Shea Moisture Shampoo Review

About Shea Moisture

Shea Moisture Shampoo Review

Shea Moisture makes clean, fair-trade hair and body care products for men and women. Their line of moisturizing personal care is specially formulated with all of the delicious benefits of organic shea butter

The brand has landed features in numerous magazines, and blogs like New York Magazine, Insider, InStyle, Vogue, Allure, Ebony Magazine, Bustle, and many others. They have a solid following of 1.8K on Facebook and Instagram combined.  

This Shea Moisture shampoo review will give you a rundown of the brand and its best-selling products, reveal helpful customer feedback, discounts and promotions, and more. By the end, you’ll be able to decide if their natural hair products are worth purchasing. 

Overview of Shea Moisture

Shea Moisture Shampoo Review

The origins of Shea Moisture date back to 1912. In Sierra Leone, Sofi Tucker began to experiment with shea nuts. In just a few years, she was selling her homemade hair and skin products all over local villages across the country. 

Today, Sofi Tucker’s grandchildren own and run Shea Moisture, honoring her and making products from recipes passed down from a healer.

Using potent high-quality ingredients to create effective salves that “stimulate, soothe, surprise, and speak to all the senses” this brand is widely available and its products effectively tackle every hair type and need. Shea Moisture baby and kids products are also available for purchase. 

Shea Moisture helps communities, giving a percentage of every sale made to those in need. They created the Social Justice Coalition, a $100K investment fund and campaign that supports Black women-led community activism and social entrepreneurship.

The brand is now headquartered in New York where the brand’s team continues to produce new and inventive ways to improve hair and body care.

Shea Moisture Shampoo Review

Now that you know a little more about the brand’s roots, this Shea Moisture shampoo review will compile a list of highlights. 


  • A variety of hair and body care products made with sustainably produced, fair trade, and cruelty-free shea butter
  • Shea Moisture’s origins date back to nearly a century ago and is still operated by the founder’s family
  • Founded the Social Justice Coalition to support Black women-led community activism and social entrepreneurship
  • Made from high-quality, natural ingredients
  • No parabens, phthalates, mineral oil, petroleum, or formaldehyde
  • 100% post-consumer recycled packaging  
  • Lists types and ranges of curly hair that each product is compatible with (for ex. 3A–4C)
  • Affordable (most of their soaps and shampoos are only $5–$15
  • Positive customer feedback 
  • Free US shipping on purchases $35+

Shea Moisture Shampoo Review

Featured next in this Shea Moisture shampoo review are the brand’s bestsellers, including products that help provide intense nourishment, liven up dry hair, and spruce up your curls. 

After providing insight on individual shampoos, this Shea Moisture review will cover some of their leave-in conditioners and body care products to build your entire hair care routine.

It should be noted that most of these items qualify for the SheaScription option, so you can choose to have your favorites auto-delivered between 1 week to 2 month periods. 

Shea Moisture Raw Shea Butter Moisture Retention Shampoo Review

Some of us fry our natural strands using chemicals and heat to achieve certain looks. All of that can be extremely damaging. That’s where an intensive moisture shampoo like Raw Shea Butter Moisture Retention Shampoo comes in. 

It is formulated with vitamins to fortify your hair by saturating each shaft, intended to minimize breakage. Organic shea butter, sea kelp, and argan oil are the key ingredients you’ll find behind their moisturizing properties.

Shea Moisture advertises this shampoo as great for dry, damaged, or colored hair ranging from 3A to 4C—as it is free of sulfates. The 384ml Raw Shea Butter Moisture Retention Shampoo is sold for $12.

Shea Moisture Coconut & Hibiscus Curl & Shine Shampoo Review

Curls fall flat for a number of reasons. Constant color treatments, blow-drying, and even overwashing can all hurt your natural curl pattern.

Using potent ingredients such as coconut oil, silk proteins, and neem oil, the Coconut & Hibiscus Curl & Shine Shampoo helps your hair return to its former bouncy glory.

