Allurez Jewelry Review

About Allurez Jewelry

Allurez Jewelry Review

Allurez Jewelry is an online jewelry retailer that has “revolutionized jewelry purchasing by cutting out the middleman.” The brand prides itself on offering show-stopping jewelry at the most affordable prices possible. That mission has evidently been realized, as the Allurez BBB page shows that the brand has a solid A- rating.

This Allurez Jewelry review has found features on the brand in Brides, The Knot, and Cosmopolitan. It has also landed on many “best-of” lists, including OK! Magazine’s Valentine’s Day Gift Guide 2020, and won awards like Wedding Wire’s Couples’ Choice Award 2019 and Newsweek‘s America’s Best Customer Service 2019 award.

This Allurez Jewelry review is inclined to trust the critics, but we still want to know more. Below, we’ll share an overview of some of the best-selling items from the brand’s extensive catalogue, let you know about available promotions and discounts, examine their shipping and return policies, and address some frequently asked questions. 

Overview of Allurez Jewelry

Allurez Jewelry Review

Jewelry usually takes a long journey before it gets to you, the consumer: it passes through the hands of designers, manufacturers, wholesalers, and retailers, and tacks more dollars onto its final sale price at every stop. 

Allurez Jewelry has cut all of that out. Founded in 2010 by Raphi Mahgerefteh, the company creates all its pieces in-house at its New York studios. By relying on its own designers and craftsmen and conducting its business entirely online, the company is able to keep its costs minimal and, in turn, save you more. 

Beyond saving its customers money and creating jobs in its country of origin, Allurez Jewelry also adheres to ethical business practices. All of its pieces use 100% conflict-free diamonds, which have been mined and shipped according to strict import policies.

Before diving deeper into this Allurez Jewelry review, let’s check out some of the pros and cons of the company. 


  • All jewelry uses conflict-free diamonds
  • Insured shipping on all US orders (available for international at additional cost)
  • 0% financing available 
  • 1-year warranty included, longer warranty available for extra charge 
  • Installment payment option available via Affirm
  • Award-winning customer service
  • High quality, fair pricing 


  • Website lacks detail for some pieces (e.g., only sketches available for certain products) 
  • Additional custom fees on international shipping 
  • No Allurez cancel order option for custom orders, and they also cannot be returned or refunded 

Allurez Jewelry Ring Review 

Allurez Jewelry has an impressive range of rings for engagements, weddings, and every manner of special occasion. This Allurez Jewelry review will take a look at some of the brand’s most unique ring designs, and show how you can customize them to create the perfect piece for your loved one. 

Note that the price of the ring will vary widely depending on the stone(s) and metal you choose for your design. To keep things simple, this Allurez Jewelry review will generally stick to quoting the price of only one option.

Allurez Butterfly Diamond and Amethyst Engagement Ring Review  

The Allurez Butterfly Diamond and Amethyst Engagement Ring is a truly stand-out piece. A modern take on a classic style, this ring features two butterflies on either side of a conflict-free diamond of your choosing. With its 4 gemstones and 12 diamonds, the delicate band is sure to gleam. 

You can customize this ring with a wide variety of gemstones, like blue sapphire or citrine, and with your choice of six different band metals. No matter which you choose, the Butterfly Diamond and Amethyst Engagement Ring is sure to give her just that—butterflies! 

The price of the ring will vary between $1,034 and $1,295 depending on your choice of metal and stones. Either way, you’re saving anywhere from 36% to 50% on the standard price.

Allurez Twisted Infinity Diamond Engagement Ring Review

One of the most singular Allurez engagement rings, the Twisted Infinity Diamond Engagement Ring features a twisting band studded with 42 high-quality diamonds. Available with a variety of sidestone options, like garnet or rubies, and in a variety of metal choices, including 14K white gold, 18K white gold, platinum, and palladium. 

With so many choices, it’s easy to make the Twisted Infinity Engagement Ring your own; also note that this twist on a timeless design is available as a matching wedding band. Originally $2,091 (not including the center diamond), this ring is available for as low as $1,045

Oval Blue Sapphire & Diamond Halo Lady Di Ring Review

Inspired by the engagement ring worn by Princess Diana, the Oval Blue Sapphire and Diamond Halo Lady Di Ring is a real showstopper. Whether you’re wearing it as an engagement ring or sporting it at cocktail parties, it’s sure to leave everyone in awe. 

The center stone of the Lady Di is available in carat weights ranging from 1.5 to 6.4, and you can choose from six different band metals and weights: 14 or 18K rose gold, 14 or 18K white gold, or 14 or 18K yellow gold. Whichever you choose, you’ll be wearing this statement piece with pride. 

