Barry M Cosmetics Review

About Barry M

Barry M Cosmetics Review

Barry M is a cruelty-free cosmetics brand that sells affordable and on-trend products. This British company has got you covered when it comes to nail polish and makeup.   

Barry M has been featured by notable media sources such as Good Housekeeping, Cosmopolitan, and Vanity Fair. 

To top it off, the brand has won awards such as the Cosmopolitan Beauty Award and Women’s Health Beauty Awards, and their Instagram account has an impressive following of almost 500k followers.

This Barry M cosmetics review will take an in-depth look at the brand and their products, customer ratings, promotions, and more to help you decide if their products are worth purchasing. 

Overview of Barry M

Barry M Cosmetics Review

Barry Mero founded the brand in 1982 in London. He has a passion for the industry from a young age and started his career selling nail polish from his front garden. This is what inspired him to create colorful cosmetics

Barry found a niche. He discovered a gap in the world of mass market cosmetics – a desire for colour. Bold, vivid, fearless colour. The sort of colour that the cosmetic industry was waiting for.”

He was a trailblazer, revolutionizing the cosmetic industry from the time he opened his first store on Ridley road. Barry created the first fluorescent nail paints, black lip, and white liner. The brand has even done a Barry M Harry Potter collection, so you know they’re legit (and magical). 

Sadly, in 2014, Barry passed away and his son Dean took over the family business. Keeping true to his father’s vision, their products are still made in Britain and their headquarters are in London. 

The brand has never tested on animals and is therefore cruelty-free, so you can feel good about purchasing their products. 

Barry M Cosmetics Review

Before we really get into their amazing products, this Barry M cosmetics review will first take a look at the brand’s highlights:


  • Offers a colorful variety of products for your face, lips, eyes, and nails
  • 100% Cruelty-free, vegan, and recyclable
  • Sold in sustainable packaging
  • Returns accepted within 90 days
  • Financing options available through Klarna
  • Affordable price point 
  • Discounts and promotions available
  • Positive customer experience reviews

Barry M Nails Review

Barry M sells nail paints, topcoats, base coats, and nail care products. They’ve got everything you need for comprehensive nail care and truly stunning shades to really make them pop. They often have exciting collections and sales, such as the Barry M Under the Sea Nails collection.

Barry M Gelly Hi Shine Nail Paint Review

Barry M Cosmetics Review
Barry M Gelly Hi Shine Nail Paint

A perfect shiny manicure will always make you look put together. The Gelly Hi Shine Nail Paint is a high shine, glossy finish, long-lasting, powerhouse of a gel nail paint. 

This formula looks like a gel manicure without the salon and all the work of curing your nails with a lamp. This plumping formula works best with the brand’s plumpy topcoat.

This nail paint comes in 12 colors including a deep purple color called Black Cherry. Whatever color direction you want to head in to make your nails stand out, this product has it.

These nail paints retail for only $9. Thanks to their color range and amazing formula you might just end up getting every color. 

Barry M Rose Tinted Nail Paint Review 

Barry M Cosmetics Review
Barry M Rose Tinted Nail Paint

Rosy shades are universally flattering and classic on everyone. There isn’t just one universal rosy shade so Barry M cosmetics made 4 that will look amazing on your nails. This range is a feminine extension of the best-selling Gelly Hi Shine range.  

The Rose Tinted Nail Paint comes in 4 rose colors: blushed, crushed, french rose, and Eden rose. These elegant shades are extremely pigmented, making them quick and easy to apply. They have a glossy finish that will look like it’s straight from the salon.

If you love the nail paint, take a look at the tinted rose collection eyeshadow pallet to get a full monochromatic look. Get one (or more) of these go-to shades for $6 each.

Barry M Lips Review

Barry M products are designed to help you express yourself through makeup. Their lip products range from the iconic Barry M lip liner to their line of lipsticks. 

This Barry M cosmetics review will show you just a few of their products to help define your lips and really make them pop. 

Barry M Glitter Lip Paint Review 

Barry M Cosmetics Review
Barry M Glitter Lip Paint

Everyone loves glitter so why not adorn your lips with some extra glam. The Glitter Lip Paint is a non-drying and moisturizing glitter lipstick.  

Barry M Glitzstick is a silver glitter shade that will amp up any makeup look. With just one swipe you’ll get an eye-catching finish all over your lips. Feel free to layer this over any lip color you already have or wear it alone. 

This lip paint is available for $7.

