BH Cosmetics Review

About BH Cosmetics

BH Cosmetics Review

Express yourself with BH Cosmetics bold beauty collection. Loved for their adventurous eyeshadow palettes, the brand’s vegan and cruelty-free makeup includes products for the face, eyes, and lips. 

The brand has received much praise for their vegan brushes and clean cosmetics collection. Features in big publications like WWD, The Huffington Post, and BuzzFeed are common, and their fun and quirky Instagram page is no stranger to attention either, boasting 3.6M followers

If you love to explore new makeup trends but want to keep things clean, you may have found just the right brand. Before you pile palettes and liners into your cart, we invite you to have a read through this BH Cosmetics review. 

We’ll take you through the brand’s bestsellers, customer feedback, promotions, and more to help you shop with confidence. 

Overview of BH Cosmetics

BH Cosmetics Review

BH stands for Badass with Heart, a nod to the brand’s edgy style. Take a peek at the BH Baddies, aka influencers, and you’ll get a feel for the type of looks the brand aims at helping you create. 

Decked out in bold, colorful shadows, fluttery lashes, and glossy lips, there’s no denying the brand has a youthful, playful vibe. According to the ‘About Us’ page, one of the aims of BH Cosmetics is to help you experiment with makeup while not breaking the bank. 

And while they encourage you to try new looks, they never use animals to test out formulas. In addition to being cruelty-free, the brand is also vegan and doesn’t use a ton of harmful ingredients like formaldehyde and oxybenzone. 

BH Cosmetics Review

Keeping with the theme of doing good, the LA-based brand advocates for female empowerment, sustainability, inclusion, diversity, and civic engagement, believing that together, we can “break down walls.” 

So who’s the face behind such a (to use their words) Badass company? It’s actually three men, Fred Sadovskiy, Kirill Trachtenberg, and Robert Sefaradi. The trio founded the brand back in 2009, but in 2018, they were acquired by MidOcean Partners. 

BH Cosmetics Review

Now that you know a little more about what the brand is all about, this BH Cosmetics review will move on to their pros and cons: 


  • Creates a wide range of eyeshadow palettes
  • Offers all types of cosmetics including foundation, mascara, and lipstick
  • Cruelty-free & Vegan
  • Clinically, Dermatologist, & Allergy tested
  • Clean ingredients
  • Tons of promotions, including a BH Cosmetics coupon code
  • Free US shipping over $40


  • Complaints about blend-ability and color payoff of eyeshadows
  • No returns 
BH Cosmetics Review

Once you land on the BH Cosmetics page, you know you’re in for some fun. The homepage is decorated with themed palettes like Adore Amalfi (part of the travel series) and Birthstones

Palettes, though the focus of this BH Cosmetics review, aren’t the only makeup the brand has to offer. Their collection covers all the bases, including foundation, mascara, eyeliner, and lipgloss, as well as makeup-perfecting tools

In the next section, we’ll walk you through the brand’s adventurous and bold-themed palettes. Need to complete your look? Hit up the brand’s website to shop liners and gloss. 

BH Cosmetics Palettes Review

There’s a ton of room for play and exploration with palettes. This BH Cosmetics review will feature the brand’s bestsellers with expressive themes, with a mix of matte and shimmer shadows that offer buildable and bendable coverage. 

BH Cosmetics BFF Shadow Palette Review 

The BFF Shadow Palette takes us back to 1999. The icy blues and baby pinks call to mind Britney Spears’ “…Baby, One More Time” number, and the palette makes sure to keep things ultra-femme with warm neutrals and peachy hues. 

With a total of 20 shadows, this fun BH Cosmetics palette was designed to help you create full eyeshadow looks, including a transition shade, lid shades, and a crease shade in one row. 

Easily blendable with high color payoff, these shadows stay on all day. 

Have fun with your makeup with the BFF Shadow Palette for $24.

