Tower 28 Beauty Review

About Tower 28 Beauty

Tower 28 Beauty Review

Tower 28 is a female-owned clean cosmetic brand selling products ranging from lip balms, glosses, highlighters, blushes, bronzers, and more.

Tower28 has been mentioned in many notable media outlets such as The New York Times, Allure, Business Insider, and Buzzfeed, just to name a few. Plus, the brand’s Cream Bronzer won the Best of Beauty 2020 from Allure and their Instagram boasts an impressive 70k followers. 

This Tower 28 beauty review will delve deep into the brand and its products, customer ratings, promotions, and more, to help you decide if these clean beauty products are worth buying. 

Overview of Tower 28 

Tower 28 Beauty Review

The Tower 28 beauty founder, Amy Luo created the brand to symbolize community, fun, and clean living

After dealing with sensitive skin her entire life, Liu was frustrated by the lack of clean ingredient cosmetic brands that were suitable for her sensitive skin.

In 2019, she started this vegan and cruelty-free cosmetic brand that is:

  • Non-toxic
  • Free of irritants
  • Full of calming and nourishing ingredients

Named after a lighthouse in Santa Monica, all 6 of the Tower 28 products are made in the US and their headquarters are in Santa Monica, California near Venice Beach.

This is only the beginning of our Tower 28 review, but you can view the highlights here:


  • An array of products that are 100% clean and designed for sensitive skin  
  • Cruelty-free, gluten-free, and vegan
  • No animal-derived ingredients or byproducts 
  • No synthetic or natural fragrances, essential oils, or talc 
  • No parabens, formaldehyde, sulfates, phthalates, or fillers 
  • Hypo-allergenic 
  • Non-comedogenic 
  • Dermatologist tested  
  • All product components are BPA-free 
  • Afterpay payment options available on select products 
  • Free shipping on US orders over $30 
  • 30-day return policy 


  • Only 6 products available
  • No international shipping 
  • Issues with blending and layering
  • Some shades are not unanimously skin tone friendly 

Whether you have dry or acne-prone skin, imbalances tend to result from your skin overreacting. It could be certain ingredients, allergies, environmental stressors, or even harsh makeup.

Tower 28 is a brand you can count on that includes zero allergens or irritants in the ingredients. Note that select items in this review are also available through Afterpay.

Tower 28 Products Review

This Tower 28 beauty review will now highlight the brand’s bestselling items. From cheek, lip, and spray products, Tower 28 has something to add to your beauty routine.

Tower 28 SuperDew Highlighter Balm Review 

The SuperDew Highlighter Balm is a complexion-boosting highlight balm that uses translucent powder while avoiding glitter.

SuperDew is infused with skin-loving ingredients including soothing Chamomile and Green Tea Extract that work together to support and cleanse the skin.

This Tower 28 balm highlighter is safe for all skin types and will help you perfect the “no-makeup makeup” look by providing a light, poreless glow. 

To use, just tap with a brush or finger and blend to the desired area. Get the SuperDew Highlighter Balm and illuminate your skin for $18.

Tower 28 BeachPlease Luminous Tinted Balm Review

The BeachPlease Luminous Tinted Balm provides a luminous, sun-kissed look to the skin. Made to be multi-purpose, it adds a light bronzed tint wherever you need it.

Plus, this balm has a silicone-free formula made with plant-based Aloe Vera Extract and Green Tea Extract that acts like makeup but provides the benefits of skincare.

With zero cakiness and harsh lines, we recommend you try the exclusive Tower 28 Magic Hour shade for a sun-kissed, rosy finish to a daytime makeup look. 

Or you can use the signature Tower 28 Blush Happy Hour shade for a flushed, coral pink finish that applies easily when 5 pm rolls around.

Suitable for both cheeks and lips, the BeachPlease Luminous Tinted Balm comes in a total of 6 shades for $20

Tower 28 SOS Daily Rescue Facial Spray Review

The SOS Daily Rescue Facial Spray is meant to soothe and purify the skin from harmful toxins and environmental stresses.

Whether you are fighting blemishes, oily pores, or sweat, this Tower 28 SOS spray is meant to protect against dirt, pollution, and UV exposure in the AM/PM before your usual skincare routine.

This spray contains hypochlorous acid (found in white blood cells) which fights harmful bacteria and inflammation and provides an immune boost. Need more? This spray has been acclaimed by the National Eczema Association’s Seal of Acceptance.

Safe for all skin types and pH balanced, the SOS Daily Rescue Facial Spray comes in a: 

  • 1oz for $12
  • 4oz for $28

Tower 28 Bronzino Illuminating Cream Bronzer Review 

Bronzino Illuminating Cream Bronzer comes in 2 buildable shades that provide an illuminated glow without heavy pigmentation.

With shades inspired by sunsets, the Tower 28 bronzer contains mineral pigment and moisturizing Mango Butter and Green Tea Extract to buff and calm the skin while adding just enough of a tinted glow.

The bronzer comes in 2 shades:

  • West Coast: medium bronze with neutral undertones
  • East Coast: deep bronze with red undertones

Add warmth and dimension to your look for $20 with the Bronzino Illuminating Cream Bronzer.

Tower 28 ShineOn Milky Lip Jelly Review 

The ShineOn Milky Lip Jelly is not your typical lip balm. Made with Apricot Oil and Raspberry Seed Oil, this jelly makes sure to hydrate your lips without the drying after-effects.

