Velour Beauty is a beauty company known for its cruelty-free, vegan, and totally beautiful lashes. The brand has become a favorite of numerous celebrities—including Beyoncé, Megan Markle, Anne Hathaway, Jessica Alba, Nina Dobrev, Rosario Dawson, and Brooke Burke—and been featured in videos by beauty YouTubers such as Lauren Curtis and Jaclyn Hill.
All that celeb cred probably explains why the company has acquired an impressive 440K following on Instagram, as well as another 11.1K on Twitter. Our Velour Lashes review also found features on the brand in such media outlets as The Kit, Fashion Magazine, and the Bay Street Bull.
Looking for those luscious lashes you’ve always dreamed of? Stay tuned as our Velour Lashes review runs down the info we’ve gleaned about the company, its bestselling products, customer reviews, promotions and discounts, and more to help you decide if this much-buzzed-about brand is worth your time (and, more importantly, your money).
Overview of Velour
Velour Beauty was founded in 2011 in Toronto, Canada by Asian-Canadian entrepreneur Mabel Lee. Having worn false eyelashes as part of her everyday beauty routine for years, Lee was dissatisfied with the fact that most of the falsies on the were made of uncomfortable, ill-fitting, fake-looking materials.
Investing money she made from selling hairstyling products online, Lee launched Velour with its signature product: lashes made from “naturally shedded” mink fur. The company soon skyrocketed thanks to the endorsement of celebrity clients, and its products were soon picked up by major retailers like Sephora and Ulta.
As of 2021, Velour mink lashes have been retired, and the brand is now committed to creating products made from 100% vegan, cruelty-free materials.
So that’s the capsule history of the brand—now, time to get down to business. This Velour Lashes review will kick things off with a li’l list of some of the brand’s most notable highlights before going in-depth on its bestselling products.
- Lashes are hypoallergenic, 100% vegan and cruelty-free (no more mink!), and made without chemical processing and dyes
- Products are natural-looking, comfortable, easy to apply, and long-lasting
- Female, POC-owned brand
- Join rewards program to earn points toward free products
- Save 10% off each order with product subscription
- Installment payment option available via Sezzle
- International shipping available
- Free shipping for US and Canadian orders of $50 and up
- Free gift with purchase of $60 and up
The difference between good lashes and great lashes is the same as the difference between “meh” makeup and “wow” makeup. Great lashes can give you the confidence you need to step out the door feeling your fiercest. So the question is, now that it’s gone minkless, can Velour maintain the standards it set for itself when it launched a decade ago?
Well, this Velour Lashes review is going to find out. Ready to get some truth dropped on you? Let’s dive in.
Velour Lashes Review
Whether you need a subtle pop or a glamorous burst of length and volume, Velour has something for everybody. Below, our Velour Lashes review has singled out some of the brand’s bestsellers for your consideration. You’re welcome.
Velour Are Those Real? Lashes Review
It’s right there in the name: the incredibly natural-looking Are Those Real? lashes will have friends, co-workers, and strangers asking themselves that question in their heads. Don’t be afraid to maintain the mystery—what they don’t know won’t kill ’em, right? 😉
The Velour Lashes Are Those Real lashes are vegan, cruelty-free, and measure 8-13 mm. Get a subtle but eye-catching boost of lash length and volume with these beauties for $27, or sign up for an auto-refill every 1, 3, or 6 months and save 10% on each order.
Velour Whispie Me Away Lashes Review
When you’re wearing the Velour Lashes Whispie Me Away, you’ll have to whisk yourself away from your throngs of admirers. Though these lashes are only 6-10mm in length, they’re extra-fluffy, so perfect for giving you that gorgeously voluminous, cat-like effect.
Flutter your way into hearts near and far with the Whispie Me Away lashes for $27, or $24 with a subscription.
Velour Whispie Sweet Nothings Lashes Review
Why whisper sweet nothings in your sweetie’s ear when you can dazzle them by plastering them on your eyelids? Measuring 8-15mm, the triple-threat Whispie Sweet Nothings lashes give you maximum flutter, volume, and length for the perfect soft-glam look.
In terms of specs, there’s nothing here you haven’t heard in this Velour Lashes review before, but we’ll check ’em off anyway: 100% vegan, 100% cruelty-free, $27, or 10% off with a subscription.
Velour Final Touch Lashes Review
No matter your eye shape or your makeup style, Final Touch lashes will be the perfect cherry on top of your look. Mounted on an easy-to-apply cotton band, these glue-and-go lovelies don’t require any trimming, which makes them ideal for those who are new to falsies. They’re yours, for $26, but remember you can save 10% when you subscribe.
The brand also makes a range of other products for falsie novices—check out the Velour Lashes Effortless Kit.
Velour Would I Lie? Lashes Review
The brand’s top-seller, the Would I Lie? lashes make fooling your friends, colleagues, and attractive passers-by as easy as pie. These synthetic Velour silk lashes blend seamlessly with your natural hairs, amping up your volume and wow factor while making it look like you woke up like this. Get them for $26, or just under $24 with the subscription option.
