NYX Cosmetics Review

About NYX

NYX Cosmetics Review

NYX is a popular cosmetic company known for its colorful eye pencils and palettes. In between Sephora, Estée Lauder, and Morphe, it’s not uncommon to see this famous makeup store at your local shopping center. 

Considered a celebrity favorite among starlets like Ashley Greene, Nina Dobrev, and Trixie Mattel, the brand has also amassed a staggering following of 14.7M on Instagram.

Media outlets such as PopSugar, Allure, and Refinery29 have written numerous articles about NYX as well. 

For a brand that generates this much buzz, do they really live up to the hype? Look no further than this NYX cosmetics review, as we will take a closer look at their products, customer ratings, promotions, and more to help you decide if they’re worth checking out. 

Overview of NYX

NYX Cosmetics Review

Hailing from the star-studded valley of California, owner Toni Ko would spend hours at her local department store toying with cosmetics. At a young age, she developed a knack for replicating expensive makeup looks while limited by a teenage budget. 

Ko quickly realized that there was a lack of high-quality eyeliners, color pots, and foundations being offered to makeup enthusiasts at a reasonable price.

She decided to carry her findings, as well as her love of cosmetics, well into her adult years when she could finally establish a brand of her own. 

Named after the NYX Goddess of Night from Greek goddess mythology, the brand quickly rose to fame in 1999; making two million dollars in its first year, when Ko was only 25!

Today, NYX continues to be a crucial player in the competitive beauty industry. According to their company mission, they are all about equality, inclusivity, and providing a way for others to express their creativity. 

A spirited statement made by the company: 

This isn’t just makeup! This is a community. We are artists, the new professionals. Providing cruelty-free, long-lasting, pro-level pigments. We are from LA, made for the world! We are the new makeup pro, we are NYX Professional Makeup. 

Before we get into this NYX cosmetics review, let’s go over some initial pros and cons: 


  • A variety of NYX makeup to choose from. The inclusive brand states that its collection is completely genderless and can be worn by anybody 
  • The company offers a vegan category for customers to choose products from
  • Buyers can use their virtual beauty consultation service in which they can get a 1-on-1 session with a certified professional 
  • NYX has a virtual try-on-tool for customers to see if their products are a right match for them 
  • A handful of promotions and discounts offered on their website
  • Free shipping for registered US customers 


  • Some buyers reported issues with their customer service team 
  • The brand does not offer international shipping or exchanges 
NYX Cosmetics Review

Never underestimate the power of makeup. While it can be seen as a lifesaver to cover up those blemishes and dark circles, it also has the uncanny ability to boost your self-confidence.

With that in mind, NYX Professional Makeup has a candy-store assortment of cosmetics that are begging to be played with. 

They offer a wide variety of products for the eyes, lips, and face, with the addition of applicators and brushes. Ready to create the glam of your life? Keep on reading, as this NYX cosmetics review provides a selection of their best-selling formulas. 

NYX Foundation Review

Dear makeup junkies, we know that you can’t resist the temptation of trying out new and exciting products.

Whether you’re into glitter, gloss, rainbow colors, or like to keep things neutral, this brand carries an inventory of products suited for every look. This NYX cosmetics review will take a look at some of their most popular items down below. 

NYX Can’t Stop Won’t Stop Foundation Review

Thick, melting makeup is never a good look. For those who want full coverage without the need for over-layering, the Can’t Stop Won’t Stop Foundation can do just the trick. 

Made to be shockingly lightweight, this formula is water and transfer-proof. It contains the right amount of pigment in order to control shine while it dries off as a matte finish.

Built to stay put for an entire 24-hour period, this face paint is suitable for normal, oily, combination, and sensitive skin types.

It’s offered in an impressive shade range of over 45 different tones. For a creamy, smooth, non-comedogenic alternative, the 1.0 fl oz Can’t Stop Won’t Stop Foundation costs $15

NYX Bare With Me Luminous Skin Serum Review

Infused with tremella mushroom extract, the Bare With Me Luminous Skin Serum imparts that natural glow onto your complexion.

With a slight tint, this formula instantly smoothes out uneven tones to keep things looking healthy. It leaves the skin feeling hydrated, soft, and dewy without a greasy application. 

Part of the brand’s vegan collection, this makeup essential is available in over 5 different shades. To cover up those dark spots, we recommend patting a few dabs of the NYX concealer on top.

Contained in a 12.6 ml bottle, the Bare With Me Luminous Skin Serum only costs $17 at checkout. 

NYX Bare With Me Tinted Skin Veil Review

For those blessed to live near beaches of the west coast, achieving that sunkissed glow can be super easy. But if you’re nowhere near Malibu or Rodeo Drive, the Bare With Me Tinted Skin Veil can temporarily provide the same effect. 

