Smile Brilliant Review

About Smile Brilliant

Smile Brilliant Review

Interested in whitening your teeth but don’t have the (*gulp*) hundreds of dollars you’d need to sit in the dentist’s chair? Smile Brilliant is an online brand that specializes in providing dentist-quality whitening services for customers across the world.

Our Smile Brilliant review will introduce you to this innovative personal wellness brand who are bridging the gap between traditional at-home tooth whitening products and pricey in-office treatments. 

This company understands many customers want a top-quality, effective whitening system, but can’t always justify or afford the high price of an “in-chair” whitening treatment provided by dentists. Smile Brilliant’s mission is to deliver equally effective teeth whitening procedures to your door!

Smile Brilliant’s product involves making an impression of your mouth and receiving a custom tray that you fill with whitening gel and wear at your convenience. It’s gentle, easy, a fraction of the cost of traditional treatment – and people have taken notice! 

Smile Brilliant’s products have been featured in Forbes, The Knot, and on FOX. The company has over 33k followers on Instagram and 12k followers on Facebook.

Wondering what all the hype is about? Our Smile Brilliant review will take a closer look at their products, how they work, and what real customers have been saying, you can decide if their whitening system is right for you!

Overview of Smile Brilliant

Smile Brilliant Review

Missouri-based Smile Brilliant was founded by Betty Shah, a dental professional. Shah started the company in 2014, alongside her co-founders, entrepreneurs Amir Shah, Osmaan Shah, and Mike Bluestone. 

The company is staffed by a team of hygienists and dental professionals with over 30 years of experience working in dentistry and with tooth-whitening technology. 

This company’s founders noticed the vast difference in quality between drugstore whitening strips and gels and in-chair dental treatments. They also saw how much commitment was required to get great results – repeated visits and at least an hour spent on visiting the office. Even the take-home whitening kits some dentists offer require a few visits and cost hundreds.

To eliminate both the time and costs associated with the process, Shah and co. founded Smile Brilliant to make dentist-quality whitening available directly to consumers.

The Smile Brilliant team drew from their experience with tray-based whitening and created a product that combined the effectiveness of in-office treatments with the ease of home whitening strips—nd made it even gentler on sensitive teeth.

Since launching their original whitening system in 2014, Smile Brilliant has expanded to offering other dental hygiene products too! 

This company sells electric toothbrushes, dental floss, and night guards. They also offer more specialty dental items such as plaque highlighters, dental probiotics, and water flossers.

Join us as our Smile Brilliant review covers the highlights of buying from this growing brand!


  • Whitening treatments are less expensive than dentist office whitening
  • Conveniently delivered to your door
  • Offers international shipping to most countries
  • Offers a range of dental hygiene products
  • Treatments designed with sensitive teeth in mind

Smile Brilliant Review

Let’s take a closer look at the brand’s varied product line. From whitening gels to nightguards, join as our Smile Brilliant review checks out some of their bestsellers!

Smile Brilliant Teeth Whitening Gel Review

This whitening gel is intended to whiten your smile right from home. When you order the Smile Brilliant Teeth Whitening Gel it will come with the following:

  • 3 syringes that hold 3 ml of gel each 
  • Smile Brilliant Teeth Whitening Gel

Smile Brilliant explains that, just like your skin, your teeth have pores too. Over time, your food and drink can cause dark spots to pass through the pores of your teeth and stain the deeper layers. Stains can even be caused by medication or tobacco use. 

According to Smile Brilliant, because these stains have permeated your teeth, no amount of brushing will help you get rid of them. To reach these stains, treatment with a topical whitening agent needs to last long enough to reach beyond the surface of your teeth and get rid of those stains!

That’s one reason some dental visits can take so much time and why some at-home tech that promises near-instant results in 10 minutes doesn’t seem to do much. So, Smile Brilliant made their 45+ minute procedure easy to do from home.

To use the Smile Brilliant Teeth Whitening Gel you take off the top of your syringe and use it to squeeze the gel into your teeth trays. Put the trays on your teeth, and wait for at least 45 minutes to an hour, at first. Once you see how sensitive your teeth are to the gel, you can keep it on for up to three hours at the most

Smile Brilliant recommends using the Teeth Whitening Gel every day for one to two weeks for average stains. Each syringe has 3-4 applications (which includes both top and bottom teeth). An average treatment will require 7-14 sessions, which would require 1-2 packs of gel.

A bonus for vegans – the Smile Brilliant Teeth Whitening Gel doesn’t contain any animal products!

You can get 3 syringes of Smile Brilliant Teeth Whitening Gel, which is good for 9-12 sessions total.

