Tarte Cosmetics Review

About Tarte

Tarte Cosmetics Review

If you’ve ever walked into a Sephora, chances are that you’ve seen the aisle for Tarte. This popular makeup brand is known for integrating ‘high-performance naturals’ within their products. The company also offers a skincare line to prep your face before using their products.

With a wildly impressive following of over 9 million on Instagram, there are several well-known beauty influencers that have endorsed the brand including NikkiTutorials, James Charles, and Jeffree Star. Tarte has also been featured on CNN, BuzzFeed, the New York Post, and Allure Magazine

With all the buzz surrounding this makeup company, does the hype measure up? Keep reading this Tarte cosmetics review as we will take an in-depth look at the brand, its products, customer ratings, promotions, and more, to help you decide if their products are worth adding to your makeup collection. 

Overview of Tarte

Tarte Cosmetics Review

It’s no surprise that Tarte was established on the love of makeup. Founder Maureen Kelly grew up playing with makeup. She loved getting lipsticks as presents during the holidays and experimented with creating her own cosmetic concoctions at the age of six.

Fast forward to 1999 in her New York apartment where Kelly decided to ditch her career in psychology to create Tarte, striving to stand out from other cosmetic brands by using safe ingredients devoid of harsh chemicals and preservatives. Only integrating all-natural substances into her makeup line, Kelly launched Tarte in 2000. 

“I wanted to create a makeup line that promotes beauty from the inside and out, and offers alternatives that are chock-full of natural ingredients while still being totally chic and luxurious,” said Kelly in a FitFabFun article. 

Today, Tarte is one of the most successful makeup brands out there. This million-dollar company has reached the likes of thousands of customers worldwide. It has since been bought by Kosé, a large multinational personal care company. Headquartered in the bustling streets of New York City, Tarte continues to be a giant within the beauty community.

Tarte Cosmetics Review

This is only the beginning of our Tarte cosmetics review, but you can view the highlights here:


  • Large selection of makeup and skincare products
  • Collection contains only clean, eco-friendly, vegan, natural, and cruelty-free ingredients
  • Tarte supports several philanthropic organizations including causes related to anti-cyberbullying, environmental and animal conservancy, disaster relief, and women’s health
  • Free virtual beauty consultations on their website 
  • Multiple promotions and ways to save
  • Free standard shipping on all US orders
  • Offers an installment payment option through Afterpay

Tarte Cosmetics Bestsellers

Makeup can do wonders for your mood. With that being said, there are several products that Tarte offers. From full-coverage matte foundations, shimmering neutral-toned eyeshadow palettes, rose blushes to classic lipsticks, the possibilities are endless when it comes to choosing a look.

Tarte also sells skincare products like refreshing cleansers, self-tanners, and luxurious face masks. This Tarte cosmetics review will go over a selection of their bestsellers below. 

Tarte Maneater Mascara Review

While some of us are born with doll-like eyelashes, most of us have to use the magic of false lashes and mascara to achieve the same effect. For those looking to get that dramatic Jessica Rabbit lash, consider adding the Maneater Mascara to your makeup routine. This unique formula lifts, curls, and volumizes your lashes with every swipe.

The texture is ultra-creamy in the application and its waterproof formula conditions your lashes so they don’t flake, clump, and smudge during the day. There are over 500 custom bristles on the applicator that helps separate your eyelashes for a more clean and natural look.

The Maneater Mascara also contains healthy ingredients for your eyes, including jojoba oil and carnauba wax, that helps to hydrate and strengthen your lashes. This ophthalmologist- and dermatologist-tested mascara retails for $23

Tarte Shape Tape Concealer Review

Reviewed favorably by famed beauty gurus James Charles and Nikki de Jager from NikkieTutorials, the Shape Tape from Tarte is one of their most popular items.

This revolutionary concealer contains a full-coverage formula that lasts for up to 16 hours. In terms of application, it smoothens and brightens your complexion to mask the fact that you stayed up watching RuPaul’s Drag Race all night.

Competing concealers may show creases or look cakey when applied but rest assured, this conceleater does the opposite. According to a survey conducted by Tarte, all participants agreed that their skin looked smooth and the concealer provided full coverage.

It’s also good for your skin, too, as it contains shea butter, mango butter, and licorice root, to support the skin’s elasticity and to aid in moisturization. It’s also part of the Tarte Vegan cosmetic collection and is waterproof for those swimming first dates.

To get full use out of the Shape Tape, apply the Tarte base tape primer first on your skin so the concealer has something to grab onto. There are over 35 different skin tones to choose from. Say hello to even-toned perfect skin with the Shape Tape for only $35

Tarte Amazonian Clay 12-Hour Blush Review

There’s nothing like blush that brings some color back into your cheeks. The Amazonian Clay 12-Hour Blush comes in 12 different neutral rose-toned colors.

It’s super soft to apply as it delivers a healthy, youthful glow with a fresh flush of color. It also stays put for the entire day without the need for you to run back to the restroom to apply more.

This Tarte blush is made out of Amazonian clay, mineral pigments, and vitamin E, which helps the product to last longer while providing an antioxidant boost.