From an original starting price of $19,000 (including the center stone) for the highest-grade metal and stone, the Oval Blue Sapphire and Diamond Halo Lady Di Ring is marked down 50% to $9,500

Allurez Cushion Cut Halo Ruby & Diamond Engagement Ring Review 

The Cushion Cut Halo Ruby and Diamond Engagement Ring looks like something out of a fairy tale. Featuring 34 side diamonds on a band made of either 14K white, yellow, or rose gold, it’s topped by a stunningly placed center gemstone. 

Available in a variety of cuts, like oval, pear, cushion, and princess, this is truly a one-of-a-kind piece. The Cushion Cut Halo Ruby and Diamond Engagement Ring has an original starting price of $7,700, which includes the center stone; it’s currently on sale for $4,900.

Allurez Canary Yellow Diamond Eternity Ring Review 

The Canary Yellow Diamond Eternity Ring is an elegantly set contemporary take on the modern band. With 20 conflict-free diamonds available in carat weights of 1.07, 2.0 and 3.0, and set in a band of 18K white or yellow gold, this ring is fun to style and easy to wear, and is sure to be a versatile piece in your collection. 

Customizable with yellow, blue, or white diamonds, the Canary Yellow Diamond Eternity Ring is timeless, no matter which combination you choose! Originally priced at $10,680 (for 18K yellow gold with 3K yellow diamonds), it’s now available for $6,408

Allurez Aquamarine & Diamond Eternity Ring Band Review

The Aquamarine and Diamond Eternity Ring Band makes a terrific birthday gift for the birthstone lover in your life. With a total of 29 stones, alternating between the gemstone and side diamond of your choice, this gorgeously understated ring is sure to leave her breathless.

Available in carat weights of 1.07, 2.5, and 3.5, and in band metals of 14K white or yellow gold, this Eternity Ring Bad would pair well with other Allurez rings, or you can wear it on its own. Valued at $1,890 (14K white gold with 1.07K stones), it’s available for just $1,069

Allurez Necklace Review

Along with the brand’s variety of rings, there is also a collection of gorgeous Allurez necklaces that coordinate perfectly with any look. Whether you’re looking for a gift that says “I love you” or just looking to treat yourself, Allurez will have a necklace that will rope you in. 

This Allurez Jewelry review will take a look at one of the brand’s bestselling necklaces to give you a taste of the statement you can make with these pieces. 

Allurez Halo Round Black Diamond Pendant Necklace Review

The Allurez Halo Round Black Diamond Pendant Necklace is, to put it simply, breathtaking. The intuitively selected, conflict-free center black diamond is surrounded by a halo of 19 sparkling side stones. Choose between round or cushion cut for your center stone to create your custom piece. 

The chain and mounting metals come in either 14K white, yellow, or rose gold, and in chain lengths ranging from 16” to 22” to ensure it sits perfectly around your neck. The Halo Round Black Diamond Pendant Necklace in 14K white gold is valued at $5,460, but is currently on sale for $3,413

Allurez American Flag Lapel Pin Review

If rings or necklaces aren’t quite your style, the American Flag Lapel Pin can still give you some bling factor while showing off your patriotism. Available in 14K white or yellow gold, it features precise enamel strips and delicate star details. 

The American Flag Lapel Pin sells for $232, down from $417.

Allurez Wooden Jewelry Box Review 

The Wooden Jewelry Box is a great way to store your Allurez collection. The polished walnut finish and modern sculpt make it a fashionable and functional addition to your home decor. It contains three drawers and a traditional-style jewelry-box storage area, all lined with soft interior cushioning. 

The Wooden Jewelry Box is available for pre-order, and costs $232

Allurez Jewelry Reviews: What Do Customers Think?

Allurez Jewelry Review

This Allurez Jewelry review looked into what customers thought of Allurez, its selection, and its customer service to help give you a more rounded idea of the brand. 

Based on comments on the brand website, the overall consensus of US-based customers is quite positive, with several complimenting the brand’s attentive customer service. A representative comment noted that, “while purchasing online can be nerve-wracking, Allurez made sure to keep me informed every step of the way!” 

Some international customers had different experiences, though: one claimed that “Allurez refused to send pictures of my order, and I never received a tracking number.” While there are more than a few complaints of this nature, the brand generally seems to have resolved them quite efficiently. A buyer who had originally filed a complaint followed up with this:

It was frustrating to wait even longer, but the friendly customer service rep took full responsibility and offered me an explanation as well as an update on my order.”