Intended as a more breathable alternative to foundations and BB creams, this all-vegan formula works miracles in evening out your complexion.

Finishing off in a satin-smooth finish, this moisturizing serum works best underneath a solid base, such as the NYX primer. 

The 0.9 fl oz Bare With Me Tinted Skin Veil is priced at $13 and can help you attain that classic summertime sheen in no time. 

NYX Soft Matte Lip Cream Review

If you’re not a fan of gloss and glitz, NYX’s Soft Matte Lip Cream is the best weapon for your arsenal. 34 nude-based shades are individually named after thriving, colorful cities all over the globe. 

Delivering a burst of color in every swatch, this super velvety formula quenches rough textures while comfortable enough to wear all day.

Meant to be “light on the lips and heavy on pigmentation”, you can basically say goodbye to bathroom touch-ups and that unwanted heaviness of traditional formulas. 

If Cairo nudes, Madrid burgundy, or Tokyo pinks are inspiring you to express yourself in adventurous ways, the 0.27 fl oz Soft Matte Lip Cream costs only $7.

NYX Suede Matte Lip Liner Review

You’re yearning for the classic Kim K bee-stung pout or the sophistication of a woman from 1930. Whichever decade you’re aiming for, the buttery Suede Matte Lip Liner is designed to outline your desired shape first before filling it in.

It’s the key step before applying any glosses or stains. There are over 71 different shades to choose from, including Sweet Tooth Purple, Electroshock Pink, Cyberpop Violet, and Ace Green.

For a full-proof way to elevate those makeup skills from a 7 to 10, the Suede Matte Lip Liner is priced at only $4

NYX Butter Gloss Review

Coming in a super creamy formula, the Butter Gloss lip stain is made to blend effortlessly onto your kissers. Made in part of NYX’s 21st birthday celebration, this formula is enriched to be extra decadent

It’s never sticky in the application, and you don’t have to worry about it feathering over the course of the day. This NYX lipstick is offered in over 21 different colors, including Eclair Pink, Blueberry Tart Blue, and Praline Beige. 

Compacted in a 0.27 fl oz bottle, the Butter Gloss stain can make your lips look plumper and inviting for $5

NYX Epic Ink Liner Review

Calling all eyeliner enthusiasts. Achieving that glamorous cat-eye or classic winged tip can take lots of patience (and a steady hand). NYX’s Epic Ink Liner features a slender felt tip to keep those lines sharp and your precision consistent. 

Infused with an intense pigment, this smudge-proof formula can safely guard your makeup look for those spontaneous emotional waterworks, or “allergies”. Users can also control the thickness of their lines by pressing the NYX eyeliner down. 

Available in either Brown or Dark Black, this NYX lip liner can act as your eye makeup staple for only $9

NYX Jumbo Eye Pencil Review

Designed to live out your childhood fantasies, the Jumbo Eye Pencil acts just like a typical color pot, but in crayon form. Meant to be applied on the lid, inner crease, and waterline, this product is a more convenient way of packing on some shadowed hues. 

There’s no need to worry about powder residue and fallout with this silky, rich formula

It’s offered in 14 different colors, such as Strawberry Milk Pink, Cashmere Gold, and Black Bean Charcoal. Pretend your face is a coloring book and go wild with these vibrant pencils. 

Compacted in a 0.18 oz tube, the Jumbo Eye Pencil is priced at $5. This NYX cosmetics review recommends starting a full collection next time they’re on sale. 

NYX Face & Body Glitter Review

90s trends are making a comeback. As Y2K fashion is currently on-trend, makeup looks of the decade are also returning in full force. If you’re a fan of pastel lip glosses and blue eyeshadows, we recommend trying out the Face & Body Glitter from NYX. 

Available in over 12 different light-catching shades, these loose shimmers can be applied on the face or the decolletage for a bit of fun. It’s best paired best with NYX’s Glitter Primer, which will help keep your area mess-free. 

This product offers hues such as Gold, Blue, Violet, and Red. Invoke your inner Britney Spears or Gwen Stefani by using the Face & Body Glitter for $7

NYX Reviews: What Do Customers Think?

NYX Cosmetics Review

This NYX cosmetics review came across a flood of positive feedback from loyal customers of this cosmetic brand. On their website, best-selling products garnered hundreds to thousands of testimonials with glowing ratings. 

For instance, the Can’t Stop Won’t Stop Foundation has a total of 2,792 reviews with an average score of 4.2/5 stars. Buyers have noted that this product provided decent coverage while helping to make their skin look soft and smooth.

Amazing, the best foundation I have used thus far! I can wear it all day and workout in it and it looks like I just got my makeup done,” one reviewer wrote for the Can’t Stop Won’t Stop Foundation. 

