Hairstory Hair Care Review

About Hairstory

Hairstory Hair Care Review

Hairstory is a no-nonsense hair care brand that works to transform what we think we know about our tresses. The brand challenges the status quo by teaching customers a new way to wash and treat their hair.

The company’s line of professional washes (not shampoos), balms, waxes, and volumizing sprays use only the essential ingredients, as well as naturally-derived necessities. Plus, customers can opt to purchase a refill pouch when their wash runs dry.

Hairstory’s ability to help people embrace their hair has inspired 108k followers on Instagram and 50k on Facebook. Its innovative collection has also been featured in Allure, Forbes, The New York Times, Glamour, and The Cut.

Can this brand take your tresses to the next level? This Hairstory hair care review plans on finding out. We’ll take an in-depth look at the brand, its bestsellers, customer ratings, promotions, and more, to help you decide if its products are worth adding to your routine.

Overview of Hairstory

Hairstory Hair Care Review

In 2014, you might have been bombarded with articles that stated Bumble & Bumble’s founder was telling his customers to STOP using shampoo, a product the brand was known for. Though confusing at the time, Michael Gordon’s sentiments are starting to make sense.

Michael led one of the top hair care brands in the world for years and paid attention to how trends were evolving in the industry. When women started partaking in conditioner-only washes (i.e. co-washes), he paid closer attention to what shampoos were actually doing. The answer? Shampoos were trying to cover and fix the damage that those same products were actually causing.

So, he teamed up with the other Hairstory founder, Eli Halliwell (another Bumble & Bumble executive), to launch Hairstory in 2014. The brand’s line of washes is formulated without the detergents found in normal shampoos. Instead, you’ll find essential oils and naturally-derived ingredients in their bottles. Plus, the company’s New Wash replaces your conditioner, too.

Though the brand does good for our hair, it tries to do good for our earth, too. As a member of 1% for the Planet, Hairstory donates a portion of its proceeds to eco-friendly causes. The company also offers a refill plan in an effort to curb unnecessary waste.

The company operates from its headquarters in New York City, NY, which is also where the Hairstory Studio is.

Hairstory Hair Care Review

Now that you know a bit more about the brand and where it came from, this Hairstory hair care review will cover the pros and cons.


  • Wide range of professional hair care, including washes, balms, heat protectors, and waxes
  • Free of sulfates and other harmful ingredients
  • Products extend the time between washes
  • Thousands of positive testimonials that attest to the quality and efficacy of the company’s products
  • 1% for the Planet member
  • Subscription available for regular deliveries, 5%-10% savings, and free shipping
  • Afterpay installment payments available


  • Pricier than the average hair product line
  • Can take some time for your hair to adjust to the ingredient
  • Hairstory oily scalp reports in reviews

Hairstory Review

Hairstory helps you bring out the best in your hair. By using products that use natural ingredients to clean and condition without stripping our hair’s essential oils, you’ll notice healthier and shinier tresses.

The brand also offers products that add moisture, protection, and volume—without any of the yucky stuff that comes with traditional big-brand hair items. This Hairstory review will now feature the brand’s best-selling products that can help you get to know your hair better.

Hairstory New Wash Original Shampoo Review

Fall back in love with your natural hair. We’re all born with great hair, but over the years of synthetic product use, heat styling, excessive bleaching, and chemical treatments, our hair has become a stranger to us. New Wash Original is formulated to help get us back to basics.

This cleanser contains hair-loving essential oils like peppermint oil, as well as protein-building keratin. These ingredients work together to clean and strengthen hair without stripping your scalp. Thanks to the lack of harmful detergents, you’ll notice a more balanced scalp and healthier-feeling hair that doesn’t need conditioner.

The New Wash Original is safe for every hair type and retails for $40-90.

