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About Review

It’s no secret that capitalism is geared toward the zeitgeist. There’s a reason why clothing and makeup brands usually feature young people in marketing campaigns.

In the wave of social-media-run ads and fluctuating core aesthetics, it definitely breeds an air of exclusivity for customers who don’t fit into this specific demographic. 

If you often feel left out of the picture, is in-tune with the needs of those 50 and older. Meant for mature customers, this online brand offers dozens of categories, including furniture, mobility aids, and health products. They’re quite popular on Twitter, as they boast over 12.1k followers. 

Care for a convenient hotspot to tend to your aging needs? If so, perhaps this brand can be of some help. Stay tuned, as in this review, I’ll take an in-depth look at the company, its products, customer ratings, promotions, and more to help you decide if they’re worth checking out. Review

Ironically enough, was ahead of the zeitgeist during its preliminary years. Established in 2002, it was one of the first e-commerce brands to solely focus on the elderly. 

The company was headed by founder Jeff Daily, who launched as an editorial site that published articles revolving around health and aging.

Observing that those 50 and older responded well to the online-venture phenomenon of the early digital age, he decided to add a business directory. This invariably led to the future transformation of 

Now headquartered in Rancho Santa Margarita, California, has helped over 1.7 million customers find the right products suited for their lifestyle. 

Before I continue on with this review, let’s go over some initial highlights. 

Highlights Review
  • A wide selection of products to choose from 
  • Provides a subscription program for specific items 
  • Members can download the DrOwl app for free to access their healthcare records
  • Issues military discounts to eligible customers 
  • Offers Shop Pay as an alternative payment option 

The internet has practically altered the way we define convenience. Why bother hiking up to your nearest department store when you can find it on Amazon? Additionally, the birth of online shopping has made running errands more accessible for certain demographics. 

If you are physically and mentally challenged in accomplishing basic tasks, e-commerce brands offer the comfort of your own home, a brand catered for the elderly, is considered a prime example of online shopping at its finest. They offer a wide selection of categories to choose from, which include gift baskets, hearing aids, furniture, garage organization, and more. To keep things short and sweet, I’ll only highlight some of their bestselling products next in this review. Products Review

Can’t be bothered to leave the house? If so, acts as a convenient pitstop for middle-aged (or older) customers. I’ll spotlight a couple of their top-selling products to kickstart this review. 

One thing this review doesn’t cover is hearing aids—so if you’re shopping for them specifically, head over to or look at our list of 10 Best Hearing Aid Brands. KF94 Antibacterial Face Masks – Individually Wrapped

Let’s be honest; flu season is every season. Considering that COVID-19 has become a norm in our everyday lives, we’re typically more conscious about our physical well-being. 

Case in point, the KF94 Antibacterial Face Masks – Individually Wrapped pack can be easily incorporated in your daily ongoings. This facial covering is designed to block out 94% of debris. It’s also equivalent to P2 filtration, which can help you keep extra safe. 

Lined with soft material, there’s no need to worry about scratchy surfaces here. The ear loops are entirely elastic for added adjustability. Price-wise, the KF94 Antibacterial Face Masks – Individually Wrapped packs are offered in various quantities: 

  • 1 pack: $4 (originally priced at $7)
  • 20 packs: $55 (originally priced at $78
  • 100 packs: $230 (originally priced at $300 Nova Medical Lightweight Adjustable Designer Canes with Offset Handles

Contrary to popular belief, mobility aids aren’t eyesores. In fact, they can be made fashionable. The Nova Medical Lightweight Adjustable Designer Canes with Offset Handles are living proof that assistive technology can be stylish. 

Constructed to support over 300 pounds, this accessory features a height-flexible handle, a locking silencer to ensure no rattle, and a slip-resistant rubber tip in case of slick sidewalks. 

