Beauty Heroes Review

About Beauty Heroes

Beauty Heroes Review

Beauty Heroes is an online beauty store that offers cruelty-free skin, makeup, body, and hair products. But, there’s a twist: the brand also operates as a subscription service, sending customers a bundle of clean items each month.

Beauty Heroes’s unique service has been featured in Forbes, Popsugar, Elle, Nylon, and other major publications. The brand has also been crowned one of Marie Claire’s “Best Beauty Subscription Boxes of 2019” and Harper’s Bazaar’s “12 Best Makeup Subscription Boxes.”

On social media, Beauty Heroes posts the freshest updates, deals, and products to a combined following of 60k across Instagram, Facebook, and Twitter.

This Beauty Heroes beauty store review will take you on a hero’s journey if you will, all to discover what the brand is about, how its subscription plans work, answers to FAQs, customer reviews, and more. At the end, you’ll have all the information required to decide whether this company is right for you.

Overview of Beauty Heroes

Beauty Heroes Review

Before we get to the ooey-gooey center of this Beauty Heroes review, let’s dig into the brand’s story. Jeannie Jarnot was a spa director for 15 years before founding her own company in 2014.

She was on a mission to make space for beauty lovers like her, who care about ethical ingredient sourcing, natural ingredients, cruelty-free testing, and sustainable practices. Beauty Heroes was and is Jeannie’s baby.

The monthly subscription plan Discovery is to give makeup and skincare enthusiasts an all-access pass to trying out new clean and eco-friendly products every month delivered right to their door!

Its careful curation of products falls in line with the company’s mission: “beauty you can trust delivered one Hero product at a time.” Indeed, customers will be greeted with a trustworthy selection of plant-based skincare, gentle body products, and research-backed articles on the brand’s blog.

On the blog, you’ll also find inspiration from Jeannie’s background in the spa industry, such as the Beauty Heroes spa water recipes article. Kinda random, but cute!

Jeannie means business with her passion for saving the environment… literally. Beauty Heroes Blue Beauty is the brand’s Mother Earth initiative and dedication towards creating less waste, manufacturing and selling sustainably, reducing plastic, hosting annual beach cleanup events, and creating educational content about environmentally conscious consumerism.

The brand’s headquarters are located in Northern California, where Jeannie and the in-person Beauty Heroes Novato store live.

Now that we’ve learned more about the brand, it’s time for the pros and cons in this Beauty Heroes review:


  • Range of skincare, makeup, and personal care products, such as cleansers, oils, moisturizers, foundation, and more
  • Wide variety of clean and cruelty-free brands
  • Can bundle products from multiple companies into one order
  • Subscription options give customers the opportunity to try new brands and products
  • Majority of customer reviews attest to a great product selection, good customer service team, and a variety of items in the Discovery boxes
  • Multiple promotions available
  • International shipping


  • Limited return policy and no returns on Discovery products
  • Not all products are vegan

How Does Beauty Heroes Work?

Beauty Heroes Review

The Beauty Heroes subscription box is sent to customers monthly. Each shipment features a different brand and will include products from that company for you to discover. Hence the name of this program: Discovery.

These are four different plans available for customers to choose from, depending on how many months they want to pay for at once:

  1. Monthly
  2. 3 Month
  3. 6 Month
  4. Yearly

Regardless of the plan you choose, your monthly box will include the same curated selection.

Some things to note: all the subscriptions renew automatically, so make sure to cancel in time if you don’t want to continue. And you cannot skip a month if you’re on vacay, sorry!

But the Discovery box is good value: you get at least $100 worth of products each month for a maximum of $59 if you choose the monthly subscription. So basically, Beauty Heroes pinky-swears that it’ll give you at least $40 more in products than what you paid for.

Along with the subscription value, you get a 15% discount on the online beauty store all month, so if you want to shop for extra makeup, skincare, and wellness needs, you get the discount every time, all the time—VIP style.

Okay, we’ve buried the lede long enough, so what’s in these mysterious Discovery boxes? Well, it’s a different brand every month, so you’re always trying something fresh. But the breakdown is the same each time: one full-size product and “deluxe sidekicks” that are either full-size or trial-size, depending on how boujee the brand is.

