Jinx Dog Food Review

About Jinx

Jinx Dog Food Review

Jinx is a premium direct-to-consumer dog food start-up that combines the benefits of natural ingredients with the cost-efficiency and convenience of kibble.

The brand, self-knighted as stewards of ‘modern doghood’, boasts of formulations that are backed by exhaustive scientific research, with a focus on taste, probiotics, and premium ingredients such as organic chicken and avocado. 

This Jinx dog food review revealed the company’s philosophy: Jinx aims to create clean, balanced, and nutritional food[1] that meets the diverse needs of the ‘modern dog’.

Jinx’s concept of the ‘modern dog’ and its needs has caught the attention of various notable publications including The Hustle, Tech Crunch, Observer, The Wall Street Journal, and Fast Company.

This Jinx dog food review found that Jinx has a line-up of celebrity investors like Alexis Ohanian, Will Smith, Michael Strahan, Rapper Nas, and Singer Halsey, who have lapped up the concept.

Since its launch early this year, @thinkjinx, the Jinx dog food Instagram account, has drawn around 5k dog parents as followers. Now, that’s some serious backing.

Overview of Jinx

Jinx Dog Food Review

Prehistoric fossils suggest that modern dogs evolved from their wolf-like ancestors, with changed lifestyles and nutritional needs. Jinx’s products are tailor-made for these urban, modern dogs who often live in small apartments and may only get out a couple of times a day.

It’s every pet owner’s goal to make sure our pets are at their healthiest and we are providing them with the best, but most sustainable meals. The microorganisms or the gastrointestinal microbiome is further explored in this study[2], in which it is recognized as a metabolic organ that plays an important role in the health of dogs. Proper nutrition is essential in maintaining the ideal environment for these organisms. 

Here’s a grim fact though: most pet owners are often in the dark about the nutritional needs of their canines and tend to overfeed. This is reflected in statistics compiled by the Association for Pet Obesity Prevention, which estimates that in the United States, more than 56% of dogs tip the scales at unhealthy weights[3]. Jinx believes modern dogs, unlike their feral wolf-like ancestors, require a different approach to nutrition, which includes a moderate amount of protein and a mix of grains and vegetables.

Founded by Michael Kim, Sameer Mehta, and Terri Rockovich in 2020, the company has developed a line of Jinx kibble and Jinx treats that are packed with organic and diversified proteins, easy-to-process carbohydrates, and probiotics (dubbed the ‘good’ bacteria that helps keep yours and your tyke’s gut healthy).

Jinx Dog Food Review

Make no mistake, Jinx food is not diet dog food[4]. Jinx dog food is about “complete and balanced nutrition that is more relatable and relevant to the animals we have,” as described by co-founder Rockovich in a recent interview.

While the battle between fresh food vs kibble for canines is still in the ring, this Jinx dog food review will now scoop out some of the brand’s highlights that will provide feed for your deliberations with your doggo.


  • Contains 28% protein[5], slightly higher than other kibble brands
  • Contains low-allergens and patented probiotics
  • Easy to store, no refrigeration required, and low risk of spoilage
  • Third-party tested
  • Money-back guarantee
  • Flexible subscription
  • Exceeds standards set by the Association of American Feed Control Officials
  • Free shipping to most US states

Jinx understands that your pup doesn’t want to chow down on the same food every day, offering offers healthy kibble in three combinations:

  1. Salmon, Brown Rice, and Sweet Potato
  2. Chicken, Sweet Potato, and Egg
  3. Chicken, Brown Rice, and Avocado

All these combinations come in bag sizes 4lb, 10lb, and 20lb. The brand also offers three varieties of treats for rewarding your furry friend:

  • Savory Jerky Tenders (with Chicken and Sweet Potato) 
  • Chewy Jerky Cubes (with Chicken and Mango) a favorite among small dogs 
  • Crunchy Biscuits (with pumpkin and apple)

Jinx also offers curated bundles of their best-sellers. This Jinx dog food review will now dive right in to examine the ingredients used to make this gourmet kibble, and investigate if they are as premium as the brand claims it to be.     