Barry M Colour Changing Lip Paint Review 

Barry M Cosmetics Review
Barry M Colour Changing Lip Paint

What’s more personal than a lipstick that adapts to your mood? This could be the most unique lipstick we have ever seen. It reacts to the alkaline levels in your lips to create a shade that’s entirely you! 

The Colour Changing Lip Paint comes in 3 colors: Unicorn, Neptune, and Genie. The Unicorn color’s yellow shade turns your lips into a personalized light pink shade. 

Genie’s green turns your lips to a lovely shade of pink and Neptune’s blue ends up as a dark pink shade.

The lip paint also comes in fun multi-color packing. Show off your mood for $11.

Barry M Lip Paint Review 

Barry M Cosmetics Review
Barry M Lip Paint

Designed to be your go-to lipstick, this all-in-one formula is a best-seller for a reason. This lipstick is about as pigmented as they come and will last you all day long. 

It gives a smooth and moisturizing feel and finish that is comfortable and flattering on your lips. It comes in a pretty rose gold packaging that is just as stunning as the coral shade inside. 

You can get this essential lip color for $11

Barry M Velvet Matte Lip Paint Review 

Barry M Cosmetics Review
Barry M Velvet Matte Lip Paint

There is nothing worse than a drying matte lip, so Barry M created the perfect velvet finish to make sure this is a problem of the past. This non-drying lipstick leaves a matte no-shine look that won’t come off on your glass or anywhere else!  

This lip paint is lightweight but provides full coverage with its pigmented formula. It has a creamy texture that is intense and gives an even application. 

With just one swipe this formula glides on easily and provides long-lasting coverage. This lip paint comes in 6 wearable colors from nude to classic red.   

The Velvet Matte Lip Paint is priced at $8. If you love this product and are looking to match your lips to the rest of your makeup look, check the Barry M velvet collection for more options and inspiration. 

Barry M That’s Swell Lip Plumper Review 

Barry M Cosmetics Review
Barry M That’s Swell Lip Plumper

For those who don’t like the idea of permanent lip injections, this product is the answer to your lip plumping needs. The That’s Swell Lip Plumper gives you a shiny, glossy finish that makes lips look kissable and soft.

This formula will plump up the volume on your lips for the ultimate full look. Thanks to its ability to stimulate your lips’ natural collagen production, it will naturally give your lips the fullest possible look. Use this product every day for long-lasting results.   

This plumper comes in a clear tube that shows off the glossy sheer product inside. If you love this product try the Barry M That’s Swell XXL for an even fuller look. Have people asking if your lips are real for only $10.  

Barry M Euphoric Metallic Liquid Eyeliner Review

Barry M Cosmetics Review
Barry M Euphoric Metallic Liquid Eyeliner

Shimmering eyes add a little something special and extra to any look. Define your look with the Euphoric Metallic Liquid Eyeliner

This liner is pigmented, waterproof, and long-lasting. It’s easy to use thanks to the fine tip brush, making it perfect for creating a fine line or wing. Do note that the brand recommends not using this liner in your waterline because it is a liquid and can smear.   

The name, Euphoric, says it all, as all of the product’s shades induce a state of bliss. It comes in 6 colors: thrilled, jaded, jubilant, ecstatic, eager, and elated. See what we mean?

Make your eyes look extra special for $7. Make sure to also treat the rest of your face as you get it ready for a night out with the Barry M primer drops.

Barry M Bold Waterproof Eyeliner Review

Barry M Cosmetics Review
Barry M Bold Waterproof Eyeliner

It is hard to find an eyeliner that will stay on all day no matter what you are doing. The Bold Waterproof Eyeliner makes sure that you won’t have to worry about your eyeliner going anywhere. That means no more smudges or running.

This eyeliner goes on super smooth like a liquid eyeliner but has the precision application of a pencil, making it easy to put into your waterline. 

Not only is this eyeliner waterproof and cry-proof, but it lasts for over 8 hours

It comes in 7 bold colors: rose gold, white, purple, gun metal, oasis blue, brown and black. Never have to worry about your liner running again with the Bold Waterproof Eyeliner for $9

Barry M Reviews: What Do Customers Think?

Barry M Cosmetics Review

This Barry M cosmetics review found very high product ratings on most sites. While the official website does provide customer testimonials, they are few and far between, so we took to the rest of the internet to find out what people really think about the brand.

Out of the limited amount of reviews we found on, many buyers spoke of the great experience they had with ordering and customer service

“Browsing online is fun and easy. Ordering is very simple, and the products arrived quickly… Products are well packaged and often there are free items as well as rewards points. Great service all around!