Hairstory New Wash Deep Shampoo Review

There’s nothing quite like a good deep clean to make you feel shiny and new. A good cleanse, whether it’s your kitchen, your closet, or your hair, makes all the difference. The New Wash Deep works a little bit harder than the original for when your locks need some extra TLC. 

Natural Hairstory ingredients like aloe and apple extracts cleanse your hair while ensuring it maintains its luster. Just like the OG product, your tresses will feel soft and silky after you use it, so you can ditch the conditioner. Transform your hair regimen with the New Wash Deep for $40-$90.

Hairstory Hair Balm Review

Hair Balm was created for those of us who don’t have the time, or the patience, to blow dry and style our hair every day. This 3-in-1 cream works as a leave-in conditioner, all while enhancing curls and fighting frizz. The result? Lust-worthy hair without all of the extra steps.

Products like Hairstory’s Hair Balm serve as a great tool for ensuring manageable hair when taking a hiatus from heat styling. For those with thick and voluminous hair, this balm will add just a touch of weight to help it to stay calm and controlled. It’s also effective on straight hair for adding shine or creating a sexy, tousled look. 

Make the $36 Hair Balm (4 oz) your secret weapon for gaining control of your long locks.

Hairstory Wax Review

Hairstory Wax gives you the style you want without any hesitation. It’s water-resistant, but that doesn’t mean helmet-head. Sculpt your hair to your heart’s desire—this product works hard so you don’t have to. 

This product offers a medium hold and works to calm or tresses on frizzy hair days when the humidity is humming. It’ll help tame flyaways and keep you in control of your ‘do. Add the Wax (1.75 oz) to your arsenal of hair essentials for $34.

Hairstory Powder Review

Look, some of us don’t want to wash our hair everyday or even every other day. This sentiment is probably why dry shampoos have exploded on the market in recent years. But why not use one that is free of all of the toxic gunk? 

Hairstory’s Powder helps extend the time between washes without causing damage. Loved by lunchtime gym-goers, a good dry shampoo can take you from greasy and stringy to professional and pumped up in a matter of seconds. 

Powder won’t leave a noticeable white paste behind. Instead, its micro-mist is lightweight and leaves hair feeling silky to the touch. Your tresses will also get a dose of nourishment, thanks to the rosehip extract and sunflower seed oil infused within its formulation. A 1.35oz bottle of this game-changer is $36.

Hairstory Dressed Up Hair Protector Review

This Hairstory review has seen the effects that heat styling can have on hair. Split ends, dry hair, and fragile strands have met their match with the Dressed Up Hair Protector. This superhero will shield your precious tresses from the heat emitting from your blow dryer, curling wand, straightener, or even the hot sun.

It styles as well as it protects. The Dressed Up Hair Protector gives hair a bit of body and texture, helping to hold your ‘do—even if there was no heat involved. Effective on thick and fine hair, this product gives your hair a fighting chance for $36 (4oz).

Hairstory Lift Review

Everyone needs a little lift now and then, whether that’s for your mood or your hair. Although the last two decades have been devoted to sleek, straight styles, there’s no denying what volume can do to pump up your look. But don’t worry—you don’t need cans of toxic aerosol to do that. Lift works with natural resins and quinoa to naturally keep things in place.

Create a messy look or add fullness to roots for styles that need some va-va-voom. On day two, just tousle hair to revamp your style. An 8oz bottle of the volumizing Lift spray is $38.

Hairstory Scalp Brush Review

If one of your favorite things about going to the salon is the scalp massage, then the Scalp Brush may be your new best pal. It works to stimulate blood flow on your scalp, helping to increase hair growth and remove build-up. Plus, it’s an incredibly relaxing self-care ritual.

The silicone bristles also help to rinse your favorite products, such as the Hairstory no shampoo washes, from your hair. Plus, its ergonomic design ensures you’ll get a close and stable grip to provide just enough pressure. The Scalp Brush, essential to your new no shampoo journey, is $10.

