Anastasia Beverly Hills Review

About Anastasia Beverly Hills 

Anastasia Beverly Hills Review

Anastasia Beverly Hills is a makeup brand that’s well known for its eyeshadow palettes, eyebrow cosmetics, and highlighter formulas. With a massive following of over 20M on Instagram, this powerhouse company has been spotlighted by numerous media outlets, including Glossy, Harper’s Bazaar, Vogue, and Cosmopolitan

This Anastasia Beverly Hills makeup review would also be remiss if it didn’t point out the many celebrities who have been known to wear the brand’s cosmetics, including Kim Kardashian, Michelle Obama, and Oprah Winfrey. 

So we know that this makeup company is celebrated, but are they really worth all the hype? This Anastasia Beverly Hills makeup review will answer that for you as we take a thorough look into the brand, going over their products, customer ratings, promotions, and more to help you decide if these are the cosmetics for you. 

Overview of Anastasia Beverly Hills 

Anastasia Beverly Hills Review

Anastasia Beverly Hills began with a single, revolutionary technique: the “Golden Ratio” brow-shaping service that Romanian-born aesthetician Anastasia Soare developed for her clients at the Los Angeles salon where she worked. The smashing success of this method allowed Soare to open her own salon in 1997. 

Three years later, Soare launched the first Anastasia Beverly Hills product line. Spearheading the “brow revolution” in the cosmetics industry, the brand made waves with successive product releases, and their online cult following soon led to worldwide exposure. Today, ABH products can be found in more than 25 countries.

Now under the leadership of Soare’s daughter Claudia, Anastasia Beverly Hills is still universally recognized as one of the world’s top cosmetics brands. As per the geometrical reference in the name of the originating “Golden Ratio” technique, ABH’s guiding philosophy is “inspired by makeup’s unique ability to create the illusion of facial balance, symmetry, and proportion.” 

Anastasia Beverly Hills Review

Before we get deeper into this Anastasia Beverly Hills makeup review, let’s go over some of the initial pros and cons of the brand. 


  • Wide variety of makeup products to choose from 
  • All cosmetics are cruelty-free, and brand also offers some vegan products 
  • Makeup tutorial videos available on brand website
  • Customers can build their own eyeshadow palettes at a set price
  • Afterpay available for installment payment option
  • Free standard shipping on US orders of $25 and above, with freebies included


  • Limited international shipping availability (e.g., does not ship to Japan, Spain, or Italy) 
  • Past controversies involving plagiarism and collaborations with questionable brands 

It’s time to play with makeup again. Anastasia Beverly Hills has a treasure trove of cosmetics to create all kinds of looks. Their collection includes products for eyebrows, eyes, face, and lips, and they also offer various forms of makeup brushes for ease of application. 

From their renowned eyebrow formulas to their contour kit, this Anastasia Beverly Hills makeup review will go over a selection of the brand’s bestsellers to give you an idea of what they’re all about. 

Anastasia Beverly Hills Eyebrows Review

If you’re looking to achieve some serious brow definition, Anastasia’s got you covered with several formulas of pomades, primers, pencils, and more. This Anastasia Beverly Hills makeup review will take a look at three of the brand’s fan favorites in this category. 

Anastasia Beverly Hills DIPBROW Pomade Review 

Pomade isn’t just for pompadours and quiffs: the Dipbrow Pomade is specifically made for your arches. Coming in a richly pigmented blend, this waterproof formula helps fill in and detail your brows. Designed to be long-lasting and buildable, it gives you time to blend out your desired brow shape before the pomade dries flat in a matte finish. 

With 11 shades covering the spectrum from blonde to granite black, the Dipbrow Pomade makes it easier than ever to achieve that classic Audrey Hepburn look. Try a few dabs of the Anastasia Beverly Hills luminous foundation at the edges of your brows for even greater definition.

Make the Anastasia Beverly Hills Dipbrow Pomade one of your makeup-bag essentials for $21

Anastasia Beverly Hills Brow Wiz Review 

What do flower petals, pine cones, and snail shells have in common? They’re all prime examples of the golden ratio, the mathematical principle that beauty resides in the balance and symmetry of parts. This is the foundational idea of all ABH cosmetics, and the Brow Wiz pencil is one of the primary tools for the brand’s specialized area: your brows.