Barry M Cosmetics Review

We took to Amazon to get some robust ratings for the brand’s products. Here’s what thousands of people think of some of the highest-selling Barry M makeup:

  • Lip Paint Color Change Lipstick, Genie: 4.2/5 stars out of nearly 2,400 ratings
  • That’s Swell XXL Lip Gloss: 4/5 stars out of over 5,000 ratings
  • All Night Long Setting Spray: 4.3/5 stars out of 3,200+ ratings
  • Lip Liner Creamy Precision Liner, Toast: 4.5/5 stars out of over 2,800 ratings
  • Lid Lock – Eyeshadow Primer: 4.3/5 stars out of close to 2,100 ratings

There are also very positive reviews on MakeupAlley. 873 customers gave the brand a rating of 4.1/5 stars. They also had many good things to say about the Gelly Hi-Shine Nail Paint, in particular. Makeup enthusiasts found that they love the product and its range of shades: 

“I love the formulation of the Gelly Hi-Shines– thick, glossy and incredibly long lasting (I always get at least a week before my need to change colour steps in) their polishes come in at an incredible price point.. Lots of bang for your buck!

Barry M Cosmetics Review

This Barry M cosmetics review found that on Trustpilot, there are 25 reviews with a sub-par rating of 3.1/5 stars

With all that in mind, it’s safe to say that Barry M Cosmetics are a hit with the majority of their loyal customers. While there are some complaints, most makeup enthusiasts are eager to buy again from the brand because of their dazzling and effective selection of products and shades.

Is Barry M Worth It?

Barry M Cosmetics Review

Barry M is a cosmetics brand that is all about creating fun and colorful products at an affordable price. If this sounds like something you are interested in, we think you should give them a try. 

There are thousands of makeup brands to choose from out there, but very few look to create products that are as different as Barry M products. Customer reviews loved the shade ranges available and found that they were of great quality.

Is Barry M makeup good? We believe that the brand has makeup that is not only worth it but can become a staple in your makeup collection. 

Barry M Promotions & Discounts 

Barry M Cosmetics Review

This Barry M cosmetics review found that you can get 20% off with the code LOSTTIME

You can also sign up for their mailing list to get 15% off and exclusive offers

On top of that, sign up to earn points, discounts, exclusive sales, and more with the Barry M Rewards program.

Where to Buy Barry M

Barry M Cosmetics Review

This Barry M cosmetics review found that you can buy their full selection of products from You can also shop their products at select retailers:

  • Boots 
  • Walmart
  • Asos
  • Amazon


Barry M Cosmetics Review

Who is Barry M makeup? 

Barry M makeup is the iconic Barry Mero, the founder of the Barry M Cosmetics brand.  

Is all Barry M vegan? 

Barry M is 100% vegan. We looked into their makeup lines and found that every product on their website is cruelty-free since their founding and is now all vegan. 

Do you need a UV light for Barry M?

You do not need a UV light for Barry M. Their polishes cure in natural daylight

Is Barry M nail polish breathable? 

Yes, Barry M nail polishes are breathable. 

This Barry M cosmetics review found that their nail polishes are AIR Breathable, meaning water vapor and oxygen will pass through the nail paint, keeping your natural nails hydrated.  

How long does Barry M take to dry? 

The Barry M Quick Dry nail polish takes around 3 minutes to dry, while the Hi Shine Nail Paint takes 10 minutes to dry. It’s safe to say it varies by product, but none of them will have you waiting around longer than necessary.

How long does Barry M take to deliver?

This Barry M cosmetics review found that, unfortunately, the brand is temporarily not shipping to EU countries. 

On a positive note, shipping is free on US orders over $25. Orders under that amount will be charged a standard fee of $5. Canadian orders have a flat rate of $18. You’ll receive tracking information in the confirmation email.

What is Barry M’s Return Policy?

Need to return your Barry M XXL Lip Plumper? Customers can now return their orders within 90 days. If you aren’t happy with your purchase you can return the items unopened and in their original packaging. 

You will get a full refund minus the shipping cost. Send your package to: 

Barry M Cosmetics 
1 Bittacy Business Centre 
Mill Hill East London 
NW7 1BA 

How to Contact Barry M

If you would like to reach out to their team after reading this Barry M cosmetics review you can do so by two methods of contact:

  1. Email: [email protected]
  2. Fill out the contact form on their website

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Beauty Pie Cosmetics

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