Gorjana Jewelry Review

About Gorjana Jewelry

Gorjana Jewelry Review

I love classy, quality jewelry as much as the next girl, but the high price tag that comes with it makes me want to keep it locked inside my jewelry box.

Gorjana is a jewelry company “inspired by the natural beauty of Southern California”, made primarily for women. Known for their casual yet sophisticated pieces designed specifically for layering, Gorgana jewelry is for everyday wear. But more importantly, its gorgeous line is actually affordable.

Gorjana has been featured on notable sites like Forbes, Modern Luxury, Well + Good, and The Chalkboard. Their jewelry was also recommended by Michelle Obama in People Magazine. I’m inclined to trust the admirable former First Lady, but still, I want to know more.

In this Gorgana jewlery review, I’ll give you a comprehensive look at the brand and their jewelry, including the quality, some of their bestselling items, what customers think, and more to help you decide whether they’re worth a second look. 

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Pros and Cons  

Gorjana Jewelry Review

This Laguna Beach-based multi-million dollar company has their jewelry in over 1,000 retail stores and 18 of their own retail locations.

Up next in this Gorgana jewelry review, I’ll walk you through the pros and cons:


  • Minimalist Design: Gorjana jewelry is known for its clean, simple, and timeless designs. The pieces are often delicate and can be easily layered or mixed and matched with other jewelry, making them versatile and suitable for various occasions.
  • Quality Materials: Gorjana uses high-quality materials in its jewelry, such as 18-karat gold plating, sterling silver, and genuine gemstones. This attention to quality ensures that the pieces are durable and can withstand everyday wear.
  • Affordability: Compared to other luxury jewelry brands, Gorjana offers more affordable price points while maintaining quality craftsmanship. This makes it accessible to a wider range of consumers who want stylish and well-made jewelry without breaking the bank.
  • Ethical and Sustainable Practices: Gorjana is committed to ethical and sustainable practices in its production. The brand uses recycled metals and packaging materials and ensures that its suppliers adhere to responsible environmental and labor practices.


  • Durability of Plating: Although Gorjana uses quality materials, the gold plating on some pieces may wear off over time, especially with frequent wear and exposure to water or harsh chemicals. It is important to follow the care instructions provided to maintain the longevity of the plating.
  • Limited Gemstone Options: While Gorjana incorporates gemstones into some of their designs, the selection is relatively limited compared to brands that specialize in gemstone jewelry. If you are specifically looking for a wide variety of gemstone options, you may find the choices limited within Gorjana’s collection.

What Makes Gorjana Special?

Gorjana Jewelry Review

Gorjana jewelry has several aspects that make it special and distinguish it from other brands. Here are some factors that contribute to its uniqueness:

  1. Minimalist Aesthetic: Gorjana is known for its minimalist and understated designs. The jewelry pieces are characterized by clean lines, delicate shapes, and simple yet elegant details. This minimalist aesthetic sets Gorjana apart from brands that focus on more ornate or extravagant designs, appealing to individuals who prefer a subtle and refined style.
  2. Versatility: Gorjana jewelry is designed with versatility in mind. Many of their pieces are meant to be layered, stacked, or mixed and matched, allowing wearers to create their own personalized combinations. This versatility gives customers the freedom to adapt the jewelry to different outfits, occasions, and personal styles.
  3. Everyday Wearability: Gorjana focuses on creating jewelry that is suitable for everyday wear. The pieces are often lightweight and comfortable, making them practical for extended periods of use. Gorjana’s emphasis on creating jewelry that can be worn effortlessly on a daily basis resonates with those seeking accessories that seamlessly integrate into their lifestyle.
  4. Quality Materials and Craftsmanship: Gorjana uses high-quality materials in its jewelry, such as 18-karat gold plating, sterling silver, and genuine gemstones. The brand prioritizes craftsmanship and pays attention to detail, ensuring that each piece is well-made and durable. This commitment to quality gives customers confidence in the longevity and value of their Gorjana jewelry.
  5. Accessible Pricing: Compared to many luxury jewelry brands, Gorjana offers more accessible price points without compromising on quality. This affordability makes Gorjana jewelry appealing to a wider range of customers who appreciate well-designed and well-crafted pieces but may have budget constraints.
  6. Ethical and Sustainable Practices: Gorjana is committed to ethical and sustainable practices. The brand uses recycled materials and packaging, and they ensure that their suppliers adhere to responsible environmental and labor practices. This commitment to sustainability resonates with customers who prioritize ethical considerations in their purchasing decisions.

