LUS Brands Hair Review

About LUS Brands

LUS Brands Hair Review

Essentially all haircare companies offer a line of products for different types of locks, without focusing on the unruly. Enter LUS Brands and their specialized hair products for waves, curls, spirals, kinks, and coils.

Their products range from shampoos, conditioners, and all-in-ones that are customizable to your hair type. The company focuses on simple hair care routines for embracing your hair’s natural beauty.

LUS Brands has been featured in many notable media outlets such as Cosmopolitan, Pop Sugar, Elle Canada, Chatelaine, and Buzzfeed, while their Instagram has over 185k followers. Media hype aside, can these products tame your mane?

In this LUS Brands hair review, I intend to take a deep dive into the brand and their products. I’ll also cover customer reviews, promotions, and more to help you decide if their products are worth buying. 

Overview Of LUS Brands

LUS Brands Hair Review

The LUS Brands hair journey starts with founder Sahar Saidi, who created the Toronto-based brand in 2017. Saidi was inspired to create the haircare brand after experiencing the pitfalls of low self-esteem and a lack of products for her hair type.

The company’s mission is to create “easy-to-use products designed to disrupt the stigmas and agendas that profit from women masking their natural features instead of enhancing them.” 

The brand is all about self-love, self-expression, and empowering women. The authentic ladies in their ads are not professional models. LUS Brands avoids Photoshop and major touch-ups, celebrating perfect imperfections, rather than hiding them.

The company is also cruelty-free and vegan, including no harsh or damaging chemicals. 

Pros & Cons

Before we take a look at the bestselling products, this LUS Brands hair review will go over the pros and cons of the brand:


  • Simple and effective 3-step system: all-in-one wash and condition
  • Products are cruelty-free, vegan, color-safe, hypoallergenic, and non-irritant 
  • No sulfates, silicones, parabens, phthalates, gluten, synthetic dyes, or propylene glycol 
  • Haircare quiz guides customers in selecting the most suitable products
  • Installment payments available through Seezle
  • Ships internationally 


  • More expensive compared to other haircare brands
  • Some customers report a lack of results


LUS Brands Hair Review

Some of the features of LUS Brands hair products include:

  1. Three-step system: LUS Brands offers a three-step system that includes a shampoo, conditioner, and styling gel. The products are designed to work together to enhance and define natural curls.
  2. Sulfate-free: The LUS Brands hair care products are sulfate-free, which means they are gentle on hair and won’t strip it of its natural oils.
  3. Vegan and cruelty-free: LUS Brands hair products are vegan and cruelty-free, meaning they are not tested on animals and do not contain any animal-derived ingredients.
  4. Free of harsh chemicals: LUS Brands hair products do not contain any harsh chemicals like parabens, phthalates, or silicones.
  5. Suitable for all curl types: LUS Brands products are suitable for all curl types, from loose waves to tight coils.
  6. Moisturizing and nourishing: The products are designed to moisturize and nourish hair, leaving it feeling soft and healthy.
  7. Easy to use: The LUS Brands three-step system is easy to use and can be incorporated into your daily hair care routine.
  8. Made in Canada: LUS Brands hair products are made in Canada.


LUS Brands hair products use a range of ingredients that are designed to help nourish and strengthen hair. Here are some of the key ingredients used in their products and their benefits:

  1. Coconut oil: Coconut oil is known to help improve hair texture and reduce protein loss, which can lead to healthier, stronger hair. This ingredient is able to penetrate the hair shaft and reduce protein loss, making it a valuable ingredient in hair care products.
  2. Shea butter: Shea butter is a rich, nourishing ingredient that can help moisturize and protect hair. It is high in vitamins A and E, which are important for healthy hair growth, and can help reduce inflammation and protect hair from damage. Shea butter can help protect hair from UV damage and improve hair elasticity.
  3. Jojoba oil: Jojoba oil is a natural oil that is similar in composition to the oils produced by the scalp, making it an effective ingredient for balancing the scalp’s natural oils. It is also rich in vitamins and minerals that can help nourish and strengthen hair. Jojoba oil can help improve hair growth and reduce hair loss.
  4. Panthenol: Panthenol, also known as vitamin B5, is a common ingredient in hair care products. It is known to help improve hair moisture retention and reduce damage. Panthenol can help improve hair flexibility and reduce hair breakage.

