By Terry Foundation Review

About By Terry

By Terry Foundation Review

Established in the city of love, this Parisian brand focuses on developing cosmetic products enriched with all the benefits of traditional skincare.

Spearheaded by the celebrated Terry de Gunzburg, By Terry aims to help women all over the globe achieve “imperceptible foundation, impeccable lips, and thick, separated lashes.”

By Terry has amassed a cult following of 496K on Instagram, and they have also been featured in numerous media outlets including Vogue, Who What Wear, and Vanity Fair.

Currently, they are represented in over 45 countries and sold at popular locations like Sephora, Revolve, and Nordstrom.  

With this much hype, it begs the question: Are they really any good? This By Terry foundation review will take an in-depth look at the brand, its products, customer ratings, promotions, and more, to help you decide if their products are worth the buy. 

Overview of By Terry

By Terry Foundation Review

By Terry would have never come to fruition if founder Terry de Gunzburg stayed in the medical field. Fortunately, she found her calling somewhere else, the beauty industry. But, she combined these two passions to create a line of skincare-based makeup.

Gunzburg gained experience studying at the Carita Beauty School in Paris while working with the acclaimed fashion brand, Yves Saint Laurent. After gaining experience, she decided to release her own line.

Made to feel luxurious since it was created in 1998, By Terry has launched several legendary products such as the Baume de Rose Lipstick and the Expert Range collection, which have been on the brand’s bestseller list since they were released.

Among these products, the brand has also recently released a new Summer 2021 Collection including palettes, foundations, concealers, and more that are SPF protecting, just in time for tanning season!

Need proof? The company has also collected a large number of trophies over the years; this includes such titles as the Vogue China 2020 Beauty Award.

By Terry was also nominated in April 2021 in the Best Cheek Product category at the Sunday Times Style Beauty Awards for the brand’s Brightening CC Palette.

We will go into the details of each of the brand’s best-selling products, but first, here is a word from the brand about its mission to support the modern woman:

“Terry has always understood the time pressures on modern women rushing between their many roles in life, so created this easy to use collection which still offers a professional finish.”

Before we get into this By Terry foundation review, let’s go over some initial pros and cons: 


  • A variety of skincare and makeup products to choose from that are skincare-based and skin-friendly
  • The brand provides a free online consultation and a beauty assistant function tool for buyers to use on their website
  • Pillar in the beauty industry since 1998 with professional, reputable staff
  • Positive customer reviews from multiple online sources
  • Offers Klarna as an alternative payment option 
  • Many ongoing promotions 
  • Refer-a-Friend program helps you save 20% 
  • Free travel size item after spending $90 (two if you spent $120
  • Free express delivery on orders over $50 
  • 2 free samples with each purchase
  • Free shipping on all EU deliveries
  • 14-day return policy for a full refund


  • Pricier than other retailers 
By Terry Foundation Review

If luxe is your middle name, By Terry’s premium cosmetics products will make you view “la vie en rose.” Throughout their skincare and makeup line, their formulas are designed to be effective and beneficial to your complexion, rather than cluttering your pores. 

From brightening CC Serum to the volumizing mascara, this review will provide a selection of some bestsellers that you may want to try out for yourself. 

By Terry Products Review

Our skin is like a sponge. It has a tendency to absorb both the good and the bad, with some grime left behind. With that in mind, it’s important to purchase cosmetics that won’t leave your pores irritated or full of dirt. 

By Terry has a wide assortment of makeup and skincare products suited to give you a rested and healthy appearance. This By Terry foundation review will take a look at some of their best-selling formulas down below. 

Be advised that a number of these products can be bought with installment payment options through Klarna.

By Terry Lip-Expert Matte Review 

Terry de Gunzburg was inspired by the “ever-alluring Parisian style” when creating this Lip-Expert Matte stain. The formula is unapologetic with its pigment and mix of premium ingredients.

No need to drag or push in order to get the color out; the lipstick applies effortlessly in order to achieve that seamless finish. Comfortable and enduring, it’s made to stay put during those coffee sips or lunch breaks. 

Offered in 16 sultry shades, the 4ml Lip-Expert Matte stain costs $34

By Terry Hyaluronic Hydra-Concealer Review 

Most of us suffer from puffy eyes and discoloration, and we usually turn to makeup to hide those all-nighters. The Hyaluronic Hydra-Concealer is not only used as a coverup essential but also infused with beneficial ingredients in order to brighten complexion over time. 

As you blend this concealer into your skin, it also delivers a healthy dose of hydration to parched areas. Built to blur imperfections and smoothen fine lines and wrinkles, this product is 87% skincare-based and settles into a radiant, matte finish. 

It is also enriched with horse chestnut seed extract, which works to stimulate microcirculation to minimize dark circles. The 6g Hyaluronic Hydra-Concealer is available in over six different shades, all for $45.   

By Terry Cellularose Brightening CC Serum Review 

Primers: the glue of all makeup! The Cellularose Brightening CC Serum is designed to create a flawless base without the worry of cakeage.