Looking for something a little more neutral? Try the BH Cosmetics Naughty Palette

BH Cosmetics Zodiac Review 

Arranged in planetary fashion, these 12 baked, shimmering orbs of color circle a bright highlighter. Between the two sits bars of matte shadows that compliment the shimmering shades. 

The colors range from deep to light, each one representing a zodiac sign. 

A total of 25 shades, this fun, smooth, and smoky BH Cosmetics Zodiac eyeshadow palette is on sale for $14, normally $27

BH Cosmetics Take Me Back To Brazil Review 

It’s not hard to get amped up with the bright selection of shadows included in the Take Me Back to Brazil palette. Tropical shades of yellows, purples, and greens deck out this playful set of 35 pressed pigments

Taking inspiration from Rio’s Carnival, this set contains a mix of shimmer, satin, and matte shadows. Create dramatic, highly-pigmented looks from black blending up into blossoming pinks and glittery white. 

Relive the Carnival with BH Cosmetics Take Me Back To Brazil for $12, normally $20

BH Cosmetics Pistachio Review 

Though this palette is called Pistachio, it’s very herbal. A selection of 8, lush green hues are packed into the powerful palette, from delicate mint to glowing emerald. 

You’ll find a mix of creamy matte and soft shimmers within the Pistachio palette. 

Go ahead and play around with single shades or mix things up and dabble with dark and light tones. 

Experiment with your look with this rich BH Cosmetics Pistachio palette for $18.  

BH Cosmetics Truffle Blush Review 

Say the word truffle and we’re in. Thoughts of dreamy, chocolate hues come to mind, along with sweet, strawberry cream blushes, and that’s exactly what you’ll find in these Truffle Blush sets. 

Choose from 9 different color combinations, but each mirrored compact features 4 shades. 

Buttery soft and blendable, the Truffle Blush palette promises an illuminated and natural-looking complexion. Start with a smooth application of BH Cosmetics foundation, then sweep these sassy powders upwards across your cheeks. 

Indulge in this delectable set for $6, discounted from $12

When picking an eyeshadow, keep things sugary and check out BH Cosmetics sweet shoppe selections. 

Is BH Cosmetics Cruelty-Free? 

BH Cosmetics Review

Yes! BH Cosmetics never tests any of their formulas on animals. To make things better, most, if not all of its products are vegan, too, meaning there are no animal-derived ingredients present within any of the brand’s products. 

Are BH Cosmetics Safe? 

BH Cosmetics Review

On each product page, BH Cosmetics shows you exactly what’s not in their makeup. On top of being clinically, dermatologist, and allergy tested, the brand’s makeup is paraben-free and “extra clean.” 

What is considered “extra clean,” you ask? Well, the list of what makes the brand’s makeup spotless is quite lengthy, but we’ll lay it all out for you here so you get a better idea of just how safe their cosmetics are:

  • Does not contain nano-particles
  • No formaldehyde or formaldehyde-releasing chemicals
  • Does not have mineral oil, retinyl palmitate, or oxybenzone
  • No coal tar
  • Hydroquinone, triclosan, and triclocarban-free

Certain products use synthetic fragrances, but the brand promises that they make up no more than 1% of the product. 

Who Is BH Cosmetics For? 

BH Cosmetics Review

This brand is super fun and has a youthful vibe about it. These themes aren’t just for the younger generation (but we’re totally digging their expressive palettes). 

This BH Cosmetics review will note that the brand has a ton of palettes with adventurous colors like Pistachio, the all-green palette we covered in our review section. 

In other words, those who like to play around with their look – not those who only stick to simple neutrals – may enjoy BH Cosmetics more. Whether that’s teens, makeup artists, or fashionistas, there’s certainly no age or gender limit on being expressive with makeup. 

If bold colors and glittery highlights are your jam, this brand is a great choice. 

Comparison: BH Cosmetics vs. Morphe  

BH Cosmetics Review

Self-expression is a crucial part of existence. We have a few ways to let the world know who we are and one of them is with makeup. 

