Masami Hair Care Review

About Masami

Masami Mekabu Seaweed Review

Masami is a haircare company on a mission to boost hair’s hydration, shine, and health with the help of nutrient-dense mekabu

A Masami mekabu seaweed review shares that the plant has many antioxidants, a rich nutrient profile, and various healing properties. The Japanese seaweed is the base of all of the brand’s nourishing hair products and their promise to transform your hair. 

The brand has received a steadily growing public backing. The Masami Instagram has almost 6k followers, and the Masami Facebook page has a following of 2k

Keep in mind that Masami is a relatively new company and has already landed features in Byrdie, Glamour, Clean Beauty Gals, Black Girl Nerds, and Mind Body Green. This is a brand to look out for. 

This Masami hair care review will take a close look at the brand and its bestsellers, provide examples of customer reviews, promotions, and more to help you decide if their hydrating hair care is the right choice for your hair’s needs. 

Overview of Masami

Masami Mekabu Seaweed Review

Founded by Lynn Power and James Hammett in 2019, Masami is on a mission to offer clean haircare that makes a visible difference. They offer four products that claim to supremely hydrate, nourish, and transform hair

The folks at Masami believe that “hydration is life,” and they’re right. Without water, we would cease to exist. Our bodies are made up of 60% H2O, our hair 5-17% depending on how humid it is outside.

Though technically low in water, tresses do need moisture to look and feel their best. 

Masami uses nutrient-dense seaweed to feed hair what it needs to thrive. The brand buys all of its seaweed from a family-owned seaweed farm in Japan. 

The company is based in New York, but their ties to Japan motivate them to improve ocean life in that region of the world, and will soon launch a refillable bottle program in an attempt to cut down on plastic pollution. 

Before we dive deeper into exactly what the brand has to offer, this Masami mekabu seaweed review will give you a quick overview of their pros and cons: 


  • Offers 4 potent products to care for your hair: a shampoo, conditioner, styling cream, and shine serum
  • Products are made with natural ingredients and are vegan & cruelty-free
  • Does not use sulfates, phthalates, parabens, silicones, or alcohol 
  • Packed with Vitamin A, C, E, K, and B 
  • Sticks to the EU’s clean beauty standards
  • Can be used on color-treated hair
  • Recyclable packaging & refillable model coming soon
  • Pay in installments through Four’s payment service
  • Get 10% off when subscribing to the mailing list
  • Free continental US shipping
Masami Mekabu Seaweed Review

If you’ve ever eaten seaweed, then you’ve probably done its many health benefits. Masami uses mekabu to bring rich nutrition to your hair, properly nourishing it so that it can shine, become stronger, and look brilliant. 

In the next section of this Masami mekabu seaweed review, we’ll fill you in on the brand’s best-selling selection of hair care products, travel kits, and tools. 

Masami Haircare Review

The brand harnesses the power of nature, infusing hair with a full spectrum of vitamins and minerals including Vitamin A, C, E, K, B, folate, iodine, and many more in their fan favorites we will discuss below. 

The brand’s rich, nutrient-packed products, from shampoos and conditioners to styling products and travel kits, are meant to revitalize the hair naturally. Be advised that many of the products we will cover below can be bought with installment payment plans with Four.

Masami Mekabu Hydrating Shampoo Review 

The shampoo is the base of many hair care systems. But conventional ones dry out hair, stripping it of natural oils, and setting it up for failure instead of success. The key is saturating your hair with nutrients, feeding it at the same time as you cleanse it. 

So how does this all work? The Mekabu Hydrating Shampoo uses one of nature’s superheroes, mekabu, to infuse your strands with everything they need to look and feel their best. 

Along with hair-healthy apricot and coconut oil, your scalp will feel refreshed, healthy, and flake-free. 

This shampoo doesn’t have a high foam, meaning it won’t over-cleanse your hair, instead, it ensures that each follicle is properly hydrated. 

Experience truly nourished hair with a 10 fl oz bottle of Mekabu Hydrating Shampoo for $38. If you’re interested in different quantities, Masami shampoo sizes also include 2 fl oz and 32 fl oz. 

Masami Mekabu Hydrating Conditioner Review

Conditioner is tricky because there are so many different types of hair that all have different hydration needs. We’ve all been there, choosing too heavy or too light of a conditioner, expecting great things, and seeing the opposite of what we want. 

When you experience the proper level of hydration, your hair will thank you. That’s what you can expect to find when using the Mekabu Hydrating Conditioner according to customers. 

This conditioner fills hair with vitamins, adds in hydration, and protects hair from damage. Providing a healthy dose of moisture to stressed strands, the product remains lightweight and doesn’t weigh hair down when it dries. 

Get the hair you’ve always wanted with the 10 fl oz conditioner for $38. 

Masami Mekabu Hydrating Styling Cream Review 

Styling cream makes perfect hair possible. If you’re someone who has a two-step hair care routine but is constantly unhappy with your hair, try the Mekabu Hydrating Styling Cream. 

