Giovanni Shampoo Review

About Giovanni

Giovanni Shampoo Review

Giovanni is a natural haircare brand with a wide range of salon-approved products. They offer everything you need for a complete hair routine, including shampoos, conditioners, hairsprays, leave-in treatments, and more.

More recently, they’ve expanded their range to include face and body products too. With every product they formulate, Giovanni ensures that you don’t have to sacrifice efficacy for natural ingredients. You can have both!

Giovanni Shampoo Review

With over 36k followers on Instagram, Giovanni’s natural eco-chic line has been featured in Allure and Cosmopolitan. Today, they are widely recognized for their innovations in the natural haircare industry.

Curious to learn more about this brand? We’ve got you covered. This Giovanni shampoo review will provide everything you need to know about products, customer ratings, promotions, and more so you can decide if their products are worth incorporating into your hair routine.

Overview of Giovanni

Giovanni Shampoo Review

Hollywood and Beverly Hills-based hairstylist and salon owner Arthur Guidotti saw a gap in the haircare market. Though there were increasing options available for natural face and body products, our hair wasn’t getting the same attention.

After some time, Arthur noticed the abrasive reactions hair products were causing on his skin, and some of his celebrity clients noticed the same. He knew he had to do something about it. He set out to develop a line of natural hair care products that wouldn’t cause harsh reactions.

In 1979, the brand Giovanni was born. Over time, Giovanni became recognized as a pioneer within the industry. Once Arthur’s son James took over the company, he expanded the line to include over 120 products.

Importantly, the brand has stuck by its mission to produce natural products that will benefit both customers and the environment. Their packaging is eco-friendly, they choose renewable sources whenever possible, and their products are free of ingredients that are harmful for the environment (and your hair).

The brand’s headquarters can be found in Rancho Dominguez, California.

Giovanni Shampoo Review

Before we take a closer look at Giovanni’s products, here are some pros and cons:


  • Complete natural line of haircare products
  • Eco-friendly and biodegradable products
  • Paraben-free and sulfate-free
  • Cruelty-free
  • Many products are vegan
  • Products for various hair types
  • Eco-friendly packaging
  • Affordable products


  • Some customers report hair that is more dry after using certain products
  • No international shipping

Giovanni Products Review

Designed for the everyday person who dreams of achieving a salon-like finish at home, each product is made with biodegradable ingredients and is free of harmful chemicals.

With so many eco-chic items to choose from, including shampoos, treatments, serums, conditioners, and more, it can be hard to know where to start. This Giovanni shampoo review will go over their bestselling products to make it a bit easier for you.

Giovanni Smooth as Silk Deep Moisture Shampoo Review 

If you’re (finally) switching to a more natural hair routine, you have to start from the very first product: shampoo!

The Giovanni Smooth as Silk Shampoo provides excellent hydration. It catches the light right out of the bottle as it helps transform the appearance of your hair, providing a satiny-smooth frizz-free finish.

Key ingredients include apple and aloe extracts, which provide additional protection and ultimate moisture.

Constantly coloring your hair? Don’t worry, this luxurious lather will help soothe your chemically processed locks.

This sulfate-free shampoo ranges from $9 to $67, depending on the size you want (8.5oz-128oz). You can pair this product with a Giovanni conditioner for your desired finish.

Giovanni Smooth as Silk Xtreme Protein Hair Infusion Review 

Guilty of using extreme heat and over-processing your hair? We’ve all been there. For extremely damaged hair, you’re going to need more than a simple shampoo and conditioner routine.

The Silk Xtreme Protein Hair Infusion will help bring back those highly-coveted silky, bouncy locks that you’ve been missing. This treatment will help revive your hair by disguising any damage and preventing future harm.

It is packed with protein and nourishing ingredients such as shea butter, soy protein, and macadamia nut oil. All you have to do is use it on freshly shampooed hair and then leave it on for a good 3 to 10 minutes, depending on how much hair you have.

This shampoo is available for $9. For a full routine that focuses on bringing your hair back from the dead, try pairing this treatment with the Giovanni Smooth as Silk Deep Moisture Conditioner and Smooth as Silk Deep Moisture Shampoo.

Giovanni 2chic Repairing Hot Oil Hair Treatment Review 

Do you know what’s worse than pesky split ends? Waiting to treat them. The longer you wait, the worse they’ll get. (Trust us.)

With the help of Giovanni’s 2chic Repairing Hot Oil Hair Treatment, you can fix your hair sooner rather than later. This treatment is designed to soothe and disguise the effects of overly processed hair. Plus, it actually heals split ends, thanks to sweet nectar.

To use, simply pop the package into some hot water for 1 minute. Then, shake and massage into damp hair. It begins to work in just 15 to 20 minutes, but if you have really damaged hair, try leaving it on overnight for optimal results. Revive your locks while you sleep? Count us in!

This hot oil treatment is out of stock on the brand’s website at the time of this Giovanni shampoo review, but you can purchase it on Amazon for $8.