8 Best-Selling LUS Hair Products

LUS Brands hair products revolve around and complement their simple 3-step process: wash, condition, and style. The collection features a variety of shampoos, conditioners, and stylers for different curly hair types. 

If you’re looking to cut back on time spent getting your hair to behave, while adding more bounce and life to your locks, keep reading this LUS Brands hair review to learn more about the company’s bestselling products.

LUS Brands Wavy 3-Step System Review 

The Wavy 3-Step System is LUS Brand’s signature method for helping your hair uniquely look its best. These hair care products reduce your curl care time and can give you luxuriously soft and healthy hair. The 3-step system includes,

  1. Gentle and moisturizing shampoo: clears out unwanted particles and dead skin while keeping healthy moisture in. This shampoo is made with shea butter and moringa oil[1] to keep your hair clean.
  2. Ultra-hydrating and detangling conditioner: helps hair feel its softest while getting rid of unwanted tangles and knots. Shea butter and moringa oil lock in moisture and can give your hair a clean bill of health.
  3. All-in-One for WAVY hair: the healing process doesn’t stop here. This styler doesn’t leave behind any residue, but you’ll feel its effects when your hair looks and feels luxurious.

 The Wavy 3-Step System is usually $50 but is on sale for $45. Ditch those other products and grab your surfboard, it’s time to ride the wave of gorgeous-looking hair.

LUS Brands All-in-One: Curly Review 

If you’re tired of experimenting with different products to achieve the ultimate curls, go for a multifunctional cure. The All-in-One: Curly is your one-stop-shop for styling in one easy step, without other products weighing your hair down. 

This LUS Brands hair product leaves your hair feeling healthy and soft, creating stunning and vibrant curls. You can even mix this styler with water to keep your curls looking fresh in between washes with no leftover residue. Available in 250mL bottles for $18

LUS Brands All-in-One: Wavy Review

Cause some major hair envy using the All-in-One: Wavy and flaunt flawless sculpted waves. This product doesn’t leave behind any sticky or greasy residue, just gorgeous, hydrated hair

All-in-One: Wavy is cruelty-free, vegan-friendly, and safe to use with dyed hair. The uplifting formula styles and repairs in one simple step. Add moisture to your locks and take the plunge for $18.

LUS Brands LUS Elixir Oil Review

The LUS Brands Elixir Oil may become the new favorite in your beauty routine. The elixir works to improve your skin, hair, and nails:

  • Tones skin and helps fight the signs of aging, while also reducing inflammation and other skin conditions
  • Moisturizes hair and promotes hair growth, minimizes split ends and frizz
  • Strengthens nails and moisturizes cuticles 

Is there anything this miracle elixir can’t do? The product is also rich in vitamins and minerals and doesn’t clog pores. Bathe in the fountain of youth for $48 and prepare to reap the benefits. 

LUS Brands Gentle & Moisturizing Shampoo Review

Keep it simple with LUS Brand’s Gentle & Moisturizing Shampoo. This product produces a light lather that cleans and moisturizes your hair while steering clear of harmful chemicals such as sulfates and paraffin. Cruelty-free and vegan-friendly, this shampoo gets the job done and is also good for the environment.

This gentle shampoo is great for all curl types and is color-safe. The formula features shea butter and moringa oil to add that luxurious feeling to your hair, available for $16. Happy washing! 

LUS Brands Deep Conditioner & Repair Review

Sometimes all you need is a day of pampering, starting with your hair. LUS Brands’ Deep Conditioner & Repair helps mend damage and dryness no matter what state your curls are in.

Rich in Vitamin E[2] and B5[3], this conditioner is the one-stop solution for hair repair, and starts working in 5-15 minutes with no heat required

Natural ingredients like aloe vera[4] and jojoba oil[5] help reduce frizz while keeping moisture in. Dermatologist tested & approved, this conditioner is made without silicones and parabens, so you know your hair is in good hands. Say hello to healthy, shiny, and silky-smooth hair for $44

LUS Brands 1L Shampoo Review 

Starting a healthy hair journey can be daunting, especially when you don’t know what is and isn’t harmful to your hair.

Luckily, LUS Brands’ 1L Shampoo is full of natural and effective ingredients that will leave your curls looking and feeling divine. Shea butter and moringa oil team up to produce a light lather that simultaneously cleans and moisturizes.