If you’re a fan of this clay-based blush, you should try out the Tarte Amazonian Clay Foundation. Be a blushing beauty with this product for $29

Tarte Tarteist Quick Dry Matte Lip Paint Review

Lipstick can either make or break a makeup look. The Tarteist Quick Dry Matte Lip Paint comes in over 24 different shades, ranging from a soft blush pink to dark wine purple.

If you tend to stay away from lip stains that gradually fade away during the day, this formula provides a quick-dry matte finish that holds up to 8 hours. You don’t have to wait long for this lip paint to settle either, as it dries instantly without transferring.

Delivering you with the maximum color payoff, the Tarteist Quick Dry Matte Lip Paint is also featherlight in the application and comfortable to wear. For those looking for a different finish other than matte, try layering the Tarte H20 Gloss in a similar color to get a glossy effect. 

Additionally, you can opt for the Tarte Sugar Rush Lip Oil to get that popsicle-stained lip effect that seems to be all over Instagram. Finish your makeup look off with the Tarteist Quick Dry Matte Lip Paint for $20

Tarte Maracuja Tinted Moisturizer Review

Getting an even skin tone doesn’t necessarily mean that you have to choose between foundation or skincare products. This tinted moisturizer delivers 12-hour hydration and leaves your complexion naturally radiant.

It also contains a bit of tinted color to help even out imperfections and fine lines. It’s essentially perfect for the colder seasons, as some cosmetic products can be quite drying.

The Tarte Maracuja Tinted Hydrator contains skin-invigorating ingredients such as maracuja oil, hyaluronic acid, vegan collagen, turmeric, and aloe. This healthy blend of substances helps to bring moisture to your skin while providing firming benefits.

There are over 20 different tones to choose from. Achieve that summery glow in the dead of winter with the Maracuja Tinted Moisturizer for just $29.

Tarte Baba Bomb Review

Your skin needs a spa treatment after a long day spent outside. Within the combination of face masks and cleansers, ensure that you also include the Baba Bomb moisturizer in your skincare routine.

This all-vegan formula provides heavyweight hydration without feeling too dense on your skin. It’s powered by skin-loving ingredients like babassu, avocado, green tea, and plant collagen, which help firm and nourish your skin. 

This 24-hour hydration moisturizer underwent a study conducted by Tarte. A majority of users reported that their skin felt moisturized and looked more plump and youthful after integrating it into their skincare routine.

If you’d like to add a bit of SPF onto your complexion, add a small amount of the Tarte sunscreen powder to help protect your skin. Treat yourself, you deserve it. The Baba Bomb is priced at $39

Tarte Maracuja Oil Review

The Maracuja Oil is almost like a magical elixir but for skincare. This skincare product is rich in replenishing essential fatty acids and brightening vitamin C. This oil promotes active skin recovery and rejuvenation during the hydration process.

There are several ways to use this multipurpose oil; as a daily moisturizer, applied to dry spots, and split ends. Sustainably-sourced and harvested by hand in the Amazon, this oil is non-greasy and won’t clog your pores.

If that isn’t already enough, it also helps you to achieve that youthful glow as it targets dark spots and redness. For added skin treatment, include the Tarte micellar water for further skin nourishment. For your one-way ticket to beautiful skin, the Maracuja Oil costs $63

Tarte Tartelette in Bloom Clay Palette Review

For every makeup enthusiast, it’s considered essential to have a basic eyeshadow palette that only features neutral color tones. The Tartelette in Bloom Clay Palette contains an array of warm-toned shades including a pot of light ‘charmer’ to the dark shade of ‘smoke shadow.’

Altogether, it contains 12 rosy and bronze lid, crease, and liner shades. Made out of Amazonian clay to prevent smudging, this Tarte eyeshadow palette is perfect for achieving that casual smoky eye or bringing a pop of color to your everyday makeup look.

To ensure your eyeshadow doesn’t move during the day, apply the Tarte primer to your eyelids for more security. For something so essential for every makeup look, this is practically considered a necessity. The Tartelette in Bloom Clay Palette retails for $39

Tarte Rainforest of the Sea Eyeshadow Palette Review

If there was an eyeshadow palette based on Syrena from the fourth Pirates of the Caribbean movie, it would be the Rainforest of the Sea Eyeshadow Palette. This one-of-a-kind palette features earthy tones of beige, white sand brown, and coral pink.

Displaying eight different shades that are contained in a clam-shell compact, this palette makes you feel like you’re a mermaid glamming up to meet Sam Claffin in the midst of a humid forest.

Each shadow is antioxidant-rich, vegan friendly, and helps hydrate the lids in the application process. The palette contains a creamy powder formula that doesn’t feel chalky or dry, formulated with ingredients of Tarte’s very own Rainforest of the Sea complex, coconut extract, and vitamin E.

For a combo of a liner, lid, crease, matte, and highlight shadows, this Rainforest of the Sea Eyeshadow Palette is priced at $36

Tarte Cosmetics Reviews: What Do Customers Think?

Tarte Cosmetics Review

This Tarte cosmetics review found a generally positive customer response based on its research. There are thousands of reviews posted for some of their best-selling products such as the Shape Tape and Tarteist Quick Dry Matte Lip Paint.

