Amika Hair Products Review

About Amika Hair Products

Amika Hair Products Review

Amika is an online brand that manufactures hair care products that are clean and sustainably made.

Ensuring that their formulas are devoid of harsh substances like parabens and sulfates[1], Amika also aims to reduce waste through methods like scaling back their use of non-biodegradable plastic[2]

Targeted at a young adult demographic, the brand makes it a company mission to be as inclusive and diverse[3] as possible.

With an impressive fan following of 337K on Instagram and spotlights in places like Allure, InStyle, and New York Magazine, it’s apparent that Amika is making waves in the hair care industry. 

Curious about this brand? Keep reading my Amika hair products review as I take a comprehensive look at their products, customer ratings, promotions, and more to help you decide if they’re worth the buy. 

Why You Should Trust Us

Our mission is to help you make better, more informed purchase decisions. Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

Overview of Amika 

Amika Hair Products Review

Established in 2007 in Brooklyn, New York, Amika began as a hair tools brand like so many others.

It wasn’t until 2020 that the operational team decided to rebrand the company mission to reflect trending consumer values, in response to activist movements such as Black Lives Matter

Company leaders Nir and Shay Kadosh, Vita Raykhman, and Chelsea Riggs refocused Amika to embody the principles of inclusivity and diversity by creating products for all hair types.

An online campaign called “All Hair is Welcome” let the public know that the company was adopting a more community-centric approach.

Additionally, Amika ensured that they would only use clean ingredients in their formulas and that they would commit to sustainable practices in the manufacturing of their products. 

“We’re a collective of creatives, hair stylists, chemists, and product junkies that like to bend the rules. This leads to some pretty radical thinking from our packaging, to our company values, and the products we make. The result is a culture of inclusion, positivity, and fun,” reads a statement at

Before I get into this Amika hair products review, let’s get some topline highlights out of the way.

Amika Hair Products Review


  • Variety of Amika hair care products to choose from, including styling tools
  • All products are made using clean ingredients, meaning that substances like parabens, phthalates, and sulfates are not included 
  • Amika is a green brand, as they are reducing waste and switching to bottles that are made out of 90% post-consumer recycled materials
  • Rewards Program and Refer-a-Friend Program
  • Offers Afterpay as an alternative payment option 

Wavy, straight, or curly, thick, thin, or medium—whatever your hair type, Amika has a wide assortment of hair care formulas and styling tools that are designed specifically for you, from hair masks, serums, and conditioners to wavers, straighteners, and more. 

From the Amika hair dryer to the deep-conditioning Amika triple rx mask, my Amika hair products review will give you a selection of the brand’s bestsellers to get the ball rolling. 

Amika Shampoo Review

Shampoo is usually the first thing you think of when it comes to hair care, cleansing the hair of oils and stressors.

If you’re looking for a formula for your specific hair type, try perusing Amika’s collection. Where you’ll find a number of options ranging from color-friendly shampoos to toner-control Amika purple shampoo. 

Keep reading this Amika hair products review as I give you a look at some of the fan favorites in this category. 

Amika Normcore Signature Shampoo Review 

The Normcore Signature Shampoo is an all-purpose, no-frills no-fuss kind of formula, but that doesn’t mean it’s boringly basic. This cleanser ensures that your locks get soft, shiny, and fully hydrated with every lather, no matter what your hair type. 

Infused with coconut oil[4], this Amika shampoo is a rich source of antioxidants and vitamins that make it essentially a healthy green smoothie for your hair.

It’s also safe for color, Brazilian, and keratin-treated hair, so it won’t strip away any of that glamour you’ve worked so hard to maintain. Follow with an Amika leave-in conditioner for a smooth, clean style that lasts until your next wash.

For those seeking an extra boost of radiance, try pairing it with the Amika flash instant shine mask. The Normcore Signature Shampoo comes in four different sizes and prices:

  • 2 fl oz: $9 
  • 8 fl oz: $16 
  • 10 fl oz: $35 
  • 33.8 fl oz: $55

Amika Bust Your Brass Cool Blonde Repair Shampoo Review 

Dear blondes: we admit it, we’re all jealous of how your sunshine tresses glitter in the light. So if you’d like to ensure you keep that golden glow, consider trading your standard-issue cleanser for the Bust Your Brass Cool Blonde Repair Shampoo (this is not a trick, I swear). 

This Amika formula comes in an ultra-violet pigment which helps keep your shade light and soft.

The blend of wild cherry bark extract, hydrolyzed keratin, and avocado oil also work to restore moisture, elasticity, and luster. Add a dose of the deep-conditioning Amika Triple RX Mask for some additional rejuvenation.