Jinx Salmon, Brown Rice and Sweet Potato Kibble

This best-selling recipe from Jinx is packed with a gourmet combination of lean, supercharged meat, plant-based proteins, and more than 20 functional superfoods. While salmon (which promotes healthy skin and shiny coats) is the primary ingredient, sweet potato and brown rice improve vision and digestive health while sustaining energy. The combination also includes eggs that help build and maintain your canine’s muscles.

Salmon is a great source of omega-3 fatty acids for your puppy, which means the benefits of a supported immune system, reduction in inflammation, and keeping a shiny coat are found within this kibble. In this study[6], proteins such as salmon filets were compared and evaluated for their composition and protein digestibility within canines using varying methods. 

Sweet potato and brown rice are great sources of fiber to be included within your canine’s diet, as it supports the functioning of digestive health by being fermented into fatty acids which are often found in the gut. This study[7] explores the effects and health benefits of fibers which also affect palatability and texture. From my research for this Jinx dog food review, I discovered a lot of relieved pet parents and content pooches. “My dogs are not always this enthusiastic about new foods, but they loved this!” read one Jinx dog food review on the brand’s website, with a picture of his three handsome huskies cheerily endorsing the diet. 

As mentioned in the preceding section of this Jinx dog food review, the kibble bags come in three sizes 4lb ($25), 10lb ($45), and 20lb ($75). Although it’s more expensive than dog food brands you’ll find at the grocery store, your dogs’ enthusiastic response and the premium, healthy ingredients are worth the extra cost.

Jinx Chicken, Brown Rice and Avocado Kibble

A favorite among picky-eaters, Jinx Chicken, Brown Rice, and Avocado Kibble caters to all appetites with its combination of tasty organic chicken, easy-to-process grains and fiber-rich avocados.

Avocados are a treasure trove of vitamins including A, B6, C, and E, all of which contribute to digestive health. They are also rich in antioxidants which improve fur health and help combat diseases such as cancer. However, if not processed correctly[8], the pit and leaves from this plant can be highly toxic to your pet.  

There are plenty of testimonies by parents who claim their dog-kids developed quite an appetite after being introduced to this gourmet. Here’s an example: “Hamilton, our Lhasa Apso, is the pickiest and terribly stubborn. If he doesn’t like something, there’s no way he’s eating it. I have been through so many brands and even cooked for him,” read one Jinx dog food review.

A little more about the Jinx Chicken, Brown Rice and Avocado Kibble: The recipe includes 20 different functional superfoods, patented probiotics to ease digestion, and is formulated in keeping with the nutritional standards established by the Association of American Feed Control Officials.     

The Jinx Chicken, Brown Rice and Avocado Kibble comes in three sizes 4lb ($25), 10lb ($45), and 20lb ($75). This chicken kibble is definitely a go-to for your canine’s soul and bowel. 

Jinx Chicken, Sweet Potato and Egg Kibble

Dog parents online couldn’t stop gushing about this Jinx kibble, especially the output: Their dogs’ poop. Targeted at doggos who are allergic to grains, the recipe includes a medley of functional ingredients: organic chicken, sweet potato, eggs, and patented probiotics

For many, the mélange without grains such as wheat, corn, or rice is perfect after years of struggling to find the right recipe for their dogs with sensitive bowels and grain-related allergies. Jinx Chicken, Sweet Potato, and Egg Kibble seems to have the right balance of lean meat and plant-based nutrients and is vetted by nutritionists.   

While your dog’s daily food requirement may vary based on age, breed, environment, and activity level, the daily amount of this kibble can be divided into two meals a day. Here is a chart to guide you on the amount of kibble required based on your dogs’ weight, which can be applied for other Jinx flavors as well.   

Like other kibble lineups offered by the brand, this snout-licking feed comes in three sizes 4lb ($25), 10lb ($45), and 20lb ($75). It’s pricey, yes. But I would trade anything to ensure my pup, Sir Furred, feeds right and makes poops that are compact and easy to pick. Furreal.    

Jinx Pumpkin and Apple Dog Treats

Jinx Pumpkin and Apple Dog Treats are great for helping to teach your canine a trick or two, and clearly, you can each joy a treat together. Just pour some vino and whip the treats out, and you’ve got yourself a pet party.