This sulfate-free shampoo is perfect for a head full of thick hair, as it gently cleanses without over-stripping.

This nutrient-packed shampoo contains rosemary leaf oil to protect hair from further damage and hydrolyzed silk to add luster. Shea Moisture coconut oil is mixed in to quench those thirsty strands. 

Rock those healthy, fluffy curls with the 237ml Coconut & Hibiscus Curl & Shine Shampoo for $7 (discounted from $8). 

Shea Moisture Moringa & Avocado Power Greens Shampoo Review

Avocados are known for their dose of wholesome fats, and moringa often attracts attention for its high levels of Vitamin C, potassium, and antioxidants.

The Moringa & Avocado Power Greens Shampoo uses this powerhouse blend, as well as a dose of greens, essential oils, and vital nutrients to restore hair vitality and promote healthy growth.

Avocado had its moment in the wellness world a few years back, and amazed people with its effects—like noticeably rejuvenated hair. 

Gently strengthening your locks over time with the Shea Moisture low porosity Moringa & Avocado Power Greens Shampoo, available for $12 (384ml). 

Manuka Honey & Yogurte Hydrate + Repair Shampoo Review

Honey has been said to be a miracle food. Aside from the astonishing fact that it never goes bad, it’s also an emollient that locks in moisture. As you might imagine, any substance that does this also helps hair maintain its natural shine and vitality

Additionally, the yogurt in the shampoo contains essential proteins that sink into hair follicles, while also being a common home remedy for giving your scalp some nutrition—clearing away dead skin cells and stimulating proper growth. 

The Shea Moisture Manuka Honey & Yogurt Hydrate + Repair Shampoo combines those two ingredients along with baobab, coconut, and madura oil to completely transform frizzy, unruly hair into a soft mane. 

Drizzle some love onto your tresses with the 305ml Shea Moisture Manuka Honey & Yogurt Hydrate + Repair Shampoo for $11.

Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie Review

Ideal for twist-outs, braids, or wash-and-go styles, the Shea Moisture Coconut and Hibiscus Curl Enhancing Smoothie works best when used as a styling cream. Designed to be left in, this handy product helps to define those ringlets

The Shea Moisture Curl Enhancing Smoothie replenishes oils and makes hair more manageable overall. The perfumed paste is made with coconut juice, avocado, and macadamia oils—it’s fairly thick, and meant to be used sparingly on split-ends. 

Style and show off those beautiful, fresh coils with the 340g Coconut & Hibiscus Curl Enhancing Smoothie for $14. 

Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner Review 

When frequently subjected to straightening irons, chemicals, pollutants, and stress, your hair easily becomes dehydrated. It doesn’t have to be like this. This Shea Moisture leave-in conditioner is here to give you a second chance. 

The Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner soaks the hair with organic shea butter so that it can heal and repair itself in peace.

It detangles kinky and wavy hair, while peppermint oil cools and soothes your scalp. As if that wasn’t enough, this Shea Moisture conditioner also shields from environmental aggressors

Apply this cream to freshly cleansed hair, from top to bottom, spreading evenly. Bring your tresses back to life with the 454g Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner for $14

Shea Moisture 100% Pure Baobab Oil Head to Toe Nourishment Review

It’s pretty cool to think that nature has our backs. Oil extracted from baobab trees is packed with essential fatty acids, vitamins, and minerals that nurture hair and skin.

Add Shea Moisture’s 100% Pure Baobab Oil Heal to Toe Nourishment into your daily self-care routine to see immediate and long-term results.  

With Omegas 3,6, and 9, this potion absorbs into strands to make them more supple; resulting in fuller, bouncier curls. You can also massage it into your hands and elbows to help boost the skin’s elasticity.

For a full-body pampering session, purchase the 100% Pure Baobab Oil Heal to Toe Nourishment for only $15 (47ml). 

Shea Moisture African Black Soap Bar Review

This Shea Moisture shampoo review can just picture a Sofi Tucker selling her first batch of African Black Soap Bar way back in 1912.