The Beauty Heroes curating committee hand-selects these products with a first-time buyer in mind. Customers receive a surprisingly thoughtful, kind, just-right bundle every time.

Beauty Heroes also promises to deliver products at their “peak potency and efficacy,” which is super cool. Especially if you’re a beauty fanatic, because you likely already own plenty of products, or get bored easily, or are constantly trying new ones and thus neglecting older ones.

Your box may be from a specific skincare brand, so you’ll receive two or three skincare products. For example, June 2021’s box was dedicated to Blüh Alchemy, a brand that gave Beauty Heroes members two full-size products: an antioxidant face oil and an overnight treatment mask emulsion. It totals a value of $180!

Or, the monthly box could be of a larger brand with a range of products. In March, subscribers received a box of products from a brand called RANAVAT. They got a hand cream, hair serum, and facial polish/exfoliant.

So the Discovery subscription is like life, which is like a box of chocolates, which is all, “you never know what you’re gonna get.

But something pretty cool about this subscription service is that every month, the brand releases an informative blog post telling you all about the company of the month: the story, mission, values, product ingredients, eco-friendly policies, product benefits, and more.

It’s also helpful if you’re the type of person who must know what you’re getting as a gift before you get it since these articles also serve as Beauty Heroes spoilers.

In May, members could read up on a 4-step morning skincare routine using the brand-of-the-month Blissoma’s products, essentially guiding members on how to make use of the lovely new products they’ve just received.

Also, you should know that as a Discovery member, you’re first to hear about the newest Beauty Heroes discount codes. An extra perk that really makes you feel like you’re in the cool club.

Don’t close this tab and purchase a subscription just yet, because this Beauty Heroes review has still got a few tricks up its sleeve! And by tricks, we mean a more detailed examination of the plans offered. Let’s look at the monthly, 3-month, 6-month, and 12-month options:

Beauty Heroes Monthly Subscription Review

Beauty Heroes Review

The Beauty Heroes Monthly Subscription is the most flexible option. Whether you’re unsure how much you’ll like the Discovery boxes, or you just want a one-time gift for yourself, this plan has you pay for just one month at a time.

Either way, you won’t have to experience the analysis paralysis of picking out products yourself. You’ll be trusting Beauty Heroes to do the selection for you. Luckily, you are ensured that whatever the products are, they will be clean, natural, and cruelty-free.

The brand is unlikely to cause a moral dilemma because to make it into the Discovery box, it has to be cleared by Beauty Heroes’s high ethical and environmental standards.

The Monthly Subscription is $59. Reminder: like with all the subscriptions, it automatically renews, so be sure to cancel on time if you only want the one box. During the month you still get 15% off the beauty store—so get yourself some Beauty Heroes carrot seed oil, because why not?

Beauty Heroes 3 Month Subscription Review

Beauty Heroes Review

The Beauty Heroes 3 Month Subscription is the next level up from the monthly plan. You sign up for three deliveries of Discovery—this means three boxes, three brands, at least three full-size products (probably more), at least $300 worth of products (probably more), and three boxes brought right to your door.

The 3 Month Subscription is ideal because you’ll be introduced to multiple different brands and get a good feel of what Discovery offers. Then, you can decide whether you’d like to continue receiving boxes. Not to mention, you’ll have access to the 15% off discount sitewide for the entire duration.

Also, it’s a better deal than the Monthly! You pay $138 in one go, which—*pulls out calculator*—amounts to about $46 per box. In other words, you’ll be saving $13 on each delivery.

Beauty Heroes 6 Month Subscription Review

Beauty Heroes Review

Next up is the Beauty Heroes 6 Month Subscription. With this plan, you’ll be signing up for half a year at a time, and saving some dough while you’re at it.

Over those six months, you’ll be introduced to six new brands, at least six full-size products, and a selection of deluxe samples. We think this option is perfect for someone making the transition to a more clean and cruelty-free beauty regimen.

You’ll get to try out brands and products that align with your new standards. Then, when you meet a product that you love, you can use your 15% off discount to stock up.