The product doesn’t contain any sulfates, silicones, parabens, or other chemicals that tend to leave hair feeling dry and damaged.

This LUS Brands hair shampoo is also cruelty-free, color-safe, and vegan, so you can feel good about using it. Self-care calls for healthy hair, and healthy hair starts here. Get a 1L bottle for $48

Who Is Lus Brands For?

LUS Brands hair products are designed for people with curly, kinky, and wavy hair. They cater to a variety of hair types, including type 2 (wavy), type 3 (curly), and type 4 (kinky/coily) hair. Their products are specifically formulated to provide moisture, definition, and manageability to these hair types.

LUS Brands Reviews: What Do Customers Think?

LUS Brands Hair Review

We’ve talked about their haircare, and now we’ll explore what customers think of the products. The LUS Brands collection is only accessible on their website, where we found thousands of happy customers.

Our LUS Brands hair review also found ratings for the brand as a whole on external sites. Check out how some of the products featured above perform on the company website as of April 2023:

  • All-in-One: Wavy: 4.6/5 stars out of 700+ ratings
  • All-in-One: Curly: 4.7/5 stars out of 1833 ratings
  • 1L Shampoo: 4.9/5 stars out of 1578 ratings
  • Gentle & Moisturizing Shampoo: 4.8/5 stars out of 355 ratings

Positive reviews continue on other sites, where LUS Brands has similar ratings. For instance, Facebook users give the products 4.5/5 stars out of 5000+ ratings, while Influenster rates the company as 4.5/5 stars out of 276 ratings.

We found pretty consistent comments– people love LUS Brands hair products. Overall, customers are delighted with the products’ effectiveness, simple and high-quality ingredients, as well as outstanding customer service. 

One LUS Brands hair review on the company’s site explains their curly hair journey: “Life-changing products! I had no idea my hair was so curly… after a couple of weeks of using the shampoo, conditioner, and all-in-one. I had ringlets! I will never go back to any other products again!” 

Another happy customer on the company website complimented the brand on its effectiveness and definition: “I love this product… It makes my curls so defined, and the formula doesn’t have a heavy feeling/residue when you leave it in your hair. My hair has never been/looked this healthy!” 

 It’s pretty standard to find glowing customer feedback on a company’s website, but we were happy to discover that reviewers on other sites echo similar sentiments: 

  • All-In-One: Curly review on Influenster: “Love this product. It took about a week before I found my hair got softer and I figured out how much product I actually needed.
  • All-In-One: Curly review on Influenster: “Liked how this product made my hair feel hydrated and nutrient lasting. I would try to make it a bit more control frizz and I would recommend this product to anyone who has bouncy wavy/ curly hair.” 
  • Review of LUS Brands on Facebook: “Used LUS for the first time today on my curly haired kiddo and really loved the results.

Alongside thousands of satisfied customers, there are some negative ratings. The most prominent complaints concern price and efficacy. Naturally, no haircare line will work perfectly for everyone. It’s important to note that, based on our research, the vast majority of LUS Brands users report great results.

Is LUS Brands Worth It?

LUS Brands Hair Review

So, what is the verdict? Ultimately, this LUS Brands hair review thinks the products are worth buying.

The wide range of haircare that caters to different types of curls is impressive. The site even has a hair quiz you can take to figure out exactly what products would work best for your hair type. 

Having curly, wavy, and kinky hair often involves a long hair care routine, especially post-shower. Finding suitable products can be a challenge. LUS Brands uses effective yet gentle ingredients in their simple 3-step process to accentuate natural curls.

Many women envy these tresses—if they didn’t, there would be no market for curling irons.

This LUS Brands hair review acknowledges the complaints put forth in the negative ratings, but they are a minority compared to the glowing testimonials we found. If you’re sensitive to scents, we recommend the fragrance-free line of products.

LUS Brands embraces what you’re born with, whether it’s a thick, frizzy mane, tangly curls, or something in between. With the right products, your hair can end up looking amazing au naturel. Like a Pantene commercial, minus the Photoshop. 

LUS Brands Promotions & Discounts 

LUS Brands Hair Review

At the time of this LUS Brands hair review, we couldn’t find any opportunities for savings. Keep checking their website and social media for any upcoming promotions.

