Nails Inc Nail Polish Review

About Nails Inc

Nails Inc Nail Polish Review

Nails Inc is one of the leading British beauty brands in the UK. The award-winning company offers a wide variety of cosmetics, skincare, and their crowning achievement, Nails Inc nail polish. The brand caters to individuals who are seeking high-quality, cruelty-free, and vegan nail polish. 

Nails Inc has been featured in many notable media outlets such as Good Housekeeping, Allure, and Insider. The brand was recently shortlisted for the Fabulous Beauty Awards 2020 and The Sunday Times Style Beauty Awards 2020

The Nails Inc Instagram also impressively boasts nearly 250k followers. The brand has also collaborated with Victoria Beckham, Diane Von Furstenberg, and Alexa Chung

This Nails Inc nail polish review will delve deep into the brand and showcase its most popular shades. We’ll also look at customer ratings, promotions, and more to help you decide if their polish is worth the buy. 

Overview of Nails Inc

Nails Inc Nail Polish Review

Nails Inc was founded by Thea Green MBE in 1999. Since then, the brand has lit up the beauty market with their original and creative products. The inspiration for creating Nails Inc came when Green “spotted a gap for speedy, efficient manicures complete with a fashionable, high-quality nail polish.” 

The company is dedicated to sustainability and environmental conservation. Recently, Nails Inc released the Plant Power line, consisting of plant-based polishes. The polishes are 21-free, meaning they do not contain toxic ingredients. 

Nails Inc also donates roughly $1 to the Rainforest Trust for every Plant Power manicure posted on Instagram using the hashtag #postforplantpower. The charity purchases and conserves the world’s most threatened rainforests to protect endangered species. 

Before reviewing their best selling products, this Nails Inc nail polish review will sum up the pros and cons of the brand: 


  • Over 100 shades of nail polish to choose from 
  • Non-toxic, plant-based polish ingredients
  • Cruelty-free, vegan, and halal
  • Woman-owned business
  • Polishes last a long time, if applied correctly


  • Some reports of issues with nail polish consistency and chipping, shipping, and customer service

Nails Inc Polish Review

Nails Inc has over 100 nail polish colors to match virtually any aesthetic. Their website offers helpful search and filter options to easily look up your favorite shade, but for now we’ll go over their most coveted shades so you can decide if Nails Inc matches your style vibes.  

Nails Inc Porchester Square Nail Polish Review 

Porchester Square Nail Polish is a lovely and elegant muted mushroom shade that will add a dash of sophistication and grace to any look. This polish is made with plasticiser technology, ensuring a high quality long-lasting shine on your nails. Who says you need to be flashy to look fabulous?

Porchester Square can be easily applied with an extra wide brush for a nice and even coat. This polish is made with a rich flower extract to strengthen and maintain your nails. Talk about looking and feeling good at the same time! Rock this understated shade for $15

Nails Inc Santa Monica Beach Nude Nail Polish Review

Capture the essence of a glittering seaside sunset with the Santa Monica Beach Nude Nail Polish. Not only will your nails look stunning, but thanks to a special AHA-infused formula, they’ll also be smoother and more hydrated. Alpha Hydroxy Acids (AHA) are extracted from fruit, sugar, and milk, and work wonders on the nail area, especially the cuticles. 

Santa Monica Beach is a vibrant gold glitter shade that will add glitz and glam to your look. Whenever you use this polish, you can expect a flawless, natural finish thanks to Nails Inc’s wide hugging brush. Summer can be neverending with this spirit-lifting polish for $9.

Nails Inc Hampstead Grove NailKale Nail Polish Review

The Hampstead Grove NailKale Nail Polish is a bestselling heavy hitter that turns heads and nourishes nails. Like all products in the NailKale line, this polish is made with kale extract to deliver a cocktail of vitamins to your nails and stimulate keratin production, helping protect against breakage

Want even more protection? This product also features Nails Inc’s patented Regenerating Complex to help strengthen nails. Hampstead Grove is a rosy-red shade and is sure to garner attention and compliments wherever you go. 

Whether you’re a nail polish rookie or connoisseur, this polish is a must-have for any collection and lucky for you, it’s on sale! Get it for $9, regular price $15. 

Nails Inc Mayfair Lane Nail Polish Review

Capture the elegance, beauty, and charm of one of London’s most affluent areas on your nails with the Mayfair Lane Nail Polish. Made with plasticiser technology, this polish applies easily and provides an even and bright shine

This product also contains a nutrient-rich flower extract to help keep your nails healthy while looking exceptional. Mayfair Lane is a highly pigmented delicate pale pink shade that features a plumping agent for extra smoothness. 

