Appliances Direct Review

About Appliances Direct

Appliances Direct Review

The traditional process of buying appliances goes like this: drive to the store, view a handful of models, get suckered into spending too much, and wait on delivery. Appliances Direct transforms the process into one of ease, convenience, and pleasure, offering thousands of top products for lower prices.

The brand’s efforts have certainly been recognized. It’s been on The Sunday Times Top Track 250 list and won the Northern eCommerce Awards and UK eCommerce Awards. It even has a social community of 33k followers. 

Will they have what you need? Read my Appliances Direct review to be sure. I’ll walk you through the brand’s bestsellers, along with feedback, deals, FAQ, and more. Let’s start with a little background. 

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Our mission is to help you make better, more informed purchase decisions. Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

Overview of Appliances Direct

Appliances Direct Review

Appliances Direct has been around since 1999 but became part of the Buy It Direct Group in 2008. After launching his own company, Nick Glynne scooped up the brand and added it to his roster of eCommerce companies which includes Laptops Direct, Drones Direct, Better Bathrooms, and Furniture 123.

As with all of Glynne’s companies, Appliances Direct is dedicated to improving the online shopping experience. With professional customer service, on-time delivery, and thousands of products to browse through, finding what you need affordably is finally possible. 

Now that you know a little more about the Derbyshire, UK-based brand, let’s check out some of this brand’s highlights.


Appliances Direct Review
  • Wide variety of small & large appliances and tech
  • Thousands of top products
  • Hundreds of deals & discounts
  • Outlet deals up to 60% off
  • On-time, reliable shipping
  • Ships within mainland UK, Ireland, & EU

Consider Appliances Direct your one-stop shop for small and large appliances. They even have electronics like phones and TVs. With killer prices, awesome deals, and reliable shipping, their selection includes all of the top brands you know and love. Up next in my Appliances Direct review, I’ll lead you through the details of a few of their bestsellers. 

Appliances Direct Products Review

Since what Appliances Direct offers is a bit of this and that, that’s precisely what you’ll find in the sections ahead. From double ovens, freezers, and dishwashers to a must-have TV, there’s something for every one of your favorite hobbies.

Appliances Direct ElectriQ 60cm Dual Fuel Cooker with Double Oven – White EQDFC360WH Review

Appliances Direct Review
Appliances Direct ElectriQ 60cm Dual Fuel Cooker with Double Oven – White EQDFC360WH

Oh, the freedom of a double oven, there really is nothing quite like it. The ElectriQ 60cm Dual Fuel Cooker with Double Oven – White EQDFC260WH gives you complete control over cooking and baking and is compatible with gas and electricity. So smart.

With four burners on top, 30 L of space in the top oven, and 60 L of space in the bottom oven, if you’re always cooking large meals and desserts, this is the oven for you. Pick one up for just $373.

Appliances Direct Samsung 534 Litre Side-By-Side American Fridge Freezer – Aluminium RS50N3513S8 Review

Appliances Direct Review
Appliances Direct Samsung 534 Litre Side-By-Side American Fridge Freezer – Aluminium RS50N3513S8

There’s just one purpose of a fridge: to keep your food cool and safe. But yet, we have many requirements around how our fridges should operate. For example, they need to be quiet and use less energy. The Samsung 534 Litre Side-By-Side American Fridge Freezer – Aluminium RS50N3513S8 was made to please.

Using a digital inverter compressor it changes its power consumption and running speed depending on how much cooling is needed. Without the annoying start and stop of a regular compressor, it will use less energy overall and you won’t get the hum and clunk you do with regular fridges. 

If that wasn’t good enough, you can enjoy a 5-year warranty on its parts and a 10-year warranty on the compressor. Currently out of stock, check back in with the company for a price when this fridge becomes available.

Appliances Direct Toshiba UL21 43 Inch 4K Ultra HD HDR Smart LED Freeview TV 43UL2163DBC Review 

Appliances Direct Review
Appliances Direct Toshiba UL21 43 Inch 4K Ultra HD HDR Smart LED Freeview TV 43UL2163DBC

The TV is a place you and your family gather to share triumphs, laughs, and sometimes, tears. Of course, you’re more likely to get absorbed into a show when the picture is clear.

The Toshiba UL21 43 Inch 4K HD HDR Smart LED Freeview TV 42UL2153DBC delivers hyper-real images and realistic colors. 

With multiple modes, including ones for gaming, it’s a pick that the whole family will love. Enjoy convenient features like voice control through Amazon Alexa or Google Assistant and Dolby Vision HDR and audio. While currently unavailable, check back in with the brand for a restock.

Appliances Direct Hotpoint 13 Place Settings Fully Integrated Dishwasher HIE2B19UK Review 

Appliances Direct Review
Appliances Direct Hotpoint 13 Place Settings Fully Integrated Dishwasher HIE2B19UK

If you’ve ever hosted a Christmas dinner, then you know how valuable it is to have a dishwasher that can handle the full load in one go. The Hotpoint 13 Place Settings Fully Integrated Dishwasher HIE2B19UK can hold your entire family’s worth of plates and utensils. And then some.

Equipped with Flexiload baskets that expand to make room for more, this quiet (49 dB), thorough, 5-setting dishwasher knows how to scrub up.

You can get it for $333 (a savings of $29), along with a 10-year warranty for parts and a one-year warranty for labor.