These all-natural crunch treats are a perfect way to improve their nutrition. The textured chewies are made with 100% USA-sourced ingredients that are human-grade (a favorite descriptor for dog food companies). They include Oat Flour, Pumpkin, Apples, Honey, Coconut Oil, Chia Seed, Cinnamon, Vanilla

Pumpkin is a great source of fiber and is often used to improve bowel movements in canines. Pumpkin is also a great source of energy for the microbiome within the animal’s gut which ultimately improves overall health with time. In this study[9], the treatment of a canine with epilepsy was shown to produce vast improvements with a dietary approach that included high fats and fiber found in pumpkin.

Made for dogs on a vegan-based diet, each plant-based biscuit is packed with these delicious superfoods that improve digestion and boost Vitamin A & C. They’re also designed to support a healthy metabolism and improve energy levels.    

Jinx Pumpkin and Apple Dog Treats are available in single packs ($12) and two-packs ($22). As much as your canines would love to have this as their daily meal, the product is intended only for intermittent or supplemental feeding.  

Jinx Bestsellers Bundle Treats and Kibble

Looking to improve your puppy’s diet, but not sure if Jinx is ideal? Make a start by trying the Jinx Bestsellers Bundle Treats and Kibble which includes the brand’s best selling recipe: Chicken, Sweet Potato, and Egg Kibble (4lb), paired with a bag of Jinx’s tasty Chicken and Mango Treats. A perfect way for your dog to try out some of the Jinx loyalists’ favorites.      

This Jinx dog food review established the nutritional benefits of the Chicken, Sweet Potato, and Egg Kibble, so let’s peek into the bag of treats and see what it holds within. The Chicken and Mango Treats is soft and chewy jerky that’s slow-cooked and features chicken, a low-fat protein source, supported by vitamin and fiber-rich mango fruit.    

The treats are low on calories and high on metabolic performance. For $35 a bundle, I’d say this is a steal for what could be a revelation of sorts for you and your poochie.  

Jinx x Barry’s Bundle

2020 has been a memorably forgettable year for most of us owing to the pandemic. But, don’t let your spirit weigh down your doggo. Celebrate this fall with Jinx’s limited edition Jinx x Barry’s Bundle that includes a 4lb bag of Salmon, Brown Rice and Sweet Potato Kibble plus a bag of Chicken and Sweet Potato Jerky Treats. The bundle also has an uber cool doggo bandana that says Will Work (out) for Treats. Cute!      

Let’s take a closer look at the benefits of Jinx dog treats. The Chicken and Sweet Potato Jerky Treats contain a savory jerky recipe featuring chicken, a source of low-fat protein, which will help maintain your pet’s muscle mass and metabolic performance and includes fiber-rich chunky sweet potato, an epic root veggie. It’s particularly popular among small dogs.  

At $35 a bundle, this is a sweet deal. It also makes for an economical gift for a pet parent. Sir Furred will swear allegiance to you for life.   

Jinx Dog Food Subscription

Jinx Dog Food Review

Jinx’s kibble subscription is super straightforward: subscribe to save 10% on each order. Jinx members have the option to have dog food shipped every 3, 4, 5, 6, 7, or 8 weeks. This includes free shipping on all orders. In the event that your dog loves Jinx after a trial run, this is a great opportunity for savings.

Jinx Reviews: What Do Customers Think?

Jinx Dog Food Review

We had to resort to sniffing around to find customer reviews of Jinx dog food. Jinx dog food Reddit reviews were sparse.In general, though, people who tried Jinx as an experiment for their dogs, especially those with poor appetite, have become ardent advocates.

Customers love the blend of vital probiotics included in the Jinx formula, which is rare to find in other premium dog food options. “It is the perfect blend,” said one Jinx dog food review on the brand’s website. “It’s pricier than other brands but it is definitely worth it! My Coco ate it up so fast.” Yay Coco!