There’s nothing wrong with basic looks or a totally naked face, but just as choosing to go makeup-free tells your peers a little about who you are, so does a freshly lacquered lip and chartreuse eyeliner

There are makeup brands on the market that are all about neutrals, like NARS, for example. But then there are others that like to spice things up, like our featured brand and Morphe. 

In this section of our BH Cosmetics review, we’ll do a quick comparison between the two makeup brands to see just how similar they really are. 

Landing on the Morphe homepage, we quickly learned that the company is like a Sephora of sorts, in that it houses a large selection of cosmetic brands and does collabs with pop culture companies like Coca-Cola. 

They also have their own line of makeup, and we headed to the palette section to see what kinds of themes they offer. 

BH Cosmetics Review

It’s safe to say the brand has a lot to choose from when it comes to palettes, but we think BH Cosmetics has them beat when it comes to out-of-the-ordinary hues and amusing themes. 

From what we can see so far, Morphe has a more serious, mature vibe about it. And while they certainly have popping colors, our featured brand goes the distance in terms of daring palettes. 

With regards to price, the Morphe 18H Sweet on Hue Artistry Palette with 21 matte and shimmer shadows costs $21, whereas the BH Cosmetics BFF Shadow Palette with 20 shadows is $24

Our competitor’s palette doesn’t state whether it’s vegan, cruelty-free, or clinically tested, but upon further investigation, we found that the brand does not test on animals and carries some vegan products. 

BH Cosmetics Review

Though not dermatologist or clinically tested like BH Cosmetics, the brand does note that their formulas are allergy tested

As for product selection, Morphe certainly pulls ahead, offering hair and body care products alongside cosmetics and skincare — our featured brand sticks to cosmetics only. 

Is there a clear winner? It’s a tough call. The two brands have a lot of different good things going for them. One, a larger product lineup, alternate brands, and slightly lower prices, the other, cleaner formulas, and more expressive makeup. 

It’s up to you to decide which one suits your values and needs. 

BH Cosmetics Reviews: What Do Customers Think?

BH Cosmetics Review

If we’ve learned one thing so far, it’s that BH Cosmetics has ultra-clean products. We were impressed by the shade selections and promises of long-lasting color, but to find out if the brand is worth the fuss, we need to figure out what customers are saying about their makeup. 

In search of the truth, this BH Cosmetics review hit up the web to find real customer feedback about the quality, coverage, and wearability of the brand’s makeup. 

Below, you’ll read comments gathered from a range of sources, including Influenster, Makeup Alley, and the BBB. 

Let’s start with Influenster. Browsing through some of the brand’s popular items, we compiled a list below to give you an idea of how they are enjoyed by buyers:

  • Galaxy Chic Baked Eyeshadow Palette – 4.4/5 stars, 3,183 ratings
  • Take Me To Brazil Eyeshadow Palette – 4.5/5 stars, 6,181 ratings
  • Zodiac Eyeshadow Palette – 4.7/5 stars, 1,684 ratings
  • Studio PRO HD Brow Pencil – 4.7/5 stars, 198 ratings
  • Rose Quartz 9 Piece BH Cosmetics Brush Set – 4.9/5 stars, 1,084 ratings
BH Cosmetics Review

Influenster shows a total of 442 BH Cosmetics products and it appears that the brand’s palettes and brushes are its most popular items. 

We threw the brow pencil in there just to give you an idea of how their other products are received, but in general, items that fall outside the realm of palettes and tools get lower ratings (3.5-4/5 stars). 

We chose to take a closer look at the Take Me To Brazil Eyeshadow Palette because it has the most reviews and juicy testimonials. 

Super colorful, this BH Cosmetics eyeshadow palette is loved by shoppers who say the shadows go on smooth and have high color payoff

BH Cosmetics Review

One BH Cosmetics review read, “The pigmentation on the formula is amazing. The color range is perfect for spring summer, tons of combinations.” Many of the reviews come with photos that show how versatile this set truly is. 

