Beauty by Earth Review

About Beauty by Earth 

Beauty by Earth Review

Rolling Stone, The New York Times, The Huffington Post, and my sister at our family Christmas party have all praised Beauty by Earth. The brand’s self-tanners leave a subtle glow that illuminates the skin rather than blasting it with Cheeto dust. Plus, they use natural ingredients while keeping their prices affordable. 

The company began in 2014 as a humble, female-owned, US-based argan oil manufacturer. Obviously, they’ve expanded since then, earning over 57k Instagram followers and thousands of positive customer reviews. Their creams, moisturizers, and mousses replenish skin while giving it a dash of color.

In this Beauty by Earth review, I will look at the ingredients in some of the brand’s most popular items, who the products are for, what customers have said about them, and more. To kick that all off, let’s begin by listing some of Beauty by Earth’s highlights. 


  • Self-tanning items that also help your skin
  • Vegan products
  • Tan can appear in as little as six hours
  • High customer review scores
  • Essential Club members can earn discounts up to 55%
  • Free shipping on all US purchases over $75

Why You Should Trust Us

Beauty by Earth Review

Our mission is to help you make better, more informed purchase decisions. Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

5 Best Selling Beauty by Earth Products

Beauty by Earth Self Tanner Review

This is the most popular item in my Beauty by Earth review. This self-tanner does more than bronze your skin – it can also nourish and moisturize your flesh. Its ingredients include:

  1. Coconut oil
  2. Witch hazel
  3. Shea butter
  4. Pomegranate extract

The Beauty by Earth Self Tanner can give your skin a healthy glow in as little as six hours. You can apply it all over your body rather than purchasing specific products for certain body parts. 

Pick up the Beauty by Earth Self Tanner in either fair to medium or medium to dark color for $35. It’s a great way to revive your skin’s color, feel, and health all at once.

Customers say: “Love this tanning lotion so much. It doesn’t have a bad smell, has good coverage, and a natural look. I get so many compliments! My mom, sister, and I all use it, and I recommend it to everyone. The fact that it’s clean is a big deal to me and my family also.

Beauty by Earth Self Tanner Drops Review

Beauty by Earth Self Tanner Drops is for people who want total control over their tan. You can blend these drops with your regular moisturizer to customize the final color. The more drops you use, the darker the tan.

It’s filled with nourishing oils like jojoba seed alongside aloe vera (for hydration), cucumber fruit extract (to bring down swelling), and vanilla (for scent). Although 30mL costs $29, it may last longer than it appears due to how little you can use at once.

Customers say: “I love how you can add as much or as little as needed to your favorite moisturizer. I have used lotion and coconut oil, both work well and I have not noticed an odor from the self tanner drops. It does take some experimenting so if you are looking for immediate results it may be best to try the self tanner lotion as this product takes a few applications.

Beauty by Earth Sunscreen Spray SPF 30 Review

The Beauty by Earth Sunscreen Spray SPF 30 compliments your skin as it protects it from the sun. Using coconut oil, squalane oil, sunflower oil-derived vitamin E, and shea butter, this sunscreen can reduce inflammation and offset dry skin. All this while protecting you from the sun’s rays and the unfortunate stench of most sunscreens. 

This product is safe for children and adults. It’s available in multiple scents including vanilla coconut, peppermint and geranium, and vanilla mint, all for $25.

Customers say: “Works awesome. Definitely shake the bottle well first , or it comes out in a big white splat. Rubs in nicely leaves no white film or chalkiness … smells lovely. Lasts hours even after swimming.. highly recommended.

Beauty by Earth Essentials Club Review

Skincare products have to be topped up regularly or else your skin will revert to its original state. Beauty by Earth have you covered; their essentials club allows you to save up to 55% on their regular products. 

Through it, you can select which products you want and how often you’d like to receive them. Choose between three to six items and receive them every four to eight weeks and see how much you can save. Plus, all Beauty by Earth Essentials Club members earn free shipping. The membership costs under $2 per day.

Beauty by Earth Self Tanner Mousse (Medium to Dark) Review

The final product in my Beauty by Earth review is another self-tanner application. It’s a lightweight mousse you rub into your skin and let sit. You can apply more if you want a darker look, giving you tons of freedom to express yourself.

The Beauty by Earth Self Tanner Mousse (Medium to Dark)’s active ingredients fight off acne, inflammation, and dead skin. They include witch hazel, vanilla, and grape seed extract for a comprehensive skin care product. 

A single bottle of Beauty by Earth Self Tanner Mousse (Medium to Dark) costs $20.

Customers say: “After two applications it was looking really good! Would recommend it !! Perfect for some color in the winter! And did I mention the scent is amazing!!

Does Beauty by Earth Work?

Beauty by Earth Review

Plenty of customers found great success with Beauty by Earth, reporting their tan lasted decently long and felt good on their skin.

Who would I recommend Beauty by Earth to?

I’d recommend products like Beauty by Earth sea salt spray and their self-tanners to people who want a natural-looking (and feeling) skin care product. 

Who I wouldn’t recommend Beauty by Earth to?

Those allergic to any of the following ingredients should stay away from Beauty by Earth:

  • Coconut oil
  • Aloe vera
  • Jojoba oil

The brand uses more ingredients, but those three are the most common among all their items. 