Once you’ve finished your clean, make us even more envious by using the Amika high tide deep waver to get those classic beachy waves. The cost for the Bust Your Brass Cool Blonde Repair Shampoo breaks down as below:

  • 2 fl oz: $12
  • 8 fl oz: $20
  • 10 fl oz: $24 
  • 33.8 fl oz: $70 

Amika Vault Color-Lock Shampoo Review 

Whether a cute pastel pink or an in-your-face strawberry red, dyeing your hair is a great way to change up your look (and attitude!). Make sure that the vibrant new you doesn’t fade away by using Amika’s Vault Color-Lock Shampoo

This Amika color-preserving cleanser uses soybean oil[5], UV filters[6], and an amino acid blend[7] to protect your hair from signs of shading. Antioxidants from the soybean oil also helps hold your color, while the amino acids boost health and elasticity. 

Get gorgeous, salon-quality hair with the Vault Color-Lock Shampoo, in whatever size (and price) suits you best:

  • 2 fl oz: $9 
  • 8 fl oz: $16 
  • 10 fl oz: currently sold out 
  • 33.8 fl oz: $55 

Amika Perk Up Dry Shampoo Review

Crunched for time? One spritz of the Perk Up Dry Shampoo is all you need to get a full clean on a short schedule. This formula is entirely invisible, so it won’t leave any of that unwanted white residue on your roots or strands.

It’s great for keeping braids in place or getting a quick post-workout cleanse. To accomplish this, the Amika dry shampoo uses only two key ingredients, rice starch and sea buckthorn[8].

This dynamic duo eliminates dirt, oil, and other impurities while delivering omega 7 fatty acids to your hair for superior hydration. Pair with a little Amika flat iron styling for a long-lasting look for the club or beach bash.

Make sure to include this in your travel bag, and keep it on hand for those times when you’re in a rush and a proper rinse is not an option.

Top off that shower-fresh illusion by styling with the Amika deep waver, and no one will be able to tell it’s been (gulp) four days since you saw a tub.   

The Perk Up Dry Shampoo comes in three varieties:

  • 1 oz: $10
  • 5.3 oz: $25 
  • 5.3 oz (with limited edition hair to stay): $25 

Amika Brushes Review Review

Amika doesn’t do ordinary, especially when it comes to brushes. The brand offers a wide selection of brushes designed to dry and style your hair at the same time. 

From the bestselling Amika straightening brush to a time-saving Amika blow dryer brush, my Amika hair products review will go through 3 of their most popular models within this section. 

Amika Hair Blow Dryer Brush Review 

The Hair Blow Dryer Brush is a godsend for those who often find themselves short on time (or are just generally impatient). This unique styling tool combines a round hairbrush and a blow dryer that banishes unwanted frizz while giving you a salon-quality blowout.

The Amika blow dryer brush is super-lightweight and is equipped with three different heat settings. With the Hair Blow Dryer Brush, you’ve got no excuse for stepping out the door without styling your hair. This 2-in-1 special goes for an even $100

Amika iRed Polished Perfection Straightening Brush 2.0 Review 

The iRed Polished Perfection Straightening Brush 2.0 helps you get those smooth, refined strands in a short amount of time.

This Amika straightener features upgraded iRED technology that regulates temperature to give you the smooth and shiny hair you want while reducing damage. 

The digital temperature control on this Amika straightening brush allows you to adjust for the thinnest and thickest hair type.

You don’t even have to second-guess whether you unplugged it before leaving the house, as it has a 60-minute auto shut-off for your peace of mind. 

The versatile and easy-to-use iRed Polished Perfection Straightening Brush 2.0 comes in at a shockingly reasonable $120

Amika Polished Perfection Mini Straightening Brush Review 

It can be difficult to squeeze your hair styling products into your luggage, what with all the clothes, shoes, gadgets, and bathroom necessities you’ve already crammed in there.

The Polished Perfection Mini Straightening Brush comes in a convenient, travel-friendly size that can fit in any makeup pouch. 

The Amika polished perfection straightening brush has a consistent temperature of 410°F, delivered through ceramic bristles with nylon tips that quickly and evenly heats the hair without damaging it. It also features a dual voltage of 110-240V for those jaunts overseas.

Use after an Amika hair dryer for a sleek, tamed look without the dread of split ends or kinks.

Get the straight hair you crave no matter where in the world you are by with the Polished Perfection Mini Straightening Brush for $35.  

Amika Hair Masks Review

Masks aren’t just for your face. Amika has a selection of hair masks that can give you a lustrous shine or even revive and reinvigorate damaged hair. In this Amika hair products review I will take a look at two of the brand’s bestselling items in the category below. 