If you want to stock up or ensure you have enough to get the job done, Smile Brilliant also offers the same product in 6 syringes (18 whitening sessions) for $55 or 9 syringes (27 whitening sessions) for $69

Smile Brilliant Desensitizing Gel Review

Have sensitive teeth? According to Smile Brilliant’s experts, 60% of us do! If you’re concerned about how whitening might affect your sensitive teeth, the Smile Brilliant Desensitizing Gel might be for you.

Tooth sensitivity could be caused by a lot of things. According to Smile Brilliant, tiny fractures called “microfractures” from chewing hard food or grinding your teeth can make your teeth more sensitive to cold temperatures. If you brush your teeth too hard it can reduce your enamel, the protective layer on the outside of your tooth, making them more prone to sensitivity, too.

Of course, whitening itself is known to make teeth sensitive! Why? Smile Brilliant explains that teeth whitening treatments “cause a temporary dehydration of the tooth.” This makes the nerves in your teeth less protected from cold and hot temperatures from your food or drinks.

Our Smile Brilliant review has learned that their Desensitizing Gel is designed to reduce all this discomfort and make their whitening system friendlier to sensitive teeth.

After your whitening treatment is finished, use the syringes of Smile Brilliant Desensitizing Gel to fill your trays again. Pop them back in your mouth for 15-20 minutes, and then remove. 

Smile Brilliant does not recommend brushing or rinsing after this, simply remove the excess gel and let the thin layer of Desensitizing Gel stay on your teeth for a night.

Buy the Smile Brilliant Desensitizing Gel for $19 for 3 syringes, which is good for 9 post-whitening treatments

You can also purchase this gel in packs of 6 for $29 or 9 for $29.

Smile Brilliant CariPRO Electric Toothbrush Review

The Smile Brilliant CariPRO Electric Toothbrush is here to make brushing easier and more effective, too. 

Smile Brilliant explains that this toothbrush has 40,000 vibrations for each minute of brushing to help you get rid of all the plaque on your teeth and keep surface stains at bay after whitening.

Our Smile Brilliant review has learned that this electric toothbrush has 5 different settings calibrated for different results and needs:

  1. Clean
  2. White
  3. Massage
  4. Gum Care
  5. Sensitive

When the Smile Brilliant CariPRO Electric Toothbrush is fully charged, it can go for a whole month without needing recharging. 

Smile Brilliant designed this toothbrush to be completely waterproof, so you can use it in the shower. It includes a timer so you can tell how long you are brushing your teeth for, and make sure you’re brushing evenly.

Buy the Smile Brilliant CariPRO Electric Toothbrush for $119 for the “Individual Package.”

This kit comes with the toothbrush, a wireless charging dock, two toothbrush heads as replacements, and tongue cleaner. You can also get larger kits with more brushes or more replacement heads.

Smile Brilliant Toothbrush Heads Review

If you already own the Smile Brilliant CariPRO Electric Toothbrush and want to buy some replacement heads, take a look at the Smile Brilliant Toothbrush Heads. 

These toothbrush heads are made specifically for the Smile Brilliant CariPRO Electric Toothbrush and feature thousands of DuPont-made “microbristles,” which are precisely cut and angled to clean teeth as thoroughly as possible. 

According to Smile Brilliant, their Toothbrush Heads will give a deep clean to the whole exterior of your teeth and reach the nooks and crannies in between each time you brush.

These are available in a series of multi-packs:

  • 2 pack for $16
  • 4 pack for $23
  • 8 pack for $43

Smile Brilliant Teeth Whitening Trays Review

This extensive package will give you everything you need to thoroughly whiten your teeth at home with the full Smile Brilliant system

The Smile Brilliant Teeth Whitening Trays includes the materials you need to cast an impression of your own teeth at home. Once you’ve done this, you will use the included postage to send your impression to the Smile Brilliant Lab. 

Once the lab has your impressions their team of dental experts will create a unique set of Teeth Whitening Trays that are customized to fit your teeth perfectly. 

Once these are sent back to you, you are ready to get out your Whitening Gel and perform your own whitening treatment!

The whole order includes the following items:

  • Two Impression Trays and three tubs of impression putty so you can make a perfect mold of your teeth
  • All the postage you’ll need to send your teeth impressions to the lab
  • Smile Brilliant’s Teeth Whitening Trays 
  • Smile Brilliant’s Teeth Whitening Gel and Desensitizing Gel with syringes

Smile Brilliant has a few options for this order, depending on how stained and sensitive your teeth are. 

You can select from Sensitive or Non-Sensitive packages, and choose whether your stains are “Light”, “Average,” or “Heavy.”  Your choice will determine how much Whitening and Desensitizing Gel will be included.

Buy the Smile Brilliant Teeth Whitening Trays starting at $159 – prices will vary based on your selected course of treatment.

