Shu Uemura Hair Review

About Shu Uemura

Shu Uemura Hair Review

Shu Uemura has been crafting makeup, skincare, and hair care essentials for decades. Owned by the well-known beauty brand L’Oréal, the company fuses traditional Japanese practices with modern innovations to develop high-quality and effective formulations.

Shu Uemura’s products are world-renowned. Among its many trophies include a 2018 InStyle Best of Beauty award, a 2013 Harper’s Bazaar Beauty Hot 100 award, a 2019 Glamour Beauty award, a 2018 Refinery21 Innovator award, and many more.

Customers flock to the brand’s social media pages too, where you’ll find photos of expertly-applied makeup, special promotions, and helpful how-to videos. Currently, it boasts 1.5 million followers on Facebook, 698k on Instagram, and 6.7k on YouTube.

That’s a lot of hype for a beauty brand—and we’re here to help you find out if it’s well deserved. (Hint: it is.) In this Shu Uemura hair review, we’ll take an in-depth look at the company and its collection, provide customer testimonials, reveal promotions, and more, so you can decide if its hair, skin, and makeup products are worth incorporating into your routine.

Overview of Shu Uemura

Shu Uemura Hair Review 1

Shu Uemura, the creator of the brand, was born in Tokyo in 1928. As the very first Japanese makeup artist to work in Hollywood, he set out to “liberate beauty with his…unimaginable creativity.” That creativity resulted in a collection of innovative formulas that have won an unimaginable number of awards over the years.

The brand is dedicated to “empowering Asian millennials for self-expression.” With products created and designed in Japan, Shu Uemura promotes a diverse beauty standard regardless of cultural background, age, or gender—now that’s a mission we can get behind.

There are three fundamental pillars of Shu Uemura that are vital to the company’s brand identity, the first of which is cutting-edge makeup artistry. The second is Japanese mastership, meaning that the company pays great attention to detail and utilizes luxurious Japanese ingredients like Tsubaki oil.

The third and final pillar is Asian expertise and inclusivity—the company has taken great effort to create products for a diverse spectrum of Asian skin tones and face types.

With these pillars in mind, this Shu Uemura hair review will dive into several products to see what the hype is about. But first, take a look at the initial highlights:


  • Offers skincare, hair, and makeup formulations
  • High-quality products and packaging
  • Partners with other brands and designers
  • Multiple promotions available
  • Sustainable production
  • Worldwide shipping

Though this is a Shu Uemura hair review, below, we’ve gathered the best-selling products from its beauty line too. We’ll let you in on all of the details, from formulation composition to benefits and price—and everything in between.

Prefer to add a bit of fun into your self-care routine? The brand often partners with other lines to craft some adorable products, such as Hello Kitty or the Shu Uemura Murakami Takashi collab. Keep an eye out for these limited-edition lines.

Shu Uemura Hair Products Review

Any hairstylist is going to be familiar with Shu Uemura hair products. The brand’s “Art of Hair” line launched in 2007 and is loved by hair care enthusiasts around the world. In this collection, you’ll find a whole range of products, such as color-safe shampoos, hydrating conditioners, and nourishing treatments.

In this section of our Shu Uemura hair review, we’ll introduce you to the two products that customers are currently loving the most.

Shu Uemura Moisture Balancing Cleansing Oil Shampoo Review

Shu Uemura Moisture Balancing Cleansing Oil Shampoo Review
Shu Uemura Moisture Balancing Cleansing Oil Shampoo

Sometimes, what our scalp really needs is a deep cleanse. Oil, product, and skin tend to build up, which results in clogged pores. To keep your scalp feeling fresh and clean, swap the Shu Uemura Moisture Balancing Cleansing Oil Shampoo into your routine.

The best part? This Shu Uemura shampoo is super hydrating and won’t strip good, natural oils. This paraben and silicone-free formula utilizes a Japanese staple, onsen-inspired ferment, that naturally purifies your scalp and leaves your hair looking shiny and healthy.