Utilizing Optical Glow technology, this formula is made with Rose Stem Cells to keep skin tones even and red patches at bay. 

Other notable features include added hydration and sun protection. If you’re looking for some luminosity, this By Terry primer has light-reflecting prisms and color-correction in order to achieve that beautiful dewy finish. 

Available in four different shades, the 30 ml Cellularose Brightening CC Serum costs $91

By Terry Ombre Blackstar Review 

Convenient and glamorous are two words to summarize the Ombre Blackstar pen. This 3-in-1 formula acts as an illuminator, liner, and eyeshadow. Packed with Tahitian Black Pearl Extracts, this blend is saturated in anti-aging properties and light-reflection capabilities. 

For those inexperienced with makeup, this product is made to easily blend and fade into other colors due to its rich, buildable texture. It’s available in 9 shades, including Bronze Moon, Rose Elixir, Sunny Flash Gold, and more. 

Achieve that coveted level of drama without much effort by using the 1.64g Ombre Blackstar pen as a base to your makeup before contouring or adding a light foundation. We also recommend using the By Terry CC Cream underneath for a flawless complexion. 

This By Terry foundation review is sad to announce that the Blackstar is currently sold out. But keep checking back on the website for any updates on availability. 

By Terry Baume de Rose Lip Scrub Review 

Chapped textures, flakey ends, and bleeding patches. If those three descriptors send chills down your spine, it’s time to use the Baume de Rose Lip Scrub.

This balm introduces a blend of Sugar Crystals, Rose Butter, Rose Wax, Rosehip Oil, and more, this scrub is made to help you achieve that plump, bee-stung pout.

The 15g Baume de Rose Lip Scrub is a crucial first step before applying lipsticks and glosses. Made to be super indulgent in texture, this salve gently exfoliates those dead cells to reveal hydrated, nourished, and soft skin underneath. 

This product is currently sold out on their website. You can always join their email list to be notified of restocks.  

By Terry Baume de Rose Hydrating Sheet Mask Review 

The Baume de Rose Hydrating Sheet Mask is designed as a little treat for yourself on those especially demanding days.

Its blooming floral fragrance is boosted with the reparative extracts of Rose Damascena, Black Rose, Vitamin E, and Rosehip Oil to nourish the pores and seal in moisture after use.

This hydrating formula also features a “cocooning” feature that ensures all of its ingredients penetrate your pores for an added post-facial glow.

The single-use Baume de Rose Hydrating Sheet Mask costs $18. It would work wonders when paired with the By Terry Cellularose Brightening CC Lumi serum if you are getting ready for a date, or just need an added boost to your skin.  

By Terry Baume de Rose Review 

The Baume de Rose salve is the product to use if you want petal-soft lips. Formulated to be ultra-nourishing, this balm has a blend of Rose Blossom Wax, Vitamin E, Shea Butter, and Ceramides. 

These ingredients are made to soothe and protect your lips’ rough textures to defend against chiller months, chapped edges, and dehydration. Leave it on overnight to wake up with beautiful, lush lips, or dab some on top of your lipstick to prevent dryness.

Blended to be extra smooth in application, the Baume de Rose leaves a non-sticky finish with a bit of shine. Coming in a cute 10g jar, this By Terry lip balm costs $60 at checkout. 

By Terry Tool Expert Kabuki Review 

If you often find yourself applying makeup on the go, check out the Tool Expert Kabuki brush. It comes in a super compact design, fit for those tiny purse pockets. Like a lipstick tube, this nifty applicator is made to be retractable

The bristles are far from abrasive, as their ultra-soft fibers are flexible enough to use for loose powders. Shaped like a dome, this product is best paired with blushes, contours, translucent compacts, or the By Terry Brightening CC Palette.

A handy essential that’s travel-friendly, the Tool Expert Kabuki brush costs $44

By Terry The Glow Getter Set Review

The Glow Getter Set can be a godsend for those who live far from the beach, stuck in the middle of those cold winter months. This formula is made using a Tea-infused liquid bronzer without the use of expensive tanning treatments. 

Designed to bestow that gorgeous skin-kissed look, this product is meant to provide full coverage without streaks during application. It can be used either as a matte or shimmering tan.

One bottle of this glow bronzer conveniently comes with their Tool Expert Face & Body Brush. Currently, The Glow Getter Set is on sale for $102. This is compared to the original price of $128

By Terry Reviews: What Do Customers Think?

By Terry Foundation Review

So, what’s the general consensus? This By Terry foundation review found out that a majority of customers seem to react positively to the brand. 

Best-selling products such as the Hyaluronic Hydra-Concealer and the Brightening CC-Serum have garnered many glowing testimonials on their website, with average scores of 4.4/5 stars from over 250+ reviews each. 

The Baume de Rose lip balm also boasts over 103 reviews with an average score of 4.7/5 stars. Customers have noted that the balm helped to relieve dry and chapped lips and most liked how this product smelled when applied.

Looks beautiful and makes your lips feel soft and appear fuller. An absolute must-have in your beauty bag,” one reviewer wrote for the Baume de Rose lip balm. 

