Ilia Beauty Cosmetics Review

About Ilia Beauty 

Ilia Beauty Cosmetics Review

There’s always such a hush-hush about cosmetic ingredients—and that scares me. If I’m going to put something on my face and wear it all day, I need to know what’s in it and that it’s safe.

With hundreds of cosmetic brands adamant in keeping their ingredients lists behind closed doors, Ilia Beauty was determined to be a fully transparent makeup brand. The cosmetic company sells a wide array of foundations, eye shadows, lipsticks, and tools, with a clean and sustainable approach.

Using carefully selected ingredients, Ilia Beauty ensures that its business practice leaves a minimal ecological footprint. I found this to be reflected by their recyclable packaging of aluminum and paper. 

A study investigates the impact of makeup on women’s well-being and self-esteem in a society where women often face pressure to meet societal beauty standards. The research emphasizes that makeup has the potential to positively influence women’s overall well-being and self-esteem.

Ilia Beauty recognizes the importance of empowering women and promoting self-esteem through their cosmetics. By offering clean and natural beauty products, Ilia Beauty provides women with the opportunity to enhance their well-being and embrace their unique beauty without compromising their values or health.

With their thoughtfully formulated products, Ilia Beauty contributes to a positive beauty experience that can positively impact women’s self-esteem and overall confidence.

What’s in store for this Ilia Beauty cosmetics review? Here, I’ll take a look at their products, customer ratings, promotions, and more, to help you decide if their beauty essentials are really as clean and clear as they’re made out to be.

Ilia Beauty Pros & Cons

Ilia Beauty Cosmetics Review

Before I get into this Ilia Beauty cosmetics review, let’s go over some initial pros and cons of the brand.


  • Clean and Natural Ingredients: Ilia Beauty emphasizes the use of organic and natural ingredients in their products, making them appealing to individuals who prefer clean and non-toxic beauty options.
  • High-Quality Formulas: Many users find Ilia Beauty products to have effective and high-performing formulas that deliver on their claims.
  • Range of Products: Ilia Beauty offers a diverse range of makeup and skincare products, allowing customers to create a complete beauty routine with their brand.
  • Sleek Packaging: The brand is known for its minimalist and aesthetically pleasing packaging, which adds a touch of luxury to the products.
  • Cruelty-Free and Vegan Options: Ilia Beauty is committed to being a cruelty-free brand and offers vegan options for those who follow a vegan lifestyle.


  • Price: Ilia Beauty products tend to be more expensive compared to some drugstore or mass-market beauty brands, which may not be affordable for everyone.
  • Limited Shade Range: Some customers have mentioned that Ilia Beauty’s shade ranges can be limited, especially in their foundations and concealers, making it challenging to find a perfect match for all skin tones.
  • Availability: Ilia Beauty may not be widely available in all regions or countries, which can make it difficult for some individuals to access their products.
  • Fragrance: While many people appreciate the natural fragrance of Ilia Beauty products, others may find the scents overpowering or irritating if they have sensitivity to fragrances.


Ilia Beauty Cosmetics Review

Ilia Beauty is committed to using clean and natural ingredients to create cosmetics that not only enhance your beauty but also nourish and care for your skin.

Here are some key ingredients Ilia Beauty typically include in its products:

Hyaluronic Acid

Known for its hydrating properties, hyaluronic acid helps to retain moisture in the skin, keeping it plump and moisturized.

Plant-based Squalene

Derived from plants, squalene is a lightweight and non-greasy oil that helps to moisturize and nourish the skin, leaving it soft and smooth.


Also known as vitamin B3, niacinamide has various skincare benefits. It helps to even out skin tone, reduce the appearance of fine lines and wrinkles, and improve the overall texture of the skin.

Shea Butter

Extracted from the nuts of the shea tree, shea butter is a rich and emollient ingredient that deeply moisturizes and conditions the skin, providing nourishment and improving its elasticity.

Aloe Leaf

Aloe vera is a soothing and hydrating ingredient that helps to calm and moisturize the skin. It can also provide relief for irritated or sensitive skin.

Jojoba Oil

Jojoba oil is a lightweight and easily absorbed oil that closely resembles the natural oils produced by our skin. It helps to moisturize, soften, and protect the skin without clogging pores.

