LUS Brands Hair Review

About LUS Brands

LUS Brands Hair Review

Essentially all haircare companies offer a line of products for different types of locks, without focusing on the unruly. Enter LUS Brands and their specialized hair products for waves, curls, spirals, kinks, and coils. Their products range from shampoos, conditioners, and all-in-ones that are customizable to your hair type. The company focuses on simple hair care routines for embracing your hair’s natural beauty.

LUS Brands has been featured in many notable media outlets such as Cosmopolitan, Pop Sugar, Elle Canada, Chatelaine, and Buzzfeed, while their Instagram has over 185k followers. Media hype aside, can these products tame your mane?

This LUS Brands hair review intends to take a deep dive into the brand and their products. It will also look at the customer reviews, promotions, and more to help you decide if their products are worth buying. 

Overview of LUS Brands

LUS Brands Hair Review

The LUS Brands hair journey starts with founder Sahar Saidi, who created the Toronto-based brand in 2017. Saidi was inspired to create the haircare brand after experiencing the pitfalls of low self-esteem and lack of products for her hair type. The company’s mission is to create “easy-to-use products designed to disrupt the stigmas and agendas that profit from women masking their natural features instead of enhancing them.” 

The brand is all about self-love, self-expression, and empowering women. The authentic ladies in their ads are not professional models. LUS Brands avoids photoshop and major touch-ups, celebrating perfect imperfections, rather than hiding them. The company is also cruelty-free and vegan, including no harsh or damaging chemicals

Before we take a look at the bestselling products, this LUS Brands hair review will go over the pros and cons of the brand:


  • Simple and effective 3 step system: all-in-one wash and condition
  • Products are cruelty-free, vegan, color-safe, hypoallergenic, and non-irritant 
  • No sulphates, silicones, parabens, phthalates, gluten, synthetic dyes, or propylene glycol 
  • Haircare quiz guides customers in selecting the most suitable products
  • Installment payments available through Seezle
  • Ships internationally 


  • More expensive compared to other haircare brands
  • Some customers report a lack of results

LUS Hair Products Review

LUS Brands hair products revolve around and compliment their simple 3-step process: wash, condition, and style. The collection features a variety of shampoos, conditioners, and stylers for different curly hair types. 

If you’re looking to cut back on time spent getting your hair to behave, while adding more bounce and life to your locks, keep reading this LUS Brands hair review to learn more about the company’s bestselling products.

LUS Brands Wavy 3-Step System Review 

The Wavy 3-Step System is LUS Brand’s signature method for helping your hair uniquely look its best. These hair care products reduce your curl care time and can give you luxuriously soft and healthy hair. The 3-step system includes,

  1. Gentle and moisturizing shampoo: clear out unwanted particles and dead skin while keeping healthy moisture in. This shampoo is made with shea butter and moringa oil to keep your hair clean.
  2. Ultra-hydrating and detangling conditioner: helps hair feel its softest while getting rid of unwanted tangles and knots. Shea butter and moringa oil lock in moisture and can give your hair a clean bill of health.
  3. All-in-One for WAVY hair: the healing process doesn’t stop here. This styler doesn’t leave behind any residue, but you’ll feel its effects when your hair looks and feels luxurious.

 The Wavy 3-Step System is usually $50 but is on sale for $45. Ditch those other products and grab your surfboard, it’s time to ride the wave of gorgeous looking hair.

LUS Brands All-in-One: Curly Review 

If you’re tired of experimenting with different products to achieve the ultimate curls, go for a multifunctional cure. The All-in-One: Curly is your one-stop-shop for styling in one easy step, without other products weighing your hair down. 

This LUS Brands hair product leaves your hair feeling healthy and soft, creating stunning and vibrant curls. You can even mix this styler with water to keep your curls looking fresh in between washes with no leftover residue. Available in 250mL bottles for $18

LUS Brands All-in-One: Wavy Review

Cause some major hair envy using the All-in-One: Wavy and flaunt flawless sculpted waves. This product doesn’t leave behind any sticky or greasy residue, just gorgeous, hydrated hair

All-in-One: Wavy is cruelty-free, vegan friendly, and safe to use with dyed hair. The uplifting formula styles and repairs in one simple step. Add moisture to your locks and take the plunge for $18.

