Strands Hair Care Review

About Strands Hair Care 

Strands Hair Care Review

Have you had too many bad hair days? Are you feeling personally victimized by your drugstore shampoo and conditioner? It might be time to switch up your current hair routine.

The brand uses the work of real scientists to make personalized products based on your own unique hair chemistry. Love when a company prioritizes inclusivity.

Strands has been featured in the pages of Allure, Good Housekeeping, and Scary Mommy, and has garnered a strong social media following with over 10k followers on Instagram. 

Are you ready to give your hair the attention it deserves? My Strands Hair Care review will take an in-depth look at the brand, its hair care products, customer ratings, promotions, and more to help you decide whether this company can help you live your mermaid-hair fantasy. 

Overview of Strands Hair Care 

Strands Hair Care Review

Strands Hair Care was founded in 2018 by Eric Delapenha, a genetics biologist. Led by a team of chemists and engineers, the Strands formula for success starts with studying an individual’s hair and what it needs to be nourished, and then putting those ingredients into customized hair care products. 

This Los Angeles-based brand’s mission is to give more good hair days by producing products that are formulated for your unique hair needs

Before I get any further in this Strands Hair Care review, let’s take a look at some of the highlights of shopping from this personalized hair care brand. 


  • Customized hair care products that have been formulated to your unique hair needs
  • Offers a subscription service that sends new products every month
  • Free shipping for subscribers
  • Natural ingredients that are free from parabens, phthalates, SLS/SLES and harmful dyes 
  • 30-day return policy 

Who Is Strands Hair Care For? 

Strands Hair Care Review

Strands Hair Care is for those who are fed up with drugstore shampoo and conditioner that leaves their hair sad and unhealthy. Perhaps you’re hoping to tune into what your hair needs and are looking for a brand that will help. 

Strands acknowledges the beauty in all unique hair types, stressing that hair is an important part of identity. This inclusive brand ethos along with their scientific method of formulating hair care products means that Strands might be the brand to bring you quality hair care that makes a difference.

How Does Strands Hair Care Work? 

Strands Hair Care Review

Strands Hair Care is completely unique in that it all comes down to the biology and chemistry of your own hair. 

Once you decide to make the shift to Strands, all you have to do is sign up for the Starter Set. The first thing you will get is the free hair testing kit. The kit comes with thorough instructions, but essentially, you’ll clip off a piece of hair, do a scalp test, and send everything back to Strands for analysis. 

Once the chemists have fully analyzed your hair testing kit, they will formulate an individualized shampoo and conditioner that targets your specific hair needs. Your new hair care products are scientifically molded to help with dullness, dryness, low volume, breakage and frizz

The customized shampoo and conditioner are sent to you within a week’s time along with a full hair report that breaks down the test findings. You get 30 days to figure out whether Strands is for you. 

If your formula doesn’t leave you 100% satisfied on the first try, you can send feedback for reformulation if you sign up for a Strands Hair Care subscription. 

Writing this Strands Hair Care review, I know that it’s important to mention that all of the customized hair care products from Strands contain no parabens or phthalates and they’re completely free of SLS/SLES and mineral oil. 

Plus, every product is vegan and cruelty-free, and full of natural ingredients such as Vitamin E and hemp seed extract. 

How Does The Strands Hair Care Subscription Work? 

Strands Hair Care Review

For those who are ready to take the plunge with Strands Hair Care, the monthly subscription service is easy and sure to save you a few bucks. Your first delivery will be the hair test kit, where you snip and swab your hair and send it back to the Strands scientists.

Your next delivery will be a personalized set of 8oz. shampoo and conditioner. Before your subscription order is sent out, you will be sent an email confirmation. This is a great reminder if you need to change up your formula, the scent, quantity, shipping address, or delivery date.

Don’t need a new bottle of shampoo every month? No problem… log into your account to let Strands know and they’ll handle the rest. You can get shipments every month, bi-monthly or even every third month. If you decide you want to cancel your subscription altogether, you can login and do that as well. 

How Much Does Strands Hair Care Cost? 

