100% Pure Cosmetics Review

About 100% Pure

100% Pure Cosmetics Review

With over 16 years in business, 100% Pure is a supremely clean, green beauty brand that uses non-toxic and cruelty-free ingredients for their personal care and cosmetic products. 

100 Percent Pure has received a great deal of attention from multiple news sources and magazines including Allure, The Good Trade, PR Newswire, Parvati, and many more. Their Instagram has a healthy following of 263k green beauty lovers. 

This 100% Pure cosmetics review will provide a comprehensive view of the brand, including their bestselling products, customer ratings, deals, and more, to help you decide if they are worth the buy. 

Overview of 100% Pure

100% Pure Cosmetics Review

In 2000, 100% Pure founder Susie Wang became overly frustrated and disappointed in how quickly the all-natural and expensive beauty serums on the market oxidized. Looking for a solution, she experimented at making her own.

Wang found a way to stabilize vitamins using oil as a protective barrier and soon received multiple job offers from major and highly-recognized beauty brands. She accepted a contract with a high-level beauty brand and actively worked for the company for five years until her conscience began to eat away at her.

After witnessing first-hand the synthetic and harmful ingredients used in their products, Wang decided it was time to branch off and develop a beauty line. She brought her then-boyfriend, Rick Kostick, and brother James on board, to kickstart her new venture. 

The trio launched the brand in 2005 with the mission to “produce the purest, healthiest products, and educating everyone on why being 100% Pure is so important.”  It’s extremely important to 100%Pure that their brand is environmentally sustainable and constantly striving to improve the lives of people and animals.

With each order placed, the brand donates one bowl of vegan dog food to shelter dogs or a tree to one of their partnering organizations- Trees for the Future. Customers can choose where their donation goes at checkout.

100% Pure Cosmetics Review

Next in this 100% Pure cosmetics review are the pros and cons of the brand.


  • Skincare features natural pigments from fruit, vegetables, tea, and cocoa
  • Vegan and cruelty-free formulas in all makeup, skincare, self-care, and hair and body products
  • Products never contain harsh or toxic ingredients 
  • Makeup corrects, heals, and nourishes the skin at the same time
  • One order = one tree or one bowl of vegan dog food donated
  • Partnered with community organizations like The Breast Cancer Emergency Fund and 
100% Pure Cosmetics Review

100% Pure was one of the original clean beauty brands in America. During their 16 years in business, the brand has developed a range of makeup, skincare, personal care, and wellness items, to transform the way we think and feel about beauty.

Made with good-for-you ingredients like 100% pure maracuja and argan oil, the brand offers clean alternatives to traditional products like 100% pure acetone. 

Their formulas are vegan, cruelty-free, free of toxic and synthetic ingredients, and work not only to make you look good but to help your skin feel good.

This 100% Pure cosmetics review will feature the brand’s best-selling products that customers love and trust to deliver on results. 

100% Pure Makeup Review

100% Pure has recreated makeup to the way it should have been all along. They have developed foundations and moisturizers that work overtime to make your skin look and feel great from the inside out.

Their back-to-basics method of using natural pigments allows us to finally feel good about looking good without compromising on quality, price, or health. Below, you’ll find the brand’s best-selling makeup. 

100% Pure BB Cream Review

Never in a million years would we think a foundation could be good for our skin. BB cream is loved by users for its skin-perfecting effects but traditional BB creams are loaded with toxic ingredients that have the reverse effect long term. 

The BB Cream contains skin-loving ingredients like raspberry seed oil to protect skin from UVA and UVB rays. Cherry components protect and heal the skin while infusing it with nourishing antioxidants, while aloe, shea, and vitamin E provide a soothing touch.

This 100 Pure foundation provides light to medium coverage and comes in Luminous, Medium, or Radiance shades to provide a glowing, dewy, and natural finish. If you’re desiring a natural but glowing look, the BB Cream can be added to your daily makeup routine for $42

100% Pure Fruit Pigmented Pretty Naked Palette Review

Back in the day, beauty products were made with natural pigments from sources like berries and beets. Somewhere along the way, humanity decided it would be appropriate to develop makeup with artificial dyes. Well, no more! This Fruit Pigmented makeup takes us back to our roots by cutting out the toxic ingredients we’ve become accustomed to. 

This neutral palette includes three eyeshadows, one blush, and a highlighter, made from completely natural sources like pomegranate, goji berry, and tomato. Get back to the basics with the Fruit Pigmented Pretty Naked Palette for $55

100% Pure Bamboo Blur Powder Review

Bamboo Blur Powder takes advantage of its main ingredient, bamboo, which is a sustainable resource that helps us look our best while providing our skin with all-natural nutrients.

When we’re trying to make a good impression, shiny skin can sometimes harm our confidence. With 100% Pure makeup, we can feel good about what we’re applying to our skin and the way it makes us look. 