Independent bloggers such as Anverelle and have also ranked NYX favorably.

On Anverelle, the author states that their eyeshadow palettes and lipsticks are highly pigmented and that their primers helped to keep their makeup in check. On, the writer gave a nod to how their products are reasonably priced. 

“With prices ranging anywhere from $2.99 to $24.99, the NYX brand is the perfect bridge between drugstore and higher-end beauty products. That being said, NYX’s product range is vast and diverse, giving consumers many options to experiment with for a lower cost,” reads a statement made by 

This NYX cosmetics review found a few negative comments online. On Influenster, a sizable amount of people weren’t a fan of their primers.

Some stated that this product did nothing to help improve the quality of their makeup. Others noted that their lipsticks felt super drying when applied. 

Additionally, there are a few reported issues of their customer service team and delivery on Trustpilot as well. The brand scored quite poorly on the platform, with only 2.1/5 stars from 143 reviews.

With a brand of this size, some delays and noted frustrations with customer service are to be expected—especially from the earlier months of the pandemic. 

Is NYX Worth It?

NYX Cosmetics Review

Is NYX a good brand? Based on the number of positive comments found online, this NYX cosmetics review would say yes, the makeup is worth purchasing.

What makes this company a strong contender within the beauty industry is how accessible they are. Not only are their stores located all around the world, but their products come at an attainable price and perform decently

Makeup can easily become an expensive hobby. Highly celebrated formulas are often sold at a staggering price of $30–$100 at least. NYX provides makeup artists and green customers a way to express their imagination without breaking the bank. 

We also need to commend their extensive range of shades and unconventional approaches, particularly in terms of their lipsticks and foundations. It’s visibly apparent that NYX is all about inclusivity, and wants to embody the beauty of all makeup enthusiasts. 

All in all, if you’re looking for a brand that provides cost-effective solutions without sacrificing quality, NYX can serve as a great alternative

NYX Promotions & Discounts 

NYX Cosmetics Review

This NYX cosmetics review found a few ways that you can save money: 

  • Customers can receive a free two-piece gift set for orders that total $35 or more 
  • Free standard US shipping on orders over $24
  • Sign up to become a member, and get 20% off your first purchase 
  • Visit the NYX sale outlet to find products at a discounted price 

Where to Buy NYX

NYX Cosmetics Review

Customers can purchase their products by visiting Aside from their in-store locations, you can also find them at select retailers such as:

  • Walmart
  • Amazon
  • Shoppers Drug Mart
  • Ulta Beauty
  • Rexall
  • Target
  • CVS
  • Hudson’s Bay
  • Boots
  • Walgreens


NYX Cosmetics Review

Who is NYX owned by?

NYX is founded by owner Toni Ko. As of recently, the company has been acquired by L’Oreal. 

Where is NYX cosmetics from?

As mentioned earlier in this NYX cosmetics review, the company’s headquarters are based in Los Angeles, California. LA is also the hometown of the company’s founder, Toni Ko. 

Where is NYX products made?

While the company doesn’t state where their products are made, a majority of sources online claim that their formulas are manufactured overseas. 

Is NYX safe to use? 

NYX cosmetics are vegan and cruelty-free. That being said, they are not a hypoallergenic brand. It’s recommended to discontinue use immediately if you notice allergic reactions to any of their makeup products. 

Is NYX high end?

No, NYX isn’t quite a high-end brand. It is accessible in most drugstores and shopping malls across North America. According to their company mission, their products are marketed to be affordable for the average customer. 

Does NYX have free shipping?

NYX provides free shipping for registered customers who live in the United States. At this time, they deliver internationally for fees varying on the carriers.  

Who does NYX ship with?

This NYX cosmetics review found out that their main couriers are FedEx and UPS. 

How long does NYX take to deliver?

NYX offers free standard shipping on orders over $24 and a $5 fee on those under. Luckily, it’s all too easy to fill your cart up to that amount. They also provide other delivery options at set rates. It usually takes 3–7 days for packages to arrive. 

Customers will receive a tracking number via a confirmation email to help locate their packages. Unfortunately, they do not deliver products to those living in countries outside of the US. 

Can you return NYX products? 

Customers have until 45 days to send back their purchases, but clearance items are considered ineligible under their policy. NYX will also cover all return shipping costs. 

To initiate this process, buyers are encouraged to use the return portal found on NYX’s website. 

How to Contact NYX

For inquiries unrelated to this NYX cosmetics review, you can contact the company through:

  • Phone number: 1-844-335-3510
  • Filling out their message form online 

Using the live chat function on their website

Check out a few other great skincare & cosmetic brands we had a fun time reviewing!

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Sand and Sky

By Humankind

Tower 28

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