This lightweight formula is safe for all hair types and textures. Get the Moisture Balancing Cleansing Oil Shampoo for $58 (13.4 oz). Then, to keep your locks protected, use the Shu Uemura Essence Absolue Oil.

Shu Uemura Wonder Worker Blow Dry Primer Review

Shu Uemura Wonder Worker Blow Dry Primer Review
Shu Uemura Wonder Worker Blow Dry Primer

Hear us out—you use primer on your skin to keep it healthy and provide a flawless surface for product and makeup application… but why not use a primer for your hair?

The Shu Uemura Wonder Worker Blow Dry Primer is a multitasker that provides seven benefits. Yes—seven! Taking the place of multiple products, this all-in-one:

  • Hydrates
  • Detangles
  • Smooths
  • Conditions
  • Boosts radiance
  • Adds a silky texture
  • De-frizzes

Formulated using moringa flower extract, a natural ingredient with known hydration abilities, this product “pumps the hair with moisture and long-lasting shine.” To use, spray it on towel-dried hair from mid-strand through to the ends. Shu Uemura recommends scrunching the product into your hair for better product distribution before styling as desired.

Right now, get the Wonder Worker Blow Dry Primer for $20 (150 ml), from $33.

Shu Uemura Lipsticks Review

The brand is known for more than just its hair care line. In fact, its makeup is incredibly popular, especially within Asian markets. Here, we’ll focus on two of the best-selling Shu Uemura lipsticks.

Shu Uemura Rouge Unlimited Matte Lipstick Review

Shu Uemura Rouge Unlimited Matte Lipstick Review
Shu Uemura Rouge Unlimited Matte Lipstick

There’s something incredibly modern about a matte lip. Offering a shine-free finish, the formulation lets the color truly pop.

The Shu Uemura Rouge Unlimited Matte Lipstick comes in 12 vibrant shades for when you want your lips to be the center of attention. Two of the hues feature specks of glitter to add a bit of dazzle to the matte finish.

This lipstick delivers long-lasting color without being overly drying. Its innovative formula feels creamy when applied for a moisturizing feel on your lips. Many Shu Uemura customers especially love the bold red colors for their eye-catching pigment and overall durability.

Add the Rouge Unlimited Matte Lipstick to your makeup bag for $22, from $32. The brand recommends lining your lips with a liner first for flawless application.

Shu Uemura Rouge Unlimited Long-Lasting Satin Lipstick Review

Shu Uemura Rouge Unlimited Matte Lipstick Review
Shu Uemura Rouge Unlimited Matte Lipstick

If matte lipsticks aren’t your thing, maybe the Shu Uemura Rouge Unlimited Long-Lasting Satin Lipstick is more your style. Available in 38 shades, this light, moisturizing, and layerable formula offers a satin finish.

Thanks to the innovative “hybrid pigment technology,” this lipstick delivers long-lasting, pure, and vibrant color. It’s formulated using moisture-locking cream to protect and nourish your lips throughout the day, too.

The Rouge Unlimited Long-Lasting Satin Lipstick normally retails for $32 but is currently on sale for $27.

Shu Uemura Mascara Review

Perhaps the most beloved Shu Uemura makeup line is its lash products. Let’s take a look at two bestsellers.

Shu Uemura Ultimate Natural Mascara Review

Shu Uemura Ultimate Natural Mascara Review
Shu Uemura Ultimate Natural Mascara

If we had to pick one product we couldn’t leave the house without, it would probably be mascara. Whether you’re going for an au naturel look or something more dramatic, a good mascara draws the attention to your eyes, letting them really pop.

The Shu Uemura Ultimate Natural Mascara is expertly crafted to lift natural lashes “as if an artist drew each eyelash by hand.” Oh, and don’t worry about looking in the mirror and finding raccoon eyes at the end of the day—the formula is completely waterproof and smudge-proof.

The mascara is smooth and buildable, allowing you to layer coats until you reach your desired look. The straight-cut synthetic brush easily spreads your lashes to ensure an even application.