The Bamboo Blur Powder is available in translucent and tinted colors and made with natural pigments including peaches. This powder also includes skin-tone boosters like papaya and apricot for a silky, poreless effect. Say goodbye to shiny skin with this bamboo powder for $41

100% Pure Fruit Pigmented Tinted Moisturizer Review

Cover all of the bases (moisture, color, protection, repair, nourishment) with the Fruit Pigmented Tinted Moisturizer. Light to medium coverage allows this 100% Pure face tinted moisturizer to let your natural skin be the shining star while infusing your skin with beneficial antioxidants and nutrients

You’ll achieve an all-natural, dewy glow with the Fruit Pigmented Tinted Moisturizer. What you won’t get are synthetic ingredients and colors that are added to big beauty brand products.

Açai, goji, and white tea are just a few of the powerhouse ingredients combined to make this not only a tinted moisturizer but a 100% Pure natural skincare product. This tinted moisturizer is available in nine different shades for a variety of skin types.

Be sure to check the 100% Pure skin color chart on the product page to find which tint is right for you. Achieve that desired no-makeup makeup look for just $48.

100% Pure Skincare Review

Being bright-eyed and bushy-tailed doesn’t always come naturally. As we age, our skin becomes damaged, leading to a dull, tired, and uneven complexion.

That doesn’t mean we have to stay that way, nor does it mean we have to turn to chemical-peels or Botox. Take back that youthful glow with these 100% Pure bestselling skincare products for your eyes and face. 

100% Pure Coffee Bean Caffeine Eye Cream Review

Caffeine isn’t only useful in your morning cup of coffee. Give your under eyes a jolt of energy using the same trusted dose of caffeine that wakes you up. Similar to how we find ourselves each morning; tired and lackluster, the skin around our eyes can also feel and look that way.

One quick cup of java typically does the trick and Coffee Bean Caffeine Eye Cream uses the same method to wake up the skin around our eyes. Using caffeine and antioxidants from coffee and green tea, Coffee Bean Caffeine Eye Cream boosts circulation and de-puffs tired-looking eyes.

Infused with anti-aging vitamin E, this 100 Pure eye cream uses rosehip to soften and nourish skin, resulting in a younger-looking under eyes for just $16. 

100% Pure Vitamin C Mask Review

This 100% Pure cosmetics review has witnessed firsthand the difference a bright and even complexion can make in appearance. Of course, it’s not all about appearance but looking good simply makes us feel good.

Those who have found products that work positively for their complexion note they no longer feel the need to cover up with makeup and this Vitamin C Mask can offer just that.

It’s all about the give and take and in this 100% Pure cosmetics review’s opinion, no matter what our self-care regime involves, nourishing our skin with the right vitamins and minerals is an essential step.

This powder mask combined with water forms a revitalizing shield that boosts collagen and elastin production while brightening and softening skin. The Vitamin C Mask is also packed with powerhouse ingredients like camu-camu and turmeric for $36. 

100% Pure Vitamin C Serum Review 

Vitamin C Serum is like a burst of pure joy to your face, with a healthy serving of brightening and tightening vitamin C. The serum also includes hydrating ingredients like aloe, Alpha Lipoic Acid, SOD, and vitamin E.

These ingredients provide a boost of antioxidants that promote strong skin cell health and protection from free-radical damage. This series also works as a 100% Pure dark spot remover containing ALA from green apples.

This lightweight serum is made in the US and has been featured in The Huffington Post as one of 2019’s best vitamin C serums. The Vitamin C Serum retails for $42

100% Pure Wellness Review

100% Pure offers helpful and affordable everyday wellness items to help you get through tough situations or simply just to make your day a little bit more enjoyable.

These sought-after 100% Pure products featured below contain effective, plant-based ingredients that provide stress-busting and skin-nourishing effects. 

100% Pure Aromatherapy Oil Review

Take your zen with you wherever you go with the Aromatherapy Oil. Whether it’s a job interview, first date, or just navigating 8 am traffic, this calm-inducing oil provides the zen you need to make it through high-stress situations. 

The roll-on ball makes it easy to apply to any area; your wrist, behind the ear, or on your shoulders. It also contains nourishing oils like apricot and coconut to soothe your skin, while the aromatherapeutic blend of 100

Pure essential oils contains a mix of spearmint, peppermint, eucalyptus, vitamin E, and menthol, to invigorate your cells and senses. Breakthrough your tough moments with this calm-inducing oil for $14

100% Pure Hand Sanitizer Spray Review

Our hands have taken a toll this year with hand sanitizer becoming a necessary item to get us through the day. Excessive washing and drying with harsh alcohol-based sanitizers leave our hands feeling dry, cracked, and even in pain.

If there was one thing 2020 taught us, it’s that sanitizer sprays are the way to go. Let us introduce you to your new best friend, the Hand Sanitizer Spray. The light mist kills bacteria without drying and doesn’t leave behind a sticky residue.

This effective spray contains ingredients like 100% pure aloe vera gel and Glycerin that soothes skin and locks in moisture, while the 62% Ethyl alcohol content meets the mark on the CDC’s recommendations for sanitizers.

The quick-drying Hand Sanitizer Spray can be your next go-to option for only $5

100% Pure Cosmetics Reviews: What Do Customers Think?