Smile Brilliant CariPRO Cordless Water Flosser Review

The CariPRO Cordless Water Flosser is another example of how Smile Brilliant wants to help everyday customers get the best dental care possible from the comfort of their homes.

This water flosser uses the power of water pressure to clean your teeth and gums. Instead of using traditional string floss, you fill the CariPRO Cordless Water Flosser’s tiny water tank and use its small jet stream of water to clean between your teeth.

According to Smile Brilliant, this water flosser is much more effective at cleaning plaque off of dental implants and braces compared to traditional floss, which can be pretty awkward to maneuver around orthodontic work!

Our CariPRO Cordless Water Flosser review found that this product comes with the following features:

  • Three different Floss Modes: Normal, Soft, and Pulse
  • Fully charged battery will run for about 28 days
  • Waterproof – you can use it in the shower!
  • Four Floss Tips – so you can change the water pressure and angle
  • USB adaptor and charger
  • 2-year warranty

Buy the CariPRO Cordless Water Flosser at for $98.

Smile Brilliant Teeth Grinding Night Guards Review

Do you grind your teeth at night? This condition, called bruxism, is quite common. People are more likely to grind their teeth if they’re feeling stressed out, or have an “abnormal” bite where their teeth don’t properly come together when their mouth is closed.

Unfortunately, bruxism can cause a lot of problems over the long term. Our Smile Brilliant review learned from their website that people who grind their teeth can experience pain, headaches, earaches, and a sore mouth and jaw. Grinding your teeth can also wear down your tooth enamel, which makes your teeth more vulnerable to developing cavities! 

This is why Smile Brilliant has developed their Custom Teeth Grinding Night Guard

Here’s how it works: Smile Brilliant sends you a package with all the supplies you need to create a detailed impression of your teeth – similar to their Whitening Trays. This will take about 15 minutes.

Once your impressions are set, pack it in your prepaid envelope and send it off to the Smile Brilliant Lab. Their team will then create your Custom Teeth Grinding Night Guard and ship it to you. 

You can wear it each night to protect yourself from grinding and clenching your teeth as you sleep.

Each Night Guard lasts about 3 months, assuming you are wearing it nightly and grinding regularly. Don’t worry – Smile Brilliant will always keep your impression on file, so if you want to reorder you don’t have to create an impression again!

Buy the Custom Teeth Grinding Night Guard Intro Package for $129 to try one mouth guard. 

For a better deal, try two for $159 or four for $179 – which will ensure you’ll have new guards ready once your first one wears out.

Who Is Smile Brilliant For? 

Smile Brilliant Review

Smile Brilliant caters to customers around the world who want to take good care of their teeth while saving on incredibly costly dental care. While this company’s products are, of course, not a replacement for regular visits to the dentist, they might help enhance your at-home teeth whitening and hygiene experience.

Many people want to practice good dental hygiene but face barriers such as high service prices, limited time, or lack of access to good dental care. Smile Brilliant has some great at-home solutions for these customers. 

For example, this brand empowers customers to create their own tooth impressions, something that used to only be done at the dentist’s office. With these impressions, Smile Brilliant’s Lab can create night guards and teeth whitening trays that are as customized and professional as any you would buy from a dentist. 

They also offer non-whitening preventative care. Smile Brilliant’s range of water flossers, electric toothbrushes and plaque highlighters will be popular with anyone who wants to invest in keeping their teeth healthy between visits easier, and help minimize the need for other costly or difficult dental treatments.

People who are interested in trying whitening but don’t want to commit to an “in-chair” treatment that would cost hundreds or even thousands of dollars will appreciate the convenience of Smile Brilliant’s approach. Similarly, customers who need a night guard for grinding issues will love that Smile Brilliant cuts out the middleman and makes customized night guards mailed straight to them!

People with sensitive teeth will also like that Smile Brilliant has formulated products with them in mind. This brand understands that many people experience pain and discomfort after whitening treatments, and has developed a gel that reduces this problem. 

How Does Smile Brilliant Work? 

Smile Brilliant Review

Smile Brilliant is an online company with a wide range of dental products. To start using their products, all you have to do is shop on their website, choose the product that is right for you, and wait for it to be delivered to your door. 

If the product you select requires a mold of your teeth, you can follow Smile Brilliant’s instructions and send your mold to the Smile Brilliant Lab. There, they will create your custom teeth whitening trays or night guard and send it back to you, ready to use.

Your new guards or trays will be shaped to your mouth, with Teeth Whitening Trays having some extra room to accommodate the Teeth Whitening Gel. All of the instructions explaining how to use your Smile Brilliant products are easy to follow and included with your purchase.

Costs for sending your impressions are covered with purchase. Refills of gel, brush heads, and other accessories are also available in singles or slightly discounted multiples. 