The combination of Gorjana’s minimalist aesthetic, versatility, everyday wearability, quality materials, accessible pricing, and ethical practices contributes to what makes their jewelry special and appealing to a broad range of individuals seeking understated elegance and timeless style.

Care Instructions

To care for your Gorjana jewelry, it is important to follow a few simple steps. First, avoid exposing your jewelry to chemicals such as lotions, perfumes, or cleaning agents, as they can cause damage or discoloration.

It’s best to remove your jewelry before swimming or showering as well. Second, store your Gorjana jewelry in a cool, dry place away from direct sunlight to prevent tarnishing or scratching.

Consider using a soft pouch or a jewelry box with compartments to keep your pieces separated and protected. Additionally, regular cleaning with a soft cloth can help remove any dirt or oils accumulated from wearing.

By following these care tips, you can keep your Gorjana jewelry looking its best for years to come.

6 Gorgana Jewelry Bestsellers

The older I get, the more obsessed with jewelry I become. And even though I seek out thoughtful, quality pieces, I don’t want to spend a fortune. Gorgana certainly fits the bill.

Coming up in this Gorgana review, I’ll take a look at some of their jewelry to give you a feel for what their pieces are like, as well as some background on the designs.

Quick note before I start: For all Gorgana jewelry, be sure to avoid contact with anything containing derivatives of alcohol to keep your item looking its best. 

Gorjana Parker Necklace 

With one look, I already know the Gorgana Parker Necklace is extremely versatile. Its wide link chain has a casual but edgy vibe that can be dressed up or down.

The necklace can also be shortened and worn as a lariat, which is perfect for that little black dress you’ve been waiting to bust out.

This pretty pick is sold on its own, but I saw that you can also get it as part of a trendy layering set.

The Gorgana Parker Necklace is made in both gold (18k gold plated brass) or silver (silver-plated brass) and measures 18” with a uniquely designed hinge closure. You can get it on its own for $65, or go for the Parker Layering Set for $108.

Gorjana Pristine Coin Necklace

The Pristine Coin Necklace is the perfect sparkly addition to your jewelry collection. With an 18” chain, I think it’s perfect for pairing with other short necklaces, though with its totally glam pendant, it’s a show stopper all on its own.

I consider it an everyday necklace that would totally elevate casual outfits, or wear it with a plunging neckline on date night to kick up the allure.

The coin charm on this Gorgana necklace Pristine glistens with a field of sparkling white cubic zirconia, closes with a spring ring clasp, and measures 5/8” across. The necklace is available in gold (18k gold plated brass) for $65

Gorgana Laguna Adjustable Bracelet  

The small textured beads on the Laguna Adjustable Bracelet make me dream of Ancient Greece thanks to their intricate detail.

Adjustable to 9”, I love how easy the bracelet is to get on and off, along with the fact that it can fit higher on your wrist if you’d like to wear it with a watch or other pieces.

I like the thought of wearing it all on its own, paired with a black wrap dress and loose curls. The Gorgana bracelet Laguna design comes in gold (18k gold plated brass) or rose gold (rose gold plated) for $50. 

While this style isn’t currently available on Gorgana’s site, I recommend checking out the Chloe Bracelet ($50) for a similar style.

Gorjana Ana Coin Bracelet 

Gorjana Jewelry Review

Remember when I mentioned how thoughtful this brand’s collection is? Well, this is why: Gorgana CEO, Gorjana left her homeland of Serbia as a child, returning in 2018.

During her visit, she was so inspired she created the Ana collection, reminiscent of her childhood and the rich culture of her country.

I love meaningful jewelry, so I quite fancy this collection—especially this bracelet. I think the light jingle and look of the detailed coins on this Ana Coin Bracelet is very gypsy-like and boho, adding a little art to your look. 

The Ana Coin Bracelet is 7” long with a lobster clasp and comes in gold (18k gold plated brass). Each of the coins on the bracelet measures 5/16″ for a light, delicate movement. This Gorgana bracelet costs $55.

Gorjana Ana Coin Huggies

The Ana Coin Huggies are part of the Ana collection Gorjana designed when returning to Serbia in 2018. These earrings combine the old world with a modern edge and feature a small hoop that hugs your ear with a Serbian coin that hangs below.