Amika Soulfood Nourishing Mask Review 

Enriched with vitamins and fatty acids, the Soulfood Nourishing Mask is like a bowl of superfoods for your hair.

With jojoba seed oil[9] and sea buckthorn[8] as its main ingredients, this formula delivers antioxidants and other crucial nutrients that hydrate and improve the overall quality of your hair.

This rich and creamy lightweight formula is also perfect for all hair types. You can use it as a weekly treatment or as an everyday conditioner after washing with the Amika shampoo of your choice.

I’d recommend using the Amika curling iron right after washing and drying your hair to really bring out the mask’s effects. 

The Soulfood Nourishing Mask comes in three sizes, so pick what you’ll need for your intended frequency of use: 

  • 2 fl oz: $12 
  • 8 fl oz: $28
  • 16 fl oz: $42 

Amika The Kure Intense Repair Mask 

Dry and brittle hair usually results in split ends, which give you that undesirable “crunchy” texture whenever you touch it.

Made with a blend of shea butter, sea buckthorn, and borage oil[10], the Kure Intense Repair Mask is designed to restore moisture and leave your hair feeling and looking healthy.

The Kure Intense Repair Mask is essential to use before applying any heated styling tools, such as the Amika waver. Perfect as either a one-time at-home remedy or as an intensive weekly treatment, it comes in three handy sizes: 

  • 2 fl oz: $14 
  • 8 fl oz: $38 
  • 16 fl oz: $52 

Amika Hair Products Reviews: What Do Customers Think?

Amika Hair Products Review

Is Amika a good brand? Based on thousands of positive customer reviews, all (or at least most) signs point to yes. On their website, their bestselling products have hundreds of reviews and average ratings of 4/5 to 5/5 stars

Take the Normcore Signature Shampoo, which has over 910 customer testimonials and a perfect average rating of 5/5 stars. Buyers have noted that this product helped to effectively clean their hair without drying it out. 

“The Normcore shampoo worked well to clean down to my roots. Its quality was above my standard and I recommend this product! It left my hair clean and didn’t dry out my scalp,” one reviewer wrote on their website. 

On Influenster, there are 18.1K reviews in total for all featured Amika products. Customers report that the formulas leave their hair feeling shiny and soft and also that they smell great.

“The smell wow! Usually when I blow dry my hair it almost has a burnt smell because it is really thick and curly…But this product makes it so much easier to blow dry and it leaves it so smooth and with volume. 10/10 would buy again,” one Influenster reviewer wrote of the Blow Up Spray

On the Sephora webpage, reviews of Amika products range from hundreds to thousands, all of which showcase positive star ratings. That said, I also found a few negative comments kicking about. 

Several buyers on Sephora commented that the Hair Blow Dryer Brush broke after only a few uses

How should we weigh these negative experiences? Well, there certainly seems to be a pattern with the Hair Blow Dryer Brush, but out of 205 reviews the 1/5 star ratings come to a quarter of the 5/5 star ratings, which make up the majority of the total reviews.  

Is Amika Worth It?

Amika Hair Products Review

Taking everything into account in this Amika hair products review, I can readily recommend the brand for its effective formulas and unique hair styling tools. 

Amika has a great selection of hair care products to choose from, all of which are devoid of the harsh chemicals and substances found in many other commercial brands.

Their styling tools are also both effective and efficient, particularly the brush models which combine two tasks in one to help out people on the go. 

What’s more, Amika’s commitment to inclusivity and diversity is refreshing in light of the self-centered, me-me-me sales tactics used by the majority of the hair care industry.

Amika helps find what’s right for you while reminding customers of all the other “yous” out there at the same time. 

To that end, Amika has a Hair Quiz on their site that helps customers find which products will work best for their hair type. For hair care products that have a proven track record and are reasonably priced, Amika is definitely worth checking out. 

Amika Hair Products Promotions & Discounts 

Amika Hair Products Review

This Amika hair products review found out that they have a Rewards Program in which customers can accumulate points to gain access to exclusive promotions and deals. You can also receive 15% off your first order if you sign up for their newsletter. 

Additionally, with the Refer-a-Friend Program customers can give their friends $10 off their first order of $59, and receive 1,000 points in their Amika account in return. 

So far, this Amika hair products review hasn’t come across any other discounts or a current Amika flash sale. 

Where to Buy Amika 

Amika Hair Products Review

Customers can buy Amika products by visiting Unfortunately, there is no known Ulta Amika collaboration, but you can find them at other select retailers such as:

  • Sephora
  • Walmart
  • Amazon
  • Birchbox


Amika Hair Products Review

Who owns Amika Hair Products?