LUS Brands LUS Elixir Oil Review

The LUS Brands Elixir Oil may become the new favourite in your beauty routine. The elixir works to improve your skin, hair, and nails:

  • Tones skin and helps fight the signs of aging, while also reducing inflammation and other skin conditions
  • Moisturizes hair and promotes hair growth, minimizes split ends and frizz
  • Strengthens nails and moisturizes cuticles 

Is there anything this miracle elixir can’t do? The product is also rich in vitamins and minerals and doesn’t clog pores. Bathe in the fountain of youth for $48 and prepare to reap the benefits. 

LUS Brands Gentle & Moisturizing Shampoo Review

Keep it simple with LUS Brand’s Gentle & Moisturizing Shampoo. This product produces a light lather that cleans and moisturizes your hair, while steering clear of harmful chemicals such as sulfates and paraffin. Cruelty-free and vegan friendly, this shampoo gets the job done and is also good for the environment.

This gentle shampoo is great for all curl types and color-safe. The formula features shea butter and moringa oil to add that luxurious feeling to your hair, available for $16. Happy washing! 

LUS Brands Deep Conditioner & Repair Review

Sometimes all you need is a day of pampering, starting with your hair. LUS Brands’ Deep Conditioner & Repair helps mend damage and dryness no matter what state your curls are in. Rich in Vitamin E and B5, this conditioner is the one-stop solution for hair repair, and starts working in 5-15 minutes with no heat required

Natural ingredients like aloe vera and jojoba oil help reduce frizz while keeping moisture in. Dermatologist tested & approved, this conditioner is made without silicones and parabens, so you know your hair is in good hands. Say hello to healthy, shiny, and silky-smooth hair for $44

LUS Brands 1L Shampoo Review 

Starting a healthy hair journey can be daunting, especially when you don’t know what is and isn’t harmful for your hair. Luckily, LUS Brands’ 1L Shampoo is full of natural and effective ingredients that will leave your curls looking and feeling divine. Shea butter and moringa oil team up to produce a light lather that simultaneously cleans and moisturizes.

The product doesn’t contain any sulphates, silicones, parabens, or other chemicals that tend to leave hair feeling dry and damaged. This LUS Brands hair shampoo is also cruelty-free, color-safe, and vegan, so you can feel good about using it. Self-care calls for healthy hair, and healthy hair starts here. Get a 1L bottle for $48

LUS Brands Love Ur Curls T-Shirt Towel Review 

The Love Ur Curls T-Shirt Towel is luxuriantly soft, 100% cotton, and helps dry your hair while preserving your curls. This product is 13” x 34” and embroidered with “Love Ur Curls,” so when you look in the mirror, you can always remember that your hair is uniquely wonderful. 

The towel absorbs excess water and reduces frizz, ensuring your hair looks fabulous when you unleash it on the world. The product is available in black or white and is the perfect addition to your hair care routine, available for $15

LUS Brands Reviews: What Do Customers Think?

LUS Brands Hair Review

We’ve talked about their haircare, and now we’ll explore what customers think of the products. The LUS Brands collection is only accessible on their website, where we found thousands of happy customers. Our LUS Brands hair review also found ratings for the brand as a whole on external sites. Check out how some of the products featured above perform on the company website:

  • All-in-One: Wavy: 4.7/5 stars out of 1000+ ratings
  • All-in-One: Curly: 4.9/5 stars out of 760 ratings
  • 1L Shampoo: 4.9/5 stars out of 688 ratings
  • Gentle & Moisturizing Shampoo: 4.8/5 stars out of 355 ratings

Positive reviews continue on other sites, where LUS Brands has similar ratings. For instance, Facebook users give the products 4.6/5-stars out of 5000+ ratings, while Influenster rates the company as 4.3/5 stars out of nearly 200 ratings.

We found pretty consistent comments– people love LUS Brands hair products. Overall, customers are delighted with the products’ effectiveness, simple and high-quality ingredients, as well as outstanding customer service. 

One LUS Brands hair review on the company’s site explains their curly hair journey: “Life-changing products! I had no idea my hair was so curly… after a couple of weeks of using the shampoo, conditioner, and all-in-one. I had ringlets! I will never go back to any other products again!” 

Another happy customer on the company website complimented the brand on the effectiveness and definition: “I love this product… It makes my curls so defined, and the formula doesn’t have a heavy feeling/residue when you leave it in your hair. My hair has never been/looked this healthy!” 