Velour Mini Me Lashes Review
Leonardo da Vinci once said that “simplicity is the ultimate sophistication.” While we don’t know what his lash situation was like (we’re guessing not too good, based on those gnarly brows in his self-portrait), he could have been speaking of the Mini Me lashes.
Ideal for everyday use, these straightforward, no-trim lovelies elevate your natural lashes and give you a subtle but sultry cat’s-eye effect. Step up your lash game with minimal effort with the Mini Me lashes for $26, or subscribe and save.
Velour Glue Review
Slow down there—how are you gonna stick those lashes on without some glue, silly? This Velour Lashes review has spotlighted two of the company’s brand-name adhesives below, so read them over first!
Velour Lash Adhesive Black Review
Ever wanted your eyelash adhesive to do double duty as an eyeliner? Dream no more: the Lash Adhesive Black lets you precisely apply your lashes with its ultra-thin brush, and the adhesive dries black to give you that extra layer of definition. Get it for $12.
Velour Lash Adhesive White Review
“Wait a minute, Velour Lashes review,” you say, “What if I want my eyelash adhesive to be clear?” C’mon now, you think that this brand isn’t already thinking two steps ahead of you? The Lash Adhesive White is vegan, cruelty-free, and hypoallergenic, and dries clear. So there. Just like the black version of the Velour Lashes glue, it’s $12.
Are Velour Lashes Real Mink?
Velour first attracted attention for creating its lashes with mink fur, which is super-soft, natural-looking, and comfortable for all-day wear. The rising demand for cruelty-free products during the last decade has compelled many beauty brands to rethink their manufacturing practices, and Velour has now joined those ranks.
According to Ethical Elephant, in 2020 Velour announced that it had halted the manufacturing and marketing of its mink lashes in 2020. As of 2021, the company has completely eliminated mink from its products, all of which are now made from synthetic, vegan, 100% cruelty-free materials.
Obviously, this means that several of the brand’s previously popular products are no longer available, although you may still be able to purchase some of them from third-party retailers. Our Velour Lashes review did some legwork to find out which products have been discontinued; our initial list is below:
- Velour Lashes Strike a Pose
- Velour Lashes Doll Me Up
- Velour Lashes Carlilash
- Velour Lashes WINGing
- Velour Lashes You Complete Me
- Velour Lashes Girl You Crazy
- Velour Lashes What the Fluff
- Velour Lashes Lash in the City
How Do You Trim Velour Lashes?
In order to properly size Velour lashes to your eye, you must first remove the lashes from the tray that they are packaged in (duh). Then, hold them up to your eye and align them along your natural lash line to see where you need to cut them.
Using the Velour Too Sharp Lash Scissors ($19), trim the lash band as much as you need to, starting from the outer corner of the lash. Make sure you are measuring the lash relative to your own lash line every step of the way—you can always remove more if you need to, but remember, you can’t put them back!
After that, you’re good to go! Get out there and slay.
How Long Do Velour Lashes Last?
Thanks to their high-quality, durable materials, Velour lashes will last an average of 20+ uses if you care for them properly. Here’s some tips on how to get the most life out of your lashes:
- Never apply makeup or mascara directly to lashes
- Clean off glue build-up on the cotton band
- Store lashes in their case after every use
- Be gentle with lashes when applying or removing
- Spot clean lashes with a gentle, oil-free makeup remover if needed
- If lashes get wet or begin to lose their curl, gently restore their original shape with an eyelash curler
Who Is Velour For?
While Velour first made its name by catering to the make-mine-mink crowd, since the brand’s transition to mink-free lashes it has opened its product line up to any and all beauty enthusiasts, including those who place a premium on vegan and cruelty-free products. Additionally, the brand now offers latex-free adhesives for customers who have latex allergies or sensitivities.
Comparison: Velour vs. Lilly Lashes
Velour wasn’t the only brand getting in on the mink lashes boom in the 2010s. Founded in 2013 by reality TV star and beauty maven Lilly Ghalichi, Lilly Lashes attracted attention for its 3D mink lashes, which were sported by such celebs as Jennifer Lopez, Kim Kardashian, Kylie Jenner, Rihanna, and Lady Gaga.
As far as prices go, the two brands are pretty similar. Velour Lashes go for $26-$27, while standard Lilly Lashes falsies are $23-$27; note though that Lilly also features specialty lashes (e.g., Always+Forever, The Wedding Lash) at a higher price point of $38-$45.
The major difference between these comparable companies is that Velour, as noted above, has completely eliminated mink from its product line, while Lilly Lashes still offers mink-based products but has also introduced faux-mink alternatives. For this reason, obviously, Lilly Lashes cannot claim to be 100% vegan or cruelty-free.
Want to learn more? Then check out our full Lilly Lashes Review.
Velour Reviews: What Do Customers Think?
It’s time for this Velour Lashes review to take to the streets (or at least the internet) to see what the people really have to say about these recently cruelty-free beauty products.
