Winky Lux Cosmetics Review

About Winky Lux

Winky Lux Cosmetics Review

Winky Lux is a luxury makeup and skincare brand for the lips, eyes, and face that believes in making unique cosmetics that are both effective and affordable.

Winky Lux is also known as an Insta-Famous beauty brand with over 400k followers and a few awards, including the Concealer Product of the Year Honors at the Beauty Independent Innovation Awards 2020. 

The brand has also been featured in PR Newswire, Glossy, and Forbes, with accreditation towards its innovative products and manufacturing. Forbes summed it up by commenting:

“Winky Lux products follow an untraditional manufacturing cycle that’s rapid enough to serve the instant and fickle nature of the Millennial beauty market.”

This Winky Lux cosmetics review will take a deep dive into this Insta-worthy brand and its products. It will also look at the customer ratings, promotions, and more to help you decide if its products are worth buying. 

Overview of Winky Lux

Winky Lux Cosmetics Review

Winky Lux was founded in 2015 by Natalie Mackey and Nate Newman with a mission to bring beauty lovers together with happier, healthier products that delight every sense. They called it their ‘JOYFUL’ mission. 

The brand’s goal is to redesign the beauty industry into something more delightful. This means more:

  • Transparent supply chains
  • Closer customer relationships
  • Ethically sourced ingredients
  • Cruelty-free and vegan products

With the Winky Lux headquarters in New York, the brand believes in creating sustainable products like the Winky Lux Lavender Confetti Balm made from mica and pigment (a natural alternative to plastic glitter).

The brand is also known to be quite generous, with donations and funds being made to help

This Winky Lux cosmetics review will examine the pros and cons of the brand. 


  • Variety of skincare and cosmetics that are cruelty-free, paraben-free, sulfate-free, and phthalate-free 
  • Beautiful packaging included
  • Many positive reviews from reliable online sources  
  • Installment payments available with Afterpay 
  • 15% student discount
  • Free standard shipping on US orders over $30
  • Free international shipping on orders over $75
  • Winky Rewards Program (Every 100 points = $10 off)
  • 45-day return policy 


  • Some dull pigmentation in palettes 
  • Expensive in comparison to other brands 
  • Damaged and defective products arriving 

Winky Lux Eyeshadow & Foundation Review

Sometimes you need to throw on some makeup, put on a cute outfit, and take a bunch of pics. It’s called self-care sweetie, look it up.

Winky Lux has got you covered from eyeshadows to foundations, to cleansers and toners for at-home spa days or wild nights out. But, this Winky Lux cosmetics review will look at the bestselling palettes and foundation, and perhaps you’ll find your new staple. 

Be advised that select products offered in this review are available with Afterpay payment plans. So splurge all you like!

Winky Lux Latte Kitten Eyeshadow Palette Review

In the cold winter months, it’s nice to cozy up with a latte. The Latte Kitten Eyeshadow Palette features 9 shades in matte, satin, and shimmer finishes. The palette is coffee-inspired with:

  • Foiled and matte consistencies
  • Coffee-scented shades
  • A textured, buildable application
  • A high pigment formula that can also work well as a highlighter

This palette offers versatile looks for day and night, features delicate coffee scents, and can double as highlighters. The Latte Kitten Eyeshadow Palette will come to $33. Search “Winky Lux Mini Latte Palette” to grab this beauty in a mini. 

Winky Lux Mermaid Kitten Palette Review

Time to make a splash with the Mermaid Kitten Palette. This palette features 9 shades in shimmer, iridescent, and matte finishes.

The palette is mermaid-inspired with micro-milled shadows with smooth applications featuring versatile looks from land to sea.

This Winky Lux Kit also doubles as toppers and is $33. This Winky Lux Kitten Palette will be the purrrfect addition to your makeup collection.

Winky Lux Diamond Powder Foundation Review

Diffuse and deliver a soft-focus effect with the Diamond Powder Foundation. This lightweight diamond-infused powder foundation radiates your natural glow with buildable coverage and will leave your face with a natural-looking finish and shine-free. 

The Diamond Powder Foundation comes in 4 shades ranging from light to deep. It will have your skin shining bright like a diamond in the best way possible. Diamonds are a girl’s best friend, after all, so wear luxury on your face for only $29.

Winky Lux Lip Balm & Lip Gloss Review

At times, the only thing you need to complete a look is applying a lip balm or gloss. From Winky Lux lip oils to glittering lip glosses, sometimes it’s all you need to conquer the day.

Plus, Winky Lux pH lip balms and glosses naturally merge with the lips’ pH levels to create your perfect, natural shade. This Winky Lux cosmetics review will walk you through the bestselling balms and glosses.

Winky Lux Glimmer Balm Review

The Glimmer Balm is a rare breed of lipstick. This Winky Lux lip balm applies clear to create a shade of head-turning pink and leaving you with glittery lips. 