When trying to achieve the perfect brow, you should draw your arches in direct symmetry with your lower nose and upper lip region. The Brow Wiz makes this easy with its ultra-fine tip, blendable wax formula, and high-color payoff, letting you effortlessly draw precise, hair-like strokes for a gorgeously natural look.

Available in 12 different shades, this brow pencil also has a spoolie brush at the end to help blend things out. Achieve classically harmonious beauty with the Anastasia Beverly Hills Brow Wiz, available for $23

Anastasia Beverly Hills Perfect Brow Pencil Review 

Sometimes the traditional route is the most reliable. The Perfect Brow Pencil is a high-quality version of the classic wooden crayon design, with a powdery formula packed with full-pigment color to help blend in those patchy areas on your brows. The spoolie brush at the end helps you further blur your natural and drawn-in hairs for a seamless finish.

The Perfect Brow Pencil is available in eight shades—select the one that best matches your skin tone and hair color:

  1. Blonde
  2. Taupe
  3. Soft brown
  4. Medium brown
  5. Caramel
  6. Auburn
  7. Dark brown
  8. Granite

To really help define your eyes, use the brow pencil along with concealer and any color of your Anastasia Beverly Hills makeup palette to achieve that striking cut crease. The Perfect Brow Pencil is $23.

Anastasia Beverly Hills Palettes Review

No matter what look you’re going for, Anastasia Beverly Hills has what you need with their large selection of multi-hue eyeshadow palettes, several of which were developed in collaboration with other celebrated makeup artists and influencers. 

Stick with us as this Anastasia Beverly Hills makeup review goes through some of the most notable of these iconic cosmetics collabs below. 

Anastasia Beverly Hills Jackie Aina Palette Review 

Developed in collaboration with the famed YouTube beauty guru, the Jackie Aina Palette doesn’t shy away from shimmer with its 14 sparkling shades of eyeshadow, ranging from soft-peach Soleil to caramel-brown Ginger. 

This limited-edition palette also comes with a dual-ended blush for blending and a handy mirror housed inside of the crocodile-patterned packaging. Whether you’re looking to create a solid matte cut crease or a New Year’s-style glitter smokey eye, the Jackie Aina Palette gives you endless possibilities to play with.

Get this Anastasia Beverly Hills palette now for $32, down from the original $45.

Anastasia Beverly Hills Alyssa Edwards Palette Review 

Applying your eyeshadow will never be a drag again with the Alyssa Edwards Palette. This ABH collaboration with the famed RuPaul’s Drag Race performer features 14 vibrantly colored shades that deliver maximum color payoff with their easily blendable and buildable formula.

From plum-colored B.B.D.C. (Alyssa’s first eyeshadow shade) to the intensely yellow Brick Road (named for her favorite film and greatest inspiration, The Wizard of Oz), this palette lives up to its creator’s goal to “create a color story that will give you life—one that will bring out the inner beast in everyone.” 

Slay to say that you deserve to stay with the Alyssa Edwards Palette for $27, down from $45

Anastasia Beverly Hills Carli Bybel Palette Review 

Created with the eponymous vlogger and beauty influencer whose YouTube channel numbers millions of subscribers, the limited-edition Carli Bybel Palette offers a seasonally themed collection of eyeshadows in autumn to winter hues

Including a mix of warm and cold tones intended for everyday wear, the Carli Bybel Palette also includes a dual-end makeup brush and a convenient mirror inside its lovely casing, which sports a rose gold pearl exterior. Compliment your chosen eyeshadow look with a brow definer for that full glam look. Snatch this one-of-a-kind collab for only $32, regular $45.

Anastasia Beverly Hills Soft Glam Eyeshadow Palette

Whether you’re going for that sultry smokey eye for date night or a natural look for casual days, the Soft Glam Eyeshadow Palette has you covered. With its mix of five shimmers and nine mattes, this is a go-anywhere-and-do-anything palette that will become your essential everyday makeup companion. 

