Rowan For Dogs Review

In Partnership with Rowan.

About Rowan

Rowan For Dogs Review

Rowan is a fur care company for dogs that uses safe and high-quality ingredients in its formulations. It offers washes, dry shampoos, and even coat creams that turn an ordinary clean into a sparkling one.

Featured in People, Goop, Sunset, Cool Hunting, and more, Rowan is quickly changing the dog care industry with its natural, gentle formulas.

Though the brand is new, it already has 2.8k followers on Instagram, which is impressive for its short time on the platform. The brand also has a private Facebook group for pet parents who love to primp their darlings and commune with fellow Rowan users.

Ready to pamper your furry friend? Make sure you read through this Rowan For Dogs review first. We’ll bathe you in information about the brand, its bestsellers, customer ratings, shipping and return policies, and other FAQs so you can make an informed decision.

Overview of Rowan

Rowan For Dogs Review

Headquartered in San Francisco, California, Rowan launched just last year in late 2020. Michelle Arnau and Sally Clarke are the dog-loving hearts behind the brand.

The co-founders had a lightbulb idea to make a brand of clean dog-grooming products. If man has clean hair care products, why shouldn’t man’s best friend?

Working with a veterinary dermatologist and other experts in the industry, Michelle and Sally sparked an epic movement of natural, eco-conscious, cruelty-freecoat care” products. Speaking of products, they are manufactured right in California and are packaged with recyclable materials.

On a mission, Rowan is “committed to setting new standards in coat care by creating naturally-derived formulas made with human-grade, high-quality ingredients that leave fur shiny, skin healthy, and everyone smelling like coconuts.

Plus, the brand is passionate about giving back to pet parents around the country. Rowan donates a portion of its profits to Sage Compassion for Animals and The Street Dog Coalition. The former organization supports owners whose pets are undergoing expensive medical crises, while the latter supports pets and their owners who are struggling with homelessness.

Now that we know more about Rowan and where/when/how it originated, let’s move on to some highlights.


  • Range of dog care products for different hair and fur types, including wash, dry shampoo, refresher, and coat shimmer
  • Specially pH-balanced for dogs
  • Cruelty-free
  • Clean ingredients and no sulfates, parabens, silicones, artificial dyes, and phthalates
  • Multiple ways to save

Next in our Rowan For Dogs review, we’ll provide the details on the brand’s collection and see what these puppy potions are really about. We’ll take a look at the best-selling options, ranging from essential washes to unique dry shampoos (yes—for your dog!).

Rowan For Dogs Products Review

Rowan For Dogs Review

Up next, this Rowan For Dogs review will introduce you to the brand’s line of grooming concoctions that give you the essentials (and the pampery extras) for getting your pup clean and coconut-scented.

Rowan knows that you only want the best for your four-legged best friend. So, its products are formulated without the use of sulfates, parabens, silicones, artificial dyes, or phthalates.

Plus, you’ll be doing good for the world while you do good for your pup. Every product in this lineup comes in 100% recyclable packaging and the company never tests on animals.

Rowan The Hair Wash Review

The Hair Wash is the brand’s classic shampoo. Meant for doggies who don’t shed but need regular trims (think: Maltese, Poodle mix, and Shih Tzu), this formulation ensures a tangle-free coat.

Avocado and coconut oils get to work to leave your dog feeling silky smooth. This extra-conditioning formula transforms into a luxurious lather when massaged with warm water—your furry friend will think they’re at the dog spa.

Scented with coconut, your pup will leave their bath smelling good, feeling good, and looking good. What more could you want? Get a 12 oz bottle of this Rowan hairwash for $25.

Rowan The Coat Shimmer Review

The Coat Shimmer is a sparkling, shimmering cream for your pup. It’s the treat-yo-self product of the dog grooming world.

This cream is made to be gentle and safe. Shimmer might not be a conventional dog grooming ingredient, but Rowan uses MICA that is edible and FDA-approved—so there’s no need to worry about your pup licking it.

And don’t worry—it’s approved by actual veterinary dermatologists. This Rowan shimmer and shine coat creme of magic will turn your dog into a stunning, traffic-stopping supermodel for $20 per 2 oz pump bottle.

Rowan The Coat Refresh Review

Giving a dog a bath can sometimes be a difficult task. When your furry friend is between washes, spritz them with The Coat Refresh.

This product is a simple spray made with coconut oil and aloe vera that gets rid of the daily dog aroma. Formulated for all breeds, including those with both long and short hair, this convenient spray will leave them with a subtle and natural coconut scent.

