Dime Beauty is a skincare, beauty, and wellness brand that focuses on creating clean, cruelty-free formulas for adult women with varying skincare concerns. The brand is dedicated to inclusivity, affordability, and sustainability, from its product manufacturing to its biodegradable packaging.
The brand has been featured in such major beauty and fashion outlets as Vogue, Glamour, Vanity Fair, Harper’s Bazaar, Elle, and Hypebae. This Dime Beauty review discovered that the company is no slouch on the social media side of things either, with 119K followers on Instagram.
With the beauty market now filled to bursting with brands claiming to be 100% clean, how can you know which one is the best for you? Don’t worry, this Dime Beauty review is here to help. We’ll take an in-depth look at this brand, its bestselling products, customer ratings, promotions and discounts, and more to help you decide if it’s worth giving your dollars to Dime.
Overview of Dime
Dime Beauty was founded in 2018 by the husband-and-wife team of Baylee and Ryan Relf. Seeking to create clean skincare solutions that would address the real-life issues of the women in their lives, Baylee (an esthetician) and Ryan (a product development specialist in the beauty field) used their industry connections to start exploring formulas with top-notch chemists.
Run by the Relfs in collaboration with the brand’s co-owner, Mitch Casey, Dime Beauty Now boasts an impressive line of skincare treatments, cosmetics, and wellness products that are all manufactured at the brand’s headquarters in Utah, with the exception of a few items that are made by a sister company overseas.
Beginning in 2020, the brand has sought to have its formulas adhere to even higher clean standards as set out by the Environmental Working Group. This includes revamping the brand website to include more transparent ingredient lists and product descriptions, the better to help customers know what they’re putting on their skin.
Before we take an up-close-and-personal look at some of the brand’s bestsellers, this Dime Beauty review will give you an eagle-eye view of the company with a list of its most notable pros and cons.
- Wide range of clean, vegan, cruelty-free skincare solutions, cosmetics, and wellness and anti-aging products
- Biodegradable packaging
- Transparent ingredient lists, graded according to EWG standards
- Installment payment option available via Afterpay
- Get 15% off first purchase when signing up for mailing list
- Subscribe to a product and save 15% off each order
- Free shipping for US orders of $49 and up
- International shipping available
- 60-day satisfaction guarantee
- Price points could be considered expensive
- Cosmetics line is minimal
What does it mean to be clean in a marketplace where that term gets thrown around willy-nilly? In our Dime Beauty review below, we’ll take a long hard look at some of this brand’s signature products to see if they live up to the company’s claims.
Dime Beauty Review
Your skin changes as you age, meaning you’ll have different concerns you’ll need to address at different times in your life. Below, our Dime Beauty review surveys some of the brand’s products that target assorted skin conditions.
Dime Super Skin Toner Review
Coenzyme Q10 (CoQ10 to its friends) is a naturally occurring nutrient in the human body that helps regulate your skin’s pH levels. The Super Skin Toner gives this friend we never knew we had a supercharged boost so that it can continue keeping our skin smooth, balanced, and clean.
Powered by pollution-purging witch hazel and nourishing cucumber fruit extract, this Dime Beauty skin toner will not only moisturize and clean your skin from within, but also help protect it from damage. You can get it for $24 as a one-time purchase, or subscribe to receive it every 30-90 days and pay just $20 per order.
Dime Power Patch Review
Remember when toothpaste was a go-to method for getting rid of zits? No need to resort to this folk remedy any more: the Dime Beauty Power Patch is your new simple but effective way to battle blemishes.
Formulated with deep-penetrating salicylic acid, bacteria-fighting clove oil and antioxidizing Vitamin A, these easy-to-apply adhesive patches attack redness and swelling at the source while still being gentle on your skin. Banish your blemishes with the Power Patch for $18, or just $15 with a subscription.
Dime Eyelash Boost Serum Review
Don’t just use mascara to make it look like your lashes are more luscious than they really are. The Eyelash Boost Serum uses amino acid-rich collagen and a unique peptide blend to amplify the protein that creates hair, making those delicate and often way-too-sparse follicles on our eyelids longer, stronger, and healthier.
Safe for everyday use, this Dime Beauty lash boost serum can help your lash and brow gardens grow into full bloom once again. Get it for $44, or subscribe and pay just $37.
Dime Thirsty Face Mist Review
Do you make it to midday and then suddenly feel as though your face is desert-dry? The Thirsty Face Mist can help with that! This Gatorade for the skin uses electrolytes to draw water in, hydrating your mug with every refreshing spritz.
This Dime Beauty face mist also contains meadowfoam oil, which works to protect and soothe your skin, and sea buckthorn oil, an anti-inflammatory that can even be effective against acne, swelling, and redness. The Thirsty Face Mist retails for $24 ($20 with a subscription).
Dime Dewy Day Cream Review
Are you reluctant to slather on moisturizer at the office? The fast-absorbing Dewy Day Cream gives you the midday hydration and balancing you need, leaving you looking refreshed, energized, and ready to get over that afternoon hump.