The Nova Medical Lightweight Adjustable Designer Canes with Offset Handles are available in several different patterns and colors. This includes styles like Bingo Nights, Butterfly Symphony, and Green Paisley. It’s currently on sale for just $25 compared to its initial markup of $38 Nova Medical Traveler 3 Wheel Rollator Walker – 8” Wheels, Includes Bag, Basket and Tray

Running errands isn’t the best way to describe the purpose of the Nova Medical Traveler 3 Wheel Rollator Walker – 8” Wheels, Includes Bag, Basket, and Tray

Equipped with several convenient features, I think it’s safe to say that the phrase ‘wheeling errands’ is a better descriptor. Meant to assist those who are physically challenged, this mobility aid comes with a zippered storage pouch, a durable set of wheels, and a front basket which is great for grocery trips. 

Set with parking breaks to ensure maximum safety, the Nova Medical Traveler 3 Wheel Rollator Walker – 8” Wheels, Includes Bag, Basket, and Tray can be your go-to ride for visiting close friends and family. This model currently costs $180 instead of its original price of $210 PDI Sani-Hands Instant Hand Sanitizing Wipes – Individually Wrapped

You can’t rely on every store to have a hand sanitizer dispenser. With that in mind, it’s always best to come prepared. 

The PDI Sani-Hands Instant Hand Sanitizing Wipes – Individually Wrapped can slot quite nicely in your everyday carry-on. This set is formulated with 70% ethyl alcohol, which is known to kill over 99.99% of unwanted bacteria. It also contains aloe vera and vitamin E to ensure post-application moisturization. 

FDA food code compliant, this nifty pack can act as your before or after ritual for chow down. PDI Sani-Hands Instant Hand Sanitizing Wipes-Individually Wrapped are available in different quantities, including:

  • 1 box: $13 (originally priced at $27
  • 5 boxes: $50 (originally priced at $110
  • 10 boxes: $90 (originally priced at $160 Nova Medical Rollator Walker Seat & Back Covers – Only – Removable and Washable

Those who require sit-down mobility aids often need cushions to ensure no pain. If you require some extra comfort, the Nova Medical Rollator Walker Seat & Back Covers – Only – Removable and Washable can act as an excellent add-on. 

Constructed with adjustable velcro and elastic binding, this two-in-one set can easily fit over any Nova model. It also features a handle covering for added convenience. 

Like the Designer Canes, the Nova Medical Rollator Walker Seat & Back Covers – Only – Removable and Washable are available in several different prints. It currently retails for $20. It’s definitely a steal, considering its original price tag of $30 Essential Medical Supply Lotion EZE Long Handle Lotion Applicator

The Essential Medical Supply Lotion EZE Long Handle Lotion Applicator is designed for users who don’t have the luxury of two extra hands. 

Meant to protect your dignity, this accessory allows you to reach those difficult spots without the need to contort your body. It features a 14-inch shaft and a replacement pad at the tip. You can use it to apply creams, topicals, and any other solutions. 

In terms of price, the $22 Essential Medical Supply Lotion EZE Long Handle Lotion Applicator is on sale for $19. A two-pack set of replacement packs retails for an affordable $7

How Does Work? Review

Hand sanitizing wipes and face masks are disposable necessities. If you constantly use these products on a daily basis, it’s rather tiresome to keep adding them to your grocery list every week. 

Thankfully, offers a subscription program for these types of items. When choosing auto-renewal, members can choose how frequently they’d like their items to be delivered.

You can view important details like ordering dates and billing by logging into your account. 

On the plus side, subscriptions automatically come with an added discount. For instance, customers can get 5% off on the Focus MaculaPro Vitamin Tablets if they sign up for a membership. 

Who Is For? Review caters to a specific age demographic. From mobility aids to hearing devices, this online brand is geared toward the elderly. Considered a convenient destination for purchasing everyday necessities, is also affordable and highly accessible.

They’re also one of the few companies that customers can order by phone Reviews: What Do Customers Think? Review

For a company that’s relatively talked about on social media and media coverage, holds a surprising amount of testimonials. This is solely off their website, as I found hundreds of positive comments for their best-selling products. With that in mind, I thought it best to kickstart this segment of this review with a few ratings. 