A spritz here, a spritz there. Make sure to hold the bottle about 4-6 inches away from your puppy’s fur when you spray. And, avoid their face.

Rowan The Coat Refresh, in a cute 4 oz bottle, is $25 for the taking.

Rowan The Fur Wash Review

The Fur Wash is for dogs that shed regularly, like golden retrievers and labs. Why? Because it’s specially formulated with argan oil and coconut oil to super-hydrate your dog’s fluff and skin, which needs tending to, too.

Featuring the brand’s classic coconut fragrance, this Rowan washing fur formula generates a nourishing lather when mixed with warm water that feels so good that even the most bath-hating dogs might enjoy themselves, just a little. Get a 12 fl. oz bottle for $25.

Rowan The Dry Shampoo Review 

Rowan’s The Dry Shampoo is genius. Why didn’t we think of this sooner? Without having to hop in the dreaded bath, your dog can be refreshed and clean(ish) while they wait for their next soak.

The Rowan puppy dry shampoo is formulated with aloe vera, tapioca starch, and baking soda, which, fun fact, is a natural cleanser. Formulated for all hair and fur types, simply spray 4-8 inches away from the coat, and then massage or brush it in. But, make sure to avoid the face!

Featuring a light natural coconut scent, you can chill out about your dog’s stink and focus on playing with them, giving them treats, teaching them neat tricks, and simply vibing. One 1.1 oz bottle is $25.

Rowan The In-Between Bath Bundle Review

Made for the doggo that hides every time it’s bath time, or the busy parents, The In-Between Bath Bundle is oh-so-convenient. In this kit, you’ll receive two of the brand’s top-selling products that are formulated to keep your dog fresh and clean between soaks:

  • The Coat Refresh (4 fl. oz)
  • The Dry Shampoo (1.1 oz)

Scented with natural coconut, the Rowan bath bundle for in-between days is on sale now for $40, from $50.

Rowan The Fur Bundle Review 

The Fur Bundle for shedding dogs contains all you need for a runway-worthy, shimmering coat. In this kit, you’ll receive three top-selling products:

  • The Fur Wash (12 fl. oz)
  • The Coat Refresh (4 fl. oz)
  • The Coat Shimmer (2 oz)

Your dog will be pampered during bathtime, in between baths, and whenever you want them to look extra shimmery. Get this bundle for $60 now instead of its regular price of $70.

What Does Rowan Smell Like?

Rowan For Dogs Review

Our Rowan For Dogs review found that the products will make your dog smell like fresh coconut (yum!) instead of sidewalks, mud, or anything else your rascal gets into.

Who Is Rowan For?

Rowan For Dogs Review

This is important: Rowan is for dogs only. The brand specifically states: “Rowan is formulated and pH balanced for dogs only.”

So that’s that. If you’re a cat person (or a bird, hamster, or raccoon person—we don’t judge), look for a company that offers something tailored to their specific bodies, because this club is woof-exclusive.

Comparison: Rowan vs. Rover

Rowan For Dogs Review

We care a lot about our four-legged friends, and we want to give them the best. So, how does Rowan stack up to the competition?

Well, you might get the name confused with Rover. (Google certainly does.) So let’s compare the two brands and note the similarities and differences to set the record straight about what they have to offer pet parents.

First, two similarities:

  1. American brand for dog care
  2. Related to dog grooming

But listen closely to these three key differences:

  1. Rover is an app for dog walkers, sitters, and, in some regions, dog groomers
  2. Rover is available internationally
  3. Rover is a service, not goods

As you can see, the brands are fundamentally different. It isn’t a one-or-the-other deal. You can use Rover for dog walkers and still use Rowan’s coconut coat care. Still, it’s good to know the differences between these 5-lettered dog-care brands beginning with “Ro.”

Rowan For Dogs Reviews: What Do Customers Think?

Rowan For Dogs Review

We wouldn’t do a Rowan review without customer testimonials to back up the brand’s claims. Are the products as sparkling as promised?

Unfortunately, because the brand is hardly a year old, there isn’t an abundance of reviews to be found online. But, we looked at the company site, Facebook, and Instagram for answers.

On the brand’s website, people are raving about its products. Though ratings are limited, each item scores 4.9/5 stars or higher. Here’s an overview:

  • The Hair Wash: an average of 4.9/5 stars from 8 reviews
  • The Coat Shimmer: an average of 5/5 stars from 3 reviews
  • The Coat Refresh: an average of 5/5 stars from 5 reviews
  • The Fur Wash: an average of 5/5 stars from 4 reviews
  • The Dry Shampoo: an average of 5/5 stars from 4 reviews
  • The In-Between Bath Bundle: an average of 5/5 stars from 1 review
  • The Fur Bundle: an average of 5/5 stars from 9 reviews

On The Dry Shampoo, customers loved how gentle and unintrusive the product is. This is especially appreciated when you need to clean your pup who loathes baths. Or, according to one pet parent, when your pup is healing from surgery and needs gentle care.