Giovanni 2chic Ultra Sleek Hair Styling Wax Review

The Curly Girl method has taken the internet by storm. If you’re saying bye to the flat iron and starting to embrace your natural hair texture, you’re going to need something to keep those curls looking their best all day long.

Designed for all hair types, Giovanni’s Ultra-Sleek Hair Styling Wax is made to sculpt and shape your hair, keeping it in place all day long. It’s essentially an elevated hair gel.

This product is ideal for frizz control, keeping those fly-aways at bay. It also has the power to define waves and curls.

Being safe for colored hair and free of parabens, you won’t have to worry about experiencing stripped color or damage with this wax. It is available for $9.

Giovanni Leave-In Weightless Moisture Conditioner Review 

We aren’t always the best to our hair. Constant heat, too-frequent washing, and harsh products can all leave our hair feeling beat up. That’s why Giovanni’s Leave-In Weightless Moisture Conditioner was formulated to treat existing damage.

This Giovanni leave-in conditioner is unlike other leave-ins because it provides hydration without weighing down your hair. It actually adds volume to your hair, making it appear thicker to truly hide any past damage.

To use, simply apply to damp hair and comb through. Follow up with your blow dryer for maximum volume. This product will provide you with detangled hair that is easy to style.

Giovanni’s Leave-In Weightless Moisture Conditioner is available in three sizes (8.5oz, 24oz, and 33.8oz), and costs between $9 and $28.

Giovanni Frizz Be Gone Hair Serum Review 

This Frizz Be Gone Hair Serum was developed for the days when your hair just doesn’t want to cooperate. Formulated to leave you with a silky-smooth texture, this serum was formulated without harsh chemicals like parabens or artificial dyes.

This 10-in-1 multitasker helps to add shine, control frizz, stop breakage, and more, making it perfect for days you need to run out the door.

Need to touch up those curls with a curling iron? Don’t worry, this serum also protects against heat. This all-in-one serum is available for $9.

Giovanni Hemp Hydrating Hair Shine Spray Review 

What hair style would be complete without some added shine? When your hair needs a bit of help in the shine department, let Giovanni’s Hemp Hydrating Hair Shine Spray take it to the next level.

This hydrating spray uses natural ingredients to help strengthen the appearance of your hair and refresh your hairstyle. It’s blended with premium hemp seed oil and extracts of aloe vera, frankincense, turmeric, sage, hops, and chamomile to help secure a shine that’ll last.

To use, just spray when your hair needs a bit of a pick-me-up. That’s it! It is available for $10.

Giovanni Bamboo Oval Hair Brush Review

Did you know that some hair brushes shouldn’t be used on wet hair? Hair is much more fragile when wet, and brushing tangled hair can actually lead to a lot of breakage.

Thankfully, Giovanni’s Bamboo Oval Hair Brush was designed to be safe for wet AND dry hair. You can trust that this brush won’t yank or get caught while brushing.

The wooden bamboo handle allows for an easy, painless grip, while the nylon ball-tipped bristles help provide volume while smoothing out your strands.

With this brush, you can also feel good about helping the environment—bamboo is a completely renewable source. Get it for $9

Giovanni Hydrating Facial Serum Review 

Though Giovanni is known for hair products, their line actually includes a number of natural products for your face and body, too. Now that you’ve added some shine and moisture to your locks, it’s time to make sure your face has a healthy dose of hydration.

Giovanni’s Hydrating Facial Serum gives your skin an illuminating finish for a youthful glow. For a beautiful complexion that looks healthy and natural, you can apply it day or night.

Its key ingredient is rose extract, which promotes calm and soft skin. Formulated without any of the bad stuff, like parabens and artificial dyes, this serum can be used on all skin types. It is available for $10.

Giovanni Reviews: What Do Customers Think?

Giovanni Shampoo Review

Now that you know a bit about their bestsellers, this Giovanni shampoo review will cover customer ratings so that you can see exactly what users think of their products.

Across Giovanni’s website, Influnster, and Amazon, there are thousands of positive reviews. Overall, customers are exceptionally positive, and love that this brand combines affordability, salon-quality, and natural ingredients.

On Influenster, the brand has an overall rating of 4+ stars out of more than 3k reviews. Here’s how their bestsellers score:

  • Frizz Be Gone: 69 ratings and an average of 4.6/5 stars
  • Giovanni Tea Tree Triple Treat Shampoo: 202 ratings and an average of 4.6/5 stars
  • Smooth As Silk Deeper Moisture Conditioner: 140 ratings and an average of 4.6/5 stars
  • Brazilian Keratin & Argan Oil Ultra-Sleek Body Wash: 105 ratings and an average of 4.7/5 stars
  • D:tox System Purfying Facial Mask: 321 ratings and an average of 4.1/5 stars
  • Direct Leave-In: 102 ratings and an average of 4.4/5 stars

A consistent comment amongst customers is how effective products are for the price. Their Direct Leave-In is particularly popular amongst women following the Curly Girl method because it leaves hair soft without weighing it down:

I have 2C/3A curls, medium porosity and density. This is the first leave in that actually makes my hair soft. I like that it is light weight so I can add a bit more to my hair than other brands that I find pretty heavy.