 It’s pretty standard to find glowing customer feedback on a company’s website, but we were happy to discover that reviewers on other sites echo similar sentiments: 

  • All-In-One: Curly review on Influenster: “Love this product. It took about a week before I found my hair got softer and I figured out how much product I actually needed.”
  • All-In-One: Curly review on Influenster: “ Liked how this product made my hair feel hydrated and nutrient lasting. I would try to make it a bit more control frizz and I would recommend this product to anyone who has bouncy wavy/ curly hair.” 
  • Review of LUS Brands on Facebook: “Used LUS for the first time today on my curly haired kiddo and really loved the results.”

Alongside thousands of satisfied customers, there are some negative ratings. The most prominent complaints concern price and efficacy. One negative LUS Brands hair review sums up the thoughts expressed by some of these users: “I was very disappointed in these products, especially with consideration to the price. I have tried using them on several occasions, even seeking online/YouTube instruction to ensure that I was using it correctly.” 

Others are not concerned with the price point, only the lack of results, like this Reddit reviewer: I “Tried it for a few months, but just never liked it. My hair is very fly-away and it just doesn’t have enough hold for me.Naturally, no haircare line will work perfectly for everyone. It’s important to note that, based on our research, the vast majority of LUS Brands users report great results.

Is LUS Brands Worth It?

LUS Brands Hair Review

So, what is the verdict? Ultimately, this LUS Brands hair review thinks the products are worth buying. The wide range of haircare that caters to different types of curls is impressive. The site even has a hair quiz you can take to figure out exactly what products would work best for your hair type. 

Having curly, wavy, and kinky hair often involves a long hair care routine, especially post-shower. Finding suitable products can be a challenge. LUS Brands uses effective yet gentle ingredients in their simple 3-step process to accentuate natural curls. Many women envy these tresses—if they didn’t, there would be no market for curling irons.

This LUS Brands hair review acknowledges the complaints put forth in the negative ratings, but they are a minority compared to the glowing testimonials we found. If you’re sensitive to scents, we recommend the fragrance-free line of products.

LUS Brands embraces what you’re born with, whether it’s a thick, frizzy mane, tangly curls, or something in between. With the right products, your hair can end up looking amazing au naturel. Like a Pantene commercial, minus the photoshop. 

LUS Brands Promotions & Discounts 

LUS Brands Hair Review

At the time of this LUS Brands hair review, we couldn’t find any opportunities for savings. Keep checking their website and social media for any upcoming promotions.

Where to Buy LUS Brands Hair Products

LUS Brands Hair Review

LUS Brands hair products are sold exclusively on their website, Take their haircare quiz to find the most effective routine for you.


LUS Brands Hair Review

Where are LUS hair products manufactured? 

LUS hair products are manufactured in Canada.

Where can I find a full list of the ingredients? 

On the LUS Brands official website, ingredients are specified on every product page.

Are LUS products safe? 

LUS Brands products are safe to use: they contain none of the sulphates, silicones, synthetic dyes, or any other harsh chemicals often found in other brands.  

What is LUS Brands’ Shipping Policy?

LUS Brands ships worldwide. The company offers free shipping on orders over $100 for Canadian and US orders. For orders under $100 and international orders, shipping is calculated at checkout. Customers are responsible for customs and duty fees.

  • Canada delivery times: 2-3 business days in Ontario and Quebec, 3-4 business in other provinces
  • US delivery times: 3-7 business days
  • International delivery times: 10-30 business days

What is LUS Brands’ Return Policy?

LUS Brands does not accept returns or exchanges on opened products. If the product is unopened, you can return the item within 30 days of purchase. All returns and exchanges require email authorization and are subject to quality assurance review upon receipt. The customer is responsible for the cost of return shipping. 

If you are not satisfied with the products, contact the care team with photos, and the company will offer one-on-one support to help you find the perfect routine. 

How to Contact LUS Brands

If you have questions that were not addressed in this LUS Brands hair review, fill out the contact form on their official website and allow  24-48 hours for a response.

Check out our reviews for other brands that offer at home hair care products:

Madison Reed




Ask the community or leave a comment

Ask a Question
Severe tangled hair
Asked by linda blake (10 months ago) Reply

Both my daughters have thick curly hair that tangles like crazy.
What product would be the best solution for this?

Love lus
Asked by Gigi Turner (9 months ago) Reply

Hi just purchased this product and I tried it and just love it made my hair so soft and shiny I truly recommend l.u.s love it thank you so much I’m actually going to purchase it again 😊

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