Smile Brilliant ships internationally and prices vary, so check and see what their shipping costs will be for your country! 

Smile Brilliant Reviews: What Do Customers Think?

Smile Brilliant Review

Smile Brilliant shares verified reviews from their customers on their official website. Many customers reviewed their Teeth Whitening treatment – with a lot of positive results! 

People with heavy stains on their teeth appreciated that this product helped them smile confidently again. One customer writes in his Smile Brilliant review, “I smoked for 25+ years and quit a little over a year ago. I saw immediate changes to my teeth and got the results you see after about 14 applications. I would definitely recommend to others.”

Another person shares this experience, commenting in their Smile Brilliant review, “I had to do a lot of sessions to get my dark tooth to whiten but it worked!”

Many of Smile Brilliant’s customers also express relief that they did not experience too much sensitivity after their treatments. One shopper shares in their Smile Brilliant review: “The custom tray fit perfect. I experienced no sensitivity which was my biggest concern.

Smile Brilliant was also reviewed by the blogger at She was pleased with how easy it was to follow the Teeth Whitening Tray procedure and create her impressions, as she explains in her Smile Brilliant review: “The tray creation process was not complicated and was actually interesting. The instructions that come in the tray creation kit are very informative and easy to follow.”

The reviewer at Lifetimevibes also had a positive experience with his CariPRO Electric Toothbrush. He reports in his Smile Brilliant review, “I truly do love this toothbrush. It only takes 2 minutes and my teeth get awesomely clean. This brush is definitely several steps up from my last toothbrush.”

Overall, Smile Brilliant customers appreciate this brand’s accessible, innovative take on dental hygiene and whitening!

Is Smile Brilliant Worth It?

Smile Brilliant Review

Smile Brilliant is not a replacement for regular dental care. However, if you are looking for excellent dental hygiene products or whitening services that are accessible, affordable, and easy to use at home, Smile Brilliant has you covered.

If you are looking for a convenient whitening system, need to upgrade your toothbrush, or want to try a new hygiene product like a water flosser, we can definitely recommend checking out Smile Brilliant.

This brand has an inventive and thoughtful range of products available to customers all over the world, at prices that are significantly lower than other similar treatments and products. Their products are also designed by experienced dental professionals and come with thorough instructions and explanations.

Smile Brilliant has received a great deal of positive reviews from people who love their easy and comfortable products – and their great results! For these reasons, this Smile Brilliant review can recommend buying from this company.

Smile Brilliant Promotions & Discounts 

Smile Brilliant Review

Smile Brilliant isn’t currently running any promotions, but occasionally has significant sales on their products. Recently, their Whitening Systems were all on sale with discounts and their Water Flosser was only $59, down from $98.

Where to Buy Smile Brilliant

Smile Brilliant Review

Buy all Smile Brilliant products from their website


Smile Brilliant Review

Who owns Smile Brilliant?

Betty Shah is the Director and founder of Smile Brilliant. Co-founders Mike Bluestone, Amir Shah, and Osmaan Shah also co-own Smile Brilliant.

Does Smile Brilliant ship internationally?

Yes, Smile Brilliant ships to many international destinations. 

To make sure they ship to yours, put an item in your cart and click the “check out” button. You will be able to immediately select your country from their list and see what shipping charges will apply to your order.

What is Smile Brilliant’s Shipping Policy?

Smile Brilliant will ship its products all over the world! The delivery time on your order will depend on where you live.

If you are anxious to receive your package quickly, you can pay extra for their “Expedited Delivery” option; this will guarantee that you receive your order within 1 day ($35 for US customers) or 3-5 days ($47 for international customers).

For domestic orders within the US, shipping is free on items such as the custom-fitted Whitening Tray Systems, the Whitening Gel Refills and Desensitizing Gel refills!

For international customers, shipping costs will vary depending on the country you live in, and your order may be subject to customs and duties.

What is Smile Brilliant’s Return Policy?

Smile Brilliant offers a refund option on some of their products. If you buy the Teeth Whitening System, US customers can return it within 45 days after it was shipped to you. International customers have 50 days

To initiate a refund, use the contact form on Smile Brilliant’s website to reach out to their customer service. They’ll get back to you with how to proceed with your return and refund.

Smile Brilliant also offers a 2-year warranty on most of their products, which covers any possible manufacturing defects.

How to Contact Smile Brilliant

Here are a few ways to get in touch with Smile Brilliant:

  • Phone at 855-944-8361 Monday to Friday 9 a.m.- 5 p.m. CST
  • Email at [email protected]
  • Mailing address: 1645 Headland Dr Fenton, MO 63026 United States
  • Contact form on their website

Check out similar brands you might find useful:

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