About Fenty Beauty
Fenty Beauty is a cosmetic brand owned by famed celebrity, Rihanna. Known for its unique collection of lipsticks, highlighters, and foundations for a diverse range of skin types, the brand was created with a promise of inclusion for all women.
With a massive fan following of over 10 million on Instagram, it’s quite obvious that this makeup brand is popular among its customers. Fenty Beauty has also been spotlighted by countless media outlets such as Elle, Forbes, Allure Magazine, and Vogue. Rihanna continuously endorses Fenty Beauty through promotional videos on YouTube, resulting in millions of views.
With so much hype surrounding this cosmetic brand, is their makeup actually good? This Fenty Beauty cosmetics review will take an in-depth look at the brand, its products, customer rating, promotions, and more, to help you decide if their products are worth adding to your glam sessions.
Overview of Fenty Beauty
Before we knew her as Badgalriri, Rihanna loved to play with makeup when she was a little girl living in Barbados. More specifically, she was transfixed with her mother’s lipstick. From then on, makeup became something very personal to her. It was a weapon of self-expression and a way to express her mood.
Rihanna launched Fenty Beauty in September of 2017 to ensure that her cosmetics were accessible to a widely diverse audience. The brand is highly focused on creating formulas suitable for all skin types.
“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different,” via Fenty Beauty by Rihanna.
Before we get into this Fenty Beauty cosmetics review, let’s go over some initial pros and cons of the brand.
- Diverse cosmetics collection suitable for diverse skin types
- Cosmetics are clean and free of unnecessary additives and harsh chemicals
- Fenty skincare line is all-natural and clean
- Rihanna Fenty Beauty is eco-conscious including packaging
- Positive customer reviews
- Offers Afterpay as a payment option
- Pricier than other competing retailers
As Rihanna so rightly proclaimed, makeup can be used as a form of self-expression. You have the ability to create hundreds of looks that match your personality or mood. If you’re a fan of bad gyal RiRi, Fenty Rihanna cosmetics has a wide collection of makeup products to experiment with.
From a glittering Fenty Beauty highlighter to a bronzer compact to define your jawline and cheekbones, there is a treasure trove of cosmetics to choose from. Moving forward, this Fenty Beauty cosmetics review will feature a selection of bestsellers below.
Fenty Beauty Review
Fenty Beauty products are designed to bring out your inner goddess. Whether it’s defining your features with foundation or concealer, or improving skin from within by using serums and moisturizers, the brand has it all. This Fenty Beauty cosmetics review will go over a few of their fan favorites next.
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation Review
Considered an award-winning foundation by Allure in 2018, this matte foundation is one of the most coveted cosmetic products by Fenty. What makes this particular foundation revolutionary is that it comes in over 50 Fenty foundation shades.
The formula is completely buildable ranging from medium to full coverage and blends to reveal a soft matte texture. This oil-free foundation is made with climate-adaptive technology so it’s resistant to sweat and humidity.
Lightweight in the application, this patented formula leaves the skin smooth, pore-diffused, and shine-free. You can make the Pro Filt’r Soft Matte Longwear Foundation an essential item in your makeup routine for just $36.
Fenty Beauty Killawatt Freestyle Highlighter Duo Review
Shiny objects catch the eye and with that in mind, the Killawatt Freestyle Highlighter Duo is sure to make onlookers look twice. This weightless, cream-based powder is loaded with superfine shimmer that instantly blends into the skin for a lasting radiant finish.
Super creamy in application, this highlighter contains a duo of two complementary shades with nine different combinations. One side is for a more subtle, daytime look, and the other is created with intense pigment.
Look like you’ve been kissed by the sun with the Killawatt Freestyle Highlighter Duo for $36.
Fenty Beauty Fat Water Pore-Refining Toner Serum Review
After a night on the town, it’s important to cleanse your face from dirt and pollutants accumulated along the way. This toner serum combines two skincare steps in one formula as it targets pores and dark spots.
Formulated with niacinamide, Barbados cherry, Japanese raisin tree, witch hazel water, and other skin-loving ingredients, you can feel good knowing this product isn’t harmful to the skin.
This vegan formula evens skin tone, tightens pores, and instantly reduces oil. According to a study conducted by Fenty Beauty, a majority of users agree it was effective overall.
The Fat Water Pore-Refining Toner Serum comes in a thick, water-like gel that absorbs instantly into your complexion. Scented with a sweet blend of cherry and sun-kissed fig, your skin will feel rejuvenated, hydrated, and fresh.
Measured in a 5 fl oz bottle, get two products in one with the Fat Water Pore-Refining Toner Serum for $28.