This Winky Lux review suggests using a matte lip color of your choice and then topping it off with the Glimmer Balm for added moisture and a little shimmer. Slay your day with the Glimmer Balm for only $21

Winky Lux Disco Gloss Review

Who says disco is dead? The Disco Gloss is made with pH-activated ingredients. The color-enhancing gloss leaves lips looking perfectly pink with ultimate sparkle. 

This Winky Lux gloss is made to adjust to your skin and provide the ultimate party-inspired dazzle with disco glitter. Pro-tip, layer over the Winky Lux pH balm to amp up the pH pink and add even more shimmer and shine.

The Disco Gloss comes in 6 glittery colors and is only $21

Winky Lux Flower Balm Review

Winky Lux is known for many of its products. But none hold a candle to the Flower Balm. What appears to be a clear vegan lip stain, blends with the lips upon application and creates a light shade of pink while also balancing pH levels in your lips. 

This balm will keep your lips hydrated and kissable all day long and smells and tastes like Vanilla. The Flower Balm is the perennial queen, the only lip balm to feature a real chrysanthemum inside. Grab the balm in 4 shades for $21, and let your beauty blossom. 

Winky Lux Essentials & Tools Review

Every perfect full face of makeup starts at the base. It is the difference between a makeup fail and slaying your look.

This Winky Lux cosmetics review will take you through the bestselling essentials and tools. Along the way, you may find that perfect item to help you slay. 

Winky Lux Uni-Brow Universal Eyebrow Pencil Review

With one million sold, the Uni-Brow Universal Eyebrow Pencil is in a league of its own. It is a cool-toned brown pencil that works for most brow shades while the firm texture provides a seamless application without chunking or streaks. 

Increase the application pressure for darker-toned brows, or apply gentle pressure for lightly colored brows. This brow pencil is available in one multi pigment that creates a natural and polished look. Get the Uni-Brow Universal Eyebrow Pencil for $21

Winky Lux Whipped Cream Face Primer Review

The Whipped Cream Face Primer has a rich, creamy texture that applies like silk to keep unwanted dirt from pores.

Though most primers are thin and feel like lotion, this Winky Lux primer has a whipped cream-like consistency that applies thick and penetrates the skin. The primer also uses blurring technology that minimizes the appearance of pores, creating a porcelain appearance.

With all of that in tow, this primer grips your makeup for long-lasting wear. Pro tip: wear under Winky Lux White Tinted Veil for prolonged wear. Get the Whipped Cream Face Primer at the $26 price point.  

Winky Lux Lip Sleeping Mask Review

The Lip Sleeping Mask is the ultimate balm treatment to keep lips soft and hydrated while you dream. This delicious marshmallow scented lip mask conditions lips with Murumuru Butter and locks in moisture with Hyaluronic Acid

It also has Power Peptides and Vitamin E to help plump lips and reduce fine line appearance. This mask can even be used during the day for continued nourishment and hydration. Say goodbye to waking up with dry and chapped lips with the Lip Sleeping Mask for $24. 

Winky Lux Reviews: What Do Customers Think?

Winky Lux Cosmetics Review

This Winky Lux cosmetics review intends to uncover what customers honestly think of the brand. The truth, the whole truth, and nothing but the truth. Let’s get started, shall we?

First up, Violet Hollow, a beauty and lifestyle blog, reviewed many Winky Lux products, including the:

  • Flower Balm
  • Cashmere Kitten Eyeshadow Palette
  • Mini Lip Pill Kit
  • So Extra Mascara
  • Whipped Cream Face Primer
  • Uni-brow Universal Eyebrow Pencil

After testing each of the products, the two favorites from Violet Hollow were the Whipped Face Primer and the Cashmere Kitten Eyeshadow Palette.

The reviewer claimed that the primer’s “soft and silicone texture really glides over my skin,” and that “the shades perform wonderfully” with the eyeshadow.

Between both products, the Violet Hollow reviewer stated that she was “pleasantly surprised” with how effective the products were. As a final word, the reviewer stated that she has “certainly found some new favorites.”

There are over 10k Winky Lux reviews on the brand’s site, with the majority giving the brand 5-stars. The overall rating of 4.5/5 stars is impressive.

But, on sites such as Influenster, there are significantly fewer reviews. Still, the consensus remains the same with the majority of customers in love with Winky Lux. The consensus among customers is that the brand has:

  • Fantastic products
  • High-quality formulas
  • Cruelty-free and primarily vegan ingredients
  • Excellent customer service

One positive review from the Winky Lux site complemented the range of products. “From the PH balms to the eyebrow pencil, to the mascara and the soothing gel moisturizer- Winky covers it all. Fantastic products with adorable packaging to boot.”