We know what you’re thinking: many styling creams are known to be too sticky, clumping hair or weighing it down. Masami’s light-weight, shine-enhancing, vitamin-filled styling cream does all of the things a styling cream should do without all the mess:

  • Prevents frizz caused by humidity
  • Isn’t sticky but provides a light-medium hold
  • Light-weight & accentuates curls 

Ingredients include the star of the show, mekabu, along with hydrating aloe, nourishing Vitamin E, grape seed, and almond oil. 

To get the best effect, use this styling cream on wet hair. Grab a 4 fl oz jar of the Mekabu Hydrating Styling Cream for $36. 

Masami Mekabu Hydrating Shine Serum Review

If you have lackluster, dry, frizzy hair, then a serum is non-negotiable. Of course, you want one that actually heals your hair instead of just sitting on top and making it look greasy. 

The Mekabu Hydrating Shine Serum is filled with vitamins, minerals, and antioxidants to not only feed your hair what it needs but protects it from damage as well. This potent Masami hair shine serum helps your locks look fantastic without breaking a sweat. 

Smoothing out those unruly strands that pop up at your crown, sealing split ends, and adding shine, this product also provides heat protection if using styling tools is part of your daily routine. 

A little goes a long way with this 2 fl oz bottle of the Masami shine serum for $34. 

Masami Trial Sizes Review

Trial sizes are a smart move for you and a business. You can experience the product, potentially fall in love, and grab a bigger size. It’s a low-risk option for those unsure of a product’s effectiveness. 

This Masami mekabu seaweed review will now feature the brand’s most popular mini-sized products, designed to make travel more convenient and to help you try a range of products. 

Masami Mekabu Travel Size Shampoo & Conditioner Review

Color-safe shampoos are a good choice for every hair type under the sun. The water we use to shower can contain compounds that mess with your hair’s color, and the Mekabu Travel Size Shampoo & Conditioner can be more gentle when needed. 

The fact that the Masami travel shampoo and conditioner are color-safe isn’t the only reason to give them a try, they’re also packed with essential vitamins and minerals that your hair needs to look and feel its best. 

Take the 2 fl oz transformative haircare duo with you wherever you go for $15. 

Masami Mekabu Hydrating Haircare Travel Kit Review 

So you’ve stumbled across Masami, or perhaps you’ve seen the brand featured in a magazine, and now you’re wondering what their products could do for your hair. 

The Mekabu Hydrating Haircare Travel Kit is a good place to start. Whether you’re updating your hair care routine or striking out on a journey, this set contains four potent formulas to keep your hair looking radiant.

In this Masami travel hair kit you’ll get:

  • Mekabu Travel Shampoo and Conditioner (2 fl oz each)
  • Mekabu Hydrating Styling Cream (2 fl oz)
  • Mekabu Hydrating Shine Serum (1 fl oz)

For envy-worthy, glowing locks, check out this portable hair care kit for $44. 

Masami Mekabu Travel Size Styling Cream Review

Styling cream can revamp many hair types, adding shine and volume to straight hair, and definition and bounce to curly hair. 

The Mekabu Travel Size Styling Cream is a good item to take with you on a road trip, to your new flame’s house, or whenever you want to spruce up your look.

Whatever the occasion, this styling cream promises smooth, frizz-free hair, and has a light-medium hold without messy, clumpy hair. Take this Masami styling cream on your next adventure for $18. 

Masami Refillable Shampoo Bottle Review

Masami is on their way to greener pastures… or rather, bluer waters. The Pro-Ocean Refillable Shampoo Bottle is available for pre-order and will be a vital part of the brand’s sustainable refill plan. 

The reusable ceramic bottle holds 32 fl oz of shampoo and comes with a 32 oz shampoo refill pouch that you can pour into the bottle. 

Shipping out June 2021, you can help save the ocean from plastic as you enjoy one of its many wonders in your hydrating shampoo for $138. 

(Note: If this price seems steep, keep in mind that the 10 oz bottle of shampoo is $38, and your refill pouches will not cost this amount every time you buy them). 

Masami 10oz Bottle Pump Review

You know when you’re in the shower and you’re shaking a nearly empty bottle of conditioner to get that last drop? Yeah, we hate doing that too. 

That’s where the 10oz Bottle Pump comes in handy. Stick this pump in any of the Masami 10oz bottles and easily dispense the right amount of shampoo or conditioner. It’s reusable, so when you finish a bottle, keep it for your next one. 

Make your hair care routine that much easier with the 10oz Masami Shampoo Bottle Pump for only $3. 

Masami Reviews: What Do Customers Think?

Masami Mekabu Seaweed Review

You may be asking, the brand’s products sound great, but do they really work? Fear not, this Masami haircare review is here to shed some light on the matter. 

In this section, we’ll include helpful customer reviews sourced from Emily Reviews, the brand’s website, and Amazon to help give you a better understanding of what Masami products are like.

Firstly, Emily Reviews took a look at the brand, calling it a “clean, eco-friendly salon experience at home.” Eager to test the effectiveness of the brand, the reviewer tried the:

  • Masami Mekabu Shampoo
  • Masami Mekabu Conditioner
  • Masami Mekabu Styling Cream
  • Masami Mekabu Shine Serum

After washing with the shampoo and conditioner and following with the cream and serum, the general consensus was that each product did exactly what it claimed to do and her hair:

“didn’t feel weighed down, tangly, or coated with residue. I had great volume and felt like I’d been to the salon!”