Ready to kick your day-to-day makeup look up a notch? Get this Shu Uemura mascara for $20, from $29.

Shu Uemura Petal Lash Mascara Review

Shu Uemura Petal Lash Mascara Review
Shu Uemura Petal Lash Mascara

We hear you—natural-looking lashes are great for daytime, but what about when you want something more dramatic? Let us introduce you to the Shu Uemura Petal Lash Mascara.

This one-of-a-kind mascara is lightweight and easy to apply. For long, curly lashes, this product is equipped with a thin criss-cross brush designed to take hold of even the shortest of lashes to lift and separate them.

The formulation is flexible and smooth—so much so that it’ll leave your lashes professional-looking and lacquer-black (no extensions required!). The Petal Lash Mascara also boasts a clump-free formula, allowing for multiple layers and optimal buildability.

For the cherry on top, the sleek black tube is complemented by a vibrant pink wand. Get the Petal Lash Mascara for $20, from $29.

Shu Uemura Makeup Review

In this section of our Shu Uemura, we’ll cover some of the beauty essentials you’ll be reaching for daily, from helpful tools to gentle cleansers. Let’s take a look.

Shu Uemura Hard Formula Eyebrow Pencil Review

Shu Uemura Hard Formula Eyebrow Pencil Review
Shu Uemura Hard Formula Eyebrow Pencil

Eyebrow trends may come and go, but a good brow pencil is something you’ll want to hold on to. Unlike other versions of this classic product, the Shu Uemura Hard Formula Eyebrow Pencil formula is made with an activated oil, meaning that color will only show on your actual eyebrow hairs.

The pencil is also formulated with a mix of powder, wax, and semi-solid oil for a powdery textured finish that easily compliments a full face of makeup. Like the mascaras, the Shu Uemura eyebrow pencil is smudge-proof, waterproof, and sure to last all day.

Complete your look with the Hard Formula Eyebrow Pencil for $18, from $26 online. It is available in seven shades, allowing for most shoppers to find their perfect match.

To remove this product, try out a Shu Uemura cleansing oil.

Shu Uemura Iconic Eyelash Curler Review

Shu Uemura Iconic Eyelash Curler Review
Shu Uemura Iconic Eyelash Curler

Any makeup lover needs a good, trusty eyelash curler, and the Shu Uemura Iconic Eyelash Curler isn’t going to disappoint. This best-selling tool is easily one of the brand’s most popular products because of its enhanced design and effectiveness.

Compatible with all eye types, this Shu Uemura eyelashes device provides a long-lasting curl. The curler’s “mushroom shape” and silicon padding prevent lashes from breaking while the handle allows precise pressure to be applied.

To use the Shu Uemura eyelash curler, simply open and place the device near the root of your lashes and squeeze to gently curl your lashes before applying mascara. Get it for $16, from $23.

Shu Uemura Botanicoil Indulging Cleansing Oil with Plant-Extracts Review

Shu Uemura Botanicoil Indulging Cleansing Oil with Plant-Extracts Review
Shu Uemura Botanicoil Indulging Cleansing Oil with Plant-Extracts

Your nighttime skincare routine should feel relaxing, not stressful. When it comes time to wash away the day’s oil, debris, and makeup, try the Shu Uemura Botanicoil Indulging Cleansing Oil With Plant-Extracts.

Designed to be effortless, this product washes away impurities like a breeze. It features Japanese yuzu extract1 and citric acid2 for a fresh, clean scent, as well as vitamin C3 to heal the skin and remove signs of fatigue.

This 99% biodegradable cleanser is available in three different sizes. Right now, get 1.69 oz for $12 (from $17), 5.07 oz for $29 (from $41), or 15.22 oz for $58 (from $83).

Is Shu Uemura Sulfate-Free?

Shu Uemura Hair Review

This Shu Uemura hair review couldn’t find any claims by the brand concerning its entire line. But, we did find a number of individual products that were advertised as free from sulfates, parabens, and/or silicones. If there’s a specific ingredient you would like to avoid, we recommend double-checking the product page before placing your order.