Rosehip Oil

Derived from the seeds of rosehips, rosehip oil is rich in essential fatty acids, antioxidants, and vitamins. It helps to hydrate the skin, improve its texture, and reduce the appearance of scars and fine lines.

Avocado Oil

Avocado oil is a nourishing and moisturizing oil that is rich in vitamins, minerals, and antioxidants. It helps to deeply hydrate and replenish the skin, leaving it soft and supple.

These ingredients are often used in Ilia Beauty products for their beneficial properties in skincare and providing hydration and nourishment to the skin.

However, please note that the specific formulations and ingredient lists may vary across different Ilia Beauty products.


Ilia Beauty Cosmetics Review

Ilia Beauty offers a range of benefits that are often associated with their products. Here are some benefits of using Ilia Beauty products:

Clean and Natural Formulas

Ilia Beauty is known for its commitment to clean and natural beauty. By using organic and natural ingredients, their products are often free from harmful chemicals, synthetic fragrances, and other potentially irritating or harmful substances. This focus on clean formulas can be beneficial for individuals who prefer non-toxic beauty options.

Nourishment and Hydration

Many Ilia Beauty products are formulated with ingredients that provide nourishment and hydration to the skin. Ingredients like hyaluronic acid, oils such as jojoba, rosehip, and avocado, and moisturizing shea butter help to keep the skin moisturized, soft, and supple.

Even Skin Tone and Texture

Ilia Beauty offers products that can help even out skin tone and texture. For example, their specialized foundations and serum-based products may help to create a more even appearance by softening lines, blurring imperfections, and minimizing redness.

Soothing and Calming Properties

Some Ilia Beauty products contain ingredients known for their soothing and calming properties, such as aloe leaf. These ingredients can help to soothe irritated or sensitive skin, reducing redness and discomfort.

Versatile and Multi-Functional

Ilia Beauty offers products that serve multiple purposes and can be used in various ways. For example, their lip products may provide hydration and color while their blushes can also double as eyeshadows, allowing for versatile and efficient makeup routines.

Cruelty-Free and Vegan Options

Ilia Beauty is committed to being a cruelty-free brand, and they offer vegan options for those who follow a vegan lifestyle. This ensures that individuals can enjoy their products without compromising their ethical beliefs.

It’s important to note that individual experiences may vary, and specific benefits can depend on the product and personal preferences.

It’s always a good idea to read product descriptions and ingredient lists to determine which Ilia Beauty products align with your specific needs and desired benefits.

5 Ilia Beauty Makeup Bestsellers

Ilia Beauty Cosmetics Review

I love the world of makeup, and for me, it’s quite important to know what goes into my cosmetics and subsequently, my face. It was a hard fact I had to come to terms with that most drugstore formulas contain harmful ingredients including parabens and carcinogens.

Ilia Beauty recognizes that it’s within the customer’s right to know what’s included in each makeup product they purchase. While Ilia Beauty only sources clean and safe ingredients, I was happy to learn that it doesn’t mean sacrificing pigmentation and coverage.

From burgundy berry lipstick to creamy foundations, up next in this Ilia Beauty cosmetics review, I’ll feature a selection of their bestsellers. 

Ilia Beauty Super Serum Skin Tint SPF 40

Sometimes, I’ve found that the best products combine two features in one. The Super Serum Skin Tint SPF 40 from Ilia Beauty provides maximum daily coverage while acting as a protectant for your skin.

This formula contains SPF-40 with non-nano zinc oxide to shield your complexion from harmful rays. This means you can have fun in the sun while looking your best, without stressing over sun protection.

With its house blend of hyaluronic acid, plant-based squalane, and niacinamide, I love that this specialized foundation evens out skin tone and softens harsh lines and imperfections while keeping you looking fresh.

What I really love: As the Super Serum Skin Tint SPF 40 dries, it reveals a natural and dewy finish. Additionally, this Ilia skin tint seals in hydration, plumps, and boosts antioxidant effectiveness. Have you ever heard of a foundation as versatile as this? I sure haven’t.

If you’re particular about your foundation like I am, you’ll be pleased to know this formula is silicone, fragrance, and oil-free. This skin tint won the 2020 award for Allure’s Best of Beauty and the 2020 Byrdie Eco Beauty Award, two nods at clean and effective nature.