Makeup Alley also boasts an average of 4/5 stars out of 1,032 reviews for the brand. One 5-star reviewer shared, “This is a beautiful grey-black cream shadow stick with subtle, golden pearl scattered in it…” She also noted, “If you are looking for a really dark black, this is not it. 

Blog sites such as Pretty is My Profession have rated their loose powders with two thumbs up. More specifically, their hydra-compacts suited a variety of skin tones and blended effortlessly onto the complexion while also boasting great pigmentation.

In the Pretty is My Profession review, the reviewer tried out the brand’s Hyaluronic Hydra-Concealer in the Natural, Medium, and Medium Fair tones, and reported that each “covers everything from dark circles to even dark acne scars.”

Another online journal, called Ruth Crilly, praised the By Terry terribly densiliss concealer for its seamless application

“Densiliss is bloody gorgeous. It applies like an absolute dream, feels so luxe you want to sleep in it and looks like skin, if the skin was made from a weird super-mix of marble, gold, apricots, and silk,” reads one statement made by Ruth Crilly. 

By Terry isn’t without fault, however. On Influenster, there are a few users that weren’t happy with the way that their foundations and loose powders settled.

As one reviewer stated, “It goes smoothly on my skin but it never settles in and is like is sitting on my skin instead of blending with it. This foundation attaches to my dry patches.”

Others stated that they aren’t a fan of the high price points. Still, their foundations scored 4.1/5 stars out of 24 reviews, which implies that the negative reviews were in the minority. 

Is By Terry Worth It?

By Terry Foundation Review

So, is By Terry makeup good? To put it quite simply, yes. This brand introduces a unique blend of makeup products infused with beneficial, skin-safe ingredients

The brand also hosts helpful services, such as an online consultation on their website. For many reasons, they’ve established themselves as a good-for-you alternative compared to other competing companies. 

Most of their foundations, balms, and concealers are enriched with extracts such as nourishing Wax Oils and Hyaluronic Acid. As a result, pores aren’t clogged, redness isn’t visibly apparent, and dry textures are smoothed over, leaving a clear, light complexion.

On the downside, their products are relatively expensive and some have reported issues with application. To give some context, their face masks retail for $18 while their lip balms round out to an astounding $60! By

To these reports, By Terry will have to act as your secret “treat yo-self” brand since good skincare and makeup never comes cheap. But, if the price is an issue, you can make use of the Klarna installment payments to take the edge off the price tag.

The reviews about product applications are also worrying, but this is dependent on personal preference and skin type. Skincare is very personal and it takes trial and error.

If you do have any concerns that these products aren’t for you, or you aren’t sure what type of makeup works for you, feel free to use the brand’s Free Online Consultation feature to find what works for you.

The brand also offers free shipping on orders after they’ve surpassed certain amounts, and to sweeten the pot even more, they offer ongoing deals, which will be covered next in this By Terry foundation review.  

By Terry Promotions & Discounts 

By Terry Foundation Review

This By Terry foundation review uncovered a few ways to help you save money: 

  • Customers can receive one free travel size item if they spend $90 (or two if you spend $120
  • Sign up for their newsletter for 10% off your final purchase 
  • Refer-a-Friend program rewards you with 20% off for every successful referral
  • 2 free samples with each purchase
  • Free standard delivery on all EU orders 

Where to Buy By Terry

By Terry Foundation Review

Customers can purchase their products by visiting You can also find them at select stores such as:

  • Nordstrom
  • Sephora
  • Saks Fifth Avenue 
  • Walmart
  • Niche Beauty 
  • Amazon
  • SkinStore

For a complete list of international stores and partners, navigate to the Locations tab on their website. 


By Terry Foundation Review

Who owns By Terry cosmetics?

By Terry is owned by founder Terry de Gunzburg. She is a celebrated Parisien makeup artist and innovator. 

Is By Terry cruelty free?

This By Terry foundation review found out that they are not a cruelty-free brand. They sell their products in Mainland China, where companies are required by law to test cosmetics products on animals before selling them in stores.

What is By Terry’s Shipping Policy?

The brand offers free express delivery on orders $50+. With this option, it usually takes 4–5 business days for items to arrive at your doorstep. Anything below $50 is charged a flat fee of $10

By Terry notes that they usually dispatch orders on the next working day. During holidays and busy times, it can take up to 3 days. Once shipped, customers will receive a tracking number via a confirmation email to help locate their packages. 

By Terry provides international shipping in certain countries. For a complete list, check out the Locations page on their website. Carriers and services vary depending on where you’re ordering from. 

What is By Terry’s Return Policy?

Customers have until 14 days to send back their orders for a full refund. Items must be unused and in new condition in order to be considered eligible. 

This By Terry foundation review found out that the brand will cover return shipping costs, only in select countries. To initiate this process, buyers are to visit the return portal found on By Terry’s website. 

How to Contact By Terry

For inquiries unrelated to this By Terry foundation review, you can contact the company through:

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