Who Is Shu Uemura For?

Shu Uemura Hair Review

Although Shu Uemura is a Japanese brand and designed specifically with the Asian market in mind, Shu Uemura products can be used by any individual regardless of ethnicity, age, or cultural background.

Anyone who enjoys makeup and cosmetics should try Shu Uemura and test the capabilities of its luxurious, high-quality products. But, we should point out that its skin products like foundation and concealer have somewhat limited shade ranges, and darker colors may not be available.

Comparison: Shu Uemura vs. Shiseido

Shu Uemura Hair Review

Japanese-inspired beauty brands have grown in popularity over the past few decades, and there are good reasons for that. When traditional skin and hair care secrets are fused with modern innovations, the result can be magical.

When reading this Shu Uemura review, you might have noticed the similarities between our featured band and Shiseido. Both collections have a similar vibe, from product formulations to website design and generous promotions.

While both companies focus on high-quality, luxury, Japanese-made goods, there are several differences between them. The main difference comes down to product offerings—Shiseido offers an extensive range of skincare products, but no hair care.

On the other hand, Shu Uemura is known for its high-quality hair line, in addition to its skincare essentials. While both brands have a solid reputation across the web, we have to hand it to our featured line for its wider selection.

Shu Uemura Reviews: What Do Customers Think?

Shu Uemura Hair Review 2

This wouldn’t be a thorough Shu Uemura hair review without hearing from customers, so in this section, we sourced helpful testimonials that provide insight into the brand’s products and practices.

On Shu Uemura’s website, most of its bestsellers have garnered hundreds of ratings with exceptionally high scores of 4.8/5 stars or higher. Here’s how some of them stack up:

  • ultime8∞ Sublime Beauty Cleansing Oil: an average of 4.8/5 stars from 378 reviews
  • Iconic Eyelash Curler: an average of 4.7/5 stars from 1,235 reviews
  • POREfinist2 Sakura Refreshing Cleansing Oil: an average of 4.8/5 stars from 372 reviews
  • Anti/Oxi+ Pollutant & Dullness Clarifying Cleansing Oil: an average of 4.9/5 stars from 362 reviews
  • Essence Absolue Oil: an average of 4.9/5 stars from 148 reviews

We were most intrigued by the Shu Uemura oils, so we chose to take a look at the comments for the Anti/Oxi+ Pollutant & Dullness Clarifying Cleansing Oil. Multiple shoppers argue that it is the “best overall cleanser for sensitive combination skin.

One user reports that it has been her go-to cleanser for years: “I have been using this product from past 4 years. It leaves my skin soft and glowing without drying it. I will recommend to those with oil/greecy skin type

Customers gravitate towards Shu Uemura foundations, too. We found a comment that described the Unlimited Foundation as “Wonderful.” The review continued:

I bought this in Tokyo and really like the shade. I have a problem buying the right shade

and so was happy to have found the right one. bought the darker shade between the two shades. I find this liquid foundation has the right consistency for a cover up of sunspots and acne scars.

Next, we took a look at Sephora, where She Uemura has received hundreds of ratings. For example, the Essence Absolue Nourishing Protective Hair Oil earned 4.7/5 stars from 267 shoppers, and the Color Lustre Sulfate-Free Shampoo for Color Treated Hair earned 4.5/5 from 304.

On the Shu Uemura hair oil, customers report that it controls frizz without leaving a heavy feeling behind. Take this glowing example:

This…Hair Oil is one of the best hair oils I’ve ever tried. First of all a little goes a long way you only need a small amount depending on the length of your hair. It didn’t leave my hair feeling greasy or weighed down. My 15-year-old daughter also tried it because she hates her flyway frizzy hair and she couldn’t believe how smooth it made her hair look.

Finally, we turned to Influenster, where Shu Uemura’s Eyelash Curler holds a 4.7/5-star score from 1.2k shoppers. Customers report that it is the “best eyelash curler on the market” because it provides an easy, long-lasting curl and fits a wide variety of eye shapes.