Where To Buy LUS Brands Hair Products

LUS Brands Hair Review

LUS Brands hair products are sold exclusively on their website, Take their haircare quiz to find the most effective routine for you.


Everyone’s hair is different, which is there are so many amazing brands on the market. Check out a few more options:

  1. Shea Moisture: Shea Moisture is a natural hair care brand that offers a wide range of products for different hair types. They use natural and organic ingredients such as shea butter, coconut oil, and Jamaican black castor oil to provide moisture, nourishment, and strength to hair.
  2. DevaCurl: DevaCurl is a hair care brand that specializes in products for curly hair. Their products are sulfate-free, paraben-free, and silicone-free, and are designed to enhance curls and reduce frizz.
  3. Ouidad: Ouidad is a hair care brand that focuses on products for curly and wavy hair. Their products are designed to hydrate, define, and enhance curls, while also providing frizz control and heat protection.
  4. Briogeo: Briogeo is a clean hair care brand that uses natural and organic ingredients to create products that are free from sulfates, silicones, parabens, and synthetic dyes. They offer products for different hair types and concerns, including products for curly hair, damaged hair, and scalp health.
  5. Living Proof: Living Proof is a science-based hair care brand that uses patented technologies to create products that address different hair concerns, such as frizz, volume, and damage. Their products are designed to deliver visible results and are suitable for all hair types.


LUS Brands Hair Review

Where are LUS hair products manufactured? 

LUS hair products are manufactured in Canada.

Where can I find a full list of the ingredients? 

On the LUS Brands official website, ingredients are specified on every product page.

Are LUS products safe? 

LUS Brands products are safe to use: they contain none of the sulfates, silicones, synthetic dyes, or any other harsh chemicals often found in other brands.  

What is LUS Brands’ Shipping Policy?

LUS Brands ships worldwide. The company offers free shipping on orders over $100 for Canadian and US orders. For orders under $100 and international orders, shipping is calculated at checkout. Customers are responsible for customs and duty fees.

  • Canada delivery times: 2-3 business days in Ontario and Quebec, 3-4 business days in other provinces
  • US delivery times: 3-7 business days
  • International delivery times: 10-30 business days

What is LUS Brands’ Return Policy?

LUS Brands does not accept returns or exchanges on opened products.

If the product is unopened, you can return the item within 30 days of purchase. All returns and exchanges require email authorization and are subject to quality assurance review upon receipt. The customer is responsible for the cost of return shipping. 

If you are not satisfied with the products, contact the care team with photos, and the company will offer one-on-one support to help you find the perfect routine. 

How to contact LUS Brands

If you have questions that were not addressed in this LUS Brands hair review, fill out the Contact Form on their official website and allow 24-48 hours for a response.

Check out our reviews for other brands that offer at-home hair care products:

Madison Reed




Article Sources

  1. Nadeem, M. and Imran, M. Promising features of Moringa oleifera oil: recent updates and perspectives PubMed Central Lipids in Health and Disease, 15(1)
  2. Beoy, L.A., Woei, W.J. and Hay, Y.K. Effects of tocotrienol supplementation on hair growth in human volunteers PubMed Central Tropical life sciences research, [online] 21(2), pp.91–9
  3. Almohanna, H.M., Ahmed, A.A., Tsatalis, J.P. and Tosti, A. The Role of Vitamins and Minerals in Hair Loss: A Review PubMed Central Dermatology and therapy, [online] 9(1), pp.51–70
  4. Umar, Sanushi & Noreen, Sana. A Close Look at Aloe Vera Barbadensis and It’s Effect on Hair Health ResearchGate
  5. Gad, H.A., Roberts, A., Hamzi, S.H., Gad, H.A., Touiss, I., Altyar, A.E., Kensara, O.A. and Ashour, M.L. Jojoba Oil: An Updated Comprehensive Review on Chemistry, Pharmaceutical Uses, and Toxicity PubMed Central Polymers, [online] 13(11), p.1711

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Customer Reviews

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Love lus
Gigi Turner
3 years ago Reply

Hi just purchased this product and I tried it and just love it made my hair so soft and shiny I truly recommend l.u.s love it thank you so much I’m actually going to purchase it again 😊

Severe tangled hair
linda blake
3 years ago Reply

Both my daughters have thick curly hair that tangles like crazy.
What product would be the best solution for this?

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