As a bonus, the vitamin-packed rosehip oil in this Dime Beauty day cream has been shown to help reduce visible signs of aging, redness, and even scarring. Look as fresh as you did in the morning with the Dewy Day Cream for $34 (as a one-time purchase) or $29 (with a subscription).
Dime Whipped Exfoliating Mask Review
Just thinking about the idea of dead skin cells living on your face is enough to send a shudder up the spine. Whisk those zombie cells away with the Whipped Exfoliating Mask, which uses sizes of cellulose beads to remove dead skin, dirt, and other pollutants without scouring your skin and leaving it raw.
What’s more, this Dime Beauty exfoliating mask includes salicylic and lactic acids, which, in addition to their exfoliating properties, also work to brighten and nourish the skin and reduce redness. Bonus! Pretty cool, right? Get the Whipped Exfoliating Mask for $34, or save 15% when you subscribe.
Dime Leo Matte Liquid Lipstick Review
It can be a challenge to find a liquid lipstick that’s not super-shiny. The Leo Matte Liquid Lipstick looks pretty and natural on the lips, and has the staying power to last all day.
Also, in case matte formulas tend to dry your lips out, you’ll be glad to know that the Dime Beauty Leo Lipstick is formulated with squalane, which helps retain moisture in your lips and keep them looking plump and firm. It’s yours for $15.
Dime Lovely Dreams Perfume Review
It can often be quite a challenge to find a truly clean perfume, but Dime Beauty has cracked the code. The Lovely Dreams Perfume is vegan, hypoallergenic, and made in the US from certified clean, synthetic ingredients.
Oh yeah, and it smells great too! It’s a citrusy floral fragrance with top notes of peach, coconut, and apple, middle notes of white lily, freesia, jasmine, and rose, and bottom notes of vanilla and tonka bean and soft musks. You can get the EWG-certified Lovely Dreams Perfume for $48, or $41 when you subscribe.
Dime Perfume Sample Set Review
Try before you buy with the Perfume Sample Set. This four-piece kit contains mini-bottles of the brand’s signature scents:
- Lovely Dreams
- Malibu Night
- 7 Summers
Naturally, all of these scents are made with certified clean, safe ingredients, so this is your perfect opportunity to discover the whole range of the brand’s fragrances. This Dime Beauty perfume sampler set can be yours for $20.
Dime TBT Supp (Anti-Aging Supplement) Review
Beauty may come from within, but it never hurts to give it a little help shining through. The TBT Supp (Anti-Aging Supplement) is packed with superfoods to enhance and protect your skin health and reduce the outward signs of aging. (After all, why wear your hard-earned wisdom on your face?)
The vegan, cruelty-free, and gluten-free formula is meant to be taken under the tongue, so that all those potent ingredients can get to work from within. Use this in conjunction with the topical TBT Serum for optimal results. The TBT Supp is $38, but remember, you can save 15% with a subscription.
Is Dime Beauty A Clean Brand?
Yes, Dime Beauty is considered a clean brand, as it adheres to the high standards of the EWG. The brand website discloses the full ingredients list for every Dime Beauty product, along with each one’s individual EWG harmfulness rating.
Dime Beauty also maintains an extensive list of all the potentially harmful ingredients you will not find in any of its products here.
Is Dime Beauty EWG Certified?
As noted above, Dime Beauty is EWG-certified. The brand runs every single ingredient through the EWG Skin Deep database in order to ensure that only clean, healthy, and safe non-toxic ingredients are being included in its products.
How Long Does Dime Beauty Last?
Since Dime Beauty is all about clean formulas, some of its formulas may not have the shelf life of comparable products from brands that use potentially harmful ingredients. You can consult the product pages for individual items on the brand website for their respective best-before dates.
Who Is Dime For?
Dime Beauty is for women aged 30 through 60 who are looking for clean beauty products and skincare solutions that are as effective as mass-market items, but without the potentially harmful or animal-tested ingredients.
The simple yet attractive packaging designs, as well as the brand’s anti-aging product line, indicate that Dime Beauty is not really courting the millennial crowd. This positioning is also indicated by the fact that the brand’s cosmetics line is relatively stripped down.
Dime Reviews: What Do Customers Think?
OK, so Dime’s products are clean—but do they work? This Dime Beauty review set out to answer that question by polling customer opinions on both the brand website and third-party sites.
First up, let’s take a random sampling of the brand’s products and see what customer ratings they garner from reviewers on dimebeautyco.com:
- Eyelash Boost Serum—4.6/5 stars from 4,602 reviews
- The Works—4.9/5 stars from 2,300 reviews
- Luminosity Eye Serum—4.8/5 stars from 771 reviews
- Volume Mascara—4.4/5 stars from 674 reviews
Not too shabby! Now let’s dive in for a closer look and read some actual customer comments. Just because we dig the name, let’s start with Luminosity. This soothing, wrinkle- and puffiness-reducing Dime Beauty eye serum was a big hit with users, such as the one below:
“I’ve been using this for the past two months and I’ve really seen a difference. My eyes appear brighter and I wake up visibly less puffy around the eyes!”