The brand has also won a lot of hearts and tail-wags for its 100% money back guarantee if your pet is dissatisfied. “My dogs wouldn’t touch them. The company refunded the entire amount. It’s great Jinx has this option,” said a customer on the brand’s Facebook page. 

While the cost of Jinx could rule out the product as a long-term option for some, customers say it’s worth the price, especially if you’re a parent like me struggling with a sensitive and finicky pooch.

My Review of Jinx Dog Food

Hi, I’m Paige and I’m a product tester at Honest Brand Review.

Jinx Dog Food Review 1
Paige, Product Tester

My dog is a picky eater, and let me tell you, he cleaned his plate full of Jinx. I like that he likes it, but I also appreciate that Jinx’s food and treats are actually good for him.

Jinx Dog Food Review

Their meals are science-backed and that makes me feel better about the fact that what I’m feeding my dog is made for him.

Animal protein is the main ingredient in their meals, but Jinx adds superfoods and probiotics too which makes it easier for me to ensure he gets what he needs.

Is Jinx Dog Food Worth It?

Jinx Dog Food Review

Pet parents are more conscious about their dogs’ nutrition than ever before. Gone are the days when you fed your canine dehydrated pucks of meat byproducts. Jinx provides your furry friend/kid with food that is healthier than the traditional kibble and cheaper than fresh dog food. For me, that’s a winner.    

For the benefit of pet owners, this Jinx dog food review highlights some of the key features of the brand:

  • Healthy, carefully combined ingredients: Jinx designs kibble and treats that are much better for pups compared to cheaper brands.
  • Premium kibble vs fresh food: Premium kibble is significantly cheaper and more convenient to store compared to fresh food, which is perishable and requires refrigeration. It also contains probiotics unlike fresh food. 
  • Stool: Well-formed, moist and slightly sticky – Perfecto! Healthy poop is an important indicator of the quality of Jinx’s products. Easy to poop, easier to scoop.  

The main concern for pet owners is the cost. At $3.38 to $3.75 per 1 lb of dog food, Jinx may be a bit much for most owners to stomach. This Jink dog food review would recommend using Jinx’s subscription plan, which offers a better price. 

The cost is a bummer, but, overall, Jinx checks a lot of boxes. Jinx’s adherence to high manufacturing standards, makes it a brand that can be relied on. With a money-saving subscription service and free delivery, Jinx is popular among dog parents with hectic schedules. To all my fellow pet parents and pets, keep an eye and paw out for this brand. 

Jinx Promotions & Discounts 

Jinx Dog Food Review

Our Jinx review found that you can get 25% off your first subscription order with the Jinx dog food discount code PAWSOME. You can also get 10% off your orders if you apply for Jinx’s subscription

Jinx also just released their 2020 Exclusive Holiday Bundles. The perfect gift for your fellow fur parents, Jinx’s Dog Vibes Only Bundle comes with 2 bags of Chicken and Mango Jerky Treats, 1 bag of Chicken and Sweet Potato Jerky Treats, a Dog Vibes Only Tote Bag, and dog bone gift tissue to wrap ($40)

Additionally, the Weekender Wag Bag Bundle comes with a custom selection of 1 of Jinx’s superfood kibble, Pumpkin & Apple treats, an oversized weekender bag, a portable dog-friendly water bottle, and a Jinx tennis ball ($55).

Where to Buy Jinx Dog Food

Jinx Dog Food Review

You can buy Jinx premium dog food through the brand’s official website, On each product page, you have the option to subscribe and save, which signs you up for the subscription. 


Jinx Dog Food Review

What is Jinx’s Shipping Policy?

Jinx ships throughout the United States free of cost. Once processed, orders typically take 2-4 business days in transit, depending on your distance from the company’s warehouse in Indianapolis. Some other important information on Jinx shipping:

  • For Alaska and Hawaii customers, the company charges a flat $20 fee for shipping
  • The company offers expedited 1-2 business day shipping for a flat $20 rate.
  • Jinx currently ships via FedEx, which, unfortunately, does not deliver to P.O. boxes or APO/FPO/DPO addresses. 
  • Jinx does not offer international shipping, but they hope to in the future.
  • Customers can track their Jinx orders by logging into their Jinx account and selecting Order Status

What is Jinx’s Return Policy?