Hairstory New Wash Original Kit Review

If all of the products you’ve just read about sound promising, then the New Wash Original Kit is a good place to start. With three of the brand’s most popular products, this bundle helps you get the most out of your hair. You’ll receive:

  • One 8oz bottle of New Wash Original
  • One silicone scalp brush
  • One 1.35oz Powder

Together, this oil and dirt-fighting team will extend the time between washes. Plus, you’ll spend less time worrying if your hair looks good or not, because yes, it does! This low-maintenance hair kit is $76 and allows you to create your own Hairstory natural hair salon at home.

Hairstory Subscription Review

Nothing is worse than hopping in the shower and realizing there’s no shampoo. You’ve already squeezed the life out of your current one, so it looks like you’re skipping wash day. Well, with a subscription to Hairstory’s New Wash, you’ll have your essential hair care product delivered right to your door at regular intervals.

Customers should start by taking the Hairstory quiz to find out which New Wash is right for them. Then, they can choose additional products from the company’s recommendations, as well as how often they’d like everything delivered.

Choose from Rich Wash, Original, or Deep Clean, depending on your results from the quiz. Then, decide between 8oz, 20oz, and 32oz bottles. If you choose to size up, the 20oz bottles will give you 5% off when you subscribe, and the 32oz bottles will save you 10%. 

Next, choose the frequency at which you want your New Wash delivered. Your options are:

  • 8oz bottle: every 6 weeks, 8 weeks, or 10 weeks
  • 20oz bottle: all of the above, as well as 12 or 14 weeks
  • 32oz bottle: all of the above, as well as 16, 20, or 22 weeks

When you purchase one of the larger two sizes, you’ll also get a free refillable shower container, but all purchases come with a free refillable travel container or jar.

Shipping is always free for members of the New Wash Refill Club. If you need to pause your order, just choose ‘next ship date’ on your account, which will skip this month, and send it out for the next. Cancellations can be done at any time.

Alternatively, if you opt for a one-time purchase, you can choose to pay in interest-free installments with Afterpay. This option is not available for subscriptions.

Hairstory Reviews: What Do Customers Think?

Hairstory Hair Care Review

Though its products look promising, this Hairstory hair care review wanted to see what customers were actually saying about the brand. We sourced testimonials from the company’s website, Amazon, and Reddit to help get a clearer picture of what its products are like. Let’s dive into the positives first.

On the company’s website, comments show that its products help them achieve healthy, long, and clean hair. Its top-selling items have garnered hundreds to thousands of ratings, many of which score 4/5 stars or higher:

  • New Wash Original: 7.4k ratings and an average of 4.1/5 stars
  • New Wash Rich: over 800 ratings and an average of 4.3/5 stars
  • New Wash Deep: over 900 ratings and an average of 3.8/5 stars
  • Hair Balm: 1k ratings and an average of 4.2/5 stars
  • Dressed Up Hair Protector: over 300 ratings and an average of 4.1/5 stars
  • Undressed Texturizing Spray: over 300 ratings and an average of 4.1/5 stars

We chose to dig deeper into Hairstory New Wash reviews because it’s the brand’s most iconic product. Commenters compliment this product for how it leaves their hair feeling. One reviewer noted that others have noticed the positive change in her hair:

I have 2a curly hair and my hair feels soft and curls right up. I saw my mom for the first time in a while (yknow, pandemic) and she immediately said my hair looked super healthy. I was already washing every 2-3 days, but this has given me another day, as long as I don’t get it wet.”

Other Hairstory reviews report that the company has an excellent customer service team: “For the first time I can skip washes without oily roots and my scalp doesn’t itch. Plus, the customer service is so great!

On the other hand, 1-star testimonials note “limp and greasy” results, as well as “dry, knotty hair.” Though these sentiments are quite negative, they were pretty rare. We turned to other review sites to see if these problems were common.