To see how well the brand handles customer complaints, we checked out its Better Business Bureau profile. Finding an A+ rating and no complaints, it’s safe to say the company handles issues before they escalate. This fact, coupled with the glowing product testimonials across the web, shows that Shu Uemura has a solid reputation.

Is Shu Uemura Worth It?

Shu Uemura Hair Review

As is often the way with beauty products, you get what you pay for. Shu Uemura is a luxury brand, but the price is not unwarranted. In fact, most customers agree that the fact that a little bit of product goes a long way coupled with the efficacy of each formula completely justifies the price.

For these reasons, this Shu Uemura hair review believes the brand is absolutely worth it. If you still aren’t convinced, check out the next section to see how to save and get free gifts with your order.

Shu Uemura Promotions & Discounts

Shu Uemura Hair Review

Quality hair care is usually worth the investment, but a deal or two certainly sweetens the deal. Right now, the brand offers many ways to save. Here’s what this Shu Uemura hair review discovered:

  • Get 15% off your first order by signing up for the e-newsletter
  • Free samples with every order
  • Buy three or more cleansing oils (50ml) to save 15%
  • Free shipping on orders of $50+

Where to Buy Shu Uemura

Shu Uemura Hair Review

To shop for the brand’s full collection and take advantage of its promotions, head to Its products are available in several other locations too, including Amazon, Sephora, Hudson’s Bay, and Walmart.


Shu Uemura Review

Where is Shu Uemura made?

Shu Uemura is designed and created in Japan. This is often believed to be the reason for the brand’s high-quality products and dedication to artistry.

Is Shu Uemura vegan?

Shu Uemura does not claim to be vegan, and some of its products contain animal byproducts.  If this is something you are concerned about, make sure to read the full ingredient list of any product before placing your order.

What is Shu Uemura’s Shipping Policy?

Shu Uemura ships within the US and Canada, but you’ll want to make sure you are on the right version of the site for your location—you can switch to the right one in the lower-right corner. For US orders, shipping is free on orders that total $50+ and take 7-12 days to get to you.

For orders under $50, you’ll be charged a flat rate of $6. All North American orders are sent from Canada, and due to duties regulations, the brand can only accept US orders that are under $500.

What is Shu Uemura’s Return Policy?

The brand does not offer a fixed return policy, but If you are unsatisfied with your order or receive a damaged product or incomplete order, reach out to Shu Uemura’s customer service team. After reaching out, customers can expect to receive store credit of equal value, but return shipping fees are at the expense of the customer.

How to Contact Shu Uemura

Shu Uemura Review

If you have any questions after reading this Shu Uemura hair review, you can reach out to the brand via:

  • Phone: 1-866-836-8728 (Monday to Friday 9:00 am to 5:00 pm EST)
  • Mailing address: Postal Box 1266, Montreal, Quebec, H4L 4X1


1. Adhikari D, Panthi VK, Pangeni R, Kim HJ, Park JW. Preparation, Characterization, and Biological Activities of Topical Anti-Aging Ingredients in a Citrus junos Callus Extract. Molecules. 2017 Dec 11;22(12):2198. doi: 10.3390/molecules22122198

2. Bernstein EF, Underhill CB, Lakkakorpi J, Ditre CM, Uitto J, Yu RJ, Scott EV. Citric acid increases viable epidermal thickness and glycosaminoglycan content of sun-damaged skin. Dermatol Surg. 1997 Aug;23(8):689-94. doi: 10.1111/j.1524-4725.1997.tb00391.x

3. Telang PS. Vitamin C in dermatology. Indian Dermatol Online J. 2013 Apr;4(2):143-6. doi: 10.4103/2229-5178.110593.

Check out similar brands you might like:

FullBeauty Review

Beautylish Review

Then I Met You Review

Dear, Klairs Review

No7 Skin Care Review

Ask the community or leave a comment


Customer Reviews

Leave a review

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

Ask the community or leave a comment

Your email address will not be published. Required fields are marked *

This field is required