Strands Hair Care Review

To get the ball rolling with Strands, you can purchase their Starter Set for $50. It includes: 

  • The hair test kit (which is said to be worth almost $200 on its own) 
  • Two 8oz. bottles of personalized shampoo and conditioner 

If you sign up for the subscription service, the cost is $20 per bottle. 

Strands Hair Care Review

Looking to get some “real hair insights” from hair-obsessed scientists? Strands Hair Care features a few different products that are all dedicated to making your hair ready for the red carpet… or the couch. I can’t judge. Let’s take a look at their best-selling products. 

Strands Hair Care Starter Kit and Set Review

Let me guess… your hair is too frizzy, dry, or lacking volume and you have no idea where to start. Does that sound about right? To discover all of your hair’s true idiosyncrasies and the science behind them, the Strands Hair Care Starter Set is where it’s at. 

The Starter Set includes a free hair testing kit that is easy to use and send back to the brand’s chemists for analysis. After that, you’ll be given an extensive hair report that takes you through everything the team at Strands discovers about your hair. 

Included in this set are two personalized 8 oz. bottles of shampoo and conditioner. The Strands Hair Care Starter Set is priced at $50 or $40 with a subscription. 

Strands Hair Care Silk Pillowcase Review

We all know that sleeping on a silk pillowcase feels like luxury… but did you know that it’s actually good for your hair? If you’re looking to switch up your pillowcase in the name of gorgeous hair, check out the Strands Hair Care Silk Pillowcase

Available in both black and white, the Strands silk pillowcase is made of 100% luxurious pure mulberry silk. This special refined silk can lead you down the path of shiny, frizz-free hair in the mornings.

The Strands Hair Care Silk Pillowcase is priced at $65

Strands Hair Care Scalp Massager Review

When was the last time you really cared for your scalp? From environmental factors to hair products and styling, your scalp goes through a lot. That’s exactly why the Strands Hair Care Scalp Massager exists. 

Made out of silicone with little micro bristles, the Strands scalp massager is a great addition to your shampoo routine. You could also pair it with your favorite hair mask, or use it on dry hair before bed to scalp massage your way to good dreams.

The Strands Hair Care Scalp Massager is priced at $15

Strands Hair Care Reviews: What Do Customers Think?

Strands Hair Care Review

This Strands Hair Care review simply would not be complete without taking a good look at what the customers have to say. I’ve done some digging to find out what people really think.

A lot of the reviews on the brand’s website are from happy customers. Many note that after using Strands’ personalized hair products, their locks feel great. One customer left a 5/5 star review speaking to her experience with the individualized hair care brand: 

“My hair is processed (color/balayage) and this product helps a lot with the damage. It leaves my hair feeling soft, strong, and healthy. Definitely, I will buy it again.”

One 5/5 star Strands Hair Care review praises the brand’s customization on the website: 

This is my favorite and go-to shampoo and conditioner! I love how unique it is and how it’s made specifically for me and my hair! I mean how awesome that it even has my name on it and smells exactly how I wanted!? My hair is so soft and healthy because of Strands Hair Care!”

If you’re not too sure about the whole test kit process and diagnostics report, there are numerous Strands Hair Care reviews noting how seamless and fast the entire process is. 

Many reviewers are excited about the process of finding your hair’s unique needs through scientific testing. One customer left a review on the brand’s Facebook page saying: 

“I loved my experience with Strands. I was worried it would be a long, confusing process. But it was so simple! They sent a really detailed guide that told you exactly what you needed to do. Once my hair samples were sent to them, they processed it so fast and before I knew it- my custom shampoo and conditioner was at my door.”

In the name of full transparency, there are a few Strands Hair Care reviews from customers noting that they experienced poor customer service from the team. There were also a few complaints about having difficulties processing return orders. So, keep those things in mind. 

Is Strands Hair Care Worth It?

Strands Hair Care Review

Having just looked at the many glowing Strands Hair Care reviews from happy customers, it appears that Strands is well worth the buy. Especially for if you’re looking to revitalize your tresses and invest in the science behind healthy hair care. 