Steeped with history as well as strong clarifying properties, it is cherished among users who suffer from oily skin, eczema, or psoriasis. 

This Shea Moisture soap harnesses the benefits of a long list of effective ingredients, including shea butter, oats, palm ash, tamarind extract, plantain peel, and aloe.

They all come together to keep blemishes at bay and calm troublesome skin irritations for a smoother, protected complexion.  

The Shea Moisture African Black Soap Bar is “an honored beauty secret” that’s quickly gaining popularity. Wash targeted areas regularly, or lather it over your entire body. The 230g cruelty-free soap rings in at $5.

Shea Moisture Raw Shea Butter Bar Soap Review 

Sulfates can cause inflammations, lead to mysteriously rough skin, or itchiness. It can also strip important oils in your body. The Raw Shea Butter Bar Soap contains shea butter to keep skin looking immaculate and feeling healthy. 

Frankincense and Myrrh are a real gift: Frankincense oil has anti-inflammatory properties that reduce redness, and Myrrh kills any bacteria which interferes with sores on the skin.

Make some room for the 230g Raw Shea Butter Bar Soap on your bathroom shelf, sold on Shea Moisture’s website for $5

Shea Moisture Reviews: What Do Customers Think?

Shea Moisture Shampoo Review

You’ve just read about some of the brand’s best-selling products, but this Shea Moisture shampoo review needs to give you insight on what really counts: customer experiences

After checking out the brand’s website, TheGlobalShuffle, and LakiShaadam, we were able to compile some helpful reviews below. 

Firstly, the Jamaican Black Castor Oil Strengthen & Restore Leave In Conditioner is rated 4.3/5 stars by 161 customers on

One reviewer wrote for this Shea Moisture deep conditioner, “It smells so good and I used it on my hair after washing, and my high porosity hair that is normally so hard to keep moisturized was really soft. So now my hair smells sweet and it feels so full of life.” 

Unfortunately, it did not have the same effect on everyone who used it. A few disappointed customers voiced that a formula that was once specialized for Black hair has now changed to cater to everyone.

This means that the benefits are also diluted. One review reads, “The new formula is essentially useless on coarse or kinky hair textures and coats my strands with no penetration.”

Theglobeandshuffle left a thorough review for the Black Castor Oil Strengthen & Restore shampoo and conditioners, analyzing these Shea Moisture hair products from start and finish.

The author was initially displeased with the shampoo’s look, smell, and texture; writing, “The shampoo looks, smells feels really unappealing. It’s a dark shade of brown…and feels thin.” 

However, after using both products and drying her hair, the author concluded, “My hair felt lighter, the curls were bouncier, and only once it dried could I feel how soft the conditioner made my hair…It also never irritates my skin, doesn’t leave a weird smell in my hair.” 

Lakisha Adams reviewed the Manuka Honey & Mafura Oil Intensive Hydration Hair Mask on her blog, LakishaAdams.

She started off by commenting on the extremely thick texture of this Shea Moisture hair mask —which is a good thing for her hair type—as well as the subtle, sweet scent

Adams notes, “It is a good deep conditioner. It leaves your hair shiny, soft, and moisturized”, and that it is “not too expensive.” The only negatives were having to use “loads of product” to get those “great results.” 

Is Shea Moisture Worth It?

Shea Moisture Shampoo Review

In some form or another, Shea Moisture products have been around for 109 years. They still use blends handed down to them by a healer, and their family has tested them all.

Shea Moisture has a credible reputation; this is one brand you can trust on ethical grounds. They give back to the community and support Black women involved in community activism and social entrepreneurship. 

A major benefit of this brand is that once you find a product that complements your hair texture, you can buy it in a subscription for effortless refills at a discount price.

Their packaging is also made from recycled materials and leaves no waste, while their ingredients are sustainably sourced, organic, and fair trade.

This Shea Moisture shampoo review did find one or two downsides. The brand doesn’t offer returns, so if you do experience an issue with their products (other than a defect) you won’t be able to get your money back. 