You can easily apply it and forget about it, no UV lamp or soak off necessary. Get this polish for $15 and pretend you’ve been transported to the world of Bridgerton to find your own Duke of Hastings. 

Nails Inc Victoria NailPure Nail Polish Review 

If you’re searching for dramatic, bold, and vampy nails, look no further than the Victoria NailPure Nail Polish. Featuring Nails Inc’s Regenerating Complex and oxygen resin complex, this polish provides a quality shine finish while also promoting keratin production for a strong look and feel.

Victoria is a deep cherry shade that is to die for. Wearing this polish inspires visions of reclining on a velvet chaise lounge while sipping on expensive Bordeaux. Like the finest of wines, this product is “10 free” and does not contain potentially harmful chemicals. Be stunning and mysterious for $15.

Nails Inc Baker Street Nail Polish Review 

You don’t have to be Sherlock Holmes to know Baker Street Nail Polish is fabulous. This polish is part of the Gel Effect line and provides a standout glossy, shiny finish. Named after where the famous detective hung his hat, this product is an electrifying shade of cobalt blue. 

This highly pigmented polish is sure to capture the attention of friends, family, and strangers alike. An extra wide brush ensures Baker Street will create a lasting impression with its smooth coat and excellent coverage. Get this bewitching polish for only $15

Nails Inc Uptown Nail Polish Review 

Exude a subtle, feminine aura with Uptown Nail Polish. The product has a lustrous and gleaming finish and features a flower extract to nourish and condition nails. Made with plasticiser technology, this polish goes on effortlessly with the Nails Inc extra wide brush.

Uptown is an enthralling and charming dusky pink shade that adds a touch of elegance and sophistication with a single stroke of the brush. Treat yourself to a perfectly crafted manicure, and remember to add the finishing touch with the Nails Inc quick drying top coat. Get this positively fetching polish for $15

Nails Inc Eco Ego Plant Power Vegan Nail Polish Review 

Eco Ego Plant Power Vegan Nail Polish is your one-stop shop for fabulous eco-friendly nails. The Plant Power collection is 73% plant-based and also vegan, cruelty-free, and halal. Your nails are happy, the planet is happy. It’s a win-win!

Eco Ego is a bewitching and enchanting bright red that doesn’t sacrifice color for sustainability. This polish comes in a stunning Venetian glass bottle with a recyclable and eco-friendly ash wooded cap. Join the Plant Power revolution for $10.

Nails Inc Sparkle Like A Unicorn Nail Polish Duo Review 

Add an atmosphere of magic to your look with the mystical Sparkle Like A Unicorn Nail Polish Duo. This complimentary set features the ever lovely and subtle Dream Dust, as well as the vibrant glamour of Rainbow Wishes. You can wear these polishes together or separately and be dazzling either way.

The Sparkle Like A Unicorn Nail Polish Duo includes:

  1. Dream Dust: a delicate blend of lavender and blue that provides a soft glow
  2. Rainbow Wishes: bright pink with textured gold flecks ensures standout nails

Both polishes have been formulated with a long-wear system and are easy to apply thanks to the Nails Inc wide brush. Let your nails shine like diamonds in the sunlight for $15. 

Nails Inc Nail Polish Reviews: What Do Customers Think?

Nails Inc Nail Polish Review

If you’re on the fence about Nails Inc Nail Polish, this review will now reveal what customers honestly think of the brand. Most of the significant evaluations found were of the company itself, rather than on the individual products.

  • On Influenster, customers gave the brand 4.4/5-stars out of 280+ ratings
  • GlossyBox reviewers awarded Nails Inc 4.3/5 stars out of nearly 1100 ratings
  • On Sephora’s website, the NailKale base coat received 4.1/5 stars out of over 390 ratings
  • Nails Inc customers on Amazon awarded Are You Hot or Not? Nail Polish Duo 4.2/5 stars out of 400+ ratings
  • The Number Ones Base and Top Coat Duo received an average of 4.8/5 stars out of over 160 reviews on the official website
  • Also on the brand’s website, the Powered by Collagen Nail Polish Remover has a perfect 5/5 stars rating out of over 130 reviews 

One Nails Inc nail polish review from the official website applauded the company on their high-quality formula: “My first time using nails.INC, and I’m more than happy! Polish stayed looking great for ages, even with constant hand washing! The colours are subtly different, very professional looking, it’s nice to have nice looking nails again.” 