With the 6 Month Subscription, you’ll pay $252 up front. This number breaks down to $42 per box, so a $17 saving compared to the monthly, and a $4 saving compared to the 3-month.

Beauty Heroes Yearly Subscription Review

Beauty Heroes Yearly Subscription Review

And now the big boy: the Beauty Heroes Yearly Subscription. Whether you’re a beauty connoisseur who loves to try any product you can get your hands on, or you’re trying to freshen up your clean beauty routine, this plan is sure to stock you up.

You get all the same perks just for longer, committing to 12 whole months of new boxes to open, brands to try, and products to love. So if you’re constantly on the lookout for new clean beauty and skincare products: Check. This. Out.

One year from now, you’ll have tried so many new brands and products. Likely, you’ll have found some new items that will become staples in your daily regimen.

But don’t worry—Beauty Heroes definitely changes it up each month. Not only will you get to try a new brand each time, but there will be a wide variety of product types. Think cleansers, moisturizers, oils, masks, eyeshadows, lipsticks, and more.

You’ll have to pay $480 up front, which also gets you an entire year of 15% off everything on the brand’s site. As the company’s best deal, you’ll receive each box for $40. For reference, that’s a $19 saving when compared to paying month-to-month.

How Much is Beauty Heroes?

Beauty Heroes Beauty Store Review

To sum up the last section of this Beauty Heroes review, here’s a breakdown of the cost of each plan. Each box includes at least $100 worth of goodies, and here’s what you’ll be paying:

  • Monthly: $59 per month
  • 3 Month: $138 up front (works out to $46 per box)
  • 6 Month: $252 up front (works out to $42 per box)
  • Yearly: $480 up front (works out to $40 per box)

No matter which subscription you choose, your payment will renew automatically. So, if you choose the 3-month plan, you’ll be billed for another period once that one runs out. Though you can’t skip a payment, you can choose to cancel at any time.

Beauty Heroes Reviews: What Do Customers Think?

Beauty Heroes Beauty Store Review

Okay, so the brand’s products and subscription service look promising, but this Beauty Heroes review wanted to see what customers were really saying. And hopeful news: across the board, the company seems to have positive reviews both on and off the site.

On the company’s website, its top-selling products have garnered just a handful of ratings each. But, they score really well. Comments show that these items are gentle, clean, and effective. Here’s an overview:

  • Ranavat Luminous Ceremony Cream Cleanser: an average of 5/5 stars from 9 ratings
  • JANE SCRIVNER Nourishing Cleanser: an average of 4.3/5 stars from 12 ratings
  • Osmia Lip Doctor: an average of 4.9/5 stars from 12 ratings
  • Graydon Face Glow: an average of 4.2/5 stars from 9 ratings
  • Josh Rosebrook Hydrating Accelerator: an average of 4.5/5 stars from 12 ratings
  • Honua Skincare Malu Protecting Day Cream + SPF 30: an average of 4/5 stars from 20 ratings

In terms of Beauty Heroes itself, customers rave about the selection its site offers as well as its service team. Take this example: “Beauty Heroes’ selection of products is exceptional, both in terms of range and quality. In addition, you offer the best customer service I’ve ever seen.

Positive reviews continue on the Beauty Heroes Facebook page. First of all, it has an overall rating of 5/5 stars from 21 shoppers. Raters express delight with the curation of clean, cruelty-free, and lesser-known brands.

In one comment, a woman says the brand offers “a beautiful curated collection of the best products from some of the best lines.” While another reports how trustworthy the brand is: “I can always trust BH’s curation of clean beauty, wellness and lifestyle products. Truly the best of the best. And I love a company that champions indie brands!

On My Subscription Addiction, subscribers rated the Discovery experience 4.5/5 stars from 17 reviews. Here, they rave about the diversity of products delivered, customer service experience, and the high-quality luxury products they receive at a better value.

One subscriber highly recommends the service, and follows with an in-depth comment: “With a longer subscription, the value is excellent, but even on a monthly basis, you’re saving money, making these luxury brands more affordable. The rotation of product types from month to month means you’re not getting overloaded on serums or cleansers, for example. Shipping is prompt, and the one time I had to contact customer service, it went smoothly.