Our Jinx dog food review discovered that the company does not have a return policy. It’s confident your pooches will love their food! If your dog does have a bone to pick with the brand, you can give the company a bark at [email protected]

How do I cancel my Jinx subscription?

You can make additions to, change, or cancel your subscription at any time. Log into your Jinx account to change your delivery address, payment info, shipping frequency, or edit the amount or type of food. 

How to Contact Jinx

If you have questions that weren’t covered in this Jinx dog food review, you can contact the team by: 

  • Live chat on the website 
  • Emailing [email protected] 
  • Sending snail mail to: 6430 Sunset Blvd, Suite 502, Los Angeles CA, 90028

Explore healthy dog food and treats for your pup with The Farmer’s Dog.

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Article Sources

[1] Swanson, K. S., Carter, R. A., Yount, T. P., Aretz, J., & Buff, P. R. Nutritional Sustainability of Pet Foods U.S. National Library of Medicine Advances in nutrition (Bethesda, Md.), 4(2), 141–150
[2] Wernimont, S. M., Radosevich, J., Jackson, M. I., Ephraim, E., Badri, D. V., MacLeay, J. M., Jewell, D. E., & Suchodolski, J. S. The Effects of Nutrition on the Gastrointestinal Microbiome of Cats and Dogs: Impact on Health and Disease U.S. National Library of Medicine Frontiers in microbiology, 11, 1266
[3] German, A. J., Woods, G., Holden, S. L., Brennan, L., & Burke, C. Dangerous trends in pet obesity U.S. National Library of Medicine The Veterinary record, 182
[4] Daumas, C., Paragon, B. M., Thorin, C., Martin, L., Dumon, H., Ninet, S., & Nguyen, P. Evaluation of eight commercial dog diets U.S. National Library of Medicine Journal of nutritional science, 3, e63
[5] Kawauchi, I. M., Jeremias, J. T., Takeara, P., de Souza, D. F., Balieiro, J., Pfrimer, K., Brunetto, M. A., & Pontieri, C. Effect of dietary protein intake on the body composition and metabolic parameters of neutered dogs U.S. National Library of Medicine Journal of nutritional science, 6, e40
[6] T. A. Faber, P. J. Bechtel, D. C. Hernot, C. M. Parsons, K. S. Swanson, S. Smiley, G. C. Fahey, Jr. Protein digestibility evaluations of meat and fish substrates using laboratory, avian, and ileally cannulated dog assays Journal of Animal Science, Volume 88, Issue 4, April 2010, Pages 1421–1432
[7] Koppel, K., Monti, M., Gibson, M., Alavi, S., Donfrancesco, B. D., & Carciofi, A. C. The Effects of Fiber Inclusion on Pet Food Sensory Characteristics and Palatability U.S. National Library of Medicine Animals : an open access journal from MDPI, 5(1), 110–125
[8] Kovalkovičová, N., Sutiaková, I., Pistl, J., & Sutiak, V. Some food toxic for pets U.S. National Library of Medicine Interdisciplinary toxicology, 2(3), 169–176
[9] Masino, S. A., Freedgood, N. R., Reichert, H. R., Director, C. J., Whittemore, V. H., & Zupec-Kania, B. Dietary intervention for canine epilepsy: Two case reports U.S. National Library of Medicine Epilepsia open, 4(1), 193–199

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How is Jinx kibble made?
Asked by Ray C (2 years ago) Reply

I have heard that many if not most kibble producers create their product by cooking it at very high temperatures and that doing so can possibly cause cancer producing compounds even if premium ingredients are used. I’d like to know if Jinx uses such a process or if their products use a slow cooking/lower temperature cooking method.

Answered by Romanie Baines (2 years ago) Reply

All kibble, no matter which company makes it and what their marketing claims for it are, must be put through a process called “extrusion” in order for the original foodstuffs to be made into kibble. The extrusion process is lengthy and uses very high heat, it leaches out nutritional content of the food, and may add some carcinogens to the end product.

Jinx. Dog. Food
Asked by Marg Mac Quarrie (2 years ago) Reply

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