Starting with, we’ve compiled several products and their ratings below. Though, unfortunately, each product does not have a lot of reviews thus far:

  • Mekabu Hydrating Shampoo: 5/5 stars with a total of 55 reviews
  • Mekabu Hydrating Conditioner: 4.5/5 stars and over 28 reviews
  • Mekabu Hydrating Styling Cream: 5/5 stars with over 18 reviews
  • Mekabu Hydrating Shine Serum: 5/5 stars with a total of 19 reviews
  • Mekabu Hydrating Haircare Travel Kit: 4.4/5 stars and over 16 reviews

Readers should keep in mind that due to the small number of reviews, the ratings may not be a true reflection of the product. 

So far, it appears that Masami products are all thoroughly enjoyed by those who use them. We chose to take a closer look at the Mekabu Hydrating Shampoo to reveal more useful information. 

One customer review noted the difference between Masami products and others, revealing, “I tried a sample pack and when I ran out, I used my husband’s hair products and was disgusted by the immediate difference. With Masami, my hair is smooth and silky.” 

Though the Mekabu Hydrating Shampoo was a luxurious experience for some, for others it left their hair feeling worse than before. 

One user said that it was “too heavy and just too oily” for their hair, while another claimed that “it made my scalp too dry and itchy.”  

While conducting this Masami review, I noticed that a customer rep follows up on each complaint and addresses the fact that all hair responds in its own way to different products. 

We also decided to see what customers had to say about the Mekabu Hydrating Conditioner, as it received a 4.5/5 stars rating from 28 shoppers.

Many of the testimonials have only praise for the conditioner, saying it does what it’s meant to do.

The Mekabu Shine Serum was awarded 5/5 stars from 19 customers on Amazon. This may not be enough to get an accurate view of the product, but at least we’re able to see that the ratings match the ones on the brand’s website.

Those who loved this product (all 14 of them) wrote about the Mekabu Shine Serum’s effectiveness in making hair soft and shiny, without adding weight or leaving hair looking greasy. 

One Amazon customer commented on the product’s efficacy: “Only a few drops makes my hair look and feel smooth and very shiny!” 

A slightly disappointed buyer wrote about the product’s anti-frizz qualities, “I went outside in the humidity. When I came back in, my hair was still mostly straight, but it was definitely frizzed up pretty good.” 

Despite the lack of substantial reviews, we still learned some important information about Masami products: they’re hydrating and potent when used correctly on the proper hair types. 

Is Masami Haircare Worth It?

Masami Mekabu Seaweed Review

Masami hydrating hair care has a lot of good things going for them. And yes, this Masami mekabu seaweed review concludes that their hair care products are worth the buy. We’ll tell you why.

As a relatively new brand, they’ve received attention from quite a few publications, including big names like Glamour and Byrdie, and are sold in several locations on the web and in the US. 

We love the brand’s sustainable mission and its use of natural ingredients to nourish hair. Though the price may be a bit steep for luxury, natural haircare, the cost is comparable to other brands in the same category. 

But a product is only worth paying for if it works, something customers confirm that it does. The brand uses powerful plant-based ingredients to properly nourish hair for long-term results, and that’s something we can fully support. 

Otherwise, for nutrient-packed hair care from a reliable brand that works hard to provide natural alternatives to chemical-based hair care, this brand is definitely worth checking out.  

Masami Promotions & Discounts 

Masami Mekabu Seaweed Review

This Masami mekabu seaweed review discovered that the brand offers 10% off your first order when subscribing to the mailing list. 

They also offer installment-based payment plans available through Four for an easier shopping experience.

Where to Buy Masami

Masami Mekabu Seaweed Review

You can always buy your Masami products directly from The brand’s products are stocked in a few salons across the US as well, including:

  • Spoke & Weal
  • Tamed Salon
  • Atterton 

Masami products are also available from one of their partner retailers:

  • BeautyQue
  • HairCareMegastore
  • Amazon
  • Total Beauty
  • LovelySkin


Masami Mekabu Seaweed Review

What is Masami’s Shipping Policy?

Shipping is free for the continental US. All other shipping rates are calculated at checkout. 

Shipping takes about 3-4 business days. Masami notes that shipping may take a little longer on some occasions. 

The brand offers international shipping, with prices and delivery times varying based on location.

What is Masami’s Return Policy?

If you need to return your Masami products for any reason, you can do so within 30 days of purchase. To make a return, you’ll need to email [email protected] with the following information: 

  1. Your name
  2. Order number
  3. Reason for your return

How to Contact Masami

If you need any other information that was not included in this Masami mekabu seaweed review, you can get in touch with the brand by:

Masami normally responds to customer inquiries within 24 hours.

Looking to add more clean products to your beauty regimen? Here are a few other reliable brands to consider:

Kora Organics

Shea Moisture

Camille Rose


Amika Hair

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