  • The KF94 Antibacterial Face Masks – Individually Wrapped: 105 reviews with 4.8/5 stars
  • The Nova Medical Lightweight Adjustable Designer Canes with Offset Handles: 100 reviews with 5/5 stars
  • The Nova Medical Traveler 3 Wheel Rollator Walker – 8” Wheels, Includes Bag, Basket, and Tray: 110 reviews with 5/5 stars
  • The PDI Sani-Hands Instant Hand Sanitizing Wipes – Individually Wrapped: 11 reviews with 4.9/5 stars

It’s worth mentioning that retailer rating reviews reflect the brands that the company carries rather than the website itself. That said, customers seem to be happy with the quality of their products, which speaks to the reputation of Take it from two happy buyers who left glowing testimonials for their best-sellers. 

This walker is smaller and more compact in a triangular configuration but a lot stronger than conventional square types. The wheels are larger and tougher for more outdoor type of walking. I love it,” one customer wrote for the Nova Medical Traveler 3 Wheel Rollator Walker – 8” Wheels, Includes Bag, Basket, and Tray. 

Mask fits well, adjusts further than N95 masks and has more breathing space than N95 masks,” one user shared for the KF94 Antibacterial Face Masks – Individually Wrapped. 

In terms of outside reviews, I only came across a few websites that held customer testimonials. 

Yelp offers a 2.5/5 star rating based on 30 comments for the brand’s in-store location in California. Knoji has over 28 critiques with a decent score of 3.8/5 stars. The consensus is relatively mixed, but some buyers took to commend the company’s level of customer service. 

“I liked to see the amount of stock that was available and the variety of options!  The store was clean and well organized!  It was a pleasure doing business there!  I will definitely be back again and again!  Thank you for running a great company,” one Yelp reviewer detailed. 

Is Worth It? Review

Considered a convenient place to purchase everyday necessities, acts as a godsend for those who require additional assistance in online shopping. The brand’s products are affordable, easy to find, and organized in a neat manner to help mitigate any confusion. 

Plus, they have a handy subscription program that can help shorten your weekly grocery list. If you’re looking for a reliable place to get your goods, I can confidently recommend this company in this review. Promotions & Discounts Review

Let’s conclude this review with some highlights, shall we? For instance, I found out that the brand has a clearance outlet in which select items are 15% off. They’re also hosting a Black Friday Sale where customers can save 20 to 50% on marked products. 

In terms of a discount code, those who served in the military are rewarded 5% off on all merchandise. You can also get the same amount off if you sign up for the brand’s newsletter. 

Where to Buy Review

In need of some vitamins and bacterial wipes? If so, customers can head over to to see what they have in store. 


Who owns is owned by founder Jeff Dailey

What is Return Policy? offers a 30-day window for customers to send back their unused products. Unfortunately, they do not provide a pre-paid shipping label for buyers to use.

It’s worth mentioning that select products (such as their mobility aids) are subject to a restocking fee. To initiate a return, you must access the portal located on their website. 

What is Shipping Policy?

This wouldn’t be a complete review without going over the brand’s shipping policy. At this time, the company offers standard, expedited, and freight delivery for a set fee.

In terms of waiting times, it typically takes 2 to 10 business days for packages to arrive. To help keep tabs on your purchase, will issue a tracking number alongside a confirmation email. 

What is an Extended Protection Plan?

According to the brand’s website, “the Extend Protection Plan begins when the manufacturer’s warranty ends and protects against mechanical or electrical breakdown.” 

How to Contact Review

For inquiries unrelated to this review, you can contact the brand through:

  • Phone number: 949-713-1400 
  • Email: [email protected]
  • Using the chat function on their website 
  • Mailing address:

PO Box 80729

RSM, CA 92688 

Next, check out some similar articles we’ve published:

Differin Review

Arthrozene Review

Reason Health Review

Starkey Hearing Aids Review

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