The Super Serum Skin Tint SPF 40 has over 18 different shades to choose from with each 1 fl oz bottle retailing for $46

Ilia Beauty Limitless Lash Mascara

Mascara is a must in my makeup bag. I use it a lot, so it’s something I’ve gone through quite a few different brands for in search of the perfect one.

Achieving voluminous lashes has never been so easy with the award-winning Limitless Lash Mascara that features a buildable and flake-free formula. This 99% natural Ilia mascara helps to lift, curl, and lengthen your lashes for a doll-like effect—and I’m obsessed with the ingredients.

Made from a blend of shea butter, organic bee, and carnauba wax, you get a free conditioning treatment with every swipe. The dual-sided brush helps to provide even application. The shorter side is intended to curl and create volume, and for lengthening and separation, use the longer bristles to lift the lashes up.

Blink bashfully with the Limitless Lash Mascara for just $28 for the regular version (0.27 fl oz) and $13 for a purse-friendly option (0.1 fl oz).  

Ilia Beauty True Skin Serum Foundation

I’m an advocate for makeup integrated with skincare. If something sits on your face all day, why not opt for one that actually helps your skin?

The True Skin Serum Foundation by Ilia contains aloe leaf, jojoba, rosehip, and marula oil for further nourishment. This blended formula soothes irritations, tames redness, and plumps fine lines

In terms of coverage, this serum foundation blurs blemishes and minimizes pores for that luminous, face-tuned complexion normally achieved by a fake filter. Now you can have it in real life.

To my delight, I saw that this Ilia Beauty foundation is also dermatologist-tested, cruelty-free, and vegan.

There are over 18 different shades to choose from to make sure you get the right fit. Get a 1 fl oz bottle of the True Skin Serum Foundation for $54

Ilia Beauty Essential Brow Gel

Brow gel is one of those things I thought was silly until I tried it. What a game changer.

Life isn’t perfect but your brows can be! With that in mind, consider making the Essential Brow Gel part of your everyday makeup routine. This volumizing gel thickens and sculpts brows to help those who over-plucked during high school.

This brow gel is lightly tinted and offers a soft and flexible hold without any shine. It includes nourishing ingredients such as aloe leaf juice, organic shea butter, and sunflower seed oil that help to eliminate any flakiness.

With three available shades of brown to choose from, the brow gel also includes a dual-sided brush that grooms stray hairs into place. Elevate your brow game with the Essential Brow Gel for $26

Ilia Beauty Multi-Stick

I have a love/hate relationship with blush. I love the color but since I use a powder, I have a hard time blending it naturally.

The Multi-Stick makes it easy to blend blush into a natural glow thanks to its creamy, lightweight formula. Great for both lips and cheeks, it comes in eight different rosy shades to choose from depending on your skin tone.

This power couple contains ingredients like organic shea butter, orange wax peel, and avocado oil that help to hydrate skin while adding color. Designed to be simple and compact, you can bring this blush with you in your purse for a quick touch-up on the go.

Use this Multi-Stick on your lips, cheeks, and the tip of your nose for an adorable e-girl inspired look for $34.

Who is Ilia Beauty For?

Ilia Beauty Cosmetics Review

Ilia Beauty caters to a diverse range of individuals who prioritize clean and natural beauty products. Here are some groups of people who may find Ilia Beauty particularly appealing:

  • Clean Beauty Enthusiasts: Ilia Beauty is a popular choice among individuals who are passionate about clean and non-toxic beauty. Those who prefer to avoid potentially harmful chemicals and synthetic ingredients in their skincare and makeup routines are drawn to Ilia Beauty’s commitment to using organic and natural ingredients.
  • Individuals with Sensitive Skin: Ilia Beauty’s focus on clean and gentle formulations makes their products suitable for individuals with sensitive skin. By utilizing ingredients known for their soothing and calming properties, Ilia Beauty products may be less likely to cause irritation or adverse reactions.
  • Eco-Conscious Consumers: Ilia Beauty’s emphasis on sustainability and ethical practices resonates with eco-conscious consumers. The brand’s commitment to being cruelty-free, using recyclable packaging materials, and offering vegan options aligns with the values of those who prioritize eco-friendly choices.
  • Makeup and Skincare Enthusiasts: Ilia Beauty offers a wide range of products, including foundations, lipsticks, mascaras, blushes, and skincare items. This appeals to makeup and skincare enthusiasts who seek high-quality, effective, and versatile products that deliver both cosmetic and skincare benefits.
  • Individuals Seeking Natural-Looking Makeup: Ilia Beauty is known for creating makeup products that enhance natural beauty and provide a subtle, effortless look. Their focus on lightweight textures, natural finishes, and shades that mimic natural skin tones appeals to those who prefer a more natural and radiant appearance.
  • Those Seeking Performance and Results: While emphasizing clean and natural ingredients, Ilia Beauty also strives to deliver high-performance products. Individuals who desire makeup and skincare items that provide effective results without compromising on clean beauty principles may find Ilia Beauty a suitable option.