All in all, it was tough to find negative Beauty Heroes reviews because the customer response is overwhelmingly positive. Shoppers confirm that the brand curates wonderful boxes filled with new and clean products. Plus, the service on its site is fantastic, too.

But, we should mention that testimonials were limited in quantity. We hope that, as the brand continues to grow, more shoppers will share their honest opinions.

Is Beauty Heroes Worth It?

Beauty Heroes Beauty Store Review

Based on the research this Beauty Heroes review performed, we’d have to say that the brand is definitely worth it. Both its online store and Discovery subscription come highly recommended.

With overwhelmingly positive reviews, customers attest to the selection and efficacy of the products sold by the brand, its customer service team, and the variety of items offered each month in the Discovery boxes. Plus, subscribers report that the service is a fantastic value.

The brand carries all eco-friendly, natural, and cruelty-free products. And, the company does its due diligence when it comes to protecting the environment through its packaging and manufacturing initiatives, as well as the events it hosts. These are missions that we can stand behind.

If you’re obsessed with beauty, skincare, haircare, and general wellness, this Beauty Heroes review thinks you should give it a try. The various subscription plans give you plenty of flexibility for how much/long you’re willing to commit, so you can make it work for you.

Beauty Heroes Promotions & Discounts 

Beauty Heroes Beauty Store Review

This Beauty Heroes review found a few ways for customers to save on the brand’s website, as well as through its partners:

  • Sign up for the e-newsletter for 10% off your first order
  • With a Discovery plan, you’ll get 15% off the site for the duration of your subscription
  • The Beauty Heroes Boots deal offers a Discovery box when you purchase cosmetics from the department store

To keep on top of Beauty Heroes coupon codes, be sure to follow the brand on Instagram, Facebook, and Twitter accounts.

Sign Up For Beauty Heroes

Beauty Heroes Beauty Store Review

Signing up for a Discovery subscription is actually really easy. Just have your credit card ready and follow these steps:

  1. Visit the Beauty Heroes website
  2. Click “Subscribe” to see the plans offered
  3. Click “JOIN NOW” to add the plan you want to your cart
  4. Enter your mailing, billing, and payment info, and boom—you’re done!


Beauty Heroes Beauty Store Review

How do I cancel my Beauty Heroes subscription?

You can cancel your subscription at any time, but be sure to do so before your current billing period ends. Otherwise, you’ll be charged for the next one. Follow these three steps:

  1. Log in to your Beauty Heroes account
  2. Under “My Account” visit “Subscriptions
  3. Click “Edit” and then cancel there

What is Beauty Heroes’ Shipping Policy?

For your Discovery packages, shipping costs are included in the price of your order. Your parcel will arrive sometime in the first week of the month for US subscribers. For international orders, it’s the second or third week.

When you purchase from the beauty store, you pay a flat $6 shipping fee when your order is under $75. For orders over that amount, delivery is free. Shipping comes with tracking, so you can happily stalk your package as you like.

For international and Canadian shoppers, this is how the shipping costs break down depending on where you live:

  • Canada: $12 flat fee, free shipping on store orders $150+
  • International: $19 flat fee, free shipping on store orders $200+

What is Beauty Heroes’ Return Policy?

So, here’s the thing: there are no refunds or returns on Discovery deliveries. This means that you can cancel your subscription before it automatically renews, but if you choose a 3, 6, or 12-month plan, you’ll still receive any outstanding deliveries from that plan, since you have already paid for them. Choose your plan wisely!

For Beauty Heroes products shipped to the US, returns are accepted within 30 days of purchase. You get store credit minus $10 for shipping. Outside of the US, no returns are allowed.

How to Contact Beauty Heroes Customer Service

If you have any questions after reading this Beauty Heroes beauty store review, you can contact the brand via email: [email protected].

Explore your options for more skincare and beauty products with these popular brands:


Herbivore Botanicals

Farmacy Beauty


The Beauty Chef

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