Most products have a ranking of 5/5 stars. For the Shape Tape, customers have noted that it lasts long, provides full coverage, and helped brighten their skin, For the Tarteist Quick Dry Matte Lip Paint, buyers comment that it doesn’t fade over time and were a fan of the offered colors. 

“I love their matte lip paint! I have bought a bunch of the colors. It does dry fast but looks good and lasts! I also like mixing some of the colors before they dry! Highly recommend it if you like matte lipstick” one reviewer wrote for the Tarteist Quick Dry Matte Lip Paint on the company website. 

Positive reviews continue on Influenster and Sephora. On Influenster, there are over 139,697 reviews with most products showing a 4/5 star rating.

Tarte Cosmetics Review

Products like the Amazonian Clay 12-Hour Blush and the  Tartelette in Bloom Clay Palette were many fan favorites, as most customers reported that the colors were highly pigmented, easy to blend, and was buildable.

On Sephora, there are high star ratings across multiple Tarte products with hundreds of customer reviews. “This product checks all the boxes for me – cruelty free, no harsh additives, great coverage, great match for my skin tone, buildable coverage, and long wearing,” a Sephora customer wrote about the Tarte Foundcealer

This Tarte cosmetics review found a few customer complaints and red flags. There are a majority of negative reviews posted on their Trustpilot page, as there is a 2.5/5 star rating with over 164 reviews.

Customers noted issues with customer service and delayed deliveries. Some of their concealers, such as the Maracuja Creaseless Undereye Concealer, were said to crease and feel cakey.

In the past, Tarte was accused of focusing on concealer shades that focused on lighter skin tones. However, they’ve since relaunched their foundation line and provided an apology

Is Tarte Cosmetics Worth It?

Tarte Cosmetics Review

Are Tarte cosmetics good? This Tarte cosmetics review, along with thousands of customers, seems to think so. For a household brand that’s well-known within the beauty community, Tarte holds hundreds of cosmetic products that garnered numerous raving reviews.

It’s good to know that a company this big still cares about including only natural and eco-friendly ingredients in their makeup and skincare collections. It’s becoming more of a necessity that brands should only include things that are beneficial for both the body and the surrounding environment. 

Additionally, it’s nice to see that Tarte gives back to the community, as they support several organizations for social causes and the planet. Their products are quite affordable as well, so you aren’t necessarily breaking the bank when you shop the brand. The concealer controversy is still a sticky area to address- but it’s ultimately up to you if you want to support the brand. 

Tarte Cosmetics Promotions & Discounts 

Tarte Cosmetics Review

We discovered a Tarte sale outlet where customers can get select items for a discounted price. There are numerous other ways to save on makeup and skincare:

  • Customers can accumulate points through the Tarte rewards program to access exclusive deals and gifts
  • Promotional sale on their full-size gifted Amazonian Clay Smart Mascara if customers buy three or more items
  • Buy 5 products in the Sugar Rush Collection to get 50% off
  • Receive 15% off if you sign up for their newsletter.
  • Tarte refer-a-friend program gives the new customer and the referrer 15% off

Where to Buy Tarte Cosmetics

Tarte Cosmetics Review

Customers can shop skincare and makeup through as well as partner retailers including: Tarte Sephora, Amazon, Walmart, and Ulta Beauty.


Is Tarte available in the UK?

This Tarte cosmetics review found that UK customers can find their products at QVCUK. However, Tarte does offer shipping to the United Kingdom on their website. 

Is Tarte bad for your skin? 

Tarte states that their products are all-natural and do not contain harsh preservatives and chemicals. They are also paraben and mineral oil-free. 

Do you have to pay customs on Tarte? 

This Tarte cosmetics review found that customers have to pay any customs or duties if they live anywhere outside the United States.

How do I track my Tarte order?  

In terms of Tarte shipping tracking, customers can find out where their orders are by logging into their Tarte Account login. 

Does Tarte offer free shipping? 

This Tarte cosmetics review found that the company provides free shipping to all countries that meet a minimum order amount. 

How long does it take for Tarte to ship? 

Once customers have placed their orders, it usually takes 1 to 2 business days to process their deliveries. Tarte free shipping, overall shipping fees, and delivery times vary depending on the country.

You find more details on this by visiting their website. Tarte offers three different shipping options, including standard (with duties paid or unpaid), and express. 

Does Tarte offer free returns?

This Tarte cosmetics review found out that that the brand offers free returns if customers are unsatisfied with their order. However, this is only applied to those who live within the United States and Puerto Rico. 

How do I return a Tarte package? 

The Tarte return policy states that American customers have 30 days from the ship date to return their items. To initiate the return process, buyers can visit their return portal on their website for detailed instructions.

How to Contact Tarte

If you have questions that were not addressed in this Tarte cosmetics review, you can contact the company through:

  • Tarte customer service phone number: 1-646-971-2676 (Monday to Friday from 9:00 am to 9:00 pm EST and Saturday to Sunday from 9:00 am to 5:00 pm EST)
  • Message form on their website 
  • Live chat feature on their website 

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