The Ana Coin Huggies measure 1/2” in diameter with a 3/4” drop and include surgical steel hinge closures. Pair these gold earrings (18k gold plated brass) with other Ana coin pieces for $45

Gorjana Bespoke Gold Signet Ring

The Bespoke Signet Ring gives you room to make your own statement. Featuring a flat panel on the top of the ring, you can customize it with whatever words you want (though I read the brand won’t engrave bad language). I think its flat, round panel would match a bar necklace really well. 

This classic signet ring is available in gold (18k gold vermeil) and silver (silver-plated brass). The Bespoke Signet Ring comes in Sizes 3-7 for $55, and get this: engraving is offered at no extra cost.

Gorgana Jewelry Reviews: What Do Customers Think?

Gorjana Jewelry Review

I scanned the official Gorgana website and found reviews on each of their products. Many of the products received 5-star reviews across the board. For example, the Parker Necklace and the G Ring Set have some pretty stellar comments. I’ll dive into them below.

For the Parker Necklace, one 5-star Gorgana review said, “I love the clasp and the unique links and the fact that it will layer with other necklaces without being overbearing.” 

The brand also scored high on Influenster. With an overall score of 4.1/5 stars from 58 shoppers, take a peek at how that breaks down and then I’ll jump into the comments:

  • 5 stars: 57%
  • 4 stars: 22%
  • 3 stars: 5%
  • 2 stars: 1%
  • 1 star: 13%

One Gorgana jewelry review read, “Customer service was extremely nice, understanding & helpful. As for the huggie hoops, they are perfect. Exactly the size I wanted (8mm) and color. They hug my ear lobe exactly how I hoped they would. I wanted petite & dainty earrings that I could wear everyday without being uncomfortable & without irritating my super sensitive ears.

Other shoppers agree. Shoppers love the brand’s style, but more so how affordable its jewelry is.

Reviews on Amazon were decent as well. The Women’s Compass Coin Pendant Necklace received a 4.5/5 star score from 312 buyers. One 5-star Gorgana review said the jewelry is “Good Quality. Looks expensive.” Another noted that the “metal is good quality” and one reviewer said, “have also worn it in the water/beach/shower with no effect to the necklace.”

But like every other jewelry brand I’ve ever come across, it wasn’t all positive for Gorgana. Some customers said that jewelry broke after the first wear while others complained about how short their necklaces fit.

But even so, there are thousands of 5-star reviews for Gorgana that speak of the jewelry’s quality and the fact that the pieces do not tarnish easily.

When there was an issue, Gorgana customer service replied promptly and resolved the problem. All in all, it sounds like a great brand to shop with.

Is Gorgana Jewelry Worth It?

Gorjana Jewelry Review

While I did find some negative comments for this Gorgana review, the majority of customers love the brand’s jewelry.

If you do have issues with Gorgana jewelry quality, the company has a happiness guarantee. This guarantee promises to replace or repair any damaged items, depending on what happened to your jewelry. 

In terms of customer service, reviewers state the ease and fast rate at which their complaints are addressed. With any business, there will be unhappy customers. But with Gorgana, the happy reviews outweigh the unhappy ones.

My final verdict of this Gorgana review? I highly recommend this brand’s very reasonably priced, beautifully designed jewelry. 

Who Is Gorjana For?

Gorjana Jewelry Review

Gorjana jewelry caters to a diverse range of individuals who appreciate minimalist, versatile, and well-crafted designs.

While there is no specific demographic that Gorjana exclusively targets, the brand tends to appeal to the following groups:

  • Minimalist jewelry enthusiasts: Gorjana’s clean lines, simple shapes, and understated details make it a go-to brand for those who prefer minimalist aesthetics. People who appreciate the beauty of simplicity and seek jewelry that complements their clean and refined style are drawn to Gorjana’s designs.
  • Everyday jewelry wearers: Gorjana focuses on creating jewelry that is meant to be worn effortlessly every day. The lightweight and comfortable nature of their pieces make them suitable for individuals who prefer jewelry that seamlessly integrates into their daily routine, whether it’s for work, social events, or casual outings.
  • Versatility seekers: Gorjana’s emphasis on versatility allows wearers to mix and match their pieces, layer them, or adapt them to different outfits and occasions. Those who value the ability to create personalized combinations and appreciate jewelry that can easily transition from day to night or from casual to formal occasions are likely to be attracted to Gorjana.
  • Budget-conscious shoppers: Gorjana offers a more affordable price range compared to some luxury jewelry brands while still maintaining quality craftsmanship. This makes Gorjana an appealing option for individuals who desire well-made, stylish jewelry but have budget constraints.
  • Ethically conscious consumers: Gorjana’s commitment to ethical and sustainable practices, such as using recycled materials and ensuring responsible sourcing, resonates with individuals who prioritize environmental and social responsibility in their purchasing decisions. Those who seek jewelry from brands that align with their ethical values are often drawn to Gorjana.