BH Cosmetics Review

The site showed an overall score of 3.8/5 stars out of just 13 ratings and a recommendation rate of 69%

Thankfully, we found some in-depth information about the buildable and blendable nature of the palette’s shadows. 

The comment read, “Some of the colors blend better than others, and some are more pigmented than others. All the colors are all buildable and once blended look super nice.” 

This isn’t surprising considering there are two different types of shadows in this set and shimmers typically don’t have the same color payoff. 

BH Cosmetics Review

It’s so weird when this happens, but we all have different skin and use different foundations, primers, etc., so the experience may vary based on the makeup you use. 

BH Cosmetics Review

From what we’ve read about product quality, the majority of users really love the brand’s cosmetics. There are some issues with how long the colors last and how they blend, but there are so many satisfied customers who say they last all day and blend really well

Is BH Cosmetics Worth It?

BH Cosmetics Review

We certainly think so. The prices are great, the products are fun, and the brand’s ethics are honorable

The quality appears to be average and their cosmetics are aimed at the younger generation who may not need as high of a color payoff as makeup artists and who don’t have time to apply 3 layers of shadow to get a bright pigment. 

Based on feedback, it seems that the price is perfect in terms of quality, meaning that the brand’s products have good value. If you’re in the market for playful makeup or want to try a new look, this BH Cosmetics review believes this brand is worth the buy

BH Cosmetics Promotions & Discounts 

BH Cosmetics Review

Who doesn’t love a good deal? Since no BH Cosmetics review would be complete without giving you the full scoop on what the brand has to offer, we put together a list of ways the brand helps their customers save a few dollars:

  • Free shipping on orders over $40
  • Up to 50% off on palettes
  • ‘Badass with Heart’ tee FREE with $70+ purchase
  • Get a 10% off when using a BH Baddie’s unique code
  • 10% off BH Cosmetics discount code for students 

Where to Buy BH Cosmetics

BH Cosmetics Review

The best place to buy BH Cosmetics is directly from You can also find the brand at select retailers:

  • Makeup Alley
  • Beauty Bay
  • Ulta Beauty
  • Amazon


BH Cosmetics Review

Where is BH Cosmetics located? 

Downtown in bustling LA, California!

Who is the owner of BH Cosmetics? 

Fred Sadovskiy, Kirill Trachtenberg, and Robert Sefaradi founded BH Cosmetics, but MidOcean Partners acquired the company in 2018. The three still retain part ownership of the brand. 

Where is BH Cosmetics made? 

BH Cosmetics products are made in China. They might be manufactured there, but the brand sources their ingredients from Europe, the US, and Japan. And despite being made in China, the products are not sold there or anywhere that requires animal testing. 

Where does BH Cosmetics ship from?

BH Cosmetics orders all ship from the brand’s LA warehouse. 

What is BH Cosmetics’ Shipping Policy?

The brand ships to 76 countries. For a full list, head to the Shipping Locations page. 

Orders take about 1-3 days to process from the time you place them online. Once shipped, you’ll get a confirmation email with a tracking link. The brand offers three shipping options:

  1. Standard 2-8 business days
  2. Express 1-3 business days 
  3. International 2-20 business days

US orders over $40 and International orders over $70 qualify for free Standard Shipping. 

What is BH Cosmetics’ Return Policy?

BH Cosmetics does not accept returns on any of their products. If your order arrives damaged, wrong, or missing items, send an email to [email protected] and let them know. 

How to Contact BH Cosmetics

We hope that you found all of the information you came looking for in this BH Cosmetics review. If you still have questions, feel free to reach out to the brand in the following ways:

BH Cosmetics customer service hours are Monday – Friday 7 am – 4 pm PT.

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Hero Cosmetics

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