Ultimately, Ilia Beauty caters to anyone who values clean beauty, seeks high-quality products with natural ingredients, and appreciates the intersection of makeup and skincare. It’s important to consider personal preferences, skin type, and specific product needs when determining if Ilia Beauty is the right fit.


Ilia Beauty Cosmetics Review

Here are some alternative brands to explore if you’re interested in modern and vintage cosmetics:

  • Violet Grey: Violet Grey offers a curated selection of luxury beauty products, featuring a wide range of high-end cosmetics and skincare items.
  • Saie: Saie is a clean beauty brand that focuses on creating products with minimal ingredients, emphasizing natural and sustainable formulations.
  • The Detox Market: The Detox Market is a destination for clean, green, and natural beauty products. They curate a collection of brands that prioritize non-toxic and eco-friendly formulations.
  • Besame: Besame is known for its vintage-inspired makeup, offering classic and nostalgic beauty products with a touch of retro glamour.
  • Tarte: Tarte is a popular cosmetics brand that combines high-performance products with a focus on using naturally derived ingredients. They offer a wide range of makeup and skincare options.
  • 100% Pure: 100% Pure specializes in natural and organic cosmetics, creating products free from synthetic chemicals, artificial fragrances, and harsh toxins.

These brands offer unique approaches to cosmetics, ranging from luxury to clean and vintage-inspired to modern formulations. Each brand has its own distinctive style and product offerings, allowing you to explore different options based on your preferences and needs.

Ilia Beauty Cosmetics Reviews: What Do Customers Think?

Ilia Beauty Cosmetics Review

While searching around for feedback for this Ilia Beauty cosmetics review, I found a generally positive customer response based on its research. On their website, I saw a total of 18,932 reviews with an average of 4.3/5 stars. That’s a pretty great score, so what do customers like most about the brand?

For the True Skin Serum Foundation, customers appreciate the smooth application and that it works well with their skin tone. There are also positive reviews on the highlighters and skin tints, as most users commented that it made their complexion glow. 

“I’m not much of a makeup person, but saw this on Instagram and really wanted to try it. I’ve been mixing this every day with a very light tinted foundation and my skin now has the PRETTIEST glow. I actually get compliments when I go out which is nice,” one Ilia Beauty cosmetics review reads on the website.

I headed over to Sephora next to scope out the brand. The Sephora website also shows glowing reviews across Ilia’s products. As for the True Skin Foundation, 763 customers gave it 4.3/5 stars and wrote that the formula is lightweight and looks natural when applied. I also read that it works well with sensitive skin types and the overall coverage was lighter than expected. 

“New favourite! This is the first foundation that I’ve found that actually looks natural and beautiful, from the first application until the end of the day. I have combination skin, oily in the T-zone and very dry  around the cheeks. This foundation stayed true throughout the entire day without clinging to dry patches,” one reviewer wrote. 

Ilia Beauty Cosmetics Review

Heading off of Sephora and on to Amazon, I saw that Ilia Beauty products have highly positive ratings there too. Check out how they do on this site:

  • Limitless Lash Mascara: 4.4/5 stars out of 3,268 ratings
  • Natural Super Serum Skin Tint: 4.3/5 stars out of 3,327 ratings
  • Natural Liquid Powder Chromatic Skin Tint: 4.3/5 stars out of 295 ratings
  • Organic Multi-Stick For Lips + Cheeks: 4.4/5 stars out of 556 ratings

During this Ilia Beauty cosmetics review, I’ll admit that I found a few red flags and customer complaints on both their website and Sephora. There were some customers that said that the foundation didn’t offer much coverage.