Customers also loved how “inventive” the Rowan fresh and clean dog shampoo is, keeping your fur baby “smelling great and staying clean” without the need for a timely bath routine.

Similarly, customers had big praise for The Hair Wash. According to customers, it has a “soft coconut scent,” “is super gentle and nourishing,” makes hair “sparkling and soft for days,” and one customer even added this bonus: “gentle on my hands too!

This pet parent’s Rowan For Dogs review is nothing short of squeaky clean:

Our mini goldendoodle Ravioli has those tight ‘wool’ curls which easily get matted. He also has sensitive skin that tends to flake, itch & get irritated with a lot of products. This is super gentle and nourishing for his skin, which we love. It’s also not too thick so easy to pour into one hand while holding a wet, wriggly & unimpressed dog in the other!

Moving to Instagram, comments are overwhelmingly positive! Customers say their pets are “so glam,” “happy,” “looking fly,” and even “frikken gorge,” which is some hilarious spelling we just had to share. Maybe even more hilarious is the fact that some commented they used the products on their own hair.

Customers are totally and completely digging Rowan, calling it the “best fur care ever” and “best company ever.” Check out this customer’s comments about the shampoos:

We love your products!! The thing I noticed the most… was how easy it is to RINSE!! Usually it takes me forever to rinse Dembe… your product suds up just fine and I felt his hair became clean and when I was done washing and began the rinse it actually rinsed!!

Lastly, we turned to Facebook. There weren’t many comments, but the customers that did share their experiences were 99% positive. One review said: “Sent a bottle with my goldens to the groomer. It is the softest they have ever felt.

So all in all, it was very difficult to find any critical reviews of the company. The brand is so new to the scene, so it’s not that surprising, but we should still take note of it. The positives were pretty much across the board on every part of the products: soft, sudsy, gentle, easy, refreshing, effective, and yum-smelling.

Is Rowan Worth It?

Rowan For Dogs Review

We think Rowan is worth it. The brand is doing something different by bringing in-between-baths products to the dog care world, giving pup parents the convenience of dry shampoo and refreshers for their four-legged friends.

Rowan is also ensuring that the products use natural ingredients that are as kind and loving to our pets as we are. And, they’re free of sulfates, parabens, silicones, dyes, and phthalates.

Of course, the cost is higher than what you’d be paying for a generic brand. But, this price accounts for the high-quality ingredients, the lack of fillers or toxins, and the fact that everything is made in the US. The extra good news is that the return policy allows you 30 days to try or a full refund.

Plus: who can forget that Rowan makes your pup the most gorgeous good girl or boy at the dog park? But, one thing to keep in mind is the lack of testimonials on this new company. We hope that as it continues to grow, more shoppers share their honest experiences.

Rowan Promotions & Discounts

Rowan For Dogs Review

Guess woof? This Rowan For Dogs review found two ways for shoppers to save on their orders:

  • 10% off when you sign up for the newsletter
  • 10% off when you text ROWAN10 to 81493
  • Free shipping on orders over $50

Where to Buy Rowan

Rowan For Dogs Review

Shoppers can head to the brand’s website to shop for its collection:


Rowan For Dogs Review

Where is Rowan made?

Our Rowan For Dogs review found that the products are made in California, USA.

What is Rowan’s Shipping Policy?

American pet parents are in luck: Rowan ships within the US only. Also luckily, you get free shipping when your cart reaches at least $50 worth of dog grooming potions.

Orders ship from Moreno Valley, California with standard shipping of 3-5 business days. Expedited shipping is also available for $20.

What is Rowan’s Return Policy?

Our Rowan For Dogs review found that the return policy for the brand is pretty fantastic: you have 30 days from purchase to get your money back if you and your darling aren’t feeling it.

Get this: you don’t even have to return the product! Just email [email protected] with your proof of purchase and the reason for your unsatisfied state of being, and the brand will issue a refund.

How to Contact Rowan

If you have any questions after reading this Rowan For Dogs review, you can contact the brand via:

Now that your pup is all clean. Explore your options for healthy pet food and treats with these top brands: 


Pet Plate

The Farmer’s Dog 

Spoil your furry pal with toys delivered right to your door. Check out the BarkBox subscription.

Ask the community or leave a comment

Your email address will not be published. Required fields are marked *

This field is required