With 4.9/5 stars from 267 reviews, the Dime Beauty Night Cream was another winner. “This cream goes on so easy, has no oily residue, and my skin looks and feels amazing the next morning,” said one user, who was echoed by another: “Loving this night cream. It’s lightweight and absorbs quickly. It doesn’t feel heavy or greasy.”
Turning to one of the items we spotlighted in our Dime Beauty review above, the Power Patch scores 4.8/5 stars based on 805 reviews. Customers were ecstatic about how this product took blemish-fighting to a whole new level. Said one:
“I tried the power patch for the first time and am in love! These little drops of magic are amazing. My trouble areas disappeared overnight. I have NEVER had a product work so well. Being somewhat pricey, I was hesitant, but soooo glad I splurged!”
How about the brand’s cosmetics? Well, the Dime Beauty Volume Mascara pulls in an impressive 4.4/5 stars from 674 individual ratings. Buyers were impressed that the product delivered all the benefits of mass-market makeup while maintaining a 100% clean formula, as per the following comment:
“I have short lashes. I’ve tried other clean brands and nothing stands up to this one in terms of ease of application, durability, and removal. I actually get compliments on my lashes now!”
Let’s get off the brand’s home turf and see what’s being said about these products on third-party sites. Another one of Dime Beauty’s top-selling products, the Eyelash Boost Serum, gets 4.5/5 stars out of 55 customer reviews over at Amazon. One customer said:
“I love this product! It doesn’t burn my eyes like other products I’ve tried. Not only does it grow my lashes and eyebrows quickly, I’ve noticed a difference with how strong they are and they don’t fall out!”
Finally, at The Advice Sisters blog, author Alison Blackman sampled three of the brand’s products—the Gentle Jelly Cleanser, Hyaluronic Acid Serum, and our old friend the Dewy Day Cream—and summed up the results as follows:
“There’s a lot to like about Dime Beauty, although nothing really costs anything near a dime. But the cleanser worked well and was pleasant to use[;] I liked the serum[,] which made my skin feel instantly soft and hydrated[; and the] moisturizer absorbed quickly without making me wait to apply sunblock and foundation.
“[So] if you’re seeking clean beauty and reasonable prices, Dime Beauty could be, well…priceless!”
So while this Dime Beauty review did find the expected, minimal number of negative reviews about certain products not delivering the promised effects (body chemistry, folks—whadderyagonnado?), it can be stated pretty conclusively that vastly more customers are pleased with their purchases from this brand than not.
Is Dime Worth It?
To answer the question above, if this Dime Beauty review had to sum it up in a nutshell, we’d say—yeah! Based on the info we could glean, Dime passes the smell test when it comes to calling itself a clean brand. Its ingredients are EWG-certified, and it is transparent about every element that it puts in its products.
As the customer reviews above attest, these products perform as promised in 99.99% of cases. And while the price point may be a little steep for those who are used to drugstore pricing, clearly the quality (and the cleanliness) of these products make it worth the buy.
Dime Promotions & Discounts
There are a few ways you can save your dimes when shopping with Dime Beauty. As noted repeatedly above, you can also save 15% per order when you subscribe to one or more of the brand’s products.
You can also get 15% off your next purchase when you sign up for the brand’s mailing list, and once you’ve signed up, the newsletter will give you a heads-up about any upcoming sales or promotions. Finally, the brand offers dozens of discounted product bundles on the “Bundles” page of the website.
Where to Buy Dime
The best selection of Dime Beauty products, naturally, can be found on the brand website, dimebeautyco.com. Select items can also be found on Amazon and, in Canada, on Zennkai.
Where is Dime beauty made?
Dime Beauty’s products are made in Utah. The only exceptions are the Volume Mascara, Power Patch, and lip stains, which are made overseas as the brand does not have the necessary facilities available in the US. Dime assures customers that its manufacturing partner is FDA-approved and -regulated.
Is Dime vegan and cruelty-free?
We said it a number of times above, but we don’t mind saying it again! Yes, all Dime Beauty products are vegan and cruelty-free.
What is Dime’s Shipping Policy?
All US orders of $49 or more are eligible for free shipping; for orders less than that amount, standard shipping rates will apply. Deliveries are made via USPS or DHL, and shipping insurance can be purchased at checkout if the customer wishes.
For international orders (excluding the EU and the UK), the customer is responsible for all shipping charges. Interestingly, though, Dime Beauty is one of the few companies we’ve seen that offers to cover even a portion of customs duties and taxes—an impressive 80%!
In non-pandemic times, shipping usually takes 3-5 business days. But given our delightful circumstances at present, it may take upwards of two weeks for your package to arrive.
What is Dime’s Return Policy?
If you are not fully satisfied with any product you have ordered, you can return it to Dime Beauty for a refund or an exchange within 60 days of receipt. Contact the company’s customer service team to begin the return process. Note that customers are responsible for return shipping charges.
How to Contact Dime
If you have any questions that we haven’t already answered in our Dime Beauty review, you can contact the brand directly via email at [email protected] or through the live chat feature on the brand website. Response hours are Monday-Friday, 9 am-5pm MST.
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