In addition to its high-pigment, easy-to-blend eyeshadow formula, this palette also comes with a dual-end brush and a large mirror for those on-the-go moments. Small enough to fit inside your carry-on, this eyeshadow set is ready to travel wherever you do. For even more eyeshadow solutions, check out the Anastasia Beverly Hills Subculture palette.

The Anastasia Beverly Hills Soft Glam Eyeshadow Palette is $45

Anastasia Beverly Hills Highlighter & Lipstick Review

It’s time to move on to gloss and shine. ABH offers a wide selection of lipsticks and highlighter formulas that are designed to add a touch of sparkle to your complexion. This Anastasia Beverly Hills makeup review will take a look at two of the brand’s most popular items in this category. 

Anastasia Beverly Hills Moonchild Glow Kit Review 

Is anyone else getting some major Elsa vibes from this Moonchild Glow Kit? This frosty collection of eyeshadow shades conjures up a winter-wonderland vibe with its six hues. Coming in a powdered highlight formula, this ABH classic delivers holographic colors with added pearlescent luminosity for an icy finish. 

Designed to be buildable and blendable, the lightweight formula in the Anastasia Beverly Hills Glow Kit glow kit produces a sparkling metallic gleam that you can use as the foundation of any makeup look. Glisten like your favorite Disney princess with the Moonchild Glow Kit for $40

Anastasia Beverly Hills Liquid Lipstick Review 

Offered in 28 different shades, the Anastasia Beverly Hills Liquid Lipstick has a hue for every mood. The weightless matte finish artfully creates that full-lip illusion (liplusion?), and the formula is smudge-proof so you won’t have to worry about those endless series of touch-ups throughout the day.

Check out the Anastasia Beverly Hills lip palette on the website product page to see what shade is right for you. If matte isn’t your thing, you can always add a layer of the ABH High Shine Lip Gloss for extra sheen. Be bold and beautiful with the Anastasia Beverly Hills lipstick for only $10, a 50% savings on the original price. 

Anastasia Beverly Hills Reviews: What Do Customers Think?

Anastasia Beverly Hills Review

This Anastasia Beverly Hills makeup review found an overwhelmingly positive customer response to the brand and its products. For example, on the brand website the Dipbrow Pomade pulls in a stunning average rating of 4.7/5 stars based on nearly 22K reviews. Customers love how it helps them achieve dark bold brows

This product is a must have for me. It’s great! It also lasts a long time. I load my brow brush and apply it to my bare spots in my brows. Then I take my spoolie attached to my brow brush and blend any harsh lines out. It helps soften the vibrancy of the color in general to look more natural,” one reviewer wrote. 

The good vibes continue on websites such as Influenster and Sephora. On Influenster, there are over 444.7K reviews across all of the brand’s products, while on Sephora, most of their cosmetics garner hundreds if not thousands of comments with an average rating of 4/5 stars

Commenting on the ABH eyeshadow palettes, customers on both sites confirm that they are highly pigmented and that the brand’s highlighters deliver a hefty punch of glimmering shine.

“Holy cow. I love all of my Anastasia Beverly Hills palettes, but Anastasia Beverly Hills Sultry Eye Shadow Palette is probably my favorite. The shimmer shades are gorgeous, and the matte shades are great with a good base,” one reviewer wrote on Influenster. 

There are also positive reviews of the brand’s speedy shipping and responsive customer service on Trustpilot, where the brand scores an “Excellent” rating of 4.5/5 stars from 164 reviews. 

I have just received my first order from the ABH website. My order arrived extremely quickly to Europe. Unfortunately some of the shadows in my palette were broken. I immediately messaged them with the problem. Within hours (given the time difference, that’s impressive) I received a response asking if I would like a replacement or a refund for the item,” one customer recounted.

This has hands down been the best customer service experience I’ve ever had,” the review continued. “Even the prices were great compared to local websites that sell ABH and they even offer free world wide shipping above a certain price. Plus, all extra costs are included. No surprise costs upon delivery. I will not hesitate to order from their website again.”

This Anastasia Beverly Hills makeup review did find a few customer complaints online. Some Sephora and Influenster reviewers reported that their eyeshadows and highlighters felt chalky in application. Additionally, a few customers noted that their lipstick formulas felt too dry, which made them uncomfortable to wear. 