The Amika founding team is composed of co-founders Nir and Shay Kadosh, creative director Vita Raykhman, and brand president Chelsea Riggs. Reading both the market and the culture, in the owners 

Is Amika all natural? 

This Amika hair products review found out that the brand does use some natural ingredients in their products. Each product page has a drop-down full ingredient list that itemizes any non-natural elements.

Is Amika a clean brand? 

According to the “About Us” page on their website, Amika uses only clean ingredients. They have also been certified as cruelty-free by Leaping Bunny. 

Is Amika keratin safe? 

This Amika hair products review found that a select number of Amika’s hair care products are keratin-safe, such as the Normcore Signature Shampoo. Make sure to consult each product page carefully before buying for all the info you need.

Is Amika eco-friendly? 

Yes, Amika is eco-friendly. The brand is moving towards only using packaging that includes 90% PCR material. 

What ingredient is in every Amika product? 

While doing my research for this Amika hair products review, I found out that the brand usually uses sea buckthorn berry in most of their formulas.

How long does Amika take to ship?

Amika uses FedEx as their main courier and offers free standard shipping for US orders $35+, including free samples. Anything below that amount is charged a flat fee of $10. Currently, they do not offer international shipping.

It usually takes 3-5 business days to deliver on top of 1-2 business days of processing time. Customers will receive a tracking number from Amika via a confirmation email so that they can monitor their package. 

What is Amika’s Return Policy?

Customers can return their orders within 30 days of receipt. To initiate the return process, fill out the return form on the website. For more details on refunds and specifics on the Amika warranty, you can visit their FAQ page. 

How to Contact Amika 

For questions that go beyond this Amika hair products review, you can contact the company through:

  1. Amika customer service number: 1-866-833-3444 (Monday to Friday from 9:00 am to 5:00 pm EST)
  2. Email: [email protected]
  3. Chat function on Amika website

Here are a few other hair brands to consider in your search for the beach wave, sleek straight, or coil curled look:


American Crew

Vegamour Hair Serum

Function of Beauty Hair

Article Sources

[1] Cline, A., Uwakwe, L.N. and McMichael, A.J. No sulfates, no parabens, and the ‘no-poo’ method: a new patient perspective on common shampoo ingredients Europe PMC Cutis, [online] 101(1), pp.22–26
[2] Rahman, M.H. and Bhoi, P.R. An Overview of Non-biodegradable Bioplastics ScienceDirect Journal of Cleaner Production, 294, p.126218
[3] Olzmann, J.A. Diversity through equity and inclusion: The responsibility belongs to all of us Molecular Biology of the Cell, 31(25), pp.2757–2760
[4] As, R. and Rb, M. Effect of mineral oil, sunflower oil, and coconut oil on prevention of hair damage PubMed Journal of cosmetic science
[5] Almohanna, H.M., Ahmed, A.A., Tsatalis, J.P. and Tosti, A. The Role of Vitamins and Minerals in Hair Loss: A Review PubMed Dermatology and therapy, [online] 9(1), pp.51–70
[6] Sebetić, K., Sjerobabski Masnec, I., Cavka, V., Biljan, D. and Krolo, I. UV damage of the hair PubMed Collegium Antropologicum, [online] 32 Suppl 2, pp.163–165
[7] Oshimura, E., Abe, H. and Oota, R. Hair and amino acids: the interactions and the effects PubMed Journal of Cosmetic Science, [online] 58(4), pp.347–357
[8] Guan, T.T.Y., Cenkowski, S. and Hydamaka, A. Effect of Drying on the Nutraceutical Quality of Sea Buckthorn (Hippophae rhamnoides L. ssp. sinensis) Leaves Institute of Food Technologists Journal of Food Science, 70(9), pp.E514–E518
[9] Gad, H.A., Roberts, A., Hamzi, S.H., Gad, H.A., Touiss, I., Altyar, A.E., Kensara, O.A. and Ashour, M.L. Jojoba Oil: An Updated Comprehensive Review on Chemistry, Pharmaceutical Uses, and Toxicity PubMed Central Polymers, [online] 13(11), p.1711
[10] Poljšak, N. and Kočevar Glavač, N. Vegetable Butters and Oils as Therapeutically and Cosmetically Active Ingredients for Dermal Use: A Review of Clinical Studies PubMed Central Frontiers in Pharmacology, [online] 13, p.868461

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Not right product
Asked by Rita (1 year ago) Reply

Why is there silicone in shampoo? I washed & conditioned my hair & all I feel is heavy weighted down hair, looks & feel stringy.. I am told shampoos may also contain wax. How disappointing.

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