On Amazon, the Hairstory New Wash is rated 4/5 stars from 129 customers. A customer who rated the product at 5 stars says how healthy her hair is and how much it has grown: “I’ve used it before for my daughters plaque psoriasis so I know it’s an incredible product. This hair wash has done magic to my scalp and hair. My hair has grown a ton.

Other products score similarly. For example, the Hair Balm was awarded 4.1/5 stars from over 200 ratings. Customers report that it leaves their hair feeling soft and smooth. Plus, it provides a pleasant light floral scent.

Meanwhile, Hairstory threads on Reddit discuss the ups and downs of the brand’s products. One user loves New Wash: “I’ve got stupidly particular hair though and this is the closest I’ve come to a product that will clean without stripping or leaving residue.

Overall, it seems that most customers have a positive experience with the brand’s products. There are thousands of reports that note healthier and silkier-feeling hair that stays clean for longer and grows faster. On the other hand, roughly 15% of customers note drier, frizzier tresses after switching to Hairstory’s New Wash. While this is a relatively low percentage, it’s something worth keeping in mind.

Are Hairstory Hair Products Worth It?

Hairstory Hair Care Review

The ratings are in, and although some customers report less than ideal effects, the majority of users love the brand’s products. This Hairstory hair care review has done some digging into how to use its products, and it’s not black and white.

Hairstory explicitly outlines that there is a specific way to use its wash and that it can take time to transition your hair from synthetic products to natural ones. This may be due to improper product use, or not giving their hair enough time to adjust. Thankfully, you have 30 days to return your products if they don’t provide the desired results.

Hairstory products are used by professional stylists, and that says a lot. Plus, we love that the brand is challenging how we think about our hair and how we treat it. All in all, if you’re looking to kick your hair routine up a notch, this Hairstory review recommends the brand.

Hairstory Promotions & Discounts 

Hairstory Hair Care Review

If you choose to sign up for a subscription, you’ll save 5%-10% on all of your 20oz-32oz deliveries.

Where to Buy Hairstory Hair Care Products

Hairstory Hair Care Review

You can buy the brand’s products directly from Some products are also available through Amazon and certain hair salons.


Hairstory Hair Care Review

What is Hairstory? 

Hairstory is a sulfate-free hair wash and conditioner in one. It works to rebalance your scalp and hair for healthier locks. Instead of harmful chemicals, New Wash contains essential oils and naturally-derived ingredients, like rosa centifolia flower water.

How do you use Hairstory? 

To use the brand’s iconic washes, this Hairstory hair care review found that you need to jump in the shower and follow these steps:

  1. Get your hair wet
  2. Coat your hair with New Wash
  3. Vigorously scrub your scalp
  4. Rinse very well. Squeeze the wash out of your hair and make sure there is none left in there
  5. Follow steps 2-4

How long does it take Hairstory to work?

The Hairstory LOC method works to lock in moisture to your hair. In terms of time, it depends on how porous your hair is. It can take up to 3 weeks to work, depending on your unique hair.

What is Hairstory’s Shipping Policy?

The company ships to 50 states. There is also Hairstory Canada, UK, Australia, New Zealand, the EU, Norway, Iceland, and Switzerland shipping available. The brand offers free shipping for your first order. All subsequent orders cost the equivalent of about $4-$6. Orders for members of the New Wash Refill Club are always free.

The wait time for your shipment varies depending on location. You’ll receive an estimate at checkout. To track your order, go to the Hairstory login page and head into your account.

What is Hairstory’s Return Policy?

This Hairstory hair care review found that products that have been opened can be returned within 30 days of purchase for a full refund. If your product has been unopened, it can be exchanged for another item or returned for a refund if you do not want to use it. If you received a damaged product, notify the company as soon as possible.

The brand does not refund shipping charges. Additionally, customers will be responsible for return shipping fees. To start a refund, contact the company through its Help Center. Its team will provide instructions on what to do next.

How to Contact Hairstory

If you have any questions for the brand after reading this Hairstory hair care review, you can do so through:

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