Who Is Appliances Direct For? 

Appliances Direct Review

Appliances Direct makes it easy to shop for small and large appliances and electronics. With better prices than you’ll find elsewhere, if you’d like to get the most bang for your buck, I think you’ll like this store.

Appliances Direct Reviews: What Do Customers Think?

Appliances Direct Review

No matter who you’re shopping with online, doing your research is a good idea. This is why in this section of my Appliances Direct review, you’ll find out what customers really think about the brand. 

The first source I looked at is the brand’s website. Below are a few ratings for some of their bestsellers:

  • Hotpoint 13 Place Settings Fully Integrated Dishwasher: 8.6/10 stars, 223 reviews
  • Toshiba UL21 43 Inch 4K Ultra HD HDR Smart LED Freeview TV: 9.4/10 stars, 8 reviews
  • Samsung 534 Litre Side-By-Side American Fridge Freezer – Aluminium: 8.6/10 stars, 894 reviews
  • Version electriQ 60cm Dual Fuel Cooker with Double Oven – White: 7.9/10 stars, 9 reviews

For the Samsung 534 Litre Side-By-Side American Fridge Freezer, customers said that it works as claimed and looks great. Not much else you could really ask for in a fridge, but here’s one Appliances Direct review that goes into a little more detail:

“It’s exactly what we wanted very happy, and plenty of room very quiet. Would recommend Amazing value for what you get.”

Since Appliances Direct sells a range of top brands, what we’re looking for here is if the kind of products it offers are good quality. Based on the comments I’ve seen so far, I’d say they do. So let’s get a little more details, shall we?

Heading over to Trustpilot, Appliances Direct has a 4.3/5 star score after 74.3k reviews. It’s clear to me that people really like this brand. The high number of reviews is enough to indicate that alone, but let’s dive into an Appliances Direct review to find out why. This one for a Hotpoint cooker reads:

“The cooker is perfect – exactly what we wanted. Both ovens work well, the hob is great for all sizes of pans, and the look of the cooker is impressive. The delivery service worked like clockwork, and the men who delivered it were courteous, polite, and very helpful. Altogether an excellent experience.”

Comments like this one were common on Trustpilot, with customers mentioning quality products and on-time, professional delivery. For good measure, let’s check out one final Appliances Direct review.

On Reevoo, more than 26k shoppers wrote in about Appliances Direct. Here’s what they said:

  • 96% said they would buy again from them again.
  • 89% said their products arrived on time and in good order.
  • 79% said their inquiries were handled efficiently.

One Appliances Direct review there echoed these sentiments. It read: “Easy to order – delivered on time and good communication with carrier to confirm delivery. Would definitely use again.”

More than the majority were pleased with their experience with the brand. Though some people didn’t receive ideal service, it still appears that the company is a good and safe one to shop with.

Is Appliances Direct Legit?

Appliances Direct Review

I found a lot of customers reporting great communication with the delivery service which is super rare for appliances. From what I can see, shoppers haven’t reported anything alarming about Appliances Direct and they are a joy to buy from.

Is Appliances Direct Worth It?

Appliances Direct Review

Definitely. They offer top brands and products for great prices, communicate well before delivery, deliver on time, and make it easy to find what you need online. In terms of shopping for appliances, I can’t ask for much more than that.

Appliances Direct Promotions & Discounts 

Appliances Direct Review

It’s all about the deals for this brand, and they always offer more. With hundreds of discounts on top brands, there are far too many to list in my Appliances Direct review. 

You can expect 14-58% off a fantastic selection of products within each category it offers, an outlet with up to 60% off, and special promotions like these:

  • Buy a select 2022 Bravia X-R TV & get up to £300 cashback within 28 days.
  • Get up to 12 bottles of wine when you buy a select CDA wine cooler.
  • Purchase select Indesit dishwasher & enjoy a free year’s supply of Fairy tablets.

Where to Buy Appliances Direct

Appliances Direct Review

You can only shop the brand’s unique selection from That’s how they’re able to offer such great prices.


Appliances Direct Review

Who owns Appliances Direct?

Appliance Direct is part of the Buy It Direct Limited group, which is owned by Nick Glynne.

Does Appliances Direct ship internationally?

Appliances Direct ships within the mainland UK, to Ireland, and certain parts of Europe. See the next section for more details.

What is Appliances Direct’s Shipping Policy?

The cost of Appliances Direct shipping depends on the size and weight of your order. Since what they deliver is often large, your order will most likely arrive within a given time slot scheduled by the courier. If so, the courier will call or email to arrange a time and date, and then will provide you with a heads-up 30 minutes before they are set to arrive.

What is Appliances Direct’s Return Policy?

Appliances Direct has a 14-day return policy. You can get in contact with them before the end of that period and they will offer you a full refund or exchange. Here’s how to go about it:

  1. Log into the return portal and create a return request.
  2. They’ll respond in 48 hours to authorize it.
  3. Send the product back in a secure parcel.
  4. They’ll assess and approve your return and refund your money.

Remember that return shipping fees are your responsibility as is the carrier you choose to send your order back in.

How to Contact Appliances Direct

Appliances Direct Review

Do you still have questions after reading my Appliances Direct review? You can get in touch with the brand by calling 0871 984 4416, sending a message, or chatting online.

Keep in mind phone calls cost a few cents per minute plus your regular calling charges.

Next, check out some similar brands you might like:

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