Customers from the official website are also impressed with the Number Ones Base and Top Coat Duo. One reviewer gushes about the product, writing “Goes on smoothly and I love the brush. No chips, even after a week of wear! Some base coats make the polish drag, but this one allows the polish to float on smoothly. The top coat dries fast and leaves a nice shine!”

Another testimonial from Amazon complimented the Are You Hot Or Not Nail Polish Duo: “This duo is gorgeous! Nails Inc is a great polish that is very easy to apply. I have had this on for about 4 days with no chipping, and it still looks beautiful. The colours are also gorgeous.” 

The most prominent complaints in negative reviews are problems with customer service and inconsistency with the polishes. Some customers have stated that they reached out to customer service only to be ignored. Others have claimed that: some polishes are too transparent, chip easily, or can take a long time to dry. 

One negative comment on Influenster explains their disappointment in the brand: “I’ve tried several shades of Nails Inc nail polishes and have been disappointed overall. There is excessive drying time, a tendency to smudge, and chipping. I’ve tried these polishes with base coats and topcoats and on their own, and still the same issue.”

These ratings speak for themselves: the majority of customers love their Nails Inc products. They praise how long the polishes last, how easy they are to apply, and the variety of colors available. We recognize that there are some complaints about the quality of certain items, but they are in the minority or overall reviews.  

Is Nails Inc Nail Polish Worth It?

Nails Inc Nail Polish Review

Now for the verdict: this Nails Inc nail polish review believes the brand is worth buying. Firstly, it’s a woman-owned business and has been an innovator in the nail polish industry since 1999! 

The company creates stunning polish shades that are vegan, cruelty-free, and contain zero harmful or toxic chemicals. The company delivers nail polish that doubles as skincare for your nails using nourishing and hydrating ingredients to strengthen and maintain around the cuticle area. 

On top of providing over 100 shades of nail polish, Nails Inc is also serious about protecting the environment. Their Plant Power line, as well as their contributions to the Rainforest Trust, are shining examples of their eco-awareness and commitment to going green.

This Nails Inc nail polish review acknowledges the complaints put forth in the negative reviews. Luckily, if you’re unsatisfied with the polish’s consistency, there is a hassle-free 30-day return policy in place! 

The issues with customer service should be taken with a grain of salt, as the negative reviews are in the vast minority. All in all, if you’re looking for an eco-friendly nail polish company with a huge selection of products, Nails Inc is a great option.

Nails Inc Promotions & Discounts 

Nails Inc Nail Polish Review

Get in on the Nails Inc sale! Get up to 70% off on bestselling vegan nail polish, skincare, and beauty products. Also, when you spend over $35, you’ll receive a free full-size nail polish. 

Where to Buy Nails Inc Nail Polish

Nails Inc Nail Polish Review

To access the full polish collection, visit their website, Nails Inc products are available for purchase internationally. Nail polishes are also available at Sephora, Target, and Cult Beauty, as well as on Amazon. For the closest retailer near you, the Stockists section on the official website offers more options.


Nails Inc Nail Polish Review

Is Nails Inc formaldehyde free?

Nails Inc products are 21-free, meaning they are not only formaldehyde-free, but do not contain other potentially harmful ingredients. 

Is Nails Inc a gel? 

No, but Nails Inc has a Gel Effect line that simulates gel nail polish.

How long does Nails Inc take to dry? 

The answer to this depends on the type of polish you’re using. Generally, it takes between 10-30 minutes to completely dry. Also, don’t overload the brush, as this will add more drying time.

What is Nails Inc’s Shipping Policy?

Nails Inc ships to Canada, the US, and Europe. US orders get free shipping on orders over $50, and Canadian orders get free shipping on orders over $80. For US orders under $50, shipping is $10. For Canadian orders under $80, shipping is $20. For European orders, it depends on location. 

  • US delivery time: 2-5 business days
  • Canada delivery time: 2-7 business days

Order tracking is available once you create an account on the brand’s website.

What is Nails Inc’s Return Policy?

You can return any item within 30 days from the date of delivery. Nails Inc will refund you in full via the original payment method. The customer is responsible for the cost of return shipping. 

If the product delivered is not what was ordered or is delivered damaged, the company will provide a replacement or offer a refund. Send the return items along with: 

  1. The original delivery note
  2. Order number
  3. Contact details
  4. Whether you want a refund or exchange 

Return items to: Nails Inc, 3rd Floor, 19-23 Grosvenor Hill, London, W1K 3QD.

How to Contact Nails Inc

Nails Inc customer service can be reached at [email protected] from Monday to Friday, 9 AM to 5:30 PM.

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