100% Pure Cosmetics Review

This 100% Pure cosmetics review will provide examples of 100% Pure reviews on the brand’s website,, and Trustpilot. These reviews discuss topics like quality, effectiveness, and customer service. 

A 100 Pure Shampoo review on the company website for the Kelp & Mint Volumizing Shampoo rates the product as 4.7/5 stars. A 5-star 100% Pure hair review said, “Never leaving my hair feeling stripped or dry.” However, a 1-star review stated, “It’s made my scalp so dry and itchy.” 

The Fruit Pigmented Lengthening Mascara has 4.5/5 stars among 4265 reviews. One 5-star review read, “It smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful.”

100% Pure Cosmetics Review

The Well Canada 100 Percent Pure customer rating for their Cocoa Butter Semi-Gloss Lipstick is 4.8/5 stars among 13 reviews. One 5-star review notes, “The lipstick applies very smoothly and glides well on the lips. The semi-matte finish feels soft on the lips, not dry. It also has a good staying power.” A 4-star 100% Pure lip review said that although they loved the color, the “tube size was small.” 

A 5-star review on Trustpilot says, “Exceptional customer service! I haven’t used their products enough to know how well they work but their return policy is incredibly flexible.”  A 1-star review spoke of the effectiveness of their products saying, “No matter how many times I used them, there was no ‘moisturizing’ effect.” 

Is 100% Pure Cosmetics Worth It?

100% Pure Cosmetics Review

This 100% Pure cosmetics review can get behind any brand that uses clean, cruelty-free ingredients. But for products to be worth the buy, they need to be effective and not harm the customers.

Only a small percentage of users reported certain products having negative effects or no effect at all. This 100% Pure cosmetics review can surmise that certain ingredients affect people differently and this is true regardless of what products we use, whether synthetic or all-natural. 

Results vary with personal care and beauty products. 100% Pure offers a great refund policy and has responded to negative reviews on their website to inform customers about said policy.

To this 100% Pure cosmetics review, that proves great customer service, lowers the risk of buying makeup and skincare online and is something we believe makes their products worth the buy. On top of that, the majority of their products are made in the US and sold at affordable prices

100% Pure Cosmetics Promotions & Discounts 

100% Pure Cosmetics Review

We have a special offer for our community that 100% PURE was kind enough to share.

For a limited time, get 20% off your order by using code “HBR20

Where to Buy 100% Pure Cosmetics

100% Pure Cosmetics Review

You can shop skincare and cosmetics through,, The Detox Market, Amazon, The Green Kiss, Socialite Beauty, and many other online retailers. You can also visit the 100% Pure cosmetics Sephora section to find their beauty and skincare products. 

100% Pure has retail locations in certain US states. To find a location, head to the Store Locations page on the 100% Pure website.


Is 100 Percent Pure a good brand? 

If you define a good brand as one that provides clean, cruelty-free products and gives back to the community, then yes, 100% Pure is a very good brand. 

Is 100 Percent Pure really pure? 

100 Percent Pure is committed to using only pure ingredients. They define pure as ingredients or formulas that are “composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing.

Is 100 Percent Pure organic? 

100 Percent Pure states that they use only pure and organic nutrients in their products. 

Can you buy 100 Pure in stores? 

You can find 100 Pure in stores like Sephora and The Detox Market. 

What is 100% Pure’s Shipping Policy?

For US orders, 100 Percent Pure offers free shipping on orders over $50. Orders take 1-3 business days to process. See below for shipping options, times, and prices, on orders under and over $50. 

Orders Under $50 / Over $50

  • Standard Ground – 4-8 business days $6 / free
  • Upgraded Ground – 3-5 business days $10 / $4
  • 2-Day Shipping – 2 business days $19 / $19
  • Overnight Shipping – 1 business day $30 / $30

For orders shipped to Canada and the EU, Standard Ground Shipping takes 3-5 business days and is $25 on orders under $99 and free for orders over $99. For all other international locations, you can find more information on shipping on 100% Pure’s FAQ page. 

What is 100% Pure’s Return Policy?

The 100% Pure return policy states that if you are a US customer living within the 48 contiguous states, you can return certain products within 45 days of purchase. 

Items you cannot return include:

  • Final sale items
  • Discontinued items
  • Partial returns of gift sets
  • Gifts or promotional items
  • Products from orders you have not received
  • 100 Percent Pure gift card purchases 

To start a return, head to the Return Portal and enter your email. Once your return is authorized, 100% Pure will send instructions and a pre-paid return label, or an Instant Refund Voucher that you can use for other 100% Pure products. If you would like a refund, returns can take up to 30 days to process and your refund can take an additional 3-10 days to be reimbursed on the original form of payment. 

How to Contact 100% Pure

If you need any other information that this 100% Pure cosmetics review did not include, you can contact the company through:

Explore your options for natural skincare with these popular brands:


Herbivore Botanicals

Farmacy Beauty



Ask the community or leave a comment


Customer Reviews

Leave a review

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

Ask the community or leave a comment

Your email address will not be published. Required fields are marked *

This field is required