Let’s start at the brand website, velourbeauty.com, with the company’s top-seller: the Would I Lie? Lashes, which score a spectacular 4.9/5 stars based on 161 reviews. Customers were blown away by these lashes’ natural look, easy application, and durability.
“Velour has the perfect lashes that compliment hooded eyes, these lashes are also super high quality, and very light weight. You get multiple uses out of these which makes it worth the money you’re spending,” reads one representative review. Another buyer commented on how this product made her rethink her whole opinion of false eyelashes:
“After using mascara all my life I decided to try eyelashes. Velour is the second brand I tried as I was about to say this isn’t for me. Other brands were stiff and difficult to put on. They are also uncomfortable and itchy. Velour Is different. Very easy to put on, very comfortable. Most importantly they look so natural. A bit expensive so I learn how to extend the usage time.”
Even away from its home base, Velour continued to rack up high ratings from satisfied customers. On Influenster, Velour lashes are rated 4.5/5 stars from 461 reviews. Commenters here reaffirmed that these products are worthy of their price tag thanks to both their quality and their long-lasting wear.
“After a couple of my favorite Youtube gurus swore by them, I knew I had to purchase a pair. They are quite pricey for what I would normally pay for false lashes but with discount codes and their longevity, they’re so worth it!! I easily get at least 20 wears out of them… They’re light, luxurious, and so soft it’s almost hard to believe they’re fake!” said one happy buyer.
Over at Sephora, the Effortless – No Trim – Natural Lash Collection pulls in 4.4/5 stars from 891 reviews. One of the most interesting positive reviews comes from a woman who wore her lashes while skydiving:
“Wow, no words can describe how great the quality of these lashes were. I jumped out of a plane yesterday, somersaulted 13,000 in the air, got whiplashed with wind at 120mph. Let me just say…not a single hair follicle was lost. Will repurchase again!”
The overwhelming majority of reviewers have attested that these lashes last as long as they claim to, as long as they are properly cared for.
Is Velour Worth It?
After mulling over all the evidence, this Velour Lashes review has concluded that the strongest selling points of the brand’s products is that they are a) natural-feeling, soft, and comfortable, b) designed to last 20+ wears, and c) easy to apply, remove, and care for.
Sure, these may be pricey when compared to your standard-issue false lashes, but customers attest that they are of much higher quality and last far longer. If you spend $7 on drugstore lashes but only get 2-3 uses out of them, you’ll ultimately end up spending more money on a lower-quality product than you would investing in luxe-looking and long-lasting Velour lashes.
So in case this Velour Lashes review hasn’t already made its position clear, we would say that, yes, this brand is definitely worth the buy.
Velour Promotions & Discounts
There are quite a few ways you can save money on your Velour lashes order when purchasing these products through the brand website. Signing up for the company’s mailing list automatically gets you 15% off your first order. There is also a standing “Deals” section (first clickthrough on the main navigation bar) with monthly discounts on select products.
The brand also has a rewards program that lets members earn points that they can put towards free products. You will get 1 point for every $1 spent on the site, and you can rack up more in various other ways, including:
- Signing up for the program—50 points
- Referring a friend—100 points
- Birthday bonus—50 points
- Reviewing a product—40 points
Lastly, customers can receive a free mini-Lash Clean with every order by using the Velour Lashes coupon code TOOCLEAN at checkout.
Where to Buy Velour
You can purchase Velour lashes directly from the brand website, as well as through the Sephora and Ulta online portals. The brand’s products are also carried in those retailers’ in-store locations, although these were obviously closed during last year’s lockdown.
Where is Velour made?
Velour products are manufactured in Canada as well as several locations in Asia. For instance, the Velour Lash Adhesives and Fluff’N Brow Pencil are made in Korea, while the Lash & Go and Lash Clean are both made in Canada.
Is Velour vegan and cruelty-free?
As of 2021, all Velour products are 100% vegan and cruelty-free. The brand also now uses 100% recyclable packaging.
What is Velour’s Shipping Policy?
All orders are shipped from warehouses located in the US and Canada. US orders of $50 and up receive free shipping, while orders below that total are charged a flat rate of $6. All international orders are charged a flat rate of $16, and may also entail duties and customs fees depending on location.
Approximate delivery times are as follows:
- US—2-7 business days (via FedEx)
- Canada—2-7 business days (via Canada Post)
- International—5-7 business days (via FedEx International Economy)
What is Velour’s Return Policy?
For hygienic reasons, all Velour sales are final once the product has been opened. For unopened items, Velour will accept returns within 14 days of receipt, and provide store credit in the form of reward program points.
Processing fees are $6 for US and Canadian returns, and $16 for international. If your product arrives damaged or defective, you have 30 days to email the company and request a return; note that Velour reserves the right to refuse store credit, refund, or replacement.
How to Contact Velour
Any questions that this Velour Lashes review didn’t address? You can contact the brand via the contact form on the Velour website, or by email at [email protected].