Fenty Beauty Pro Filt’r Instant Retouch Concealer Review
Designed to mask sleepless nights and rough mornings, the Pro Filt’r Instant Retouch Concealer is a creamy and crease-proof liquid that provides medium to full coverage all day.
Available in over 50 shades, this Fenty concealer blends seamlessly into a soft matte finish. You can wear this product over your pre-existing foundation or Fenty Beauty primer to ensure your makeup doesn’t slide or smudge.
For 0.27 oz, you can cover up redness and dark spots with the Pro Filt’r Instant Retouch Concealer for $26.
Fenty Beauty Body Lava Luminizer Review
In a promotional video recorded by Rihanna for Fenty Beauty, she offered fans insight into the inspiration behind the Body Lava Luminizer. On beach days, she would crumble up eye shadow pots and palettes and mix them with sunscreen to make her skin illuminate under the blazing sun.
Today, the Body Lava Luminizer can be considered an upgraded solution to her at-home remedy. This gel-based formula leaves your skin with a radiant, dewy, and shiny finish that’s ready for summer vacation.
Using light-diffusing micro-pearls blended with a sheer tint of color, it’s essentially a highlighter for your body. With a delicious vanilla aroma, there are over three different Fenty Beauty lava shades to choose from. Start glowing today with the Body Lava Luminizer for $59.
Fenty Beauty Slip Shine Sheer Shiny Lipstick Review
There’s nothing worse than a lipstick that dries out your pout. Fortunately, the Slip Shine Sheer Shiny Lipstick provides your kissers with hydration while still delivering on color.
Created in a lightweight formula that’s infused with pomegranate butter, the creamy texture is completely buildable. Resulting in a shiny finish, this lipstick comes in over 10 different shades including a ‘vamps who brunch’ purple and a ‘glazed’ peachy pink.
If you’re the type of gal who likes matching lipstick to your overall makeup, choose a Fenty Beauty eyeshadow that’ll complement whatever look you’re striving for. Priced at $22, you can make the Slip Shine Sheer Shiny Lipstick a carry-on essential.
Fenty Beauty Mattemoiselle Plush Matte Lipstick Review
A winner of Allure’s Best of Beauty 2018 competition, the Mattemoiselle Plush Matte Lipstick is light as air when it comes to the application, without missing out on maximum color payoff. Its creamy texture stays put for hours and doesn’t provide any feathering or bleeding.
Coming in a matte finish, there are over 24 shades to choose from including unconventional hues like green and orange. Pretty your pout with the Mattemoiselle Plush Matte Lipstick that’s currently on sale for just $9, marked down from $18.
Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color Review
For those who like to paint on lipstick like a true artist, this lip shade has your best intentions in mind. Super light and creamy in application, this lip paint results in a soft-matte finish. Its applicator is small and precise, which is designed to ensure that you don’t miss a spot.
With over nine different shades available including ‘uninvited’ smooth black, ‘uncuffed’ rosy maude nude, and ‘underdawg’ deep burgundy, the possibilities are endless. Compacted in a 0.13 oz fl bottle, this Stunna Lip Paint Longwear Fluid Lip Color can help bring some color to your canvas for $25.
Fenty Beauty Gloss Bomb Universal Lip Luminizer Review
Designed for those on team gloss, the Gloss Bomb Universal Lip Luminizer contains an explosive shine in over seven different shades. Its specialized formula includes enriching shea butter to condition and moisturize. Unlike other lip gloss blends, this product is non-sticky in application.
Created to make your lips look fuller and more luscious, the formula is also scented with an addictive peach and vanilla aroma. Layer on a pre-existing matte lip shade when you’re feeling shiny with the Gloss Bomb Universal Lip Luminizer for $19.
Fenty Beauty Cosmetics Reviews: What Do Customers Think?
This Fenty Beauty cosmetics review found a large amount of praise for products on fentybeauty.com and across other third-party websites. On their company page, the brand uses customer reviews from Influenster to help rate products.
There are thousands of comments with an average of 4.5/5 stars to 5/5 star ratings. For instance, customers have noted that they love how the Gloss Bomb Universal Lip Luminizer applies and reports that it lasts for a very long time.
“The Fenty Glow Gloss Bomb is amazing! I usually steer clear of lip glosses because I don’t like how sticky they tend to be, but this one is not sticky at all! It’s comfortable on the lips without that tacky feeling and is long lasting. I also really like the shade, which I think would compliment all skin tones,” one reviewer wrote on the Fenty Beauty website.
There are also continued positive reviews on Sephora, especially towards the Pro Filt’r Soft Matte Longwear Foundation. With over 15,997 reviews, this foundation has an average ranking of over 4/5 stars.
Users have reported that the formula was pleasantly lightweight in the application and matched well with their skin tones. Additionally, some stated that it made their skin tone look even and flawless.