Alternatives To Beauty by Earth 

Beauty by Earth Review

Here are some brands with products similar to those in my Beauty by Earth review:

  • Bondi Sands Self Tanner: an Australian line of self-tanners using vegan ingredients
  • B. Tan: affordable, sustainably-produced tanning items from Tennessee
  • Mine Tan: professional-grade tanning products for regular customers and salons

What Do Experts Think?

Beauty by Earth Review

Experts have found coconut oil to be great for tanning because of its moisturizing properties. As such, Beauty by Earth’s self-tanners hold up well under scientific scrutiny.

Beauty by Earth Reviews: What Do Customers Think?

Beauty by Earth Review

Take a look at the scores customers gave Beauty by Earth’s most popular items on the brand’s website.

  • Beauty by Earth Self Tanner: 4.8/5 stars based on more than 770 pieces of customer feedback
  • Beauty by Earth Self Tanner Mousse (Medium to Dark): 4.6/5 stars based on more than 100 pieces of customer feedback
  • Beauty by Earth Sunscreen Spray SPF 30: 4.6/5 stars based on more than 80 pieces of customer feedback
  • Beauty by Earth Self Tanner Drops: 4.6/5 stars based on more than 40 pieces of customer feedback

The positive Beauty by Earth reviews didn’t stop there. Multiple websites showed that customers thought highly of the products.

  • Facebook: 4.8/5 stars based on more than 110 pieces of customer feedback
  • 4.8/5 stars based on more than 100 pieces of customer feedback on the Beauty by Earth Self Tanner
  • Amazon: 4.3/5 stars based on more than 19,000 pieces of customer feedback on the Beauty by Earth Self Tanner Tanning Lotion

Most Beauty by Earth reviews focused on the self-tanner, though there were a few Beauty by Earth dry shampoo testimonials too. Nearly all heralded the products as being among the best on the market. One customer wrote, 

This is literally my new favorite self tanner! For starters, I love that they use natural products so I know it’s safe for my body. The natural products also allow the tanner to have a great smell, it reminds me of coconut and cocoa butter mixed. I’ve used it twice so far and I can see my skin starting to change shades. It’s giving me a nice bronze tone. I’ve used it twice pretty much all over my body and there’s still plenty of tanner left.”

As that buyer pointed out, Beauty by Earth’s clear ingredients label eased customers’ minds and skin. They felt comfortable supporting a company with clean ingredients and, in turn, those clean ingredients improved product quality. 

Another Beauty by Earth review read:“I’m VERY IMPRESSED by this self tanning mousse. I use self tanner often & this is my new favorite. It goes on clear, looks like soap, smells good, doesn’t make you look orange, it didn’t get on my clothes (wearing white), I didn’t feel sticky, and it is definitely buildable. Like I said, I’m VERY IMPRESSED with it. Highly recommend it!”

The main point highlighted in Beauty by Earth reviews was how natural the tans looked. Most folks described the color as if they’d returned from vacation two weeks ago; it was warm yet subtle. In a word, it looked tasteful.

Here’s one final customer testimonial about the Beauty by Earth self tanner. “I just recently tried the Medium to Dark tanning mousse and I am so impressed! My tan looks so natural and glowy the next day with just one application! You do need to be careful how much you apply and where since it is a white mousse, just make sure you apply evenly. The smell wasn’t bad and it dried so quick, didn’t come off on my white sheets or my clothes!”

Is Beauty by Earth Legit?

Beauty by Earth Review

Beauty by Earth is a safe and trustworthy company for your tanning and skincare needs.

Is Beauty by Earth Worth It?

Beauty by Earth Review 1

The items I featured in this Beauty by Earth review are all affordable, safe, and effective. As such, they’re worth picking up, especially if you want a bit of a tan in the middle of the winter.

Where To Buy Beauty by Earth

Beauty by Earth Review

The best places to purchase Beauty by Earth lip balm and other products are their website,, and Amazon.


Beauty by Earth Review

Who owns Beauty by Earth?

Founder Prudence Millsap owns Beauty by Earth.

Do Beauty by Earth products come with a guarantee?

All Beauty by Earth products have a 100% satisfaction guarantee. If they don’t meet your standards then you can return them up to 30 days after purchase. 

How do subscriptions work?

I outlined the subscription process earlier in this Beauty by Earth review. Essentially, you can select up to 6 products to receive every four to eight weeks. You’ll save a bit of money and earn free shipping.

How do Beauty by Earth giveaways work?

Beauty by Earth giveaways are carried out through the brand’s social media accounts, so check their pages to see how you can win some free products.

Which Beauty by Earth products contain palm oil?

Only Beauty by Earth soaps contain palm oil, but the oil is sustainably sourced from US locations.

What is Beauty by Earth’s Shipping Policy?

Beauty by Earth can ship to the US and Canada. All US orders over $75 receive free shipping. Otherwise, shipping costs between $10 and $28 depending on which shipping option you select (standard, expedited, or express)

What is Beauty by Earth’s Returns Policy?

You can return Beauty by Earth products up to 30 days after receipt to earn a refund or exchange. Simply email them to begin the process.

How To Contact Beauty by Earth 

Beauty by Earth Review

I’ll conclude my Beauty by Earth review by telling you the company’s contact info:

Next, explore some related reviews you might like:

Bondi Sands Self Tanner Review

B. Tan Review

Sally Hansen Tanning Water Review

Isle of Paradise Tanning Review

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