Plus, users love that it features natural ingredients: “I have natural… Curly hair and I’m all about as natural as possible hair products… my hair and scalp feel so good after. no clogged or heavy feeling. my hair feels lights but my [strands] feel protected and refreshed.

On Giovanni’s website, their products have each been rated between 10-100 times, with most bestsellers showing an average of 4.8/5 stars. Here, customers are obsessed with how natural and effective products are.

On the Smooth as Silk Deep Moisture Shampoo: “I’m always hesitant of more ‘natural’ shampoos & conditioners because they tend to dry out my fine hair. This was not the case with this! My hair hasn’t felt this soft and beautiful ever.”

Giovanni Shampoo Review

Customers on Amazon have also had great success with their line. The Care 2Chic Repairing Leave-In was awarded 4.5/5 stars from 409 ratings, and the Eco Chic Tea Tree Triple Treat Shampoo and Conditioner set was awarded 4.5/5 stars from 616 ratings.

On Amazon, customers love that Giovanni’s products leave them with manageable hair: “After using this it cleared up irritation and left my hair soft and manageable. I have thicker coarse hair and a little goes a long way.

We did find some negative Giovanni shampoo reviews. The most common complaint is that hair feels dry after use. Unfortunately, this complaint is common with natural products. We get so used to the way that chemicals make our hair feel that we need a transition period when making the switch.

While we can acknowledge the dissatisfaction of some customers, it’s important to remember that hair products are not one-size-fits-all. If you’re looking to treat your hair with natural salon-quality products, and finally say goodbye to harsh ingredients, then Giovanni might be for you.

Is Giovanni Worth It?

Giovanni Shampoo Review

Based on thousands of positive testimonials, this Giovanni shampoo review trusts that their products are worth checking out. Most customers saw increased hydration, smoother locks, and less damage after making the switch to Giovanni.

Natural brands for our face and body have exploded in popularity over the past few years. It makes sense that our hair also needs that same natural love and care.

Harsh chemicals might leave your hair feeling soft and smooth right after use, but the long-term harm just isn’t worth it. Plus, our hair becomes dependent on these chemicals.

Thankfully, Giovanni’s natural products are affordable in comparison to competing brands. Though they are a little more expensive than what you see at the grocery store, they are much less expensive than traditional salon-quality products, especially natural ones.

Plus, the company’s cruelty-free and eco-friendly missions are ones that we can get behind.

If it’s time to switch up your hair care routine, we advise you to choose products that will be good for your hair. Is Giovanni shampoo good? This Giovanni shampoo review thinks so! Based on all of these reasons, we think their products are worth the buy.

Giovanni Promotions & Discounts 

Giovanni Shampoo Review

Unfortunately, there are no promo discount codes available at the time of this Giovanni shampoo review.

We did find one way to save: you can join Giovanni’s newsletter to receive 20% off your first order. Plus, they’ll keep you up-to-date on any future promotions and sales.

Where to Buy Giovanni

Giovanni Shampoo Review

Giovanni cosmetics can be purchased directly through You can also find Giovanni products at a variety of different retailers, such as Whole Foods, Bed Bath & Beyond, Meijer, Kroger, Walmart,

For more information on partner retailers, visit Giovanni’s Find Us page.


Giovanni Shampoo Review

Who owns Giovanni hair products?

Arthur Guidotti and his business partner, Peter Stathis, founded Giovanni. Arthur’s son, James Guidotti, is currently the president and CEO of the company.

Are Giovanni hair products all natural?

The brand’s products are sulfate and paraben free. Their mission is to balance natural ingredients with effectiveness in every product: The Giovanni Rule of Balance has been a commitment to make each product as pure and natural as possible.”

As a result, they are formulated without many of the harmful ingredients found in other hair products:

  • No Artificial Colors
  • No Parabens
  • No Mineral Oil
  • No Phthalates
  • No DEA

There are tons of vegan-friendly products found on Giovanni’s website, with some exceptions.

Is Giovanni Curly Girl approved? 

This Giovanni shampoo review found that there are Giovanni hair products that are Curly Girl approved. There is a Curly Archives section on the brand’s website that features products designed for curly hair types.

What is Giovanni’s Shipping Policy?

This Giovanni shampoo review found that Giovanni offers free shipping on orders over $45 within the US. Otherwise, shipping is a flat rate of $9. Unfortunately, they do not ship internationally.

What is Giovanni’s Return Policy?

If you’re not pleased with your purchase from, you are able to return your order for a full refund within 60 days. Customers are responsible for return shipping charges. This Giovanni shampoo review found there are no returns or refunds on the following:

  • Travel size items
  • Free samples and gifts with purchase
  • Purchases made outside the US

How to Contact Giovanni

If you have any questions after reading this Giovanni shampoo review, you can reach out to their customer service team through their online form:

Need some more help on your hair care journey? Here are a few options to consider:


Madison Reed

American Crew


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