Some needed to apply more or add concealer to cover up areas that were missing. Others noted that the formula dried out their skin. For other Ilia Beauty products, some buyers noted delayed deliveries.

With that said, feedback was still tilted in a favorable direction for Ilia, with thousands of shoppers in love with the brand and its hydrating, color-rich formulas. Finding a line that’s perfect for you can be a trial and error process, but from what I’ve seen so far from Ilia, its line is a must-try.

Is Ilia Beauty Cosmetics Worth It?

Ilia Beauty Cosmetics Review

For products that are both friendly to your skin and the environment, I readily recommend this brand. Why? I really like the transparency, ingredients, and functional formulas. It checks a lot of boxes for me.

Not only are you getting full coverage makeup, but your skin also benefits in the process. As most consumers are becoming more educated in terms of how to shop ethically and sustainably, it’s great to know that Ilia teamed up with a recycling program too.

Ilia Beauty packaging is also pleasant to look at with a simplistic and minimalistic design. And though packaging isn’t everything, it’s something. While some customers have noted some issues in their foundations, I found that most customer reviews are highly positive.

The verdict of my Ilia Beauty cosmetics review? Try out Ilia cosmetics if you’re looking for clean makeup that won’t weigh down your conscience.

Ilia Beauty Cosmetics Promotions & Discounts 

Ilia Beauty Cosmetics Review

While combing through the brand’s website for this Ilia Beauty cosmetics review, I saw that you can save 10% by signing up for the newsletter. There’s a Referral Program too. Give your friend $20 off an order of $75+ and you’ll get a $20 credit.

Where to Buy Ilia Beauty Cosmetics

Ilia Beauty Cosmetics Review

You can shop cosmetics directly through, or through:

  • Ilia Beauty Sephora 
  • Credo Beauty
  • Nordstrom 
  • Walmart 
  • Amazon 


Who owns Ilia Beauty? 

The cosmetics company is owned by Ilia beauty founder, Sasha Plavsic. 

Where is Ilia Beauty located? 

While writing this Ilia Beauty cosmetics review, I found that Ilia headquarters are located in Laguna Beach, California. 

Is Ilia clean beauty? 

Yes, I’m happy to report that the ingredients used in all products are sourced from organic farmers. They are also Leaping Bunny certified. 

Is Ilia Beauty vegan? 

Ilia products are all cruelty-free. You can find this certification on all of their makeup products, but this doesn’t necessarily mean they’re vegan. Looking for vegan products? The brand offers a range of plant-based formulas including the True Skin Foundation and Balmy Gloss Tinted Lip Oil.

Is Ilia all natural? 

According to the website, Ilia products are made with USDA certified organic ingredients. While all formulas aren’t completely natural, they boast primarily plant-fuelled ingredients with some formulas reaching up to 99% natural.

Where does Ilia ship from? 

Ilia’s warehouse is located in New Jersey. 

What is Ilia Beauty’s Shipping Policy?

All orders typically take 1 to 3 business days to process and ship. The standard shipping fee is free for all US orders above $50, anything below that amount is charged $6.

Standard shipping takes 4 to 8 weeks using their main couriers, DHL SmartMail and USPS. They also offer FedEx expedited shipping, FedEx 2 Business Days, and FedEx 1 Business Day. 

There are different shipping rates for Canadian and international orders. Customers will receive an Ilia order tracking number once their order has been placed through email. There are some select countries that Ilia does not ship to, which you can find out by visiting their website

What is Ilia Beauty’s Return Policy?

If you’re ever unsatisfied with your order, you can return your products within 60 days of purchase. Items must be gently used for a full refund. Final sale products and partial sets are exempt from returns and exchanges.

In order to initiate a return or exchange an item, contact the Ilia beauty customer service team. 

How to Contact Ilia Beauty

If you have questions that were not addressed in this Ilia Beauty cosmetics review, you can contact the company through:

  • Email: [email protected]
  • Live Chat board on their website 
  • Direct messaging on the Ilia Beauty Instagram page 

Explore your options for modern and vintage cosmetics with these top brands:

Violet Grey


The Detox Market



100% Pure

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