The formulas have also gone through changes since their original formulas were created, and not everyone has taken well to them. This Shea Moisture shampoo review also acknowledges that their haircare items work better for certain types of hair than others.

Regarding coarse, thick, or tightly-coiled hair, some conditioners have been noted to actually draw out moisture rather than supplying it to the strands. But, this is definitely a matter of finding products that work for your hair type and texture.

So, are Shea Moisture products good? For the majority of customers, they definitely are. They promise intense nourishment and restorative benefits that make ideal hair looks and dreams possible.

After taking everything into consideration, this Shea Moisture review believes their products are worth the buy.

Shea Moisture Promotions & Discounts 

Shea Moisture Shampoo Review

This Shea Moisture shampoo review found that the brand offers free US shipping on orders over $35. On their website, they also offer sales on certain products, like the Shea Moisture Hair Color.

Where to Buy Shea Moisture

Shea Moisture products are available directly from and in many pharmacies, and retailers in North America including:

  • CVS
  • Vitamin Shoppe
  • Target
  • Walmart
  • Walgreens
  • Ulta Beauty
  • Stop & Shop
  • Shoprite
  • Sally Beauty
  • Rite Aid
  • Kroger


Is Shea Moisture Black-owned?

Shea Moisture is a Black-owned brand. They are part of a larger company called Sundial Brands that is also Black-led. 

Are Shea Moisture products safe?

All Shea Moisture products are made from natural ingredients. Some may cause more irritation than others, such as their Sugarcane Extract & Meadowfoam Seed Silicone Free Miracle Styler Leave In Treatment.

This product rates high on the scale for allergies and immunotoxicity, according to This is due to their essential oil fragrance blend. 

Is Shea Moisture fair trade?

The shea butter used in all of the company’s products is fair trade through Community Commerce and sourced from Africa. Shea Moisture states that their products are “Tested on our family for four generations. Never on animals.”

Is Shea Moisture really natural?

Shea Moisture’s products are all certified organic, natural, and non-toxic.

They use combinations of potent ingredients such as shea butter (obviously!), acai berry, argan oil, African black soap, aloe, avocado butter, apple cider vinegar, and more. For a complete, illustrated list, visit the Ingredients section on their website. 

Is Shea Moisture good for dry hair?

This Shea Moisture shampoo review would say that their products are great for dry hair. Shea butter itself is known for its superior nourishing and hydrating properties.

When paired with rich coconut or avocado oils, these shampoos are especially restorative on strands that need special attention. 

Is Shea Moisture for all hair types?

Shea Moisture is an inclusive company that makes products for all hair types. That being said, most of them are specially formulated for coarse, curly hair. 

Are Shea Moisture products recyclable?

Shea Moisture’s packaging is made from 100% post-consumer recycled plastic. It is also fully recyclable. 

How long does Shea Moisture take to ship? 

Shea Moisture orders take 1–2 business days to process. Shipping details will be calculated at checkout, as they vary by the object, location, and weight. The brand offers standard and expedited options. 

Currently, Shea Moisture only ships within the US and offers free shipping on orders $35+. Orders that qualify take about 8 business days to arrive on your doorstep. Customers will receive a tracking number via a confirmation email to locate their packages. 

What is Shea Moisture’s Return Policy?

Shea Moisture does not issue refunds once the package has shipped. If you want to cancel an order, do so before their fulfillment center processes it (within the 1–2 day window).

Contact customer service at [email protected] as soon as possible, and let them know the reason.

If your product arrives damaged, for example, if your Shea Moisture hair dye exploded in transit, Shea Moisture will send a replacement. 

How to Contact Shea Moisture

Still have questions after reading this Shea Moisture shampoo review? You can get in touch with the brand via any of the following methods:

  • Phone: 1(866) 478-1925
  • Contact form found on their website

Shea Moisture’s customer service team monitors phone lines from Monday to Friday 8:30 AM–9 PM EST.

Looking for more hair care options? Here are a few other brand to consider in your search:

Klorane Shampoo



Madison Reed 

Function of Beauty

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