Another review from Influenster raved about the Winky Lux Watermelon Jelly Balm. “It’s hydrating and makes my lips look so pretty. I would one hundred percent recommend this balm.” 

Now with so many glowing positive reviews, could there be a dark side to the brand? Unfortunately, there are negative reviews and complaints about Winky Lux, but they are far and few.

The most prominent complaints are about certain products not “working” for them and the price compared to other brands. 

One customer summed up the sentiments of many negative reviews: “First time I went to put this on, the balm broke, and I can’t use it anymore. It is pricey for the product size, so this was so disappointing. The formula is not firm enough to be in lipstick form. I don’t recommend it.” 

Is Winky Lux Worth It?

Winky Lux Cosmetics Review

So, is Winky Lux worth it? This Winky Lux cosmetics review thinks the brand is worth a try.

From what we have seen, Winky Lux is an innovative, creative, and playful brand. The high-quality, vegan, chemical-free, and cruelty-free nature of the brand should be more than enough reason to consider trying these cosmetics.

Winky Lux incorporates a ph lipstick that transforms to your own personal shade and creates whimsically named products such as the Winky Lux Rainbow Lip Balm. The brand is not just generous with their ingredients, they also offer Afterpay for their products.

The brand has various products available that are suitable for any and every occasion that also come cutely packaged. Add top-notch customer service, and anyone would want to buy from this brand. 

The negative reviews, as this Winky Lux cosmetics review stated, are in the minority. With thousands of satisfied customers and a range of products to try, there is something for anyone.

But everyone’s skin is different, and as with all cosmetic brands, some items just aren’t for you, and that is okay! Sometimes it is more about trial and error and finding the perfect fit for you. What is the saying? If at first, you don’t succeed, try, try again?

If you don’t like a product, Winky Lux does have a 45-day return policy, and their customer service is more than willing to help you. So, trust this Winky Lux cosmetics review. You won’t regret buying from this brand

Winky Lux Promotions & Discounts 

Winky Lux Cosmetics Review

At this time, there is no Winky Lux coupon code. However, if you join the brand’s email list, you can get 15% off your purchase. Or, if you’re a student, you can get 15% off your order with Student Beans

Where to Buy Winky Lux

Winky Lux Cosmetics Review

Suppose you’re wondering where you can pick up a Winky Lux lipstick or palette, you can do so via: The brand is also available at: 

  • Target
  • Walmart
  • Shoppers Drug Mart
  • Nordstrom

You can also place a Winky Lux Sephora order as the brand is carried in nearly all Sephora locations.


Winky Lux Cosmetics Review

Who makes Winky Lux? 

Natalie Mackey and Nate Newman created Winky Lux

Is Winky Lux made in China? 

The brand’s products are made in the USA, China, Italy, and Canada. 

Is Winky Lux safe? 

Winky Lux products are safe. They are free of toxic ingredients, paraben-free, and phthalate-free. 

Is Winky Lux clean? 

The brand’s products are clean and are primarily vegan and non-toxic.

Is Winky Lux cruelty free?

Winky Lux is 100% cruelty-free. 

Is Winky Lux all natural?

The vast majority of Winky Lux products are vegan and chemical-free. 

Is Winky Lux hypoallergenic? 

Winky Lux uses only the highest quality ingredients that are free of irritants and nasty chemicals.

Where do they sell Winky Lux?

Winky Lux is sold at numerous locations. For example, Nordstrom, Walmart, Target, and Sephora. 

How long does Winky Lux take to ship?

This Winky Lux cosmetics review found that the brand ships worldwide with some exceptions and a flat shipping rate of $5 is available in the US.

Shipping methods include, 

  1. Free standard shipping on all US orders over $30
  2. Free international shipping on orders over $75
  3. Expedited shipping in the US – rates are shown at checkout
  4. International orders less than $75: rates vary based on package weight, shipping address, and the shipping method.

For expedited shipping in the US, orders arrive approximately in 2-3 days. It will take up to 2-6 business days for delivery for standard shipping orders in the US.

For international orders, it will take up to 7 -20 business days for delivery. To track the order, use the tracking information provided in a confirmation email. 

Customs and import fees may apply to some international orders. These fees fluctuate by country and order value. The customer is responsible for all customs and import fees.  

What is Winky Lux’s Return Policy?

You can return any product within 45 days of purchase. Email [email protected] with “Return” in the subject line to initiate a return.

It will take 1-3 business days to process after the item is returned. Once the item has been returned and processed, Winky Lux will send an email confirmation. 

Allow up to 14 days for the bank or credit card company to issue a refund. If you would like to exchange your item, you may exchange any product within 45 days of purchase.

Just email [email protected] with “exchange” in the subject line to initiate an exchange. 

How to Contact Winky Lux

To contact Winky Lux customer service, fill out the Contact Form on the site or email [email protected] 

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