One of the reasons that US-based customers may have a different experience than international customers is because, according to Allurez reviews Reddit commenters, US customers are connected with different Allurez customer service reps than international ones. 

The brand enjoys very high ratings at other online review sites. Product reviews from both US and international customers agree that the expert craftsmanship and fine details of these pieces are sure to exceed expectations. 

At SiteJabber, Allurez has a rating of 4.64/5 stars from 1,392 reviews. One customer recounted how the brand was able to recreate his wife’s much-loved ring at an incredibly low cost.  

Years ago, my wife lost her engagement ring that was a Leo Marquise diamond…. We bought another ring very shortly thereafter, but it wasn’t even close to being the same. After stumbling upon Allurez, I was able to craft a very similar ring. Gave it to my wife on her birthday and she was floored. To boot, the ring cost nearly a fifth of what her Leo did,” the buyer wrote.

On Trustpilot, the brand scores a “Great” rating of 4.1/5 stars from 361 Allurez Jewelers reviews. Not only do several comments mention the great customer service experience these buyers had, but there are also stories about how they had their Allurez rings evaluated by third-party appraisers, who informed them of the excellent deals they got at the price they paid.

While we couldn’t locate any Allurez Google reviews or an Allurez reviews Yelp page, we did consult the Allurez reviews BBB page, which shows that the brand has received a 4.31/5-star average based on 16 reviews. The “Complaints” page also shows that the brand has been extremely responsive to customer problems, and has resolved 76 issues in the last 12 months.

Is Allurez Jewelry Worth It?

Allurez Jewelry Review

This Allurez Jewelry review rounded up the stats on product reviews and customer opinion and can say that, yes, Allurez Jewelry is worth it! 

The online shopping experience brought to you by Allurez is sure to please. Their wide selection of products—from rings and necklaces to Allurez watches and pins—is easy to navigate with their expertly designed website, and the numerous metal and stone combinations allow you to customize your piece exactly how you want it.

By operating primarily online, Allurez makes its pricing more affordable while still ensuring excellent craftsmanship. One third-party Allurez appraisal after another has demonstrated the incredible deals that customers are getting on these pieces. 

Also, the brand’s use of guaranteed conflict-free diamonds lets customers have the joy of wearing a beautiful piece without troubling their conscience. For all these reasons, we have no hesitation in saying that this brand is worth the buy.

Allurez Jewelry Promotions & Discounts 

Allurez Jewelry Review

This Allurez Jewelry review did some digging and found that the company offers a number of discounts and promotions to help you save even more. Teachers, first responders, and military personnel receive 5% off Allurez coupon codes when they verify their qualifications with ID.Me. 

The brand is also currently having a summer sale. You can use the Allurez promo code SS10 to get an extra 10% off all available items.

The company also features a VIP Club reward program. By signing up, members collect points when they shop, write reviews, follow the company on social media, and more! Every $1 spent earns 1 point, and you can redeem up to 3,000 points per purchase, a $150 savings. 

Where to Buy Allurez Jewelry

Allurez Jewelry Review

All Allurez Jewelry products can be purchased on the brand’s website, There is also an Allurez location in Manhattan, which you can visit by appointment only. 


Allurez Jewelry Review

Where is Allurez located? 

Allurez was founded in New York City. There are no brick-and-mortar Allurez Jewelry locations apart from the brand’s Manhattan showroom. 

Is Allurez a good company? 

The short answer—yes. This Allurez Jewelry review found that whether it’s the excellent and friendly customer service, large selection, or superior products that draw you in, Allurez guarantees you will be treated with the utmost care. 

Easy customizations, returns, and online browsing allow you to choose the product that’s right for you. And should you need further help, the live chat feature on the brand’s website is available 24/7. 

How long does Allurez take to ship?

Allurez ships worldwide. Shipping within the US takes an estimated 1 to 14 days, although times may vary due to the ongoing COVID-19 pandemic. Allurez cannot guarantee a delivery estimate for international orders, but according to Reddit, it can take anywhere from 2 weeks to a month to receive your purchase. You can also check your Allurez order status on the brand website. 

What is Allurez Jewelry’s Return Policy?

The Allurez return policy allots a 30-day window if you want to send a standard piece back. The product must be unused, and in its original condition. You can expect a refund within 7 days after the return is received. Customized and engraved pieces are not eligible for returns. 

How to Contact Allurez Jewelry

This Allurez Jewelry review found a number of ways to get in contact with the company:

  1. Calls within the US: 1-800-554-3509
  2. Calls outside of the US: (646) 627-7533
  3. Text at (646) 846-7900 
  4. Email: [email protected]
  5. Live chat on website 

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