“When I say that it’s hard to find that in between shade for my skin that’s neither a 470 or 490, I thought that there was no hope. Until now that is!!…It’s lightweight and perfect for my oily skin. It also gives me the coverage that I want making me look very natural. I’m never using any other foundation.” one reviewer wrote on the Sephora website.
This Fenty Beauty cosmetics review did come across a few customer complaints. Some have noted that the Pro Filt’r Soft Matte Longwear Foundation dried too fast on their skin, which made it hard to blend.
Others found it incompatible with oily or dry skin types. On Trustpilot, there are over 84 reviews with a poor rating of 2.3/5 stars. Customers have also reported poor customer service and negative Fenty Beauty shipping reviews.
Is Fenty Beauty Cosmetics Worth It?
For a company that’s all about promoting diversity and inclusivity, this Fenty Beauty cosmetics review encourages you to give them a shot. What makes this cosmetic brand different from other competing retailers is its shade range.
For instance, the Filt’r Soft Matte Longwear Foundation has over 50 different shades to choose from. Fenty foundations and concealers are all equal in terms of the light and dark skin tones available.
Some makeup brands seem to prioritize lighter shades, which is distressing since makeup is universally enjoyed by everyone, no matter what color of skin. There are also thousands of positive customer reviews that state the products are definitely worth the hype.
Fenty Beauty focuses on producing clean and sustainable products, which are becoming an increasingly important factor in establishing a successful cosmetic and skincare brand.
Is Fenty Beauty that good? For cosmetics that are accessible to every makeup lover, the brand surely takes the cake in this department.
Fenty Beauty Cosmetics Promotions & Discounts
This Fenty Beauty cosmetics review found a sale outlet on the website where customers can get items like the Fenty Beauty Match Stick Trio and select box collections for a discounted price.
They also have a promotion called ‘That Fenty Beauty Drop’, offering three customizable bundles for a limited time starting at $27.
Where to Buy Fenty Beauty Cosmetics
You can shop skincare and cosmetics directly through FentyBeauty.com. A selection of partner retailers include:
- Fenty Beauty Sephora
- Harvey Nichols
Who owns Fenty Beauty?
Rihanna is the CEO and owner of Fenty Beauty.
Is Rhianna the CEO of Fenty Beauty?
This Fenty Beauty cosmetics review found that Rihanna is the CEO of the company.
Is Fenty Beauty good quality?
According to their ingredients lists and from thousands of positive customer reviews, this Fenty Beauty cosmetics review can say for certainty that their products are of good quality.
Is Fenty vegan?
This Fenty Beauty cosmetics review found out that not all of their products are vegan but they do offer select cosmetics that fall under this category. However, Fenty Skin is a fully vegan line.
Is Fenty Beauty cruelty-free?
According to their FAQ page, Fenty Beauty products are completely cruelty-free.
Is Fenty good for dry skin?
Some of the brand’s offered products are designed for dry skin. The Fenty Beauty hydrating foundation, for instance, works best for those experiencing dry skin.
Is Fenty for all skin types?
There are over 50 different shades to choose from when it comes to concealers, contour palettes, powders, and foundations.
Does Fenty SKIN help with dark spots?
Some select Fenty Skin products are designed to target dark spots. For example, the Fat Water Pore-Refining Toner Serum is created to fade out facial blemishes.
How long does Fenty Beauty take to deliver?
This Fenty Beauty cosmetics review found that the brand offers free shipping options depending on the total cost at checkout. This applies to those in the US and other international countries.
Processing time usually takes 1 to 2 business days. Fenty Beauty offers standard 3-day shipping, 2 Day Shipping, and 1 Day Shipping with varying fees and delivery times.
Fenty Beauty ships international orders through DHL Express and DHL eCommerce. They have a flat-rate fee of $10 for orders that total $50 and above. Customers will receive a Fenty Beauty tracking number with their confirmation email to monitor their package.
For more details on their free shipping options and countries they cannot deliver to, you can visit their shipping policy on their website.
Can you return Fenty Beauty?
If you are unsatisfied with your order, you can return your Fenty Beauty product within 60 days of purchase. The process is entirely free. Customers must fill out the Fenty Beauty return form on the back of their order summary, and mail it back to their returns department.
For international customers, buyers can return their items within 10 days of purchase. Unfortunately, they do not accept merchandise exchanges for international orders.
How to Contact Fenty Beauty
For any inquiries that are unrelated to this Fenty Beauty cosmetics review, you can contact the company through:
- Fenty Beauty customer service email: [email protected]
- Phone number: 1-855-440-7474 (Monday to Sunday at 7:00 am to 2:00 am EST)
- Filling out their message form on their website
- Direct messaging them on their Fenty Beauty Instagram page
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