When these negative reviews are stacked up against the literally hundreds of thousands of glowing tributes to the brand from across the interwebs, it’s the opinion of this Anastasia Beverly Hills makeup review that they’re pretty negligible.

Is Anastasia Beverly Hills Worth It?

Anastasia Beverly Hills Review

This Anastasia Beverly Hills makeup review has no hesitation about encouraging you to check out this powerhouse cosmetics brand. Thousands of customers have reported that their products helped them achieve the look they’re going for, and most have stated that the brand became an essential within their makeup routine. 

Additionally, the prices for most of their cosmetics are in the middle range, so you’re not really breaking the bank when it’s time to check out. ABH also offers makeup tutorials on their website, which helps customers find the products they need to achieve their coveted look. 

Given its well-established reputation and constant stream of quality products, Anastasia Beverly Hills has definitely earned its hype. 

Anastasia Beverly Hills Promotions & Discounts 

Anastasia Beverly Hills Review

This Anastasia Beverly Hills makeup review found that the brand has a sale outlet where customers can find select cosmetics for a discounted price. Additionally, buyers can get a free Mini Contour Stick if their order totals $50 or more. 

Currently, ABH’s limited-edition 3-Piece Brow Kit comes with three free gifts if you add it to your cart. This Anastasia Beverly Hills makeup review hasn’t come across an Anastasia Beverly Hills coupon so far. 

Where to Buy Anastasia Beverly Hills 

Anastasia Beverly Hills Review

Customers can purchase the brand’s products directly by visiting You can also find them at select retailers such as:

  • Anastasia Beverly Hills Sephora 
  • Urban Outfitters
  • Amazon
  • Cult Beauty 
  • Walmart
  • Ulta Beauty
  • Revolve
  • Harvey Nichols 
  • Nordstrom 
  • Macy’s 


Anastasia Beverly Hills Review

Who is the CEO of Anastasia Beverly Hills? 

Anastasia Soare is the founder and CEO of Anastasia Beverly Hills. She created the brand in 2000 after gaining fame for her Golden Ration brow-shaping technique. 

Who owns Anastasia Beverly Hills? 

The brand is owned by its founder, Anastasia Soare. Soare’s daughter, Claudia, now serves as the company president. The Anastasia Beverly Hills Norvina line is named after Claudia’s nom de plume.

Is Anastasia Beverly Hills clean? 

This Anastasia Beverly Hills found no indication on their website that they are a clean makeup brand. Their products are certified cruelty-free, and they also offer select vegan products.

Is Anastasia Beverly Hills safe? 

According to their website, ABH ensures that their cosmetic formulas are safe to use. This Anastasia Beverly Hills makeup review found no evidence of harmful side effects resulting from use of their products on any other cosmetics review sites.

Is Anastasia Beverly Hills non toxic? 

Anastasia Beverly Hills does not claim to use natural or organic ingredients in their cosmetics. There is no indication if they are a non-toxic brand on their company website. 

How do I track my Anastasia order? 

Customers will receive a tracking number via a confirmation email. They can then follow the progress of their order by entering the number on the “Check Order Status” page of the brand website. 

How long does Anastasia Beverly Hills take to ship?

This Anastasia Beverly Hills makeup review found out that they offer free shipping for US orders that total $25 and above; any orders below that amount are charged a flat fee of $5. International orders are entitled to free shipping for purchases of $100 and up, with a $20 fee for any order less than that amount.

It typically takes 5-7 business days for US orders to arrive. Anastasia Beverly Hills also offers expedited shipping options that you can explore further on their website. 

Can you return Anastasia Beverly Hills?

According to the Anastasia Beverly Hills returns policy, customers have 30 days to return their orders for a full refund. For US customers, the brand includes a prepaid shipping label with their order; international customers are responsible for return shipping fees.

You can find a full list of instructions on how to return your ABH order on the brand website. 

How to Contact Anastasia Beverly Hills Customer Service 

For questions that were not addressed in this Anastasia Beverly Hills makeup review, you can contact the company by phone at (800) 310-3773 (Monday-Friday, 9:00am to 6:00pm CST).

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