Whether you wash your hair every day or twice a week, you can pick the subscription package that delivers your custom-formulated hair products whenever you need them. Plus, it’s totally worth it to receive a full hair diagnosis to find out what makes your hair unique and what ingredients it will respond best to.

Strands Hair Care Promotions & Discounts 

Strands Hair Care Review

If you’re ready to take the plunge with your own personalized hair care from Strands, there are a few different ways to save money. 

  1. You can sign up to receive their email newsletter to receive exclusive deals and promotions in your inbox
  2. There is a Strands rewards membership that will give you access to extra deals 
  3. Strands members can refer a friend to shop and receive rewards when they purchase 
  4. Strands subscriptions come with free shipping on every order 

Where to Buy Strands Hair Care 

Strands Hair Care Review

Looking to get your own personalized hair care from Strands? You can shop exclusively for Strand Hair Care on their website:


Strands Hair Care Review

Are Strands Hair Care products silicone-free?  

Since Strands Hair Care products are completely personalized, it’s really up to you to decide whether or not you want silicone in your hair products. 

Certain hair test results may inspire the chemists to include silicones in your formula, but if you would prefer that they be left out, you can choose silicone-free on the website. 

What ingredients does Strands use?  

Strands Hair Care is all about providing personalized hair care that caters to your unique hair type. They do not put any parabens, phthalates, harmful dyes, minerals or SLS/SLES in their products. 

The special formulations contain lots of natural ingredients, such as aloe vera, pomegranate extract, tamanu oil, Vitamin E, and walnut extract. All of these cater to specific needs like helping to nourish, condition, protect and bring your hair back to life. 

Are the shampoo and conditioner color safe?  

Yes. For those that have color-treated hair, all of the Strands Hair Care products are free of SLS/SLES. 

How long does it take to get my hair test results? 

Once the chemists at Strands have your hair in the lab and are able to complete their tests, it should take between 2 – 4 days for you to receive your test results. 

Do I need to subscribe to Strands to be able to buy products? 

You don’t have to subscribe to Strands in order to buy hair care products. You are given a one-time purchase opportunity without needing a subscription. 

Can I change my formulation during my subscription? 

Absolutely. Once you are signed up for a subscription, you will receive email confirmation a few days before the renewal where you are given the opportunity to change things up with your formulation. 

Does Strands ship internationally?

Strands Hair Care does not ship internationally at this time. 

What is Strands’ Shipping Policy?

For those that sign up to a subscription plan with Strands Hair Care, shipping is always free. 

Product orders and the Strands Kit are offered through USPS shipping for $5 within the United States. Customers can also choose expedited shipping through FedEx for an additional charge of $15

For customers ordering a Strands Starter Set, it should take approximately five business days for your order to arrive. Once the chemists have your hair test results and the formulation process happens (which takes 2 – 4 days), your order will likely arrive within two business days. 

For those with a subscription, if you submit a reformulation it will take between 2 – 4 days for the chemists to make the appropriate changes. Once your personalized products have been updated, your order should arrive in two business days. 

For all orders, you will receive confirmation to your email with a tracking number. 

What is Strands’ Return Policy?

Strands Hair Care offers customers the opportunity to reformulate or return their personalized hair care products within 30 days of when your order was shipped. 

For products that require reformulations, simply reach out to the Strands customer service team via email and they will be happy to tweak your hair care products. 

If you want to return your products, email the brand with your order number and what disappointed you. Customer service will send you a prepaid shipping label. Once Strands has processed your return order, you will receive a refund in the original payment form within a few days.  

How to Contact Strands Hair Care 

I hope you enjoyed this Strands Hair Care review! Have a question for the team? There’s a few different ways to get in touch. 

  1. Email: [email protected] 
  2. Send your question through their message portal and someone from their team will get back to you shortly 
  3. Direct mail at: 

Strands Hair Care

606 W El Segundo Blvd., Suite C

Los Angeles. CA 90061

Check out similar brands you might like:

AURA Hair Care Review

Jupiter Hair Care Review

Prose Hair Care Review

Hairstory Hair Care Review

Ask the community or leave a comment


Customer Reviews

Leave a review

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

Ask the community or leave a comment

Your email address will not be published. Required fields are marked *

This field is required