If you’ve decided Gorjana isn’t for you, there are several similar jewelry brands on the market to explore. Here are a few suggestions:

  • GLDN: GLDN makes handmade, lovingly crafted jewelry pieces that can be personalized for an added touch. The brand uses a variety of metals of various prices so that their jewelry can be enjoyed by everyone. 
  • Frost NYC: Touted to be one of the largest jewelry manufacturers of their kind in the United States, Frost NYC has built its reputation among urban jewelry lovers for its unique custom-made pieces with ‘iced out’ detailing that complement their street style.  
  • Bayam Jewelry: Bayam Jewelry’s men’s collections include chains, bracelets, pendants, rings, and earrings. Best of all, they are all real gold, make thoughtful gifts, and are great accents to your look. 

Gorgana Jewelry Promotions & Discounts 

Gorjana Jewelry Review

There are a few deals you can cash in on with Gorgana. At the time of this Gorjana jewelry review, the brand currently offers:

  • Free jewelry case on purchases over $150
  • When you gift your friends $20, you get $20 after they place their first order. It’s basically like giving a free present. They’re happy. You’re happy. Everyone wins.
  • Free shipping & returns

There is currently no Gorgana discount code available on the website. 

Where to Buy Gorgana Jewelry

Gorjana Jewelry Review

You can find Gorgana jewelry in over 1,000 retailers across North America. Their jewelry is carried in big Gorgana NYC retailers like Bloomingdale’s, Amazon, Nordstrom, and The Bay.

The brand also has 18 brick and mortar locations across California, New York, and Arizona. 


Gorjana Jewelry Review

Is Gorgana ethical jewelry? 

In my research for this Gorgana review, I was unable to find exactly where the company sources their metals and precious stones but I did see its name pop up on ethical jewelry lists. I also saw that they donate packages for auctions, raffles, and jewelry pulls for charitable causes.

Is Gorgana real gold?

One of the most common questions people want to know is: Is Gorgana jewelry real gold? Gorgana’s gold pieces are all plated with real 18k gold. They ensure all of their pieces will maintain their luster for years. 

Is Gorgana nickel free? 

The 18k gold, rose gold, and silver plating is nickel-free. But the brass they use for the base of the item can carry traces of nickel. 

How long does Gorgana take to ship?

Free shipping locations include the US and Puerto Rico, with orders arriving in 3-7 business days. Tracking is currently only available within the US. Once orders are processed, customers receive a tracking number for USPS shipping. 

Gorgana also offers international shipping for a flat rate of $15 which takes 14-30 business days. For international orders, you’re responsible for any taxes or duty fees your country may have.

Note that all orders take around 1-3 business days to process before they are shipped out. 

What is Gorgana‘s Return Policy?

If you need to return your order for any reason, returns are accepted on all unworn items within 30 days of purchase. You can do this by heading over to Gorgana’s online return portal. The Gorgana exchange policy is the same. 

When your return is authorized within 1-2 business days, Gorgana will send you step-by-step instructions on how to return your order and a free prepaid shipping label via email.

Your refund will be processed in 1-3 business days, and if you are receiving a credit card refund, you will see it back in your account within 10-15 business days

I need to note here in my Gorgana review that your refund does not include any shipping fees you paid. Gorgana sale and final sale items do not qualify for returns. 

How to Contact Gorgana

If you need any other information I didn’t include in this Gorgana review, you can get in touch with the brand by using any of the following methods: 

  1. Call: 866-829-0030
  2. Email: [email protected]
  3. Chat: Use the live chat by clicking the speech bubble at the bottom right corner of your screen. 

Customer Service hours are Monday-Friday 6 am to 5 pm PST. 

Explore your options for everyday jewelry and statement pieces with these jewelry designers:


Blue Nile

James Allen

Gabriel & Co

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Debbie Carlson
3 years ago Reply

What is the suggested markup on your jewelry? Are you still taking new accounts.

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