and Boots.


Moon Oral Care Toothpaste Review

Who is the founder of MOON Oral Care?

Shaun Neff founded MOON Oral Care in 2019.

How long does MOON Oral Care take to ship?

The brand offers a few different shipping options in the US:

  • Standard Ground (3-5 business days): FREE for orders over $40
  • 2 Day (2 business days): $20
  • Overnight (1 business day): $25

Unfortunately, if you don’t live in the US, shipping costs are likely to be pretty costly. Even shipping to Canada can be $30 or more. On the plus side, the brand ships internationally to more than 20 other countries outside North America.

What is MOON Oral Care’s Return Policy?

Within 21 days of purchasing your order, you have the option to return it for a full refund—just email customer service. If the item is defective or damaged, you can choose an exchange instead of a refund. Shipping costs everywhere are non-refundable unfortunately.

How to Contact MOON Oral Care

If you have any questions after reading this MOON Oral Care review, you can contact the brand via:

  • Phone: 1-800-949-8108 
  • Contact form: Available on the brand’s website

Customer service hours are Monday through Friday, 9:00 am to 5:00 pm PST. 

Proper oral care is something we all need and deserve. Here are some more options to consider when choosing your next toothbrush brand:

Goby Toothbrush

Quip Toothbrush

BURST Electric Toothbrush

Snow Teeth Whitening

Candid Teeth Whitening

Article Sources

  1. Newton, J. T., Subramanian, S. S., Westland, S., Gupta, A. K., Luo, W., & Joiner, A. The impact of tooth colour on the perceptions of age and social judgements ScienceDirect Journal of Dentistry, 112, 103771
  2. da Silva, L. A. L., de Sousa Claudio, B., Cavalcante, L. M. A., & Canabarro, A. The Impact of Tooth Whitening Procedures on the Quality of Life: a Topic Review Revista Naval de Odontologia, 48(2), 54-62
  3. Brooks, J. K., Bashirelahi, N., & Reynolds, M. A. Charcoal and charcoal-based dentifrices: a literature review The Journal of the American Dental Association, 148(9), 661-670
  4. Ghajari, M. F., Shamsaei, M., Basandeh, K., & Galouyak, M. S. Abrasiveness and whitening effect of charcoal-containing whitening toothpastes in permanent teeth National Library of Medicine PubMED Central Dental Research Journal, 18
  5. Dionysopoulos, D., Papageorgiou, S., Malletzidou, L., Gerasimidou, O., & Tolidis, K. Effect of novel charcoal-containing whitening toothpaste and mouthwash on color change and surface morphology of enamel Journal of Conservative Dentistry: JCD, 23(6), 624
  6. Schemehorn, B. R., Moore, M. H., & Putt, M. S. Abrasion, polishing, and stain removal characteristics of various commercial dentifrices in vitro BMC Oral Health Journal of Clinical Dentistry, 22(1), 11
  7. Epple, M., Meyer, F., & Enax, J. A critical review of modern concepts for teeth whitening MDPI Open Access Journals Dentistry journal, 7(3), 79
  8. Ng, E., & Lim, L. P. An overview of different interdental cleaning aids and their effectiveness MDPI Open Access Journals Dentistry journal, 7(2), 56
  9. Gladwell, J., Simmons, D., & Wright, J. T. Remineralization potential of a fluoridated carbamide peroxide whitening gel Wiley Online Library Journal of esthetic and restorative dentistry, 18(4), 206-212

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