Though those ingredients are notable, this Tower 28 lip jelly is has a total of 5 moisturizing oils to protect lips from dehydrating.

We recommend you try the Tower 28 Cashew shade for a brown, rosy tint that is just sheer enough to look effortless. 

Get the ShineOn Milky Lip Jelly in 4 semi-sheer colors for just $14.

Tower 28 ShineOn Lip Jelly Review 

The innovative ShineOn Lip Jelly combines the look of gloss, the comfort of lip balm, and an added pop of color. Technically, this Tower 28 tower gloss is a lip treatment for softer, never-dry lips including 5 essential oils.

This jelly is currently available in 6 Tower 28 lip gloss swatches

  1. XOXO (sheer pink)
  2. FIRE (sheer orange)
  3. FEAR LESS (sheer berry)
  4. CHILL (clear)
  5. SPICY (sheer-ish red)
  6. MAGIC (clear gloss with gold shimmer)

Add a splash of color with the ShineOn Lip Jelly and make your lips pop for only $14.

Tower 28 Beauty Reviews: What Do Customers Think?

Tower 28 Beauty Review

To provide a better understanding of what customers think of the brand, this Tower 28 beauty review will go through feedback on Google, Sephora, EmilyEstella, and the brand’s website.

Some things that customers are delighted with are the brand’s: 

  • Efficacy 
  • High-quality products 
  • 100% natural vegan ingredients 
  • Simplicity and ease-of-use 

On Google, customers rate the ShineOn Lip Jelly 4.7/5 stars out of 1600 reviews. One glowing review from Google was impressed with its hydration and pigmentation:

“The formula is not sticky or tacky, and it’s more of a hydrating smooth lip oil. The colors are amazing, just a light tint on your lips that stay even as the lip gloss fades.” 

Whereas Sephora’s customers provide the Tower Beauty icon BeachPlease with 4.4/5 stars from 329 reviews and 60k customer likes. A positive review complimented the effortless application:

“I absolutely love these blushes. They blend out with basically no effort, are so smooth and never patchy. They dry down in the perfect amount of time, allowing for blending. They’re creamy smooth and not greasy.” 

A beauty blog entitled, EmilyEstella also had nothing but glowing reviews for the brand. After trying 4 of the brand’s best-sellers, Emily’s all-star favorite was the ShineOn Lip Jelly. She even stated:

“If you have lips, you’re going to want to try Tower 28’s new ShineOn lip jelly. If you’re not interested in lip gloss, I highly recommend checking out their other products.”

But, the main complaints regarding Tower 28 makeup appear to be problems with longevity, blending, efficacy, and items not matching shown shades/colors.

One negative review from Tower 28’s site explains how the SOS Daily Rescue Spray yielded zero results.:

“This product has done nothing for me. Is it just water? I had high hopes based on all the positive reviews, but I tried it on my son and myself. We both have some eczema, but this brought zero change.” 

Is Tower 28 Beauty Worth It?

Tower 28 Beauty Review

Based on the positive customer response, this Tower 28 beauty review thinks this brand is worth buying. Tower 28 innovates clean cosmetics that are safe for all skin types, especially sensitive skin.

The ingredients are vegan, 100% natural, and have zero harmful chemicals. While the Tower 28 makeup line may be small right now, it has a bright future ahead. 

However, this Tower 28 beauty review acknowledges the complaints put forth in the negative reviews. For example, some customers complained about the ShineOn Lip Jelly’s longevity, but most customers had nothing but glowing things to say about this Jelly gloss. 

In the opinion of this Tower 28 beauty review, each person’s skin is different and will react differently and what works great for some may not work well for all.

Lastly, if the product’s shade doesn’t match what the website advertised, Tower 28 offers a 30-day return policy.

If you are looking for a clean, female-owned cosmetic brand to support, look no further than Tower 28. 

Tower 28 Beauty Promotions & Discounts 

Tower 28 Beauty Review

Unfortunately at the time of this Tower 28 beauty review, there are no ongoing sales or promo codes available.

Where to Buy Tower 28 Beauty

Tower 28 Beauty Review

Tower 28 products can be found on their official website, To find Tower 28 retailers near you, visit the “Stores” section or search “Tower 28 Sephora”. You can also buy their products from Revolve. 


Tower 28 Beauty Review

Is Tower 28 clean? 

Yes, Tower 28 is 100% clean. The products are made with pure, non-toxic ingredients that won’t harm or irritate your skin.

Is Tower 28 cruelty-free? 

Yes, Tower 28 is cruelty-free and is PETA certified. 

Is Tower 28 gluten-free?

All Tower 28 beauty products are gluten-free.  

What is Tower 28’s Shipping Policy?

Tower 28 only ships to the US and Puerto Rico. Shipping is free on all orders over $30. For orders under $30, there is a $4 shipping fee.

It will take approximately 3-5 business days for delivery. However, due to Covid-19, there may be delays. Once the order ships, you will receive a shipment notification email with a tracking number. 

What is Tower 28’s Return Policy?

If you’re not satisfied with your purchase, Tower 28 provides an exchange/refund for any product ordered from within 30 days of purchase.

Contact [email protected] with your order number and the products you’d like to exchange or refund. Please note that the customer is responsible for the cost of return shipping.  

How to Contact Tower 28

If you have any further questions after reading this Tower 28 beauty review, there are a few ways to contact the brand:

It’s always better to have more options. Check out our reviews for other top beauty brands:

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